SAT Electronic
SAT Electronic Vertriebs GmbH is a German value-added distributor and systems integrator for PCB (printed circuit board) production equipment, serving European PCB manufacturers with a full-process portfolio of lamination, exposure, testing, inspection, welding, automation, and load-port systems from global technology partners and its own DPL laminator line.
- Company typePrivate
- Founded1995
- HeadquartersBad Aibling, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SAT Electronic does
SAT Electronic Vertriebs GmbH is a German value-added distributor and systems integrator for printed circuit board (PCB) production equipment, headquartered in Bad Aibling, Germany. Founded in 1993 (with one source dating incorporation to 1995), the company has served the European PCB manufacturing industry for over 25 years and positions itself as a single-source provider for the full PCB production process chain: exposure systems, dryfilm and vacuum lamination, electrical testing, deburring, peeling, handling and automation, inkjet printing, ultrasonic welding, optical and X-ray inspection, scoring and beveling, and load-port handling. SAT sources the majority of its portfolio from a curated set of global technology partners — including Hakuto (laminators, LDI, exposure), MicroCraft (electrical testers, inkjet printers), TDK (load ports), Advanced Engineering (automation), Shoda (scoring/beveling), Taiyo and Technohorizon (inspection), Teknek and Tonets (cleaning), Fetzel (manual laminators), and Ishiihyokii (deburring) — and, since 2021, also manufactures the DPL series vacuum laminator in-house after adopting the production line from Optek/Thorlabs. Differentiated products include the DPL24A Vacuum Laminator (Beckhoff PC-based touchscreen control, cycle times from 5 seconds, 3D-surface and dielectric-coating capability), the MACH 630AP dryfilm cut-sheet laminator (patented uniform pressure/temperature control), the Peelmaster PM201-CPB (up to 7 panels/min, ≤2 failures per 1000 panels, SEMI-compliant connectivity), the InPeKo ML640U multilayer ultrasonic welder co-developed with FMA (<10 µm accuracy), and the TDK load-port portfolio (over 200,000 units shipped worldwide).
The business model combines one-time capital-equipment sales, professional services (consulting, installation, operator training), and recurring after-sales revenue (preventive/predictive maintenance, spare parts stocked at Bad Aibling, virtual remote support via HoloLens). Pricing is entirely quote-based with no public list prices, reflecting the consultative enterprise field-sales motion in which sales and engineering teams engage customers from project planning through installation. The go-to-market relies on the company website, downloadable product documentation, the proprietary SAT Magazine (German/English), trade-show presence at Productronica, YouTube product videos, and a dedicated careers portal. The company is privately held and family-owned, led by CEO Alexander Weigl alongside founder Hans Fritz and the Fritz family, with an employee count in the 11-50 band and ISO 9001:2015 and ISO 14001:2015 certifications.
SAT Electronic firmographics
Firmographics- Name
- SAT Electronic
- Legal name
- SAT Electronic Vertriebs GmbH
- Website
- https://sat.eu
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAT Electronic Vertriebs GmbH is a German value-added distributor and systems integrator for PCB (printed circuit board) production equipment, serving European PCB manufacturers with a full-process portfolio of lamination, exposure, testing, inspection, welding, automation, and load-port systems from global technology partners and its own DPL laminator line.
- Ownership category
- akta.pro rank
SAT Electronic industry classification
Industry- Product category
- PCB Production Equipment
- NAICS
- Printed Circuit Assembly (Electronic Assembly) Manufacturing (334418)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Printed Circuit Boards (3672)
- akta.pro primary industry
- PCB Fabrication (Rigid PCBs) (HDAHAOAG)
- akta.pro secondary industries
- PCB Assembly (PCBA/EMS) (HDAHAOAI), PCB Fabrication (Flex & Rigid-Flex PCBs) (HDAHAOAH)
Keywords
Where SAT Electronic is headquartered
LocationHeadquarters
- HQ city
- Bad Aibling
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SAT Electronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PCB Production Equipment Sales: SAT Electronic generates primary revenue through the sale of professional PCB production machinery sourced from global technology partners and from its own DPL-series vacuum laminator manufactured in Germany. The portfolio spans exposure systems, laminators, peelers, deburrers, handling and automation, inspection systems, cleaners, scoring and beveling systems, welding systems, inkjet printers, and load ports.
