Real Music
Real Music is an independent record label founded in 1980 in Beverly Hills, California, specializing in wellness, relaxation, ambient, meditation, and new age music. It serves individual wellness consumers via major streaming platforms and enterprise clients in hospitality, aviation, and healthcare through custom music licensing and a roster of 50+ award-winning artists.
- Company typePrivate
- Founded1980
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Real Music does
Real Music is an independent record label founded in 1980 and headquartered in Beverly Hills, California, specializing in wellness, relaxation, ambient, new age, meditation, sleep, yoga, spa, and fitness music. The label operates a catalog-plus-playlist model with a roster of more than 50 critically acclaimed and award-winning artists, including Peter Kater (11 Grammy nominations), Omar Akram (Grammy winner), Paul Avgerinos (multi-Grammy winner), and Michael Whalen (two-time Emmy winner with over 1 billion streams since 2015). Its distribution is anchored on the major global digital streaming platforms — Spotify, Apple Music, Amazon Music, YouTube Music, and Pandora — and supplemented by curated playlists (Meditation, Peace, New Releases), video content such as Peter Kater's Spiritus and Intimus breathwork series, and signature properties including the 18-album Liquid Mind series by Chuck Wild and Peter Kater's Element Series.
The company generates revenue through three principal streams: streaming royalties and digital album sales via DSPs; custom music licensing for wellness-focused branded environments (Six Senses Hotels, Kohler, Forbes Travel Guide); and artist recording contracts including exclusive collectives such as myndstream. Beyond consumer streaming, Real Music has expanded into embedded distribution channels including in-flight entertainment on United, Hawaiian, and American Airlines, healthcare-adjacent applications such as trauma therapy music, and event headlining through partnerships with organizations like the Salt Therapy Association. Geographic reach is global, with artist and market activity reported across North America, Europe, Asia-Pacific, and Oceania, though corporate operations remain concentrated in California.
Commercially, Real Music targets two primary customer segments: individual wellness consumers seeking music for meditation, relaxation, sleep, and stress relief, and enterprise customers in hospitality, aviation, healthcare, and wellness branding seeking ambient, artist-attributed music for branded environments. The label is privately held with no publicly disclosed funding history, ownership structure, or financial results, and operates with a stated headcount of 251-500 employees.
Real Music firmographics
Firmographics- Name
- Real Music
- Legal name
- Real Music
- Website
- https://realmusic.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Real Music is an independent record label founded in 1980 in Beverly Hills, California, specializing in wellness, relaxation, ambient, meditation, and new age music. It serves individual wellness consumers via major streaming platforms and enterprise clients in hospitality, aviation, and healthcare through custom music licensing and a roster of 50+ award-winning artists.
- Ownership category
- akta.pro rank
Real Music industry classification
Industry- Product category
- Wellness and Relaxation Music
- NAICS
- Record Production and Distribution (51225), Music Publishers (51223)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industry
- Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Real Music is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Real Music business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Music Streaming and Digital Sales: Revenue from streaming royalties and digital album sales through major platforms including Spotify, Apple Music, Amazon Music, YouTube Music, and Pandora
- Custom Music Licensing: Custom music collaborations with wellness-focused brands for branded environments (e.g., Kohler, Forbes Travel Guide, Six Senses Hotels)
- Artist Recording Contracts: Signing and developing artists to the Real Music label, generating revenue through album releases and artist development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Digital streaming through major DSPs |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Real Music product offering
Product offeringCore offering
Real Music is an independent record label founded in 1980 that produces, signs, and distributes wellness, relaxation, ambient, meditation, yoga, and New Age music through major digital streaming platforms. The label represents a roster of Grammy-nominated and award-winning artists (including Peter Kater, Omar Akram, Paul Avgerinos, Chuck Wild, and Michael Whalen) and also develops custom music licensing collaborations with wellness brands and hospitality environments such as Six Senses Hotels and Kohler.
Product overview
Real Music is a music label established in 1980, specializing in wellness, relaxation, ambient, meditation, yoga, and New Age music. The company operates as a catalog-plus-playlist platform featuring critically acclaimed and award-winning artists. The core offering includes individual albums and tracks distributed across major streaming platforms (Spotify, Amazon Music, Apple Music, YouTube, Pandora). Supporting products include curated playlists (Meditation, Peace, New Releases) and video content (breathwork series by Peter Kater). The label also hosts sub-brands and artist projects including the Liquid Mind relaxation series (18 albums), Peter Kater's Element Series, Omar Akram's Grammy-winning discography, the Myndstream wellness collective, and The Haiku Project's ambient works.
Differentiator
Problem solved
Functional benefit
Brands
- Myndstream: An artist collective consisting of Jordan Galvan, Jeremy Siegel, and Jasper van Dijk, signed exclusively to Real Music, focused on health and wellness music with collaborations with brands like Kohler, Forbes Travel Guide, and Six Senses Hotels.
Products and services
- Real Music Label Music label specializing in wellness, relaxation, ambient, meditation, and yoga music, representing critically acclaimed and award-winning artists distributed across Spotify, Amazon Music, Apple Music, YouTube, and Pandora.
- Liquid Mind Series A comprehensive relaxation music series by Chuck Wild featuring 18 albums designed for therapeutic, sleep, and stress-relief listening.
- Peter Kater Element Series A five-album series by Peter Kater (11-time Grammy nominee) exploring elemental themes through ambient and orchestral compositions.
- myndstream Artist Collective An exclusive artist collective signed to Real Music featuring Jordan Galvan, Jeremy Siegel, and Jasper van Dijk, creating ambient music for health and wellness with brand collaborations.
- Meditation Playlist A curated meditation playlist featuring music from Liquid Mind, Peter Kater, and Carl Borden, designed to guide and soundtrack meditation.
