What Truetimber Arborists does

Truetimber Arborists, LLC is a privately held, founder-owned arborist services company headquartered in Richmond, Virginia, operating a second office in Yorktown. Founded in 1998 by Scott Turner, the company delivers professional tree care across Central Virginia, including tree pruning, removal (including crane-assisted removal), stump grinding, cabling and bracing, emergency response, tree planting, and arborist consulting. A differentiated Plant Health Care program extends the offering into soil analysis, root collar excavation, AirSpade soil compaction remediation, deep root fertilization, and pest and disease management, targeting recurring diagnostic revenue rather than one-off removals.

The company operates on a project-based, quote-driven professional services model with free on-site estimates and no published pricing tiers. Revenue is generated primarily through billable field engagements delivered by ISA-certified arborists, supplemented by arborist consulting fees and external training revenue from Truetimber Academy, the in-house certification program established in 2017. The go-to-market motion is sales-led and consultative: customers initiate contact via phone or web form, and a Tree Care Advisor schedules an on-site property assessment by a certified arborist. Truetimber holds ISA and TRAQ credentials, follows ANSI A300 standards, and uses specialty equipment including cranes, AirSpade tools, aerial lifts, and precision rigging systems. Customer mix is dominated by residential homeowners in Central Virginia, with a secondary commercial property manager segment and a community organizations segment served through outreach programming. The company is majority founder-controlled, has no disclosed external investors, and integrated Hubbard Tree Care in 2025 to expand into the Virginia Peninsula.

Name

Truetimber Arborists

Legal name

Truetimber Arborists, LLC

Website

https://truetimber.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Truetimber Arborists is a Richmond, Virginia-based, ISA-certified arborist services firm founded in 1998 that provides tree removal, pruning, crane-assisted removal, stump grinding, plant health care, and arborist consulting to residential and commercial property owners across Central Virginia.

Ownership category

akta.pro rank

Product category

Arboriculture and Tree Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Removal & Dismantling (HSAIADAB)

akta.pro secondary industries

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Pruning & Crown Management (HSAIADAA), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Planting & Transplanting (HSAIADAE)

Keywords

• Tree removal services
• Tree pruning services
• Arborist consulting
• Plant health care
• Emergency tree service

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Tree Care Services: Truetimber generates revenue through billable tree care service engagements including tree pruning, removal, stump grinding, emergency response, cabling/bracing, planting, and plant health care. Revenue is project-based, with free estimates provided upfront and pricing varying by tree size, accessibility, and service complexity. The company is fully licensed and insured, serving both residential homeowners and commercial property managers across Central Virginia.
2. Arborist Consulting: Fee-based consulting engagements including tree risk assessments (TRAQ), property evaluations, and diagnostic visits conducted by ISA-certified arborists.
3. Truetimber Academy Training Programs: Truetimber Academy offers training and education programs to outside audiences including TCIA, ISA chapters, arborist associations, and local organizations, generating revenue through speaking engagements and training demos.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Truetimber Arborists provides professional tree care services in Central Virginia, including tree pruning, removal, stump grinding, planting, cabling and bracing, and 24/7 emergency storm response. The company delivers a holistic plant health care program (diagnostics, soil analysis, deep root fertilization, pest and disease management, and root collar excavation using AirSpade), supported by crane-assisted removal capabilities and ISA-certified arborist expertise. Services are sold on a project basis with free on-site estimates for residential homeowners, commercial property managers, and community partners across the Richmond and Yorktown areas.

