FOOD NOW LTD
- Company typePrivate
- Founded2018
- HeadquartersBradford, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
FOOD NOW LTD firmographics
Firmographics- Name
- FOOD NOW LTD
- Legal name
- Food Now Ltd
- Website
- https://food-now.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Ownership category
- akta.pro rank
FOOD NOW LTD industry classification
Industry- Product category
- Restaurant Technology / Hospitality SaaS
- SIC
- Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industry
- Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)
Keywords
Where FOOD NOW LTD is headquartered
LocationHeadquarters
- HQ city
- Bradford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FOOD NOW LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Online Ordering Commission: 2.95% commission on each order processed through the platform (excluding VAT), with a minimum weekly charge of £7.50 for first 3 months (introductory), then £15/week standard minimum. Alternative fixed fee model at £25/week for unlimited orders.
- EPOS Software Subscription: Weekly subscription model at £6.95/week per terminal including software licensing, staff management, table ordering features, and QR code menu. Additional handheld device licences at £2.50/week each.
- Hardware Sales and Rental: EPOS hardware packages from £695 (touchscreen terminal, printer, till, caller ID). Additional tablets from £99, extra printers from £95. Hardware can be purchased outright or rented separately.
- Kitchen Display Systems: Additional service at £15 per week per screen for kitchen display systems.
- Setup and Professional Services: Setup costs from £295 for online ordering (includes website, apps, tablet and printer). Combined package setup at £895. Additional fees for training, menu setup, and customisation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online Ordering - Commission Model: 2.95% per order, starting from £7.50/pw minimum for first 3 months |
| Subscription | Weekly | Online Ordering - Fixed Fee Model: £25/week unlimited orders |
| Subscription | Weekly | EPOS System: £6.95/week with terminal included |
| Hybrid | Weekly | Combined Package: 2.95% commission + FREE EPOS (save £6.95/week) |
| Subscription | Weekly | Kitchen Display System: From £15/week per screen |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
FOOD NOW LTD product offering
Product offeringCore offering
Food Now operates an integrated, AI-powered restaurant management platform that gives independent UK hospitality businesses their own branded online ordering website and mobile apps (iOS and Android), a cloud-based EPOS system, kitchen display screens, QR table-side ordering, and contactless QR-based Scan-and-Pay. Restaurants can subscribe to modules individually or take a bundled "Combined Package" in which EPOS software is included free with the online-ordering subscription. The platform is offered under either a 2.95% per-order commission model or a fixed £25/week unlimited-order fee, plus weekly EPOS (£6.95/terminal) and Kitchen Display (£15/screen) subscriptions, with hardware packages and setup services sold separately.
Product overview
Food Now operates as a unified AI-powered restaurant management platform offering both standalone products and an integrated ecosystem. The core platform consists of Online Ordering (custom-branded websites and mobile apps for direct customer orders) and the EPOS System (cloud-based point of sale with inventory, staff, and table management). These core products are supplemented by Kitchen Display (AI-powered order management for kitchens), Scan and Pay (contactless QR payments), and QR Self Ordering (table-side digital menus). Customers can purchase individual modules or subscribe to the Combined Package, which integrates all capabilities into a single dashboard with unified reporting and management, allowing restaurants to manage online orders, in-restaurant POS, kitchen operations, and customer relationships from one platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Ordering Custom-branded online ordering website and native iOS and Android apps giving independent restaurants a direct ordering channel with real-time order tracking, multiple payment options, and a customisable menu layout. Replaces third-party aggregator ordering with the restaurant's own branded presence and is priced at 2.95% commission or a £25/week unlimited-order flat fee.
- EPOS System Cloud-based point of sale system for independent restaurants featuring a touchscreen POS terminal, inventory management, staff management, table management, and QR code menu functionality, priced at £6.95/week per terminal with hardware from £695.
- Kitchen Display System AI-powered digital kitchen display system that manages order tickets in real time with order prioritisation and cook time tracking to streamline restaurant kitchen operations, priced from £15/week per screen.
- QR Self Ordering Table-side digital menu and ordering system allowing customers to access menus and place orders via QR code, with customisable options and multi-language support.
- Scan and Pay Contactless QR-code payment solution for restaurants with digital receipts and support for multiple payment methods, including Stripe- and PayPal-powered processing.
- Combined Package Bundle offering both Online Ordering and EPOS System with unified reporting and management from a single dashboard, including priority support and training, at a combined price where EPOS software is included free with the online ordering subscription.