- Professional Services (Consulting, Installation, Training): SAT provides consulting from project planning through to process optimization, professional machine installation and integration at customer sites, and operator training courses. Services are offered complementarily to machine sales and represent an additional revenue stream.
- Maintenance and After-Sales Service: The company generates recurring revenue through maintenance contracts, preventive and predictive maintenance services, spare parts sales (held in stock at Bad Aibling headquarters), error detection, and remote/virtual support services. Service agreements are offered as optional packages for each machine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | All pricing is quote-based through direct sales contact. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SAT Electronic product offering
Product offeringCore offering
SAT Electronic Vertriebs GmbH is a value-added technology distributor and systems integrator for the European PCB (printed circuit board) production industry. The company supplies a comprehensive portfolio of production equipment including exposure systems, electrical testers, deburrers, peelers, handling and automation systems, vacuum laminators, inspection systems, cleaners, scoring and beveling systems, ultrasonic welding systems, and digital inkjet printers. While most of the portfolio is sourced from global technology partners (Hakuto, TDK, MicroCraft, Advanced Engineering, Shoda, Teknek, etc.), SAT also manufactures its own DPL-series Vacuum Laminator in Germany and provides consulting, installation, training, preventive and predictive maintenance, and remote/virtual support services using HoloLens mixed-reality technology.
Product overview
SAT Electronic is a value-added distributor and service provider specializing in professional machines for PCB (printed circuit board) production. The company offers a comprehensive portfolio of manufacturing equipment sourced from leading technology partners worldwide, organized around the core PCB production workflow: pre-lamination processes (exposure, cleaning, deburring), lamination (vacuum laminators like DPL24A, dryfilm cut-sheet laminators like MACH 630AP, and manual laminators), material handling (peelers like PM201-CPB, load ports for wafer/panel handling), processing (ultrasonic welding with ML640U, inkjet printing systems), inspection (optical and X-ray systems), and finishing (scoring/beveling). The product line is supported by modular automation solutions from Advanced Engineering and comprehensive services including consulting, installation, training, preventive/predictive maintenance, and virtual remote support using HoloLens technology. The portfolio integrates with industrial automation protocols (Profibus, PROFINET, EtherCAT, SECS/GEM, OPC/UA) and MES/ERP systems for factory automation.
Differentiator
Problem solved
Functional benefit
Products and services
- MACH 630AP Dryfilm Cut-Sheet Laminator High-precision Dryfilm Cut-Sheet Laminator with patented uniform pressure and temperature control across the entire roller width, redesigned roller section with larger laminating and backup rolls (Ø 80/Ø 100 mm), 6-8% improvement in pressure uniformity vs. previous NP models, and optional roll-to-roll or inline integration. Targeted at European PCB manufacturers.
- DPL Series Vacuum Laminator Vacuum Laminator providing reliable lamination for 3D surfaces, dielectric coatings, and pressure-sensitive adhesives. Features intuitive touchscreen with PC-based Beckhoff system, individual heating control (top and bottom), independent timers for vacuum and heat/pressure, cycle times from 5 seconds. Designed and manufactured in Germany by SAT.
- Peelmaster PM201-CPB Automatic Peeler
Quantifiable outcome
- Peelmaster PM201-CPB achieves a failure rate of ≤ 2 per 1000 panels and productivity rates of up to 7 panels/min.
- +3 more outcomes
Companies that use SAT Electronic
Customer profileSegments1 record
Ideal customer profiles2 records
SAT Electronic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
SAT Electronic partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and standard.
- Advanced EngineeringcoreAdvanced Engineering is a worldwide technological leader for innovative solutions for the PCB industry since 1989, developing solutions from prototype design to automated PCB manufacturing. The partnership with SAT covers handling and automation solutions including the modular CELL concept, Servant/MOJO/PRO robotic systems, EDTA desktop automation, CSD buffer systems, and Line Controller (SCADA). Advanced Engineering is a key technology partner providing the automation layer of SAT's product portfolio.
