Hubbard Bros
Hubbard Tree Care is a Virginia-based arboriculture services firm offering pruning, removal, crane-assisted removal, plant health care, emergency response, and arborist consulting to homeowners, businesses, and municipalities across the Richmond, Peninsula, and Hampton Roads regions, now operating under Truetimber.
- Company typePrivate
- Founded1980
- HeadquartersYorktown, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hubbard Bros does
Hubbard Tree Care (now part of Truetimber) is a Virginia-based professional arboriculture services firm founded more than 45 years ago on the Virginia Peninsula, originally as a small family-run business and led by founders Claire Hubbard and John Hubbard. The company delivers a comprehensive suite of tree care services including tree pruning, full tree removal, crane-assisted large-scale removal, tree planting, stump grinding, cabling and bracing, 24-hour emergency storm response, and certified arborist consulting. It also offers a recurring Plant Health Care program covering growth regulators, soil treatments, pest and disease management, deep root fertilization, and drought stress treatment, plus the Truetimber Academy professional training offering.
The business serves three primary customer segments — homeowners, businesses, and municipalities — across the Richmond metro, the Virginia Peninsula, and Hampton Roads, operating from two physical offices in Richmond (4050 Transport Pl.) and Yorktown (129 Production Dr.). Go-to-market is direct field sales driven by phone intake and website forms with urgency-based routing (1-2 weeks, 3-5 weeks, 6-8 weeks), supported by an organic digital presence on Instagram and Facebook. Pricing is quote-based and not publicly disclosed, reflecting the project-specific nature of tree work.
In 2025, Truetimber officially acquired Hubbard Tree Care, combining two regional Virginia operators to expand certified arborist capacity, equipment (including crane assets), and geographic coverage. The standalone entity was reported as having 1-10 employees with no disclosed revenue, and post-acquisition it operates as a strategic subsidiary under Truetimber while preserving its customer relationships and brand continuity.
Hubbard Bros firmographics
Firmographics- Name
- Hubbard Bros
- Legal name
- Hubbard Tree Care
- Website
- https://hubbardtreecare.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Hubbard Tree Care is a Virginia-based arboriculture services firm offering pruning, removal, crane-assisted removal, plant health care, emergency response, and arborist consulting to homeowners, businesses, and municipalities across the Richmond, Peninsula, and Hampton Roads regions, now operating under Truetimber.
- Ownership category
- akta.pro rank
Hubbard Bros industry classification
Industry- Product category
- Arboriculture Services
- NAICS
- Landscaping Services (56173), Support Activities for Forestry (11531)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Tree Removal & Dismantling (HSAIADAB)
- akta.pro secondary industries
- Tree Pruning & Crown Management (HSAIADAA), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Stump Grinding & Stump Removal (HSAIADAC), Cabling, Bracing & Structural Support (HSAIADAF), Tree Care & Arborist Services (BPABADAD)
Keywords
Where Hubbard Bros is headquartered
LocationHeadquarters
- HQ city
- Yorktown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hubbard Bros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Tree Care Services: One-time and recurring professional tree care services including tree pruning, tree removal, stump grinding, cabling and bracing, and emergency services.
- Plant Health Care Services: Ongoing tree health management services including growth regulators, soil treatments, deep root fertilization, and pest/disease management.
- Arborist Consulting: Professional consulting services provided by certified arborists for tree assessment and long-term management planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hubbard Bros product offering
Product offeringCore offering
Hubbard Bros operates a full-service tree care business offering professional pruning, tree removal (including crane-assisted removal of large or hazardous trees), tree planting, stump grinding, cabling and bracing, and 24/7 emergency storm response. It also provides ongoing plant health care (growth regulators, soil treatments, pest and disease management, deep root fertilization, drought stress treatment) and certified arborist consulting for tree assessment and long-term management planning, delivered to residential, commercial, and municipal customers across Virginia.
