What EndDD does

EndDD (End Distracted Driving) is a 501(c)-style nonprofit campaign operated by the Casey Feldman Memorial Foundation, founded in 2009 by Joel Feldman and Dianne Anderson following the death of their 21-year-old daughter Casey, who was killed by a distracted driver in Ocean City, New Jersey. Headquartered in Swedesboro, NJ, the organization delivers interactive, evidence-based distracted-driving presentations developed with input from Children's Hospital of Philadelphia (CHOP) experts and validated by a 2022 U.S. Department of Transportation study. Core offerings include a coordinated national network of 125 trained volunteer speakers delivering free in-person and virtual presentations to secondary schools, workplaces, and community organizations; K-2 elementary lesson plans; public service announcements; a research-and-statistics resource library; and a memorial section ("Faces of Distracted Driving"). The organization claims a cumulative reach of more than 525,000 students across almost every U.S. state, with 70,000+ students reached annually at no cost to schools.

EndDD's business model is donation- and sponsorship-funded rather than fee-based. Revenue is sourced from individual tax-deductible donations channeled through the Casey Feldman Foundation and from corporate sponsorships structured at fixed tiers (Platinum $20,000, Gold $10,000, Silver $3,500, Event $2,500, Partners $1,500), with named major sponsors including Honda and Amazon and supporting sponsors including Selective Insurance, Lear Corporation, Travelers, Equitrans Midstream, and Good Driver Mutuality. Distribution runs through a website-led scheduling funnel (Wufoo form), direct sales to enterprises and schools via the volunteer network, traffic-safety conference appearances, and organic social channels (YouTube, Facebook, Twitter/X, Instagram). Strategic alliances with NHTSA, IIHS, NTSB, GHSA, the Delaware Office of Highway Safety, and CHOP provide regulatory, research, and program-embedded legitimacy. EndDD does not operate a technology platform: there is no public API, no SDK, no integrations, and no disclosed AI or machine-learning capability.

Name

EndDD

Legal name

Casey Feldman Memorial Foundation (operating as EndDD.org / End Distracted Driving)

Website

https://enddd.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

EndDD is a 2009-founded U.S. nonprofit (Casey Feldman Memorial Foundation project) that delivers free, evidence-based distracted-driving presentations to schools, workplaces, and communities via a 125-volunteer speaker network, funded by corporate sponsorships and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Corporate Sponsorships: EndDD receives funding from corporate sponsors at various levels (Platinum $20,000, Gold $10,000, Silver $3,500, Event $2,500, Partners $1,500) who support the organization's mission to provide free presentations to schools
2. Individual Donations: Tax-deductible donations from individuals supporting the organization's mission

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

EndDD delivers interactive, evidence-based distracted driving presentations to middle schools, high schools, colleges, workplaces, and community organizations through a network of 125 trained volunteer speakers coordinated by founder Joel Feldman. The science-based content, developed with input from Children's Hospital of Philadelphia (CHOP), integrates health communication, behavioral change principles, and targeted persuasion, and has reached more than 525,000 students across almost every U.S. state at no cost to schools. Supporting offerings include K-2 elementary school lesson plans, public service announcements, and a research and statistics resource library.

Product overview

EndDD.org (End Distracted Driving) is a nonprofit campaign operated by the Casey Feldman Foundation, established in 2009 following the death of 21-year-old Casey Feldman by a distracted driver. The organization operates primarily as an educational advocacy platform offering science-based distracted driving presentations and awareness resources. The core product is the EndDD.org website and presentation program, coordinated by founder Joel Feldman and a network of 125 volunteer speakers who have spoken to over 525,000 students and adults across the country. Supporting offerings include elementary school lesson plans (K-2), public service announcements, research and statistics resources, and the Faces of Distracted Driving memorial. The U.S. Department of Transportation selected EndDD's high school presentation for analysis, finding it effective in changing teen driving attitudes and behaviors. Presentations are provided at no cost to schools, funded through corporate sponsorships. The organization does not operate as a technology platform with APIs or integrations, but rather as a traditional nonprofit educational service.

Differentiator

Problem solved

Functional benefit

Products and services

• Distracted Driving Presentations Interactive, science-based distracted driving presentations delivered by founder Joel Feldman and a network of 125 trained volunteer speakers. Presentations target middle schools, high schools, colleges, workplaces, and community organizations, integrating health communication, behavioral change principles, and targeted persuasion. Provided at no cost to schools.
• Elementary School Lesson Plans (K-2) Age-appropriate distracted driving curriculum and educational materials designed for elementary school students in grades K-2, including a picture book and lesson plans that teach children about road safety before they reach driving age.
• Public Service Announcements (PSAs) Video-based public service announcements about distracted driving produced with funding from corporate partners, distributed for use by traffic safety and healthcare professionals across the country.
• Research & Statistics Resources Comprehensive research compilation and statistics about distracted driving, including traffic safety facts, driver attitudes and behaviors, teen driving data, cognitive distraction research, and effectiveness studies of distracted driving initiatives. Includes citations from NHTSA, IIHS, AAA Foundation, CDC, and other traffic safety organizations.
• EndDD.org Website and Educational Platform The primary web-based platform providing distracted driving education, awareness resources, research statistics, state laws information, presentation videos, and PSAs, serving as the central hub for the organization's mission to reduce crashes caused by distracted driving.