- HakutocoreHakuto is a long-standing partner known for best quality and technological progressivity. SAT offers Hakuto's Cut Sheet Laminators (including the MACH 630AP described as the world's best), Contact Exposure Units, and LDI (Laser Direct Imaging) Solutions. Hakuto sets new standards with fully automated and highly precise DI solutions. SAT has built comprehensive knowledge of all Hakuto products through decades of cooperation.
- MicroCraftcoreMicroCraft was founded in 1972 and is a worldwide market leader for Electrical Testers, Moving-Probe-Testers, and Digital InkJet Printers. The company has revolutionized the PCB industry with original technologies. SAT serves as MicroCraft's strong European partner, distributing MicroCraft inkjet printing systems (C8K7265T, C4K8165T, C2K, C1K models) and CPA handling/automation systems for inkjet printers.
- TDKcoreTDK has been developing innovative technologies for over 90 years across various sectors of electronics manufacturing. SAT is the proud European market partner for TDK Load Ports supporting 200 mm and 300 mm wafers, tape frame load ports, and panel-level processes. The product range includes TAS300J1 FOUP Load Ports (300 mm), TAS200 SMIF Load Ports (200 mm), Tape Frame Load Ports, and Panel/PLP Load Ports.
- FetzelstandardFetzel is SAT's partner for Manual Laminators. The partnership involves CNC machining of individual parts and small series. Fetzel develops and builds machinery for various industry segments worldwide. Together, they realize individual client options and special requirements for hand laminators, including the UVL pro and SDL pro series.
- FMA (FMA Mechatronik)coreFMA is a system service provider in assembly and unit sourcing. A strong partner since 2018, FMA and SAT jointly developed the Multilayer Ultrasound Welding Machine (ML640U/InPeKo), revolutionizing the PCB industry. The first prototype was presented at Productronica in Munich, and the first series models have been installed at customer production sites since 2019.
- Ishiihyokii (Isii Hyoki)standardSAT's partner for deburring and surface treatments. Ishiihyokii develops original products with passion and supports manufacturing industry leaders by delivering high quality and technological experience in deburring and surface treatment.
- TechnohorizonstandardTechnohorizon offers inspection devices ensuring stable and highly precise performance with advanced technologies including x-ray and image processing. SAT distributes Technohorizon's NXI-3510 automated X-ray inspection system suitable for semiconductor and SMT applications.
- Shoda TechtronstandardShoda Techtron is SAT's partner for highly precise scoring and beveling. The company is always ahead in technology, prioritizing precision and efficiency. SAT distributes Shoda's MVC-630D optical V-scoring system, ZRS-680A synchronized cutting system, and MRS-700B multilayer flash cutting system.
- TaiyostandardTaiyo is a leader in final stage inspection for PCBs. Taiyo's technology makes the testing process easier and more precise. SAT distributes Taiyo's M109SC semi-automatic optical end-inspection device and A307DC fully automatic double-sided optical end-inspection system.
- TeknekstandardTeknek invented the contact-cleaning business over 30 years ago. SAT distributes Teknek's CM81 cleaning machine, which specializes in gentle cleaning of thin materials such as PCBs, graphics, LCDs, and touch panels. Teknek helps manufacturers eliminate contamination rather than merely reduce it.
- Tonets (V-Spec)standardTonets is the manufacturer of the V-Spec non-contact dry cleaner distributed by SAT. The V-Spec features a patented multi-stage converging nozzle system for precision air-stream cleaning of PCB substrates, achieving superior microdust removal compared to conventional systems.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
SAT Electronic competitors and assessment
Company assessmentOthers
- Zuken: Japanese-headquartered provider of PCB and electrical design software. Not a direct equipment peer, but serves the same European PCB manufacturer customers and is increasingly bundling design-to-manufacturing workflows that shape equipment-purchase decisions.
Broad incumbents
- Orbotech (KLA): KLA-owned global leader in PCB AOI, direct imaging, and inspection systems. Competes with SAT's distributed inspection line (Taiyo, Technohorizon) but at vastly larger scale and with fully owned IP.
