David Reed
David Reed is a two-person residential real estate agent team under RE/MAX Results, providing full-service buyer and seller representation with bundled concierge services across the St. Croix Valley and east Twin Cities metro, licensed in both Minnesota and Wisconsin.
- Company typePrivate
- Founded2000
- HeadquartersStillwater, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What David Reed does
David Reed operates The Dave Reed Real Estate Team, a two-person residential real estate agent team (David Reed, REALTOR with GRI and CDPE designations, plus Molly Dandelet as REALTOR and Team Coordinator) affiliated with the RE/MAX Results brokerage franchise. The team provides full-service buyer and seller representation across the St. Croix Valley and east Twin Cities metro, covering Stillwater, Woodbury, Bayport, Lake Elmo, White Bear Lake, and St. Paul in Minnesota, with cross-border capability into Western Wisconsin via dual state licensure. Core services include buyer consultations, MLS property search, offer negotiation, listing representation, comparative market analysis, and closing support, augmented by a bundled Concierge Services package that adds professional photography, cinematic video, drone aerial footage, 3D virtual tours, staging coordination, vendor referrals through the Core 100 network, pre-listing inspections under the Certified Pre-Owned Home Program, and a Guaranteed Cash Offer option.
The business is operationally simple: there is no proprietary technology platform, no mobile app, and no AI-driven tooling. The technology footprint consists of standard real-estate marketing assets, a content-driven website (davereedhomes.com) with city-level pages and blog content for SEO, syndicated MLS/RE/MAX/Zillow/Realtor.com listing distribution, and direct outreach via email, direct mail, and social channels. Customer acquisition is relationship-led, drawing on 22+ years of local presence, 50+ five-star Zillow reviews, a self-claimed 100% five-star profile, and consistent top-ten performance within the RE/MAX Results office.
Revenue is transactional, earned as a percentage commission on closed transactions under standard buyer-representation and listing agreements, with the gross commission split between the team and the RE/MAX Results brokerage. Pricing is not publicly disclosed and is negotiated per engagement; concierge services are bundled into the representation at no incremental fee. The team has accumulated 500+ closed transactions over 22+ years and is described as a multi-million-dollar producer and a top-ten performer at the RE/MAX Results office. The customer base is a long tail of individual residential buyers and sellers, including first-time buyers, move-up buyers, luxury and waterfront property clients, historic and character home owners, real estate investors, and relocating buyers from within Minnesota, out of state, and across the Wisconsin border.
David Reed firmographics
Firmographics- Name
- David Reed
- Legal name
- David Reed
- Website
- https://davereedhomes.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- David Reed is a two-person residential real estate agent team under RE/MAX Results, providing full-service buyer and seller representation with bundled concierge services across the St. Croix Valley and east Twin Cities metro, licensed in both Minnesota and Wisconsin.
- Ownership category
- akta.pro rank
David Reed industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where David Reed is headquartered
LocationHeadquarters
- HQ city
- Stillwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
David Reed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Buyer Representation Commissions: The team earns commission (a percentage of the transaction price) when representing buyers in purchasing a home. Commission rates are negotiable and not publicly disclosed on the website. The standard real estate commission model applies.
- Seller Listing Commissions: The team earns commission when listing and selling a seller's property. The listing agreement covers marketing services including photography, videography, staging, and concierge services. Commission split with REMAX Results brokerage.
- Guaranteed Cash Offer Program: The team offers a guaranteed cash offer option for sellers who want to bypass the traditional listing process, providing a direct purchase pathway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-service buyer and seller representation with bundled concierge services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
David Reed product offering
Product offeringCore offering
The Dave Reed Real Estate Team provides full-service residential real estate brokerage services for buyers and sellers across the St. Croix Valley and east Twin Cities metro, including dual-state representation in Minnesota and Wisconsin. Core services encompass buyer representation (search, offer, negotiation, closing), seller listing representation (pricing, marketing, negotiation), and a bundled concierge services package covering professional photography, videography, drone footage, 3D virtual tours, staging coordination, vendor referrals, cleaning, moving services, and pre-listing home certification.