Quantifiable outcome

• The U.S. Department of Transportation study (released 2022) found the EndDD.org high school presentation effective in changing teen driving attitudes and behaviors surrounding distracted driving
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered program partner, major sponsor, sponsor, core partner and new partner.

• Delaware Office of Highway Safetyprogram partnerStrategic or Co-development Partner · 1 January 2023EndDD collaborated with Delaware Office of Highway Safety on driver's ed class interventions, which were found effective in 2023 analysis.
• Honda Corporationmajor sponsorStrategic or Co-development PartnerHonda is a major sponsor of EndDD, supporting distracted driving programs and helping reach more than 70,000 students annually with free presentations to schools.
• Amazonmajor sponsorStrategic or Co-development PartnerAmazon has partnered with EndDD for transportation safety presentations, including webinars and in-person events for Amazon Transportation Services employees.
• Selective Insurance CompanysponsorStrategic or Co-development PartnerSelective Insurance is a sponsor supporting EndDD's mission to provide free distracted driving presentations to schools and communities.
• Lear CorporationsponsorStrategic or Co-development PartnerLear Corporation sponsors EndDD and has hosted presentations for employees and subcontractors on distracted driving awareness.
• National Highway Traffic Safety Administration (NHTSA)core partnerStrategic or Co-development PartnerNHTSA has partnered with EndDD, including selecting EndDD.org's high school presentation for analysis in a DOT study that found it effective.
• Governor's Highway Safety Association (GHSA)core partnerStrategic or Co-development PartnerGHSA has worked with EndDD on traffic safety initiatives and research collaboration.
• Insurance Institute for Highway Safety (IIHS)core partnerStrategic or Co-development PartnerIIHS has collaborated with EndDD on traffic safety research and messaging strategies.
• National Transportation Safety Board (NTSB)core partnerStrategic or Co-development PartnerNTSB has worked with EndDD on distracted driving education and awareness initiatives.
• Equitrans MidstreamsponsorStrategic or Co-development PartnerEquitrans Midstream is a sponsor of EndDD and has hosted workplace presentations through their ASPIRE program.
• Good Driver Mutualitynew partnerStrategic or Co-development PartnerGood Driver Mutuality (GDM) is a new corporate sponsor aligned with EndDD's mission to reduce distracted driving.
• Travelers InsurancesponsorStrategic or Co-development PartnerTravelers partnered with Rock 'n' Roll Marathon Series and EndDD on the 'What Drives Runners?' campaign to raise money and awareness.
• Children's Hospital of Philadelphia (CHOP)core partnerStrategic or Co-development PartnerCHOP experts provided input on EndDD's interactive, evidence-based distracted driving programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mothers Against Drunk Driving (MADD): A national nonprofit that emerged from a personal family tragedy and delivers school and community presentations to change driving behavior. Closely comparable to EndDD in mission, volunteer-driven delivery, and school-audience focus.
• Students Against Destructive Decisions (SADD): Youth-focused nonprofit delivering evidence-based prevention education in schools on impaired and risky driving. Directly comparable to EndDD in audience (teen/student), delivery (school presentations), and mission.
• Impact Teen Drivers: Nonprofit delivering school assemblies and educational programs on reckless and distracted driving. Directly comparable in product (in-school presentations), cause area, and stakeholder mix of schools, sponsors, and traffic-safety partners.
• FocusDriven: Advocacy nonprofit for victims of distracted driving that runs awareness campaigns and community education. Closely comparable to EndDD in cause area, victim-led origin, and grassroots educational delivery.

Broad incumbents

• National Safety Council (NSC): Large established safety nonprofit producing research, advocacy, and training across road, workplace, and home safety. Comparable in advocating distracted-driving awareness but operates at significantly broader scale and scope than EndDD.
• AAA Foundation for Traffic Safety: Research and education arm of AAA focused on traffic safety including distracted driving. Comparable in producing evidence-based distracted-driving content and partnering with NHTSA/DOT, though not a presentation-delivery nonprofit.
• Governors Highway Safety Association (GHSA): Coalition of state highway safety offices funding and coordinating behavioral traffic-safety programs. Comparable as both a partner and a funder of distracted-driving interventions and an existing EndDD collaborator.

Emerging players

• AT&T It Can Wait: Corporate-led distracted-driving awareness initiative delivering school presentations and a pledge program. Comparable in targeting the same teen audience and school channel, though driven by a single corporate sponsor rather than an independent nonprofit.
• Lytx: Commercial fleet-safety vendor offering AI-based distracted-driving detection and driver coaching. Comparable as an alternative channel for the same end-customer problem (workplace distracted driving) but a for-profit, technology-led model versus EndDD's nonprofit, human-delivered approach.

Regional players

• Drive Smart Virginia: State-level traffic-safety coalition delivering community education and conferences on distracted and impaired driving. Comparable in presentation-based education and traffic-safety partnerships, but limited geographically to Virginia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCau1kFDETnJ5EPc30Jot3QA
• Facebookfacebook.com/EndDistractedDrving
• Instagraminstagram.com/enddd_enddistracteddriving
• Xx.com/end_dd
• LinkedInlinkedin.com/company/enddd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EndDD