Naked Tomato

What Naked Tomato does

Naked Tomato is a private restaurant concept operated under the entity 'Skyline' by Israeli celebrity chef Eyal Shani and his business partner Shahar Segal. The restaurant serves Israeli-style cuisine inspired by casual roadside grills, with a menu anchored by Shipudim (skewers), fresh salads, dips, and fire-driven plates designed for communal, share-style dining. Its culinary philosophy, articulated as 'naked food' — letting pure, seasonal ingredients speak for themselves — is the central brand identity.

The company operates a single dine-in location at the Moxy South Beach hotel at 921 Washington Ave, Miami Beach, FL, with service limited to Thursday through Sunday, 6pm-10pm. A second location in Brooklyn at Williamsburg Wharf (470 Kent Avenue) is announced as 'Coming Soon.' Beyond regular table service managed through the SevenRooms reservation platform, Naked Tomato offers private event hosting — partial and full venue buyouts for groups of 100+ guests — booked via Tripleseat. The restaurant does not maintain a mobile app, an API, or proprietary technology infrastructure; the underlying technology stack is limited to off-the-shelf restaurant SaaS integrations.

Revenue is generated entirely through on-premise food and beverage sales and private event contracts. No pricing is publicly disclosed, no funding has been raised, and no financial information is available. Naked Tomato is a single-asset operator in the U.S. market, though it draws brand equity from Eyal Shani's global portfolio of over 50 restaurants across 7 countries, including the Michelin-starred Shmoné and other concepts (Miznon, HaSalon, Malka, Bella, PortSa'id). Customer acquisition relies primarily on earned media coverage in lifestyle and trade publications (Modern Luxury, Time Out, Miami Herald, The Real Deal, Nation's Restaurant News), the celebrity chef association, social media presence, and built-in foot traffic from the hotel partnership.

Name

Naked Tomato

Legal name

Skyline

Website

https://nakedtomatousa.com

Company type

Private

Operating status

Operating

Short description

Naked Tomato is a private restaurant concept by celebrity chef Eyal Shani, operating an Israeli-style grill restaurant at the Moxy South Beach hotel in Miami Beach with a second Brooklyn location planned. It serves communal, seasonal cuisine and hosts private events for 100+ guests.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Israeli restaurant
• Mediterranean cuisine
• Casual dining
• Private event hosting
• Communal dining

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dine-in Restaurant Service: Revenue generated from food and beverage sales directly to customers dining at the restaurant locations. The menu features Israeli-style skewers (Shipudim), fresh salads, dips, and fire-driven plates.
2. Private Event Hosting: Revenue from hosting private events including partial buyouts and full venue buyouts for 100+ guests. Events include birthdays, engagements, holiday parties, and corporate dinners. Food offerings change seasonally and feature fresh vegetables paired with fish, poultry, and meat dishes designed to share.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Naked Tomato is a restaurant operating under Chef Eyal Shani's "naked food" philosophy, serving Israeli-style skewers (Shipudim), fresh salads, dips, and fire-driven plates made from seasonal, market-driven ingredients. The restaurant operates a dine-in experience at Moxy South Beach in Miami Beach (with Brooklyn coming soon) and also hosts private events for 100+ guests through partial and full venue buyouts.

Product overview

Naked Tomato is Chef Eyal Shani's restaurant brand celebrating seasonal, market-driven ingredients in their purest form. The core offering is the restaurant dining experience featuring Israeli-style cuisine—anchored by Shipudim (skewers), fresh salads, dips, and fire-driven plates—served alongside a drinks menu with wine selections. The brand operates two locations: an open Miami Beach restaurant at Moxy South Beach and a Brooklyn location (coming soon). Beyond regular dining, Naked Tomato offers private event hosting with partial and full buyout options for groups of 100+, serving seasonal menus designed for sharing. The restaurant philosophy centers on 'naked food'—uncomplicated, vibrant dishes that let ingredients speak for themselves.

