Name

Schwung

Legal name

Schwung Reclame

Website

https://schwungreclame.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Brand and Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

Keywords

• Brand strategy services
• Creative advertising agency
• Accessible website design
• Employer branding services
• Online marketing agency

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Brand & Creative: Full-service brand agency providing brand strategy, positioning, visual identity, campaign concept, and creative design services on a project and retainer basis for healthcare, government, and business clients in Noord-Brabant.
2. Web Design & Development: Custom web design and development services including UX, maatwerk (custom) Umbraco development, accessibility compliance, and ongoing maintenance contracts.
3. Online Marketing & SEO/GEO Services: SEO, GEO (Generative Engine Optimization), content and campaign management, geofencing and DOOH advertising services.
4. Geofencing & DOOH Advertising: Hyper-geotargeting and digital out-of-home advertising campaigns, typically in conjunction with broader campaign mandates.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Schwung is a full-service creative brand agency (legal entity Schwung Reclame) based in Tilburg, the Netherlands, that delivers integrated brand, creative, web development, and online marketing services. Its offering spans brand strategy and positioning, creative concept and campaign production, custom Umbraco 17 web development with WCAG accessibility, and online marketing including SEO, GEO, geofencing, and DOOH. The agency primarily serves healthcare providers, government and public-sector clients, and mid-to-large enterprises across Noord-Brabant, with an in-house AI discovery lab (schwung.ai) hosting the AI Merkscan brand diagnostic tool.

Product overview

Schwung is a full-service brand agency and creative bureau from Tilburg, offering an integrated four-discipline portfolio: Branding (brand strategy, identity, positioning, and activation), Creatie (creative concept, campaign, design, and content), Development (custom web design and Umbraco 17 development with WCAG accessibility), and Online Marketing (SEO, GEO, geofencing, and DOOH). The agency operates its own AI discovery lab (schwung.ai) which houses the AI Merkscan — an AI-powered brand diagnostic conversational tool — and provides a dedicated GEO (Generative Engine Optimization) service for AI findability. All services are offered in-house with short lines, for clients in healthcare, government, and business across Noord-Brabant. The Development discipline is anchored on custom Umbraco 17 (LTS) with built-in AI (Umbraco.AI) for content suggestions, automatic tagging, and smart search. Schwung also specializes in WCAG-compliant accessible websites, employer branding, and government communication, all built from a unified brand model.

Differentiator

Problem solved

Functional benefit

Brands

• schwung.ai: Schwung's own discovery lab showcasing how AI advances the communications field, including an AI brand scan (AI-merkscan) and GEO (Generative Engine Optimization) services.

Products and services

• Merkbureau-diensten (Brand Agency Services) Full-service brand agency offering covering brand strategy, brand essence, identity, positioning, and activation. Builds brands from brand DNA through Head & Heart, Talk & Image, and Action & Strength layers, applied across corporate, internal, and recruitment communication.
• Creatie (Creative Services) Creative concept, campaign, design, and content production for online and offline channels. Translates brand foundation into work including creative concept, visual identity, art direction, photography, and copywriting.
• Development (Web Design & Development) Custom web design and development including UX, web design, custom Umbraco 17 LTS development, WCAG accessibility, and SEO/GEO foundation. Builds accessible, fast, brand-consistent websites from digital strategy through launch and maintenance.
• Online Marketing SEO, GEO (Generative Engine Optimization), content and campaign marketing, geofencing, and DOOH (digital out-of-home). Focuses on findability in both traditional search engines and AI systems such as ChatGPT and Google AI Overviews.
• Vindbaarheid in AI / GEO (AI Findability Service) Generative Engine Optimization (GEO) service that measures whether a brand is cited by AI systems (ChatGPT, Gemini, Perplexity, Google AI Overviews), optimizes content for AI citation through definition-first structure and fact-dense content, and manages off-site reputation to improve AI brand recommendations.
• Overheidscommunicatie (Government Communication) Communication services for government and municipalities: brand and positioning, public campaigns, participation campaigns, accessible WCAG-compliant websites, recruitment communication for government, and clear government-language content.
• Merkcommunicatie Zorg (Healthcare Brand Communication) Brand communication services tailored for healthcare organizations: brand strategy and positioning, employer branding and recruitment communication, campaigns and public information, and accessible websites and platforms. Serves home care, public health, and healthcare sector clients.
• Arbeidsmarktcommunicatie (Employer Branding) Employer branding and recruitment communication: employer brand and EVP development, campaign concept and slogan, labour-market activation, job marketing, careers website, and onboarding and employee communication.
• AI Merkscan (AI Brand Scan) AI-powered brand diagnostic tool accessible at merkscan.schwung.ai. Conducts a conversational diagnostic that tests pre-formed hypotheses and exposes tensions between what a brand shows externally and what the organization truly means internally. Built in Schwung's own discovery lab schwung.ai.
• Insidr platform Digital knowledge hub for internationals settling in the Brainport region, covering Dutch education and healthcare systems. Commissioned by Brainport Development; Schwung delivered naming, branding, platform development (Umbraco), campaign, and ongoing data-driven development. Achieved 3,000+ active users in a measurement period with visitors from 40+ countries.