Product overview
The Dave Reed Real Estate Team at RE/MAX Results is a residential real estate service provider offering three interconnected service lines: core home buying representation, core home selling/listing services, and a concierge add-on service package. Their buying and selling services form the foundation of the business, while the Concierge Services module provides enhanced seller support including professional photography, videography, staging, vendor coordination, home certification, and marketing automation tools. Supporting resources include free home valuation reports and downloadable buyer's and seller's guides. The team serves buyers and sellers across six Minnesota communities (Stillwater, Woodbury, Bayport, Lake Elmo, White Bear Lake, St. Paul) and is licensed in both Minnesota and Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services
Quantifiable outcome
- 500+ closed transactions across Washington County in 22+ years
- +2 more outcomes
Companies that use David Reed
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
David Reed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
David Reed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAX ResultscoreThe Dave Reed Real Estate Team operates as a licensed agent team under the RE/MAX Results brokerage franchise. RE/MAX Results is one of the largest and most respected brokerages in Minnesota and Wisconsin. The partnership provides the team with access to REMAX's brand recognition, MLS syndication networks, REMAX Collection luxury marketing platform, technology infrastructure, and brokerage support services. The team operates as an independent agent group within the franchise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
David Reed competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-forward national brokerage that has expanded aggressively into luxury and mid-market segments. Competes for the same St. Croix Valley affluent buyers via a platform-based agent experience and premium marketing tools.
- Coldwell Banker: Major national residential brokerage franchise with deep Twin Cities presence. Competes directly for the same buyer and seller pool in the St. Croix Valley and east Twin Cities metro via affiliated independent agent teams.
- eXp Realty: Cloud-based brokerage model with low overhead and agent-friendly commission splits. Operates in Minnesota and increasingly attracts independent agent teams considering a franchise switch.
- Keller Williams Realty: Largest real estate franchise in the U.S. by agent count, with significant Minnesota market share. Its agent-team model and profit-sharing structure directly mirror the team-based operating approach used by Dave Reed.
- Berkshire Hathaway HomeServices: National brokerage franchise with established Twin Cities footprint and a luxury-collection marketing tier comparable to RE/MAX Collection. Targets the same mid-market and move-up buyer segments in the eastern Twin Cities suburbs.
- RE/MAX: The parent franchise under which the Dave Reed team operates. RE/MAX is one of the largest global residential real estate franchise networks, providing brand, MLS syndication, and back-office infrastructure to thousands of independent agent teams like Dave Reed.
Emerging players
- Redfin: Tech-enabled discount brokerage with a Twin Cities presence offering lower-commission seller services and direct home-buying cash offers. Represents a structural threat to traditional commission-based teams like Dave Reed.
Regional players
- Edina Realty: Long-standing Twin Cities-focused residential brokerage with strong brand recognition across the eastern metro, including Stillwater, Woodbury, and White Bear Lake. Direct head-to-head competitor for the same local buyers and sellers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
David Reed social profiles
Digital presenceDavid Reed financial estimates
Financial estimateRevenue estimate
Valuation estimate
David Reed leadership team
Management profileNumber of profiles
Profiles2 records
David Reed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
David Reed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about David Reed
What does David Reed do?
The Dave Reed Real Estate Team provides full-service residential real estate brokerage services for buyers and sellers across the St. Croix Valley and east Twin Cities metro, including dual-state representation in Minnesota and Wisconsin. Core services encompass buyer representation (search, offer, negotiation, closing), seller listing representation (pricing, marketing, negotiation), and a bundled concierge services package covering professional photography, videography, drone footage, 3D virtual tours, staging coordination, vendor referrals, cleaning, moving services, and pre-listing home certification.
Is David Reed a public or private company?
David Reed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was David Reed founded?
David Reed was founded in 2000. It employs 1 to 10 people.
Where is David Reed based?
David Reed is headquartered in Stillwater, United States, in the North America region.
How does David Reed make money?
Three revenue lines are on record. Buyer Representation Commissions are the primary driver. The others are seller Listing Commissions and guaranteed Cash Offer Program.
Who are David Reed's main competitors?
Broad incumbents on record are Compass, Coldwell Banker, eXp Realty, Keller Williams Realty, Berkshire Hathaway HomeServices and RE/MAX. Redfin is listed as an emerging player. Edina Realty is listed as a regional player.
Does David Reed have an API?
No public API is recorded for David Reed.
What industry is David Reed in?
David Reed's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.