- Peace Playlist An intentionally curated relaxation playlist suitable for meditation and yoga, featuring award-winning catalog artists.
- New Releases Playlist A playlist featuring the newest releases from the label's critically acclaimed artist roster, covering yoga, meditation, sleep, and relaxation.
- Breathwork Video Series (Spiritus and Intimus) Guided and instrumental breathwork video series by Peter Kater including 'Spiritus' (six-track guided series) and 'Intimus' (couple's breathwork series).
- Omar Akram Discography A collection of Grammy-winning piano-driven instrumental albums by Omar Akram blending World, New Age, and electronica music.
- UMA A collaborative project between Estonian musicians Robert Jürjendal and Aleksei Saks creating meditative ambient music blending new age, electronica, and ECM-style jazz.
- The Haiku Project Danish composer Henrik Hytteballe's ambient New Age electronic music project combining rock influence with ambient and nature-inspired soundscapes.
- Custom Music Licensing for Wellness Brands Custom music licensing and collaboration service for wellness brands, hotels, spas, and hospitality operators, providing branded ambient music for commercial environments.
Quantifiable outcome
- Over 130 million streams in 5 years for Ryan Judd alone
- +3 more outcomes
Companies that use Real Music
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Real Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Real Music partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- MyndstreamcoreMyndstream is a leading health and wellness music provider and artist collective (signed exclusively to Real Music) consisting of Jordan Galvan, Jeremy Siegel, and Jasper van Dijk. They collaborate on breathwork series with Grammy Award-winner Peter Kater.
- Salt Therapy Association (STA)flagshipThe Salt Therapy Association selected Peter Kater (multi-Grammy award-winning and multi-Platinum-selling artist) to headline their World's Largest Salt Therapy & Wellness Event. Myndstream, a leading health and wellness music provider, brought Peter Kater to the event.
- LakeshoreminorJónsi partnered with the music and wellness platform Myndstream for his album 'First Light', which will be released in partnership with Lakeshore.
- KohlercoreCustom music collaborations with wellness-focused brand Kohler for branded environments, leveraging Real Music's catalog and myndstream artists.
- Forbes Travel GuidecoreCustom music collaborations with Forbes Travel Guide for luxury travel guidance content and environments.
- Six Senses HotelscoreGrowing editorial support across major DSPs and custom music collaborations with Six Senses Hotels for wellness-focused branded environments.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Real Music competitors and assessment
Company assessmentDirect peers
- Windham Hill Records: Iconic new age and ambient music label with a deep catalog of relaxation recordings and global streaming distribution — directly comparable in genre, catalog age, and audience.
- Higher Octave Music: Long-running new age and ambient music label (under Valley Entertainment) with deep catalog in relaxation and meditation — directly comparable catalog and target use cases.
- Sequoia Records: Independent music label producing wellness, relaxation, and meditation music, with distribution across major streaming platforms — overlaps closely with Real Music's wellness-focused catalog and DSP-led distribution.
- Spring Hill Music: Independent new age and ambient music label producing relaxation and meditation recordings — competes in the same wellness-musician signing and DSP distribution motion as Real Music.
- New Earth Records: Independent record label focused on new age, ambient, and wellness music with a roster of artists and curated relaxation releases — directly comparable to Real Music's catalog positioning.
- Awaken Music Group: Independent label focused on new age, contemplative, and spiritual music. Operates a roster-based catalog model with streaming distribution directly parallel to Real Music's positioning.
- Valley Entertainment: Long-standing independent label (formerly Narada Productions) specializing in new age, world, and ambient music — comparable to Real Music in genre focus, catalog depth, and artist roster model.
Broad incumbents
- Artlist: Music licensing platform with ambient/wellness tracks used in branded content, films, and hospitality — overlaps with Real Music's brand-partnership licensing motion on the B2B side.
- Epidemic Sound: Subscription-based music licensing platform offering ambient and relaxation tracks for content creators and brands. Comparable on the B2B music-licensing motion but operates as a broader catalog platform rather than a wellness-specialized label.
Emerging players
- Soma Records (Soma Quality Recordings): Independent ambient and meditation-focused imprint with growing catalog of relaxation recordings; partial overlap with Real Music's ambient/meditation streaming footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Real Music social profiles
Digital presenceReal Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Music leadership team
Management profileNumber of profiles
Real Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Music
What does Real Music do?
Real Music is an independent record label founded in 1980 that produces, signs, and distributes wellness, relaxation, ambient, meditation, yoga, and New Age music through major digital streaming platforms. The label represents a roster of Grammy-nominated and award-winning artists (including Peter Kater, Omar Akram, Paul Avgerinos, Chuck Wild, and Michael Whalen) and also develops custom music licensing collaborations with wellness brands and hospitality environments such as Six Senses Hotels and Kohler.
Is Real Music a public or private company?
Real Music is a private company. It is classified as unknown and is currently operating.
When was Real Music founded?
Real Music was founded in 1980. It employs 11 to 50 people.
Where is Real Music based?
Real Music is headquartered in Beverly Hills, United States, in the North America region.
How does Real Music make money?
Three revenue lines are on record. Music Streaming and Digital Sales are the primary driver. The others are custom Music Licensing and artist Recording Contracts.
Who are Real Music's main competitors?
Direct peers on record are Windham Hill Records, Higher Octave Music, Sequoia Records, Spring Hill Music, New Earth Records, Awaken Music Group and Valley Entertainment. Broad incumbents are Artlist and Epidemic Sound. Soma Records (Soma Quality Recordings) is listed as an emerging player.
Does Real Music have an API?
No public API is recorded for Real Music.
What industry is Real Music in?
Real Music's product category is Wellness and Relaxation Music. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIALAM, Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals). Its NAICS code is 51225.