KITTY'S RAWR STORE LTD

What KITTY'S RAWR STORE LTD does

KITTY'S RAWR STORE LTD is a UK online direct-to-consumer retailer specialising in raw cat food, operated as a sole proprietorship by Joanna Pearson from a headquarters in Wing, Leighton Buzzard, Buckinghamshire. Founded in 2023, the business positions itself as 100% cat-dedicated in a category dominated by dog-led raw food retailers, aggregating third-party raw food brands (Bella + Duke, Hear Me Raw, Purrform, Southcliffe, Petalicious, ZIWI Peak and others) alongside treats, toys and accessories on a single e-commerce storefront built on the Zyrosite website builder.

The product range is organised by life stage (Kitten, Adult, Senior), single-protein options for allergy/sensitive cats, raw treats, non-raw alternatives, an eco-friendly toy line, and cat accessories. Fulfilment is multi-channel: APC courier for overnight frozen delivery across Mainland England and Wales (£10.99–£17.99), local hand delivery at £4.75 (free over £35) across parts of Buckinghamshire, Bedfordshire, Hertfordshire and Oxfordshire, free Click & Collect from HQ, and Royal Mail Tracked 48 at £3.99 for non-frozen UK-wide orders. Payments are processed via Stripe, PayPal and Adyen/Starling Tap to Pay. There is no mobile app and no subscription layer; all sales are one-off unit-priced transactions with no minimum order.

The commercial model is transactional e-commerce monetised through product resale margin, supplemented by a content-marketing funnel (Advice page), customer testimonials, and a Feline Services directory that features partner cat-specialist providers (photography, grooming, nutritionists, behaviourists, cattery, chiropractic, rescue). The operator offers personalised raw-feeding advice directly to customers. In 2026 the company was awarded Best Pet Food Supplier at the Animal Star Awards. Revenue is not publicly disclosed; geographic coverage excludes Scotland, Northern Ireland, the Isle of Wight, Isle of Man, Scottish Highlands and Scottish islands for frozen SKUs.

Name

KITTY'S RAWR STORE LTD

Legal name

Joanna Pearson trading as Kitty's Rawr Store

Website

https://kittysrawrstore.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Short description

UK online direct-to-consumer retailer specialising in raw cat food, operated as a sole proprietorship by Joanna Pearson from Buckinghamshire, aggregating multiple premium raw food brands alongside treats, toys and accessories for cat owners across England and Wales.

Ownership category

akta.pro rank

Product category

Online Pet Food Retail

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro industry

PRIMARYCRAFADAH

Pet Supplies Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRALAHAA

General Pet Supplies Retail (Multi-category)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRADAFAC

Fresh & Refrigerated Pet Food

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

Keywords

• Raw cat food
• Online pet food retail
• Cat nutrition products
• Frozen raw pet food
• Feline accessories and toys

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales - Raw Cat Food & Supplies: The primary revenue stream is direct product sales of raw cat food, raw treats, non-raw cat food, cat accessories, and cat toys through the company's e-commerce website. Products are sourced from various branded suppliers and sold directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kitty's Rawr Store is an online direct-to-consumer retailer selling raw cat food (organized by life stage: Kitten, Adult, Senior), single-protein raw foods, raw treats, non-frozen treats, non-raw cat food, eco-friendly cat toys, and cat accessories. Products are curated from multiple third-party premium brands including Bella + Duke, Southcliffe, Hear Me Raw, Petalicious, Purrform, ZIWI Peak, Crazy Cat, Green & Wild's, and Racer & Rascal, and delivered to UK cat owners via courier, local delivery, Click & Collect, and Royal Mail.

