What Text Less Live More does

Text Less Live More is a U.S.-based nonprofit organization (founded Fall 2013) that runs peer-led programs and resources aimed at ending distracted driving and promoting digital wellness. The organization was established by the high school friends of Merritt Levitan, who was killed by a texting driver in July 2013; the founding team includes Emeline Atwood, Abigail Lebowitz, Kaitlin Gately, and Erika Lamere, with Merritt's brother Joe Levitan serving as Director of Growth and Engagement. Operations are based in Washington, D.C. with a 1–10 employee footprint and program reach extending across the United States via school presentations, pledge events, community tabling, and fundraising rides.

The organization's core "products" are educational rather than technological: The Pledge (a commitment tool), a Presentation & Facilitation Guide, Pledge Events, TextCheck (a behavioral survey to measure driver behavior change), Table Tents (a phone-free lunch challenge), and public service announcements narrated by actor Giancarlo Esposito. There is no proprietary technology platform; the website was built by external vendor Electric Monument, and distribution is handled through downloadable resources and volunteer-led community engagement rather than through a software stack.

The revenue model is donation-driven (affiliate-referral stream), with all programs, presentations, pledge materials, and activities offered free of charge to schools, communities, and individuals. The go-to-market motion is community-led: peer-to-peer volunteer activation supported by a strategic partnership with SADD (Students Against Destructive Decisions) for youth network reach, plus fundraising participation in Rodman Ride for Kids events across multiple states. The organization reached 559 events in 2025, a 25% year-over-year increase described as the largest in its history.

Name

Text Less Live More

Legal name

TextLess Live More

Website

https://textlesslivemore.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Text Less Live More is a U.S. nonprofit (founded 2013) that runs peer-led educational programs, pledge campaigns, and community events to reduce distracted driving and promote digital wellness, primarily serving schools, students, and local communities through free resources.

Ownership category

akta.pro rank

Product category

Road Safety Education

NAICS

Educational Support Services (611710)

akta.pro primary industry

Commuter Student Life & Non-Residential Engagement (EDALAHAK)

Keywords

• Distracted driving awareness
• Digital wellness education
• Road safety programs
• Community awareness campaigns
• Youth safety initiatives

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: TextLess Live More operates as a nonprofit organization funded primarily through charitable donations from individuals and supporters who believe in their mission to end distracted driving and promote digital wellness.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TextLess Live More delivers free peer-led educational programs and resources designed to prevent distracted driving and promote digital wellness. Core offerings include The Pledge commitment tool, a Presentation & Facilitation Guide, Pledge Event tabling kits, the TextCheck behavioral survey, the Table Tents phone-free challenge, and PSAs narrated by Giancarlo Esposito. Programs are distributed through schools, community volunteers, and event-based activations across the United States.

Product overview

TextLess Live More is a peer-to-peer national awareness campaign dedicated to reducing distracted driving and promoting digital wellness. The organization offers a suite of educational programs including The Pledge (a commitment tool), the Presentation & Facilitation Guide (educational resource), and three activity programs: Pledge Events (community engagement tabling), TextCheck (behavioral survey measurement tool), and Table Tents (digital wellness challenge). The organization also produces PSAs narrated by Giancarlo Esposito. The programs work together as a comprehensive toolkit for spreading awareness about distracted driving and promoting healthier digital habits.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pledge A commitment tool in which participants pledge to themselves and their community to never drive distracted, including never texting, posting, streaming, or engaging in any digital distraction behind the wheel.
• TextLess Live More Presentation & Facilitation Guide An educational resource that educates communities about TextLess Live More, distracted driving, and digital wellness. Includes a facilitation guide so any community member can host presentations.
• Pledge Event Program A community event format, typically run as a tabling activity at pre-existing community events, that introduces TextLess Live More, educates people about distracted driving dangers, and inspires participants to take the pledge to never drive distracted.
• TextCheck Program A week-long survey program designed to measure distracted driving behavior at schools by collecting data about driver behavior in the community and measuring the change effected by educational TextLess Live More events.
• Table Tents Program A digital wellness exercise in which participants place phones in bins during lunch while reading table tent cards containing facts and conversation prompts, encouraging conversation and real-life connection without digital dependence.
• TextLess Live More Public Service Announcements Public Service Announcements narrated by actor Giancarlo Esposito (Breaking Bad, Better Call Saul, Maze Runner) and directed by Allen Sowelle, spreading awareness about distracted driving prevention.

