Scratch Golf Club

What Scratch Golf Club does

Scratch Golf Club is a private, members-only indoor golf facility operating four locations across the Dallas-Plano metropolitan area in Texas. The company equips each location with TrackMan launch-monitor simulators that capture 30+ swing data points per shot, slow-motion video, and access to 300+ virtual courses including Pebble Beach and St. Andrews. Members access facilities through an iOS mobile app with Bluetooth smart-lock entry, with VIP tier offering 24/7/365 unstaffed access. A three-tier subscription model (Amateur $149/mo, Pro $249/mo, VIP $349/mo) plus a $495 initiation fee forms the core recurring revenue engine, supplemented by professional instruction delivered by PGA Associate Casey Harty and booked through the Skillest platform.

The business is operationally a boutique, capital-light leisure brand rather than a software or AI company: its core technology (TrackMan) and core distribution channels (Skillest for lessons, AdRoll for retargeting) are all third-party, while its proprietary assets are limited to the member-facing app, the membership programs, and the physical facility footprint. Customer base is entirely individual consumer golfers, with corporate and group/event revenue referenced as a secondary segment. The company employs 1-10 people, has not disclosed external funding, and currently operates within a single Texas metro, though additional locations are reportedly in development.

From a go-to-market perspective, Scratch runs a direct-to-consumer, digital-first sales motion: prospective members book a 1-hour trial through the website, are onboarded during staffed business hours (8am-5pm), and self-serve thereafter through the mobile app. Marketing is concentrated on organic social (LinkedIn, Instagram, Facebook) and retargeting display ads, with member testimonials (700+ 5-star reviews for the resident instructor) serving as the primary trust signal. Capacity is bounded by approximately 11 TrackMan simulator bays across four sites, which structurally caps membership growth unless additional locations open.

Name

Scratch Golf Club

Legal name

Scratch Golf Club LLC

Website

https://scratchgolfclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scratch Golf Club is a private, members-only indoor golf facility operating four locations in the Dallas-Plano metro, offering TrackMan simulator bays, AI swing analysis, and tiered monthly memberships ($149-$349) to individual golfers, with supplemental professional instruction.

Ownership category

akta.pro rank

Product category

Indoor Golf Facility

NAICS

Fitness and Recreational Sports Centers (71394), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMAGAI

Golf Simulators, Nets & Practice Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Indoor golf facility
• Golf simulator club
• Private golf membership
• Swing analysis technology
• Golf instruction services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Three-tier membership model (Amateur, Pro, VIP) with monthly, quarterly, and annual billing options. Revenue is recurring and subscription-based, with initiation fees for new members. Higher tiers offer more reservations per month and extended access hours.
2. Golf Lessons: Individual and pack lesson sales with instructor Casey Harty. Lessons are purchased and booked through Skillest platform. Discounts offered to members (10% for Amateur, 20% for Pro/VIP).
3. Trial Sessions: One-hour trial sessions offered to prospective members who are not yet signed up, providing an entry point to convert to full membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Scratch Golf Club operates four private, members-only indoor golf facilities across the Dallas-Plano metro area, each equipped with TrackMan simulator bays providing 30+ data points per swing, AI swing analysis, slow-motion video capture, and access to 300+ virtual courses. Members subscribe to one of three tiered plans (Amateur, Pro, VIP) that grant recurring bay reservations, putting-green access, guest privileges, and discounts on lessons. Professional golf instruction is offered separately by PGA Associate Casey Harty through the Skillest platform, with members receiving tiered discounts on lesson packages.

Product overview

Scratch Golf Club operates as a private indoor golf facility offering Trackman-powered simulator bays at four locations across Dallas and Plano, TX. The core product is the indoor golf simulator experience, which provides swing analysis with 30+ data points, slow-motion video capture, and access to 300+ virtual courses. The company offers three membership tiers (Amateur, Pro, VIP) with varying access levels, plus professional golf lessons through instructor Casey Harty via the Skillest platform. Each location features dedicated Trackman bays and putting greens, with amenities varying by size (Downtown: 3 bays/525 sqft putting; Lovers Lane: 4 bays/650 sqft putting; Plano: 2 bays/250 sqft putting; Inwood: 2 bays with private putting/lounge areas).

