Sequoia Records
Sequoia Records is an independent record label founded in 1982 that produces and sells ambient, meditation, and healing recorded music through its own e-commerce site, major streaming platforms, and licensing, serving individual wellness practitioners, yoga/spa businesses, and healing arts professionals.
- Company typePrivate
- Founded1982
- HeadquartersEncinitas, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sequoia Records does
Sequoia Records is an independent record label founded in 1982 by brothers David & Steve Gordon in Los Angeles (now based in Encinitas, California), specializing in ambient, healing, and meditative recorded music. The label produces and sells a catalog of 111+ titles spanning meditation/relaxation, shamanic drumming, binaural beats, 432 Hz frequency healing music, world fusion, Native American flute, Reiki/healing, sleep, yoga, Celtic, chakra healing, and chant/mantra genres. Its underlying technology centers on proprietary audio-engineering techniques, most notably an exclusive binaural beats process that embeds brainwave entrainment tones following the exact waveform of the music and combines binaural beats with isochronic tones to eliminate the headphone requirement. The label was developed in collaboration with sound researcher Richard Merrill on the Binaural Beats Research series.
The company's business model is a multi-channel direct-to-consumer and licensing operation. Revenue streams include digital music sales (one-time downloads via its own e-commerce website), physical CD sales at $8.99-$9.99 through its website and Amazon, streaming royalties from Spotify, Apple Music, Amazon Music, and Pandora, and licensing income from film/TV placements. Distribution leverages the label's own storefront, all major streaming platforms, social channels (Facebook, Instagram, TikTok, X, YouTube), a monthly email newsletter, the Sound Peace Blog, and curated playlists. The company has accumulated over 948 million streams and over 2 million CDs sold historically, with multiple Billboard Top 15 placements.
Customer segments span individual meditation/mindfulness practitioners, yoga practitioners and studios, sleep and relaxation seekers, healing arts professionals (Reiki, sound healers), spa and wellness centers, and film/TV production houses requiring sync music. Recent product launches (2024-2026) include psychedelic-assisted therapy music (Psychedelic Medicine Journey, March 2025) and a formal 432 Hz frequency sub-line, indicating deliberate vertical and product-line expansion. Sequoia Records remains privately held, bootstrapped, and self-funded, with no disclosed external institutional investment, and operates with 1-10 employees.
Sequoia Records firmographics
Firmographics- Name
- Sequoia Records
- Legal name
- Sequoia Records
- Website
- https://sequoiarecords.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sequoia Records is an independent record label founded in 1982 that produces and sells ambient, meditation, and healing recorded music through its own e-commerce site, major streaming platforms, and licensing, serving individual wellness practitioners, yoga/spa businesses, and healing arts professionals.
- Ownership category
- akta.pro rank
Sequoia Records industry classification
Industry- Product category
- Independent Music Label
- NAICS
- Record Production and Distribution (51225), Record Production and Distribution (512250)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
- akta.pro secondary industry
- Sync Marketplaces & Licensing Platforms (MPAIALAG)
Keywords
Where Sequoia Records is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sequoia Records business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Digital Music Sales: Selling digital albums and singles through their own e-commerce website and third-party platforms. Customers purchase downloads directly.
- Physical CD Sales: Selling CDs through their website and potentially through retail distribution channels. CDs priced around $8.99-$9.99.
- Streaming Royalties: Generating revenue from streaming plays on Spotify, Apple Music, Amazon Music, Pandora, and other platforms. The company reports over 948 million streams.
- Licensing Inquiries: The company accepts licensing inquiries for their music, suggesting potential licensing revenue from sync placements, films, or other commercial uses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical CDs typically priced at $8.99-$9.99 |
| Subscription | Pay-as-you-go | Digital albums and streaming access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Sequoia Records product offering
Product offeringCore offering
Sequoia Records produces, releases, and distributes recorded music in the ambient, meditation, world fusion, shamanic, and healing frequency genres. The label sells digital albums, physical CDs (priced at $8.99-$9.99), and streaming access through its own e-commerce website and major platforms including Spotify, Apple Music, Amazon Music, and Pandora. It also accepts music licensing inquiries for film, television, and commercial sync placements.