Quantifiable outcome
- Restaurants keep 97% of every order (vs 65-88% with competitors)
- +1 more outcomes
Companies that use FOOD NOW LTD
Customer profileSegments1 record
Ideal customer profiles2 records
FOOD NOW LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature6 records
FOOD NOW LTD partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
FOOD NOW LTD competitors and assessment
Company assessmentDirect peers
- SumUp: European payments and POS provider serving UK SMBs including restaurants with card readers and basic POS software. Competes with Food Now's EPOS at the lower end of the UK hospitality segment.
- Deliverect: Belgium-headquartered but with strong UK presence, Deliverect integrates restaurant POS systems with multiple delivery platforms, enabling order aggregation and direct digital channels. Comparable UK-relevant restaurant-tech serving independent operators with channel-management needs similar to Food Now's integrated stack.
- ChowNow: US-based direct online ordering platform for independent restaurants using a no/low-commission model and branded restaurant websites/apps. Closest conceptual analogue to Food Now's positioning against third-party aggregators, though US-focused.
- Lightspeed Restaurant: Cloud-based POS and restaurant management platform with online ordering, table management and analytics, operating in the UK and Europe. Direct overlap with Food Now's EPOS + ordering suite for hospitality SMEs.
- Zettle by PayPal: PayPal-owned POS and payments hardware/software targeted at UK small businesses including hospitality. Adjacent EPOS competitor with strong UK SMB distribution but lighter native online-ordering breadth than Food Now.
- Owner.com: Provides independent restaurants with branded online ordering websites, mobile apps, and AI-powered marketing automation on a no-commission model. Matches Food Now's anti-aggregator, direct-ordering thesis in the SMB restaurant segment.
Broad incumbents
- Square (Block): Block-owned payments and POS platform with Square for Restaurants including online ordering, kitchen display and analytics. Global incumbent with UK presence overlapping Food Now's restaurant customer base.
- Just Eat (Just Eat Takeaway): UK-leading third-party restaurant aggregator charging 12-35% commission, the primary incumbent Food Now explicitly positions against. Not a direct business-model peer (Food Now is direct-ordering, Just Eat is marketplace) but the most relevant competitive benchmark.
- Toast: US-dominant cloud restaurant platform combining POS, online ordering, kitchen display and analytics for SMB and enterprise restaurants. Larger, well-capitalised incumbent whose integrated platform mirrors Food Now's all-in-one value proposition in a different geography.
Emerging players
- GloriaFood: Free online ordering system for restaurants with branded websites and mobile apps, monetising via premium tiers and add-ons. Comparable as a no/low-cost direct-ordering alternative to aggregators, primarily serving smaller independent operators.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FOOD NOW LTD compliance and trust
Trust signalCompliance2 records
FOOD NOW LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOOD NOW LTD leadership team
Management profileNumber of profiles
FOOD NOW LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOOD NOW LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOOD NOW LTD
What does FOOD NOW LTD do?
Food Now operates an integrated, AI-powered restaurant management platform that gives independent UK hospitality businesses their own branded online ordering website and mobile apps (iOS and Android), a cloud-based EPOS system, kitchen display screens, QR table-side ordering, and contactless QR-based Scan-and-Pay. Restaurants can subscribe to modules individually or take a bundled "Combined Package" in which EPOS software is included free with the online-ordering subscription. The platform is offered under either a 2.95% per-order commission model or a fixed £25/week unlimited-order fee, plus weekly EPOS (£6.95/terminal) and Kitchen Display (£15/screen) subscriptions, with hardware packages and setup services sold separately.
Is FOOD NOW LTD a public or private company?
FOOD NOW LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FOOD NOW LTD founded?
FOOD NOW LTD was founded in 2018.
Where is FOOD NOW LTD based?
FOOD NOW LTD is headquartered in Bradford, United Kingdom, in the Europe region.
How does FOOD NOW LTD make money?
Five revenue lines are on record. Online Ordering Commission is the primary driver. The others are EPOS Software Subscription, hardware Sales and Rental, kitchen Display Systems and setup and Professional Services.
Who are FOOD NOW LTD's main competitors?
Direct peers on record are SumUp, Deliverect, ChowNow, Lightspeed Restaurant, Zettle by PayPal and Owner.com. Broad incumbents are Square (Block), Just Eat (Just Eat Takeaway) and Toast. GloriaFood is listed as an emerging player.
Does FOOD NOW LTD have an API?
No public API is recorded for FOOD NOW LTD.
What industry is FOOD NOW LTD in?
FOOD NOW LTD's product category is Restaurant Technology / Hospitality SaaS. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of AFAIALAM, Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale. Its SIC code is 7373.