Product overview

Kitty's Rawr Store is an award-winning online raw cat food specialist operating as a single e-commerce platform that aggregates products from multiple third-party raw food brands. The core offering consists of frozen raw cat food organized by life stage (Kitten, Adult, Senior), Single Proteins, Raw Treats, and Non-Raw alternatives, supplemented by Playtime toys and Accessories. The store stocks sub-brands including Bella + Duke, Southcliffe, Hear Me Raw, Petalicious, Purrform, Racer & Rascal, Green & Wild's, Crazy Cat, and ZIWI Peak. Customers can also access The Treat Cupboard (non-frozen treats) and Monthly Offers. The business won Best Pet Food Supplier 2026 at the Animal Star Awards. The company operates exclusively online with multiple delivery options including Courier Service (frozen), Local Delivery, Royal Mail Tracked 48 (non-frozen), and Click & Collect.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Cat Food - Kitten Frozen raw cat food formulated specifically for kittens and pregnant or lactating queens, with recommended feeding at 5-6% of body weight daily. A complete diet includes muscle meat, offal, and bone.
• Raw Cat Food - Adult Frozen raw cat food for healthy adult cats aged 12 months and over, recommended at 2-3% of body weight daily from a complete diet of muscle meat, offal, and bone.
• Raw Cat Food - Senior Frozen raw cat food formulated for senior cats to support older feline nutritional needs.
• Single Proteins Raw cat food products featuring single protein sources for cats with specific dietary requirements or sensitivities.
• Raw Treats Frozen and raw treats for cats, including single protein options.
• The Treat Cupboard Non-frozen cat treats and snacks including Churu Rolls and other complementary food items.
• Non-Raw Food for Cats Non-frozen cat food products for owners not feeding raw, including complete and complementary options.
• Playtime (Cat Toys) Cat toys and playtime products including amusing eco-friendly toys.
• Accessories Cat care accessories available for purchase alongside food products.
• Bella + Duke Brand Range Third-party raw cat food brand stocked and sold on the platform, featuring Turkey + Chicken complete raw food.
• Southcliffe Pet Foods Brand Range Third-party raw cat food brand stocked at Kitty's Rawr Store.
• Hear Me Raw Brand Range Third-party raw cat food brand available through the store, featuring Chicken & Rabbit recipes with new resealable packaging.
• Petalicious Brand Range Third-party raw cat food brand available through the store.
• Purrform Brand Range Third-party raw cat food brand available through the store.
• ZIWI Peak Brand Range Third-party air-dried cat food brand (Coming Soon) featuring Mackerel & Lamb recipes.
• Racer & Rascal Brand Range Third-party cat treat brand available through the store.
• Green & Wild's Brand Range Third-party cat treats & toys brand available through the store.
• Crazy Cat Brand Range Third-party cat treat brand available through the store.
• Click & Collect Service Free Click & Collect service available 7 days a week from Kitty's Rawr Store HQ in Wing, Leighton Buzzard. Orders are ready within 1 day, with collection between 9am–9pm coordinated via text notification.
• Monthly Offers Monthly promotional offers and specials on selected products, such as the Churu Rolls July Offer.

