BYX IMMERSIVE EXPERIENCE PRIVATE LIMITED

What BYX IMMERSIVE EXPERIENCE PRIVATE LIMITED does

BYX Immersive Experience Private Limited, operating as BYX Studio, is a Bengaluru-based creative services firm founded in 2025 that designs branding, motion graphics, 3D, VFX, AI-generated video, and immersive spatial experiences for brand and event clients. The studio operates a full creative-to-production pipeline across seven service lines: Branding & Identity, Motion & Animation, AI Generated Videos, 3D & VFX, Film & Content, Immersive Experiences, and Spatial & Physical Events. Its technical stack combines real-time rendering (Unreal Engine, TouchDesigner), depth-sensing hardware (Orbbec Femto, Intel RealSense), computer vision (MediaPipe hand and body tracking), DMX-controlled lighting and laser systems, and custom Arduino-based sensor integrations — assembled to deliver installations that respond to presence, gesture, and movement in real time.

The company's commercial model is project-based and one-time-fee, with no published pricing tiers and no recurring software offering. Go-to-market is consultation-led via a Calendly booking flow and direct relationship-building (office visits, "coffee" meetings), targeting both enterprise and startup clients. Named customers include Phoenix Market City, Phoenix Mall of Asia, Premji Invest, Cloudline Lady, Character Paris, Macho Sporto, Daily life Forever 52, Enculture, Naman HR, and XR Gateway, spanning retail/malls, investment, cosmetics, fashion, sports, and HR services. Operations are entirely India-based with a single Bengaluru headquarters, and the company is privately held with no disclosed institutional funding, no headcount figure, and no reported revenue in the source material.

Name

BYX IMMERSIVE EXPERIENCE PRIVATE LIMITED

Legal name

BYX IMMERSIVE EXPERIENCE PRIVATE LIMITED

Website

https://byxstudio.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

BYX Studio is a Bengaluru-based creative services firm founded in 2025 that designs branding, motion graphics, 3D, VFX, AI-generated video, and immersive spatial installations for brands and events, serving a mix of startups and enterprise clients across retail, fashion, cosmetics, investment, and sports sectors in India.

Ownership category

akta.pro rank

Product category

Immersive Experience Design Services

NAICS

Graphic Design Services (54143), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Digital Experience (BPAHAEAC), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)

Keywords

• Immersive experience design
• Brand identity services
• 3D and VFX production
• Motion graphics services
• Spatial event design

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Creative Services: Custom project engagements for immersive experiences, VFX, 3D animation, brand films, and interactive installations. Pricing based on project scope and complexity with one-time fees per engagement.
2. Brand Identity and Motion Services: Visual identity systems, motion graphics, and branding projects billed per project or deliverable
3. Spatial and Physical Event Design: Physical and spatial experience design including projection mapping, hologram installations, and event installations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BYX Studio is a Bengaluru-based immersive and interactive experience studio that designs and produces brand experiences across digital, spatial, and real-time dimensions. Its services span visual identity and branding, motion graphics and animation, AI-generated video, 3D and VFX, brand film production, interactive immersive installations, and physical/spatial event design including projection mapping and hologram installations. Engagements are delivered as custom, project-based creative work for brands, event teams, retail operators, and startups.

Product overview

BYX is an immersive and interactive experience studio offering a comprehensive suite of creative services including Branding & Identity, Motion & Animation, AI Generated Videos, 3D & VFX, Film & Content, Immersive Experiences, and Spatial & Physical Events. The studio operates as a single unified service offering rather than a modular software platform. Projects like Project Aurora (India's largest hologram fan installation), XR Gateway (running gear brand experience), and Cloudline Lady (lipstick brand identity) demonstrate their cross-disciplinary approach spanning visual identity, motion, 3D, VFX, digital platforms, and immersive experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Identity Brand identity design service covering visual systems from logos to billboard-scale applications, delivered to brands as a custom creative engagement.
• Motion & Animation
• AI Generated Videos
• 3D & VFX
• Film & Content
• Immersive Experiences
• Spatial & Physical Events

Quantifiable outcome

• India's largest hologram fan installation delivered

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• teamLab: Japanese interdisciplinary art collective building large-scale immersive digital installations for exhibitions, retail, and brand experiences. Highly comparable to BYX in mixing real-time rendering, projection, and sensor-driven interaction, though at materially larger scale and global reach.
• Famous Innovations: India-based independent creative agency producing brand campaigns, films, and experiential activations. Comparable to BYX as a domestic competitor pursuing integrated brand storytelling with production-led creative work.
• North Kingdom: Swedish digital experience agency specializing in immersive web-based experiences, AR/VR, and interactive brand activations. Comparable to BYX in marrying creative storytelling with custom WebGL, real-time 3D, and sensor-based interactivity.
• Trigger: Independent creative and immersive content studio producing VR, AR, and real-time interactive experiences for global brands. Comparable to BYX in real-time 3D, immersive installations, and brand-focused creative execution.
• Happy Finish: Global creative production studio offering CGI, VFX, AR/VR, and immersive experiential work for brands and retailers. Closely comparable to BYX in combining 3D/VFX production with spatial and AR-driven experiential installations.

Broad incumbents

• Ogilvy (WPP): Global advertising and brand experience network with dedicated experiential, content, and design practices. Comparable to BYX on the brand activation and content production layers, but Ogilvy operates at vastly larger scale and breadth.
• Tata Elxsi: India-based design and technology services company with deep 3D, VFX, AR/VR, and immersive media capabilities serving global brands. Comparable as an India-headquartered peer operating at the intersection of design and emerging-tech content, but at much larger scale and broader scope.
• Snøhetta: Multidisciplinary design and architecture firm known for integrating digital, spatial, and experiential layers into brand and cultural environments. Comparable to BYX in curating immersive spatial experiences, but with broader architecture and landscape scope.
• Landor & Fitch: Global brand consulting and brand experience firm that designs physical and digital brand environments. Comparable to BYX on the 'brand experience' and spatial design layers, though Landor & Fitch operates as a much larger strategy-led incumbent.

Others

• Pentagram: Independent design firm with deep branding and visual identity work alongside motion, digital, and experiential projects. Comparable to BYX on the branding and identity dimension, though Pentagram does not focus on hardware-driven immersive installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BYXStudio
• Instagraminstagram.com/byxstudio
• LinkedInlinkedin.com/company/byx-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYX IMMERSIVE EXPERIENCE PRIVATE LIMITED