Product overview
Sequoia Records is an independent music label founded in 1982 by brothers David & Steve Gordon, specializing in peaceful, meditative, and healing music. The company offers a diverse catalog of over 100 music albums across multiple genres including meditation/relaxation, shamanic drumming, binaural beats, 432 Hz frequency healing music, world fusion, Native American flute, Reiki/healing, sleep, yoga, Celtic, chakra healing, and chant/mantra music. The portfolio includes downtempo electronica lounge series (Buddha-Lounge, Café de Luna), fairy/Celtic music (Gary Stadler), and sacred world music compilations. The label features multiple artist projects including founder artists David & Steve Gordon (60+ albums), Mysteos (ethereal electronic), Gary Stadler (Celtic/fairy), Jens Gad/Achillea (global electronica), Shajan (Reiki ambient), Zingaia (tribal dance), Sophia (chakra chants), Jaya Lakshmi (Vedic chants), and the Binaural Beats Research series. Recent releases include Psychedelic Medicine Journey therapy music, 432 Hz frequency albums, and Native American flute recordings. Music is distributed through major streaming platforms including Spotify, Apple Music, Amazon Music, and Pandora, with over 948 million streams reported. The company also produces playlists for Calming Sleep Music, Relaxing Native Flute, Soft Music to Unwind, and Calming World Music.
Differentiator
Problem solved
Functional benefit
Brands
- Sequoia Groove: Sub-label launched in 2002 dedicated to downtempo electronica from around the world, featuring compilation series such as Buddha-Lounge and Café de Luna
Products and services
- Meditation and Relaxation Music Catalog Ambient and atmospheric recorded music designed for meditation practice, stress relief, and spiritual exploration, including nature sounds and healing frequencies, sold as digital albums, physical CDs, and via streaming.
- Shamanic Drumming Music Catalog Percussion-based recorded music inspired by indigenous shamanic traditions, featuring Native drums, tribal rhythms, and ceremonial journey work, sold as digital albums, physical CDs, and via streaming.
- Binaural Beats Music Series Brainwave entrainment recorded music using exclusive binaural beats embedded to follow the host music's waveform plus isochronic tones that eliminate the headphone requirement, for meditation, sleep, focus, and anxiety relief.
- 432 Hz Frequency Music Series Recorded music tuned to the 432 Hz frequency, combined with nature sounds and ambient atmospheres for meditation and anxiety relief, sold as digital albums, physical CDs, and via streaming.
- World Fusion Music Catalog Recorded music blending ancient instruments (Native flutes, tribal drums) with modern electronica, ambient textures, and global rhythms, sold as digital albums, physical CDs, and via streaming.
- Reiki and Healing Music Catalog Ambient recorded music designed to support Reiki practice, energy healing sessions, sound healing, and holistic wellness treatments, sold as digital albums, physical CDs, and via streaming.
- Sleep Music Catalog Deeply relaxing recorded music designed to facilitate falling asleep, staying asleep, and achieving restorative rest, sold as digital albums, physical CDs, and via streaming.
- Yoga Music Catalog Recorded music for yoga practice, featuring rhythms and atmospheres suitable for movement, meditation, and breathwork, sold as digital albums, physical CDs, and via streaming.
- Downtempo Electronica Lounge Compilations (Buddha-Lounge and Café de Luna) Chillout electronica compilation series including Buddha-Lounge and Café de Luna featuring global electronica and world music influences, sold as digital albums, physical CDs, and via streaming.
- Chakra Healing Music Catalog Recorded music designed to align and balance the seven chakra energy centers, using specific frequencies and soundscapes, sold as digital albums, physical CDs, and via streaming.
- Chant and Mantra Music Catalog Sacred chants and Vedic mantras recorded music for devotional practice, yoga, and spiritual meditation, sold as digital albums, physical CDs, and via streaming.
- Sacred and World Music Compilations Curated multi-artist compilation albums in new age and world music genres hand-picked by founders David & Steve Gordon, sold as digital albums, physical CDs, and via streaming.