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Golf Simulator Access Private indoor golf simulator experience across four Dallas-Plano locations (Downtown, Lovers Lane, Plano, Inwood), each equipped with TrackMan launch monitors delivering 30+ data points per swing, AI swing analysis, slow-motion video capture, six structured practice modes, and access to 300+ virtual golf courses including Pebble Beach and St. Andrews. Bay counts range from 2 to 4 per location with putting greens between 250 and 650 square feet.
• Membership Subscription Program Recurring membership program with three tiers: Amateur ($149/month plus $495 initiation) with 4 midday reservations per month and 1 guest; Pro ($249/month or $795 quarterly) with 10 reservations across morning and night hours and 2 guests; and VIP ($349/month or $995 quarterly) with unlimited reservations and 24/7/365 access plus 3 guests. Members receive tiered discounts on lessons and access to a Bluetooth-enabled mobile app for facility entry and reservations.
• Golf Lessons Individual and pack golf lessons delivered by PGA Associate Casey Harty, a former professional golfer, booked through the Skillest platform. Members receive a 10% (Amateur) or 20% (Pro/VIP) discount. Harty has taught over 5,000 lessons with 700+ five-star reviews on Skillest.

Quantifiable outcome

• 30+ actionable data points per swing for precise performance tracking
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TrackMancoreTechnology or IntegrationTrackMan provides the core simulation and analytics technology for all Scratch Golf Club locations. Each bay is equipped with TrackMan launch monitors that capture 30+ data points per swing, enabling ball flight tracking, swing analysis, and virtual course play on 300+ courses.
• SkillestcoreChannel Partner/ Reseller/ DistributorSkillest is the lesson booking platform used by Scratch Golf Club's instructor Casey Harty. Golfers purchase and book lessons through the Skillest platform, which hosts the instructor's profile, 700+ reviews, and scheduling functionality.
• AdRollminorGTM or Marketing PartnerAdRoll is Scratch Golf Club's display advertising partner for retargeting. The partnership enables targeted advertising on other sites based on users' previous interactions with the Scratch website.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• TruGolf: Maker of home/venue golf simulator hardware and software (SimSpace, E6 Connect). Adjacent to Scratch as a potential technology partner or competitor to TrackMan for the underlying simulator stack powering the bays.
• AboutGolf: Provider of indoor golf simulators and simulator-based fitting solutions to retailers and instructors. Adjacent technology provider and indirect competitor in the simulator-club space that Scratch operates in.
• Full Swing Golf: Manufacturer of indoor simulator hardware (used by pros and venues) and operator of virtual golf facilities. Comparable as a technology ecosystem participant and adjacent venue operator to Scratch's TrackMan-powered bays.

Direct peers

• GOLFTEC: National chain of indoor golf instruction studios using launch monitors and video swing analysis for lessons and club-fitting. Highly comparable on the data-driven instruction experience that Scratch sells through Casey Harty and TrackMan bays.
• Five Iron Golf: Operates urban, private membership-based indoor golf clubs with TrackMan/Foresight simulators, leagues, lessons, and F&B. Closest direct competitor to Scratch's 'private members-only indoor golf club with tour-grade simulators' model, though at larger scale and across multiple U.S. metros.
• Puttery: Indoor putting-based golf entertainment concept with tech-enabled putt experiences, food, and cocktails. Comparable as a private/social indoor golf venue targeting the same Dallas-area demographic, though focused on putting rather than full-swing simulation.
• X-Golf America: Indoor golf simulator clubs offering league play, lessons, and simulator bays for individuals and groups. Directly comparable to Scratch on private simulator bay rentals, lesson offerings, and league/tournament programming.

Broad incumbents

• Drive Shack: Publicly traded owner of Puttery and previously owned/operated golf entertainment venues. Competes with Scratch in indoor golf entertainment and has the capital base to expand the Puttery concept against independent clubs like Scratch.
• Topgolf: Largest golf entertainment operator with technology-enabled hitting bays, food & beverage, and group/corporate events. Overlaps Scratch on tech-enabled indoor golf but skews to entertainment/group play at much larger scale rather than members-only serious practice.

Emerging players

• Club Champion: National club-fitting retailer using launch monitors and simulators (including TrackMan) to fit and sell custom clubs. Overlaps Scratch on the simulator-driven golf improvement experience and appeals to similar serious-golfer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Scratch-Golf-Club-100085378780404
• LinkedInlinkedin.com/company/scratch-golf-club
• Instagraminstagram.com/scratchgolfclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scratch Golf Club