Quantifiable outcome

• 559 TextLess Live More events were held across the United States in 2025, a 25% growth from the prior year
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SADD (Students Against Destructive Decisions)coreStrategic or Co-development PartnerSADD is a key strategic partner for TextLess Live More. The organizations have a growing relationship that continues to strengthen. TextLess Live More's focus for the 2023/2024 school year was largely to provide SADD with support to continue spreading the word through their extensive national network.
• Giancarlo EspositominorOthersActor Giancarlo Esposito (known for Breaking Bad, Better Call Saul, and Maze Runner) narrates TextLess Live More public service announcements.
• Allen SowelleminorOthersAllen Sowelle directed TextLess Live More's public service announcements.
• Rodman Ride for KidsminorGTM or Marketing PartnerTextLess Live More participates in Rodman Ride events as teams in Massachusetts, Montana, Virginia, and other states to raise funds and awareness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Insurance Institute for Highway Safety (IIHS): Independent, well-funded scientific and educational organization dedicated to reducing losses from motor vehicle crashes. Operates at a much larger and more research-driven scale than TLLM, but in the same road-safety awareness and prevention category.
• Mothers Against Drunk Driving (MADD): Large, established nonprofit founded after a drunk-driving tragedy to prevent impaired driving through awareness, victim support, and policy advocacy. Closely mirrors TLLM's tragedy-born, awareness-driven nonprofit model but at far greater scale and broader impairment scope.
• AAA Foundation for Traffic Safety: Well-funded research and education foundation addressing all forms of traffic safety, including distracted driving. Represents the much larger, research-backed incumbent that competes for the same donor mindshare and policy attention.
• National Safety Council: Major U.S. safety nonprofit addressing roadway, workplace, and home safety, including distracted driving. Significantly larger scale and broader mandate than TLLM, but overlaps in mission area.

Direct peers

• Impact Teen Drivers: Nonprofit dedicated to preventing teen driving crashes and fatalities through education and awareness in schools. Highly comparable to TLLM in target audience (teen drivers), delivery channel (school presentations), and mission (preventing driving-related deaths).
• SADD (Students Against Destructive Decisions): National youth-led nonprofit focused on preventing destructive driving decisions among teens. SADD is both a direct peer in the peer-led youth road-safety space and an active strategic partner of TextLess Live More, distributing its messaging through SADD chapters.
• FocusDriven: Advocacy organization specifically focused on ending distracted driving through awareness, education, and victim support. Direct mission overlap with TLLM and similar small-nonprofit, community-engagement operating model.
• EndDD (End Distracted Driving): Advocacy organization founded after a distracted-driving tragedy to educate drivers, families, and communities. Shares TLLM's grassroots, tragedy-originated origin story and school/community-based awareness model.

Others

• AT&T It Can Wait: Corporate social-responsibility campaign by AT&T promoting no-phone-while-driving pledges. Directly addresses the same distracted-driving behavior TLLM targets, but as a brand-funded campaign rather than an independent nonprofit.

Emerging players

• Common Sense Media: Leading nonprofit focused on children's and families' digital wellness and media literacy. Shares TLLM's digital wellness thesis and youth/family target audience, though TLLM's entry point is driving behavior rather than media consumption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/txtlesslivemore
• Facebookfacebook.com/textlesslivemore
• LinkedInlinkedin.com/company/textless-live-more

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Text Less Live More