- Psychedelic Medicine Journey: Therapy Music for Ketamine & Mushrooms Recorded music therapy album designed to support psychedelic medicine journeys with ketamine and psilocybin, featuring world music rhythms, shamanic drums, and ceremonial atmospheres, sold as digital albums, physical CDs, and via streaming.
- Music Licensing for Film, Television, and Commercial Use
Quantifiable outcome
- Over 948 million streams globally
- +2 more outcomes
Companies that use Sequoia Records
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Sequoia Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Sequoia Records partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
Sequoia Records competitors and assessment
Company assessmentOthers
- Insight Timer: Largest free meditation and wellness audio platform, hosting thousands of independent music creators. Functions as both a competing listening destination and a potential distribution channel for Sequoia's catalog.
Direct peers
- Real Music: Independent new age and meditation music label with comparable catalog of ambient, world, and wellness titles. Direct competitor for the same meditation/yoga/spa B2B and D2C audience.
- Valley Entertainment: Independent label focused on spiritual, new age, and wellness music. Competes for similar listener use cases (meditation, yoga, healing) and B2B placements in wellness centers.
- Putumayo World Music: Independent label specializing in world music compilations with similar multi-artist, themed-album model and global retail/streaming distribution. Comparable in catalog curation and licensing for film/TV/advertising.
- Hearts of Space Records: Long-running independent ambient/space music label with a similar niche focus on meditative and atmospheric listening. Direct competitor for ambient streaming, sync placements, and wellness audio distribution.
- Sounds True: Publisher and label of meditation, mindfulness, and spiritual audio content with a comparable multi-artist catalog and wellness consumer base. Overlaps significantly in meditation and chakra healing music.
- Six Degrees Records: Independent label focused on global fusion, ambient, and world electronica. Competes for the same world fusion/downtempo listener and similar sync licensing opportunities.
- Domo Records: Independent label with a catalog of world, ambient, and new age recordings. Comparable artist roster, distribution model, and target wellness/meditation audience.
Broad incumbents
- Windham Hill Records: Pioneering new age/ambient label and category-defining brand now operating under Sony/Legacy. Competes broadly in the same ambient/instrumental space with a deeper catalog and major-label distribution advantages.
Emerging players
- Calm: Subscription meditation and sleep app that commissions and produces original ambient music, competing for the same wellness listening time and B2B wellness partnerships, though via app distribution rather than label/streaming channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sequoia Records social profiles
Digital presenceSequoia Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sequoia Records leadership team
Management profileNumber of profiles
Profiles1 record
Sequoia Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sequoia Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sequoia Records
What does Sequoia Records do?
Sequoia Records produces, releases, and distributes recorded music in the ambient, meditation, world fusion, shamanic, and healing frequency genres. The label sells digital albums, physical CDs (priced at $8.99-$9.99), and streaming access through its own e-commerce website and major platforms including Spotify, Apple Music, Amazon Music, and Pandora. It also accepts music licensing inquiries for film, television, and commercial sync placements.
Is Sequoia Records a public or private company?
Sequoia Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sequoia Records founded?
Sequoia Records was founded in 1982. It employs 1 to 10 people.
Where is Sequoia Records based?
Sequoia Records is headquartered in Encinitas, United States, in the North America region.
How does Sequoia Records make money?
Four revenue lines are on record. Digital Music Sales are the primary driver. The others are physical CD Sales, streaming Royalties and licensing Inquiries.
Who are Sequoia Records's main competitors?
Insight Timer is listed as an others. Direct peers are Real Music, Valley Entertainment, Putumayo World Music, Hearts of Space Records, Sounds True, Six Degrees Records and Domo Records. Windham Hill Records is listed as a broad incumbent. Calm is listed as an emerging player.
Does Sequoia Records have an API?
No public API is recorded for Sequoia Records.
What industry is Sequoia Records in?
Sequoia Records's product category is Independent Music Label. Its primary akta.pro industry code is MPACABAM, Creator Music/SFX Asset Libraries & Licensing Platforms, with a secondary code of MPAIALAG, Sync Marketplaces & Licensing Platforms. Its NAICS code is 51225 and its SIC code is 3652.