- ASMPT (ASM Pacific Technology): Hong Kong-headquartered global leader in SMT and semiconductor assembly equipment. A broad incumbent serving overlapping PCB/SMT customers with much greater scale; SAT distributes into a narrower European niche rather than competing head-to-head globally.
- Atotech (MKS Instruments): Global supplier of chemistry, equipment, and software for PCB and semiconductor manufacturing. Adjacent competitor in PCB production equipment and consumables, with broader portfolio and resources than SAT's European-focused distribution model.
Direct peers
- Mycronic AB: Swedish provider of PCB assembly equipment (stencil printers, pick-and-place, soldering) and pattern generators. Directly comparable as a European-headquartered specialist supplier of PCB production equipment with a similar consultative, technology-distribution-plus-own-product model.
- Manz AG: German equipment manufacturer serving electronics (PCB, semiconductor packaging) and battery production. Comparable because both are German, mid-sized industrial equipment firms supplying process machinery and automation lines into European electronics manufacturers.
- Koh Young Technology: Korean-headquartered specialist in 3D SPI and AOI inspection for PCB assembly. Competes directly with the inspection line SAT distributes from Taiyo/Technohorizon, especially in European EMS accounts.
- Viscom AG: German manufacturer of optical and X-ray inspection systems for PCB and electronics assembly. Overlaps with SAT's inspection portfolio (Taiyo, Technohorizon distribution) and competes for similar European OEM/EMS inspection budgets.
- LPKF Laser & Electronics: German-headquartered equipment vendor specializing in laser-based PCB prototyping, structuring, and assembly systems. Closely comparable to SAT in geography, customer base (PCB manufacturers), and product category, though LPKF develops more of its own IP and is publicly listed.
- Advanced Engineering (Göppel): German automation specialist and SAT's core technology partner for handling and robotic systems in PCB lines. They are both supplier and peer, reflecting the partially overlapping automation/SCADA business within the European PCB equipment ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SAT Electronic social profiles
Digital presenceSAT Electronic compliance and trust
Trust signalCompliance2 records
SAT Electronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAT Electronic leadership team
Management profileNumber of profiles
Profiles8 records
SAT Electronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAT Electronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAT Electronic
What does SAT Electronic do?
SAT Electronic Vertriebs GmbH is a value-added technology distributor and systems integrator for the European PCB (printed circuit board) production industry. The company supplies a comprehensive portfolio of production equipment including exposure systems, electrical testers, deburrers, peelers, handling and automation systems, vacuum laminators, inspection systems, cleaners, scoring and beveling systems, ultrasonic welding systems, and digital inkjet printers. While most of the portfolio is sourced from global technology partners (Hakuto, TDK, MicroCraft, Advanced Engineering, Shoda, Teknek, etc.), SAT also manufactures its own DPL-series Vacuum Laminator in Germany and provides consulting, installation, training, preventive and predictive maintenance, and remote/virtual support services using HoloLens mixed-reality technology.
Is SAT Electronic a public or private company?
SAT Electronic is a private company. It is classified as family owned and is currently operating.
When was SAT Electronic founded?
SAT Electronic was founded in 1995. It employs 11 to 50 people.
Where is SAT Electronic based?
SAT Electronic is headquartered in Bad Aibling, Germany, in the Europe region.
How does SAT Electronic make money?
Three revenue lines are on record. PCB Production Equipment Sales are the primary driver. The others are professional Services (Consulting, Installation, Training) and maintenance and After-Sales Service.
Who are SAT Electronic's main competitors?
Zuken is listed as an others. Broad incumbents are Orbotech (KLA), ASMPT (ASM Pacific Technology) and Atotech (MKS Instruments). Direct peers are Mycronic AB, Manz AG, Koh Young Technology, Viscom AG, LPKF Laser & Electronics and Advanced Engineering (Göppel).
Does SAT Electronic have an API?
No public API is recorded for SAT Electronic.
What industry is SAT Electronic in?
SAT Electronic's product category is PCB Production Equipment. Its primary akta.pro industry code is HDAHAOAG, PCB Fabrication (Rigid PCBs), with a secondary code of HDAHAOAI, PCB Assembly (PCBA/EMS). Its NAICS code is 334418 and its SIC code is 5065.