Quantifiable outcome

• Doubled application conversion for Thebe employer branding campaign
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RijkswaterstaatcoreStrategic or Co-development PartnerRijkswaterstaat (Netherlands Directorate-General for Public Works and Water Management) partnered with Schwung through the A58 innovation lane project. Schwung developed the SamenCO2Wegwerken campaign brand on behalf of contractor Gebr. van Kessel for this high-profile government infrastructure project targeting climate-neutral and circular road construction by 2030. The project involved stakeholder communication planning during the tender phase.
• KWScoreStrategic or Co-development PartnerKWS (a Dutch civil engineering and infrastructure company) partnered with Gebr. van Kessel and Rijkswaterstaat on the A58 innovation lane project. Schwung created the SamenCO2Wegwerken campaign brand for all three partners under one unified visual identity, covering the construction sector's transition to climate-neutral working.
• Brainport DevelopmentcoreStrategic or Co-development PartnerBrainport Development commissioned Schwung for the full brand and digital journey of Insidr, a knowledge hub for internationals settling in the Brainport region. Schwung delivered naming, branding, platform development (Umbraco), campaign, and ongoing data-driven development. The partnership is live and ongoing, with expansion from education to healthcare information.
• Tony's ChocolonelyminorGTM or Marketing PartnerSchwung created a custom branded wrapper for Tony's Chocolonely chocolate bars as a promotional give-away for the Insidr platform campaign, generating brand awareness and sharing among internationals in the Brainport region. A warm, shareable brand moment combining two recognized Dutch brands.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dawn: Dawn is an Amsterdam-based brand and design agency specializing in brand strategy, identity, and integrated campaigns for ambitious organizations. It is comparable to Schwung as a Dutch brand/design boutique competing for similar full-service brand mandates with an integrated creative-plus-strategy offering.
• Wepublic: Wepublic is a Dutch creative agency focused on social impact, public-sector, and healthcare communications. It is comparable to Schwung as a Dutch creative boutique with strong overlap in government and healthcare verticals and a similar full-service brand and campaign offering.
• Proud Nerds: Proud Nerds is a Dutch digital agency combining web development, UX, and online marketing with creative production. It is comparable to Schwung on the development and online-marketing side, with similar Umbraco/open-source CMS orientation and SME/enterprise focus.
• Kumpel: Kumpel is a Dutch full-service creative and brand agency working on branding, content, and campaigns for clients in healthcare, government, and business. It is one of the closest direct peers to Schwung given overlapping verticals and integrated service model.
• The Valley: The Valley is a Dutch creative and digital agency offering brand strategy, campaigns, content, and online marketing for ambitious brands. It is comparable to Schwung as a similarly sized Dutch full-service creative bureau competing for the same mid-market and enterprise brand mandates.
• Squadra: Squadra is a Dutch creative and digital agency providing brand, content, and online marketing services for B2B and B2C clients. It is comparable to Schwung as a similarly sized Dutch full-service bureau with overlapping marketing services and mid-market client focus.
• ACE (Aronow Govender): ACE is a Dutch creative agency delivering brand strategy, campaigns, and content for a mix of commercial and public-sector clients. It is comparable to Schwung as a similarly positioned Dutch creative boutique competing for brand and campaign mandates.

Regional players

• Studio Dumbar: Studio Dumbar is a well-known Dutch design and brand agency specializing in visual identity and brand systems. It is comparable to Schwung on the brand-identity and creative-design side of the offering, though it operates at a higher-end, design-led positioning.

Broad incumbents

• Dept: Dept is a large global digital agency with strong European (including Dutch) roots and a full-service offering spanning brand, creative, development, and performance marketing. It is comparable to Schwung as a full-service alternative for enterprise and government clients, but at significantly larger scale and broader geographic reach.
• TBWA\NEBOKO: TBWA\NEBOKO is the Dutch office of the TBWA global creative network, providing brand strategy, campaigns, and content for major Dutch and international brands. It is comparable to Schwung as a creative-led agency serving enterprise and government clients, but at much larger scale and network reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schwung-identiteit-creatie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwung