Sets Hybrid Training

What Sets Hybrid Training does

Sets Hybrid Training operates a chain of 17 company-owned boutique fitness studios across New Jersey (14), Pennsylvania (Langhorne), Tennessee (Murfreesboro), and Florida (New Tampa), under the brand 'SETSBuilt'. Its core service is a 50-minute, coach-led hybrid circuit training class combining functional strength and cardio, with programming that varies daily and scales from beginners (documented at age 16) through older adults (documented at age 80). Each location is equipped with the Evolt 360 body composition scanner, which captures lean mass, body fat, metabolic rate, and bone density and feeds custom macronutrient plans, and uses the Glofox platform (via the SETS BUILT app) for scheduling and membership management.

The business model is consumer subscription plus à la carte. Revenue comes primarily from tiered monthly memberships (Unlimited at ~$150-$170, 8x/month at ~$115-$130, 4x/month at ~$79-$91) with month-to-month contracts and no long-term commitment, supplemented by drop-in sessions ($30-$35), multi-session class packs, and 1-on-1 personal training. Customer acquisition runs through local SEO, location-specific landing pages, organic social, and a $21 for 21 Days Challenge trial offer with no auto-enrollment, which is the principal funnel into recurring memberships. A 10% discount program targets first responders, military, teachers, nurses, students, and similar public-service segments, and SETS At Home adds a digital workout library for unlimited members.

Sets Hybrid Training is privately held with no disclosed external funding, parent company, or franchise model; individual location managers (e.g., Will at Princeton/East Brunswick, Ryan at Old Bridge/Brick, Sabrina at Freehold) operate semi-autonomously under a unified brand and programming system. The company is actively reinvesting in existing sites (e.g., Old Bridge 2026 expansion adding specialty classes and new equipment) while maintaining a multi-state footprint, and has documented multi-year member retention including 10+ year members at the Freehold location.

Name

Sets Hybrid Training

Legal name

Sets Hybrid Training

Website

https://setsbuilt.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Sets Hybrid Training is a privately held boutique fitness chain operating 17 company-owned studios across New Jersey, Pennsylvania, Tennessee, and Florida, offering 50-minute coach-led hybrid circuit training classes via tiered monthly memberships and a $21 trial offer to direct-to-consumer members.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Hybrid circuit training
• Group fitness classes
• Fitness studio chain
• Personal training services
• Boutique gym memberships

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Core revenue stream from tiered monthly membership plans (Unlimited, 8x/month, 4x/month) with month-to-month contracts. No long-term contracts required. Price varies by location. Includes enrollment fees. Discounts available for first responders, military, nurses, teachers, social workers, students, and same-household families (10% on unlimited rates).
2. Drop-In Sessions: Single-session drop-in pricing ($30-$35 per session depending on location) for non-members or casual users wanting to try individual classes without committing to a membership.
3. 21-Day Challenge Intro Offer: $21 introductory offer providing 21 days of unlimited access, one body composition scan, custom macronutrient plan, and SETS direct point of contact. No auto-enrollment after trial period.
4. Class Packs: Multi-session class packs available at select locations (5-Pack, 10-Pack) with expiration dates, providing flexibility for occasional attendees or those wanting to test the service before committing to monthly plans.
5. Private Personal Training: One-on-one personal training sessions available as add-on service for members seeking additional personalized attention beyond group classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sets Hybrid Training operates a chain of 17 fitness studios delivering 50-minute, coach-led hybrid circuit training classes that combine functional strength, cardio, and mobility work. Sessions are sold through tiered monthly memberships (Unlimited, 8x/month, 4x/month) and are supported by a $21 for 21 Days introductory trial, per-session drop-ins, class packs, and 1-on-1 personal training add-ons.

Product overview

SETS Hybrid Training operates a chain of 17 fitness studios offering coach-led hybrid training sessions across New Jersey, Pennsylvania, Florida, and Tennessee. The core offering is the SETS Hybrid Training gym — a 50-minute functional strength and cardio circuit training class, available through several membership tiers (Unlimited, 8x/month, 4x/month, and Drop-In) and supported by a $21 for 21 Days introductory trial. The product portfolio includes body composition scanning (Evolt 360), the SETS BUILT mobile app for booking and location management, the SETS At Home online workout library (Unlimited members), and 1-on-1 personal training as an add-on. The 21-Day Challenge serves as the primary entry point, bundling unlimited access, a body scan, and a custom macronutrient plan. All 17 locations share the same programming and brand, though pricing, hours, and some class packs vary per location.

Differentiator

Problem solved

Functional benefit

Products and services

• SETS Hybrid Training Membership (Unlimited / 8x per month / 4x per month tiers)

Quantifiable outcome

• Members aged 16 to 80 have been successfully served, demonstrating broad demographic accessibility
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• CrossFit (Affiliates): Decentralized network of independently owned affiliate gyms offering coached functional fitness and constantly varied programming—competes in the same functional-fitness category as SETS with a strong community culture.

Broad incumbents

• Life Time Fitness: Premium multi-service health club chain offering group classes, personal training, and recovery/wellness amenities—broader incumbent whose small-group training offerings overlap with SETS' premium tier and multi-location access model.
• Crunch Fitness: Large multi-format gym chain offering group fitness classes, personal training, and traditional gym access at lower price points—incumbent competitor targeting overlapping value-conscious consumer segments in shared US geographies.

Direct peers

• F45 Training: Global franchise offering 45-minute functional group workouts with daily-changing programming—virtually identical value proposition to SETS in circuit-based hybrid training, also using tiered memberships and franchise expansion.
• Orangetheory Fitness: Largest direct competitor offering coach-led, technology-enabled group fitness (heart-rate-based interval training) in a multi-unit franchise model across the US. Comparable on circuit-based coached workouts, tiered memberships, and studio-based D2C acquisition.
• Fit Body Boot Camp: Franchised 30-minute group strength and conditioning boot camps with personal training culture—comparable on group circuit format, community culture, and franchise-friendly operating model in suburban US markets.
• The Camp Transformation Center: Multi-location boot camp focused on weight loss and transformation outcomes with 6-week challenges and tiered programs—directly comparable to SETS' outcome-driven positioning and 21-day challenge acquisition funnel.
• Barry's Bootcamp: Premium boutique fitness brand combining strength and cardio coach-led group classes with multi-location access and a strong community identity—direct competitor for the time-pressed, results-driven professional segment SETS targets.
• TITLE Boxing Club: Franchised boutique fitness chain offering coach-led group boxing and strength workouts with tiered memberships—operates in similar suburban strip-mall locations and competes for the same time-pressed adult demographic.
• Burn Boot Camp: National franchise focused on 45-minute strength and conditioning group camps with personal training focus and family-friendly scheduling—competes directly for SETS' busy professional and beginner segments in similar suburban geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SETSHQ
• LinkedInlinkedin.com/company/setsbuilt

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sets Hybrid Training