Product overview

Truetimber Arborists operates as a tree care service provider offering a comprehensive suite of arboricultural services centered on tree lifecycle management. The core service portfolio includes Tree Pruning, Tree Removal (with Crane Tree Removal as a specialized variant), Tree Planting, and Plant Health Care (encompassing Tree Diagnostics, Soil Analysis, Root Collar Excavations, Soil Compaction Treatment, Deep Root Fertilization, and Tree Pest and Disease Management). Supporting services include Stump Grinding, Cabling and Bracing, Emergency Tree Care, Arborist Consulting, and Residential Lot Clearing. The company also operates Truetimber Academy as an internal training and certification program, the Urban Forest Dweller Blog as an educational content platform, and engages in Community Outreach activities. This structure provides end-to-end tree care from planting through maintenance, health treatment, and removal.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Pruning Professional tree pruning and trimming performed by ISA-Certified Arborists to ANSI A300 standards, removing dead or hazardous branches and improving tree structure, health, and appearance for residential and commercial properties.
• Tree Removal Professional removal of hazardous, dead, diseased, or unwanted trees using standard felling and sectional techniques, performed by ISA-certified crews for residential and commercial customers.
• Crane Tree Removal Crane-assisted removal for large, hazardous, or structurally compromised trees where traditional felling poses risk to structures, power lines, or surrounding landscaping, enabling top-down dismantling in tight spaces.
• Tree Planting Professional tree planting service including site assessment, species selection, proper planting technique following ANSI A300 standards, and post-planting care guidance for residential and commercial properties.
• Plant Health Care Comprehensive tree health program taking a holistic, soil-based approach, combining diagnostic visits, soil analysis, deep root fertilization, pest and disease management, and root collar excavation with AirSpade to address root causes of tree decline.
• Stump Grinding Stump grinding and removal service that eliminates tripping hazards and clears sites for replanting or new landscaping, typically grinding stumps 6-8 inches below ground level.
• Cabling and Bracing Structural support service installing modern cable systems to ISA standards to reinforce weak or split stems, extend tree life, and reduce risk of failure in mature trees.
• Emergency Tree Care 24/7 emergency response service for storm damage, fallen trees, and immediate safety hazards, providing rapid assessment, debris removal, and property protection.
• Arborist Consulting Fee-based consulting service providing expert tree risk assessments (TRAQ), property evaluations, and diagnostic visits conducted by ISA-certified arborists.
• Truetimber Academy In-house certification and training program established in 2017 covering ground operations, felling, climbing, and professional development, elevating employees to ISA Certified Arborist and TRAQ credentials, with external training also delivered to industry associations and local organizations.
• Residential Lot Clearing Land clearing and preparation service removing trees and brush to ready residential properties for construction or new landscaping projects.

Quantifiable outcome

• Over 100 five-star reviews from residential customers across Central Virginia
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and moderate.

