Reid Enterprise

What Reid Enterprise does

Reid Enterprise Inc. is a privately-held, founder-owned real estate brokerage operating as a solo agent practice led by Donna Reid. The firm is headquartered in the New York metropolitan area and conducts business under the Keller Williams Realty Gold Coast franchise, leveraging that brand's brokerage infrastructure while maintaining individual client relationships. Reid Enterprise serves residential home buyers, sellers, relocating families, and real estate investors across four New York counties: Kings, Queens, Suffolk, and Nassau. Its core offerings include buyer representation, seller representation, personalized home valuations, property search, relocation coordination, and personal email alerts for new listings; a complementary mortgage calculator tool supports buyer financial planning. Underlying technology is limited to OneKey MLS integration, which provides daily-updated property listings and search functionality across the firm's service area, supported by a multi-channel marketing presence (website, LinkedIn, Facebook, Instagram, YouTube, X). The company was founded around 2004 and has operated continuously for over 20 years, with Donna Reid personally handling client engagements. The revenue model is traditional real estate commission: transaction-based fees as a percentage of property sale price, negotiated per deal with rates not publicly disclosed. Go-to-market is sales-led and relationship-driven, with reported outcomes of 500+ homes sold, a 98% client satisfaction rate, and 200+ five-star reviews at a 5.0 average rating.

Name

Reid Enterprise

Legal name

Reid Enterprise Inc.

Website

https://reidenterpriseinc.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Reid Enterprise Inc. is a solo-agent residential real estate brokerage led by Donna Reid, operating under Keller Williams Realty Gold Coast and serving home buyers, sellers, and relocations across Kings, Queens, Suffolk, and Nassau Counties in New York via commission-based transaction services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate agent commission model based on closed transaction fees, typically a percentage of the property sale price. Services include buyer representation, seller marketing, and relocation assistance for residential properties in the New York metro area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Reid Enterprise is a real estate brokerage operated by Donna Reid as an independent contractor under Keller Williams Realty Gold Coast. The firm provides buyer representation, seller representation, home valuation, property search, and relocation services to individuals across Kings, Queens, Suffolk, and Nassau Counties in New York. Transaction support is backed by OneKey MLS access for property listings and market data.

Product overview

Reid Enterprise is a full-service real estate agency operating as part of Keller Williams Realty Gold Coast. The company offers a unified suite of real estate services organized around the core customer journey: Buyer Services (guided search and negotiation from showing to closing), Seller Services (pricing strategy, marketing, and sale negotiation), Home Valuation (comparative market analysis), Property Search (MLS-accessible listings across four NY counties), Relocation Services (coordinating in/out-of-state moves), and Personal Email Alerts (automated property matching). A supplementary Mortgage Calculator tool supports buyers in financial planning. All services are delivered by Donna Reid with over 20 years of experience serving Kings, Queens, Suffolk, and Nassau Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Full-service buyer representation for individuals purchasing residential property in Kings, Queens, Suffolk, and Nassau Counties, including property search, scheduling, and offer negotiation.
• Seller Representation Listing and seller-side representation for homeowners marketing residential property, including pricing guidance, listing placement, and transaction management.
• Home Valuation Residential property valuation services for homeowners seeking to estimate market value prior to listing or for general informational purposes.
• Property Search Online and agent-assisted property search across Kings, Queens, Suffolk, and Nassau Counties via OneKey MLS-powered listings.
• Relocation Assistance Relocation support for individuals moving into or within the New York metro area, including area orientation, property search, and settlement coordination.
• Personal Email Alerts Automated email alerts that notify prospective buyers of newly listed properties matching saved search criteria.
• Mortgage Calculator Online mortgage calculation tool to help prospective buyers estimate monthly payments and affordability prior to property search.

Quantifiable outcome

• 500+ homes sold
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Keller Williams Realty Gold CoastcoreChannel Partner/ Reseller/ DistributorFranchise brokerage affiliation providing brand, training, technology, and administrative support. Donna Reid operates as an independent real estate agent under the Keller Williams Realty Gold Coast brand, utilizing their brokerage infrastructure and resources while maintaining individual client relationships.
• OneKey MLScoreTechnology or IntegrationMultiple Listing Service provider for the NY Metro area, giving Donna Reid access to comprehensive property listings across Kings, Queens, Suffolk, and Nassau Counties. The MLS platform is updated daily and provides full listing access not always available on public sites.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HomeSmart: Tech-forward residential brokerage with national footprint and growing NY metro presence. Competes with Reid Enterprise on agent value proposition (revenue share, tech tools) and on the same buyer/seller customer base.
• Redfin: Tech-enabled residential brokerage and search portal serving NY metro buyers and sellers. Competes with Reid Enterprise for the same customer base through an alternative model (in-house agent teams plus digital tools), exerting pricing pressure on traditional commission structures.
• eXp Realty: Cloud-based residential brokerage with a fast-growing agent base across the U.S., including NY. Directly comparable commission-based model, but with a viral recruiting component and lower fixed overhead than franchise models like Keller Williams.
• Sotheby's International Realty: Luxury-focused residential brokerage with extensive NY metro presence. Competes for higher-end listings and buyers in the same Nassau/Suffolk and Queens markets where Reid Enterprise operates, particularly on the seller representation side.
• Better Homes and Gardens Real Estate: Residential franchise brokerage with established NY metro presence. Comparable franchise-supported agent model targeting the same home buyer and seller segments in overlapping geographies.
• Berkshire Hathaway HomeServices: Residential brokerage franchise with significant New York metro footprint. Comparable franchise-supported commission model targeting the same home buyer and seller customer segments as Reid Enterprise.
• Compass: Tech-enabled residential brokerage operating across major U.S. metros including New York. Compass competes directly with Reid Enterprise for buyers, sellers, and agent talent in the same Kings/Queens/Long Island markets, using a platform-driven model rather than a solo-agent model.
• RE/MAX: Global franchise residential real estate brokerage with a large agent network across the NY metro area. Like Reid Enterprise, RE/MAX agents work on a commission model with franchise support, making it a directly comparable model in the same customer segment.
• Coldwell Banker: Established residential brokerage franchise with strong presence across Long Island, Queens, and Brooklyn. Directly comparable franchise-based model serving the same buyer/seller customer base that Reid Enterprise targets.
• Century 21: Long-standing residential real estate franchise with deep penetration in the New York metro and Long Island markets. Competes with Reid Enterprise on agent affiliation, brand recognition, and buyer/seller acquisition in overlapping geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/donnapaul
• YouTubeyoutube.com/@donnasellsny
• Facebookfacebook.com/donnasellsny
• LinkedInlinkedin.com/in/reidelitecapital
• Instagraminstagram.com/donnasellsny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reid Enterprise