Quantifiable outcome

• Next day delivery for orders placed by 1pm (Mon-Fri) via Courier Service
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• APC GB Courier ServicecoreOthersThird-party courier service used for delivering frozen raw food products to customers throughout Mainland England and Wales. APC Overnight has a 4.6/5 star Trustpilot rating (May 2026).
• Royal MailcoreOthersRoyal Mail Tracked 48 service used for delivering non-frozen orders to customers across the UK within two to three working days.
• Stripe Payment PortalcoreTechnology or IntegrationPayment processing platform used for credit/debit card and Revolut Pay online payments.
• PayPal Payment PlatformcoreTechnology or IntegrationPayment processing platform used for PayPal and credit/debit card online payments.
• HostingercoreTechnology or IntegrationWebsite hosting service that collects customer data during checkout and order processing.
• Bella + DukecoreChannel Partner/ Reseller/ DistributorPremium raw cat food brand whose products are featured and sold through Kitty's Rawr Store platform.
• Crazy CatcoreChannel Partner/ Reseller/ DistributorCat treats brand whose products are featured and sold through Kitty's Rawr Store platform.
• Green & Wild'scoreChannel Partner/ Reseller/ DistributorCat treats and toys brand whose products are featured and sold through Kitty's Rawr Store platform.
• Hear Me RawcoreChannel Partner/ Reseller/ DistributorRaw cat food brand whose products are featured and sold through Kitty's Rawr Store platform.
• PetaliciouscoreChannel Partner/ Reseller/ DistributorRaw cat food brand whose products are featured and sold through Kitty's Rawr Store platform.
• PurrformcoreChannel Partner/ Reseller/ DistributorRaw cat food brand whose products are featured and sold through Kitty's Rawr Store platform.
• Racer & RascalcoreChannel Partner/ Reseller/ DistributorCat treats brand whose products are featured and sold through Kitty's Rawr Store platform.
• Southcliffe Pet FoodscoreChannel Partner/ Reseller/ DistributorRaw cat food brand whose products are featured and sold through Kitty's Rawr Store platform.
• ZIWI PeakcoreChannel Partner/ Reseller/ DistributorPremium cat food brand (air-dried) whose products are featured and sold through Kitty's Rawr Store platform.
• Krazy Katz PhotographyminorGTM or Marketing PartnerCat photography service featured on the Feline Services page. Award-winning photographer Amanda Glasspell provides fine art cat photography.
• Bentley & Bear Holistic Pet GroomingminorGTM or Marketing PartnerFear-free certified holistic grooming service for cats featured on the Feline Services page. Based in Edlesborough, Buckinghamshire.
• Shampaws Nutrition & WellnessminorGTM or Marketing PartnerMobile pet therapy service including feline nutrition, massage, and acupuncture featured on the Feline Services page. Based in Kent.
• Wild Whiskers Pet NutritionistminorGTM or Marketing PartnerUnbiased pet nutritionist for cats featured on the Feline Services page. Specialises in feline nutrition including raw feeding.
• Hanne Grice - Clinical Animal BehaviouristminorGTM or Marketing PartnerClinical animal behaviourist featured on the Feline Services page. Provides consultancy for feline behavioural issues.
• Clarence's CatteryminorGTM or Marketing Partner5-star luxury family run cattery featured on the Feline Services page. Based in Aylesbury, Buckinghamshire.
• Mack ChiropracticminorGTM or Marketing PartnerMobile animal chiropractor featuring feline chiropractic services featured on the Feline Services page. Covers Hertfordshire, Buckinghamshire and Bedfordshire.
• Mini Beasts RescueminorGTM or Marketing PartnerCat rescue and rehoming organisation featured on the Feline Services page. Foster-based rescue covering Aylesbury and surrounding areas.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zooplus: Pan-European online pet retailer carrying broad pet food, accessory, and treat assortments including raw and premium cat food. Comparable as a large incumbent online pet retailer where customers searching for raw cat food could alternatively buy.
• Pets at Home: Largest UK specialist pet retailer with omnichannel (online + 450+ stores) and growing premium/raw food ranges. Comparable as the dominant incumbent capturing the majority of UK pet food spend, including in the raw and premium cat food category.
• Pets Corner: UK independent pet retailer chain focused on natural, raw, and holistic pet food. Comparable as a UK high-street and online pet retailer emphasising raw and natural nutrition, overlapping with Kitty's Rawr Store's premium raw positioning.

Direct peers

• Bella + Duke: UK-based raw pet food brand selling D2C complete raw meals for cats and dogs. Comparable because it both stocks through Kitty's Rawr Store and runs its own direct subscription raw food service targeting the same UK raw-feeding cat owner segment.
• Natural Instinct: UK raw and natural pet food brand offering raw cat food ranges via D2C. Comparable because it sells raw cat food through its own website and competes for the same health-conscious UK cat owner purchasing raw diets.
• Nutriment: UK raw pet food manufacturer and online retailer supplying raw food for cats and dogs. Comparable as a vertically integrated raw food producer/retailer addressing the same biologically-appropriate raw feeding niche across the UK.
• Poppy's Picnic: UK raw dog food D2C brand (with some cat ranges) operating a multi-brand raw food platform model. Comparable as a UK-based online raw pet food retailer emphasising natural, biologically appropriate diets and direct delivery.
• Paleo Ridge: UK raw pet food manufacturer/retailer selling raw meat meals for dogs and cats nationwide. Comparable as a UK raw food D2C specialist competing for the same health-conscious pet owner wallet and overlapping supplier/courier logistics.

Emerging players

• Different Dog: UK fresh/raw dog food D2C subscription brand focused on personalised meal plans. Comparable as an emerging UK fresh/raw pet food D2C demonstrating the subscription/curation model that adjacent cat-focused raw players like Kitty's Rawr could evolve toward.
• The Farmer's Dog: US-based fresh, human-grade dog food D2C subscription brand. Comparable as the leading example of a digitally native, content-led, subscription raw/fresh pet food brand that informs the strategic roadmap Kitty's Rawr Store could pursue in the cat segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/minibeastsrescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KITTY'S RAWR STORE LTD