• Open Space EducationminorOthersOpen Space Education, founded in 2021, is Richmond's nonprofit dedicated to nurturing young minds through art education and nature-based learning. Truetimber hosts Turkey Trek and scavenger hunt events at Camp Truetimber for Open Space Education groups, providing the natural environment for educational nature experiences.
• Autism Society of Central Virginia (ASCV)minorOthersTruetimber hosts ASCV's spring break camp at Camp Truetimber, providing the facility for nature walks, ziplines, archery, cooking over open fire, and arts and crafts for young people with autism. This is an annual recurring partnership demonstrating community commitment.
• The Collegiate Schools — Discover Richmond Summer CampminorOthersTruetimber hosts groups from The Collegiate Schools' Discover Richmond summer camp at Camp Truetimber, providing activities including ziplining, troll tunnel exploration, creek play, wall climbing, popsicles, and tree/arboriculture education.
• Good Shepherd Elementary SchoolminorOthersOn Earth Day 2026, Truetimber founders Scott and Aiden visited Good Shepherd Elementary School to teach children about the importance of trees, the tools arborists use, and careers in arboriculture, with a full school assembly performance.
• Hello BluebirdminorOthersHello Bluebird, founded by Kathleen Schuler, partnered with Chesterfield County Schools' Special Education Department to teach young children to make and decorate holiday wreaths. Truetimber donated greens from tree work for use in the craft project.
• Richmond Tree StewardsminorOthersTruetimber's Red Rangers team has partnered with the Richmond Tree Stewards on environmental restoration efforts, including invasive vine removal and cleanup projects on Belle Isle.
• Cottage School at Ginter Park Presbyterian ChurchminorOthersTruetimber donated wooden play elements (beams, stumps, log benches and tables) created from tree parts remaining after removals, for use in the preschool playground at the Cottage School, promoting natural play environments.
• Richmond Parks and Recreation / City of RichmondmoderateStrategic or Co-development PartnerTruetimber participates in city-sponsored community service events including the 'For the Love of Richmond' annual event at Barker Field near the Carillon, bringing grapple cranes, bucket trucks, lifts, stump grinders, and expert climbers together for public park tree work.
• Friends of Forest Hill ParkminorOthersTruetimber sponsors and participates in the annual 'Run for the Hills' 5K event organized by the Friends of Forest Hill Park, having been involved since the event's first running.
• Deep Run Pump Track Project (Henrico County)minorOthersTruetimber donated tree removal and pruning necessary for the Deep Run Park Pump Track Project in Henrico County and participated in the grand opening, with ongoing support commitment to monitor surrounding trees.
• Oak Grove/Bellemeade CommunityminorOthersTruetimber has partnered multiple times with the Oak Grove/Bellemeade community on park cleanup, trail creation, tree planting at Oak Grove Bellemeade Elementary School, and community service days.
• Hubbard Tree CaremoderateOthersHubbard Tree Care has joined Truetimber Arborists, bringing the same local experts into the Truetimber family. Former Hubbard customers are now served by Truetimber's expanded team.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Richmond Tree Care (regional/local): Local Richmond-area arborist offering tree removal, pruning, and stump grinding to residential clients. Directly competes with Truetimber in the same Central Virginia geography and customer base.
• Monster Tree Service: National franchise of residential and commercial tree services including removal, pruning, and plant health care. Closely comparable in service portfolio and SMB/residential customer focus to Truetimber, scaled through franchising.
• SavATree: Multi-region professional tree, shrub, and lawn care company offering pruning, removal, plant health care, and consulting. Directly comparable service mix and target customer base to Truetimber, with a stronger regional footprint.

Broad incumbents

• Davey Tree Expert Company: One of the largest employee-owned tree care companies in North America, offering residential and commercial tree removal, pruning, plant health care, and consulting across the U.S. Serves as the broad incumbent benchmark for professional arborist services at scale.
• Lewis Tree Service: Regional and national tree care and utility vegetation management provider offering pruning, removal, and emergency response. Comparable services across multiple U.S. regions with a focus on both residential and utility clients.
• Asplundh Tree Expert Company: Large diversified vegetation management company with strong utility line clearance and right-of-way focus but also residential/commercial tree care services. Comparable core tree care capability though primarily utility/government-oriented.
• Bartlett Tree Experts: National arborist services firm with scientific tree care approach, ISA-certified arborists, and plant health care programs. Operates across multiple U.S. regions with a model highly comparable to Truetimber's holistic, soil-based service approach.

Others

• TCIA (Tree Care Industry Association): Industry trade association setting safety and professional standards for tree care companies. Truetimber participates through Academy training partnerships; TCIA represents the broader competitive and standards ecosystem.
• St. Louis Tree Care / Heartwood Industries peers: Mid-sized professional tree care and vegetation management operators that serve as a comparison benchmark for regional arborist services businesses with similar size, equipment, and certification profiles to Truetimber.

Regional players

• Arbor Masters (regional peer): Mid-Atlantic regional arborist services firm offering similar tree removal, pruning, and plant health care services. Comparable service portfolio but operates in different Mid-Atlantic geographies than Truetimber's Central Virginia focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/truetimber.arborists
• Instagraminstagram.com/truetimber.arborists/?hl=en
• LinkedInlinkedin.com/company/truetimberarborist

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truetimber Arborists