Product overview
Hubbard Tree Care (now part of Truetimber) is a tree care service company offering a comprehensive suite of arboriculture services. The service portfolio includes tree pruning, tree removal (including crane-assisted removal), tree planting, and tree health care (encompassing growth regulators, soil treatments, pest and disease management, deep root fertilization, and drought stress treatment). Additional services include stump grinding, cabling and bracing, emergency tree care, and arborist consulting. The company also operates Truetimber Academy for professional training. These services are delivered by certified arborists serving residential, commercial, and municipal customers across Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- Tree Pruning
Companies that use Hubbard Bros
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hubbard Bros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hubbard Bros partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TruetimbercoreTruetimber has officially acquired Hubbard Tree Care, bringing together two respected Virginia tree service companies with shared commitment to quality, safety, and customer care. The partnership combines teams, expands resources and equipment, and extends service areas throughout Virginia. Hubbard Tree Care customers continue receiving the same trusted service while gaining access to broader range of certified arborists and expanded capabilities.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Hubbard Bros competitors and assessment
Company assessmentBroad incumbents
- Asplundh Tree Expert Company: Large diversified vegetation management company primarily serving utilities, municipalities, and commercial clients with line clearance and tree care services. Broader incumbent with overlapping capabilities but heavy emphasis on utility vegetation management.
Direct peers
- SavATree: National tree, shrub, and lawn care company offering pruning, removal, plant health care, and integrated pest management across the U.S. Direct competitor on full-service arboriculture including recurring plant-health programs.
- Bartlett Tree Experts: Major U.S. arborist firm with scientific tree care, plant health care, pruning, removal, and consulting services for residential and commercial clients. Closely aligned on science-based approach, certified arborist workforce, and full-service arboriculture offerings.
- Davey Tree Expert Company: One of the largest employee-owned tree care companies in North America, offering pruning, removal, plant health care, and consulting to residential, commercial, and utility customers. Directly comparable on service mix (including crane removal and plant health care) and customer segments.
- The Care of Trees: Arborist firm providing pruning, removal, plant health care, and consulting to residential and commercial clients, with a science-based approach to tree care. Direct peer on full-service arboriculture methodology and customer mix.
- Monster Tree Service: Franchise-based tree care company offering pruning, removal, and plant health care to residential and commercial customers nationwide. Comparable service mix and target customer segments, with a competing go-to-market model (franchise vs. independent).
- Truetimber: Virginia-based arborist firm that acquired Hubbard Tree Care in 2025; offers the same core services (pruning, removal, plant health care, emergency response) across the Richmond and Peninsula markets. Most direct peer given the formal merger.
Emerging players
- Joshua Tree Experts: Regional tree care provider in the Mid-Atlantic offering pruning, removal, and plant health care. Comparable service catalog at smaller scale; useful comp for regional growth trajectory in adjacent Virginia/Mid-Atlantic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hubbard Bros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hubbard Bros leadership team
Management profileNumber of profiles
Hubbard Bros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hubbard Bros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hubbard Bros
What does Hubbard Bros do?
Hubbard Bros operates a full-service tree care business offering professional pruning, tree removal (including crane-assisted removal of large or hazardous trees), tree planting, stump grinding, cabling and bracing, and 24/7 emergency storm response. It also provides ongoing plant health care (growth regulators, soil treatments, pest and disease management, deep root fertilization, drought stress treatment) and certified arborist consulting for tree assessment and long-term management planning, delivered to residential, commercial, and municipal customers across Virginia.
Is Hubbard Bros a public or private company?
Hubbard Bros is a private company. It is classified as corporate owned and is currently acquired.
When was Hubbard Bros founded?
Hubbard Bros was founded in 1980. It employs 1 to 10 people.
Where is Hubbard Bros based?
Hubbard Bros is headquartered in Yorktown, United States, in the North America region.
How does Hubbard Bros make money?
Three revenue lines are on record. Professional Tree Care Services are the primary driver. The others are plant Health Care Services and arborist Consulting.
Who are Hubbard Bros's main competitors?
Asplundh Tree Expert Company is listed as a broad incumbent. Direct peers are SavATree, Bartlett Tree Experts, Davey Tree Expert Company, The Care of Trees, Monster Tree Service and Truetimber. Joshua Tree Experts is listed as an emerging player.
Does Hubbard Bros have an API?
No public API is recorded for Hubbard Bros.
What industry is Hubbard Bros in?
Hubbard Bros's product category is Arboriculture Services. Its primary akta.pro industry code is HSAIADAB, Tree Removal & Dismantling, with a secondary code of HSAIADAA, Tree Pruning & Crown Management. Its NAICS code is 56173 and its SIC code is 700.