Differentiator

Problem solved

Functional benefit

Products and services

• Naked Tomato Restaurant Chef Eyal Shani's celebration of the tomato and seasonal ingredients in their most honest form. The restaurant offers Israeli-style skewers (Shipudim), fresh salads, dips, and fire-driven plates, inspired by casual roadside grills found in Israel. Open Thursday-Sunday 6pm-10pm at Moxy South Beach.
• Food Menu Seasonal, market-driven menu featuring Israeli-style skewers (Shipudim), fresh salads, dips, and fire-driven plates. Food offerings change regularly to reflect seasonal availability.
• Drinks Menu Beverage offerings including wine selections such as white wine pours, complementing the food menu.
• Private Events Private event hosting including partial and full buyouts for 100+ guests. Suitable for intimate gatherings, corporate dinners, birthdays, engagements, and holiday parties. Features open kitchen and flexible space configuration.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Moxy South Beach HotelcoreOthersNaked Tomato operates as a tenant within the Moxy South Beach hotel at 921 Washington Ave, Miami Beach. This hotel partnership provides the restaurant with a built-in customer base of hotel guests and local foot traffic in the South Beach area.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Michael's Genuine Food & Drink: Michael's Genuine is chef Michael Schwartz's flagship farm-to-table restaurant in Miami's Design District. Comparable as a chef-driven, ingredient-led Miami restaurant where the celebrity-chef identity, casual-yet-elevated format, and seasonal menu echo Naked Tomato's positioning and Miami dining scene competition.
• Shmoné: Shmoné is Eyal Shani's Michelin-starred fine-dining Israeli restaurant in NYC. It operates with the same chef and culinary philosophy as Naked Tomato but at a higher price point and more formal format. Directly comparable as part of Shani's NYC portfolio addressing an overlapping diner demographic.
• Miznon: Miznon is an Eyal Shani-founded Israeli street-food concept with locations in NYC and globally. It shares Naked Tomato's Israeli-grill inspiration, shareable pita-and-skewer menu, and casual-shared-dining format. Highly comparable as part of the same restaurant group targeting a similar customer base.
• The Musket Room: The Musket Room is a chef-driven, seasonally focused restaurant in NYC's Nolita neighborhood with a globally-inspired menu. Comparable to Naked Tomato as a small-format, chef-led, ingredient-focused venue emphasizing shareable plates and private events in an urban hotel-adjacent setting.
• Mandolin Aegean Bistro: Mandolin Aegean Bistro is a well-known Greek/Mediterranean restaurant in Miami's Design District serving shareable small plates, grilled fish and meats, and dips in a casual-elegant setting. Comparable to Naked Tomato in cuisine family (Eastern Mediterranean), Miami market, share-plate format, and target diner (locals plus tourists seeking transportive Mediterranean dining).
• HaSalon: HaSalon is another Eyal Shani Mediterranean restaurant concept located in New York. It is operated by the same chef and partner Shahar Segal, sharing the brand portfolio, supplier relationships, and culinary philosophy that define Naked Tomato. Directly comparable as a sister Shani concept targeting similar diners with Israeli-Mediterranean cuisine.
• Malka: Malka is another Eyal Shani restaurant concept located in NYC. It shares Naked Tomato's casual Mediterranean dining approach and operates under the same chef-partner pair (Shani and Shahar Segal). Directly comparable as a sister brand within the same restaurant group portfolio.

Emerging players

• Aviv Mediterranean Restaurant: Aviv is a Brooklyn-based Israeli/Mediterranean restaurant serving skewers, dips, and meze in a casual Williamsburg setting. Comparable to Naked Tomato's planned Williamsburg Wharf Brooklyn location through overlapping Israeli-cuisine positioning, neighborhood demographic, and skewer/share-plate format.

Broad incumbents

• Carbone Miami: Carbone is a Major Food Group celebrity-chef Italian restaurant with a Miami location inside a hotel setting. Comparable to Naked Tomato as a hotel-tenant celebrity-chef concept targeting affluent tourists and locals with a distinctive culinary identity and high-margin private-event business.

Regional players

• Yardbird Southern Table & Bar: Yardbird is a chef-driven Miami-based restaurant group focused on shareable plates and a distinctive culinary identity (Southern cuisine). Comparable to Naked Tomato as a chef-led Miami dining destination operating hotel-adjacent venues and serving the same tourist-plus-local audience seeking an experience-driven meal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nakedtomatomia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Tomato