FOOD BY REMI LIMITED

What FOOD BY REMI LIMITED does

Food by Remi Limited is a UK-based, founder-led content and lifestyle brand that develops digital recipe content, publishes cookbooks, and operates curated supper club dining experiences. The company is built around founder Remi Idowu and operates the foodbyremi.com recipe website with categorised content spanning dinners, cakes, and brownies, alongside an active Instagram presence at @foodbyremi and an email newsletter for free recipes and insider updates. Its debut physical product is the cookbook 'Sugar & Spice', which features sweet and savoury comfort food recipes drawing on Ghanaian and Nigerian flavours, distributed through standard book retail channels with dedicated ordering links for the UK and North America. The company also hosts supper club dining experiences as a curated, experiential extension of the brand.

The business runs on a community-led, personal-brand go-to-market strategy. Owned channels (website, Instagram, email) drive top-of-funnel audience engagement, while the cookbook functions as both a monetised product and a brand asset. Recipe content is positioned as simple, easy-to-follow comfort food with cultural specificity, supported by professional food photography. The technology stack is conventional web publishing (Webflow-hosted site, standard email tooling); there is no proprietary software, mobile app, or AI component.

Revenue is generated through two streams. The first is one-time cookbook sales via third-party retailer links in the UK and North America. The second is sponsored recipe content and brand collaborations, with the website showcasing more than 30 brand partners including McDonald's, Apple, Sainsbury's, Tesco, River Island, Amazon Fresh, Philadelphia, Ambrosia, Napolina, Tefal, and Cuisinart. The company is private, founder-owned, bootstrapped (no institutional investors evidenced), and has not disclosed revenue, headcount, or funding data.

Name

FOOD BY REMI LIMITED

Legal name

Food By Remi

Website

https://foodbyremi.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Food by Remi Limited is a UK-based, founder-led food content brand that develops digital recipes, publishes the 'Sugar & Spice' cookbook for the UK and North American markets, and runs curated supper club experiences, monetising through cookbook sales and brand partnerships with major consumer companies.

Ownership category

akta.pro rank

Product category

Food Content & Recipes

akta.pro primary industry

Cookbooks, Food & Drink Publishing (MPAJAAAG)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Recipe content creation
• Cookbook publishing
• Food influencer marketing
• Brand sponsored content
• Home cooking recipes

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel

Revenue model

1. Cookbook Sales: Sale of debut cookbook 'Sugar & Spice' through direct links for UK and North America. The cookbook features flavour-packed sweet and savoury recipes including 'Classics with a Twist', 'Remi's Childhood Comforts' (Ghanaian and Nigerian flavours), 'Friday Night Craving' fakeaways, and desserts.
2. Brand Partnerships and Sponsored Content: Collaboration with consumer brands to create sponsored recipe content. The website displays logos of major brands worked with including McDonald's, Apple, Sainsbury's, Tesco, River Island, Amazon Fresh, and multiple food brands. Brands engage Remi to create recipes featuring their products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Food by Remi creates and publishes original recipe content across its website and social media channels, with a focus on comfort food classics and cultural flavour combinations. It also publishes cookbooks — its debut is "Sugar & Spice" — and produces branded content and campaigns for consumer brands through its creator/influencer work.

Product overview

Food by Remi is a recipe blog and cookbook business operated by food blogger Remi Idowu. The core product is the recipe website featuring categorized recipes including dinners, cakes, and brownies. The business also offers the 'Sugar & Spice' debut cookbook as a complementary physical product, and maintains a subscription newsletter service for recipe delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Food by Remi Recipe Website A digital recipe platform (foodbyremi.com) publishing original home cooking recipes organised into categories such as dinners, cakes, and brownies, aimed at home cooks and baking enthusiasts.
• Sugar & Spice Cookbook The debut print cookbook by founder Remi Idowu, sold through online book retail channels to home cooks and fans of the Food by Remi brand.
• Email Newsletter An email newsletter subscription delivering Food by Remi recipes and updates directly to subscribers' inboxes, serving as an owned-audience distribution channel.

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• McDonald'scoreGTM or Marketing PartnerBrand collaboration featuring McDonald's products in recipe content on the Food by Remi platform. Demonstrates Remi's ability to work with major global QSR brands.
• Sainsbury'scoreGTM or Marketing PartnerGrocery retailer partnership for recipe content creation. Sainsbury's brand appears in the 'Companies I've worked with' showcase.
• TescocoreGTM or Marketing PartnerMajor UK supermarket chain collaboration. Tesco is featured among brand partners who have worked with Food by Remi.
• ApplecoreGTM or Marketing PartnerTechnology brand partnership. Apple products featured in recipe content, demonstrating cross-industry collaboration reach.
• River IslandminorGTM or Marketing PartnerFashion retailer collaboration. Non-food brand partnership expanding Remi's audience reach across different consumer segments.
• Amazon FreshminorGTM or Marketing PartnerOnline grocery delivery partnership. Amazon Fresh brand featured in the brand partnership showcase.
• PhiladelphiaminorGTM or Marketing PartnerCream cheese brand collaboration. Food ingredient brand featured among partners who have worked with Food by Remi on recipe content.
• AmbrosiaminorGTM or Marketing PartnerPudding and custard brand. UK food brand featured in the brand partnership showcase demonstrating food industry reach.
• NapolinaminorGTM or Marketing PartnerItalian food brand (tinned tomatoes, pasta sauces). Partnership featured among brand collaborations.
• TefalminorGTM or Marketing PartnerCookware brand collaboration. Kitchen equipment brand featured in the brand partnership showcase.
• CuisinartminorGTM or Marketing PartnerKitchen appliance brand. Premium cookware and appliance brand featured in the brand partnership showcase.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NYT Cooking: Subscription-based digital food platform owned by the New York Times with a large recipe archive and brand-partnership capability. Comparable as a publisher-led food content destination competing for consumer attention and brand sponsorship.
• Yotam Ottolenghi: UK-based chef-author with multiple bestselling cookbooks, restaurant group, and food retail products. Comparable as a UK personal-brand food business that extended from cookbooks into CPG and foodservice.
• BBC Good Food: Major publisher-owned UK food media brand with a large recipe library, magazine, and brand-partnership business. Comparable as a competing destination for home-cook recipe content and brand marketing dollars.
• Nigella Lawson: Long-established UK food author and content creator with multiple bestselling cookbooks and television-led brand. Comparable as a UK personal-brand comfort-food creator monetizing cookbooks and brand partnerships.
• Jamie's Ministry of Food / Jamie Oliver: Established UK food brand with extensive cookbook catalogue, brand partnerships, and a large digital audience. Comparable as a much larger incumbent in the same UK personal-brand food creator category.

Emerging players

• RecipeTin Eats: Independent creator-led recipe platform with a large global audience, cookbook, and brand partnerships. Comparable as a single-founder food blog that scaled into cookbook publishing and brand-deal monetization.
• Half Baked Harvest (Tieghan Gerard): Solo-creator food blog with multiple cookbooks, brand partnerships, and a large social following. Comparable as a founder-driven recipe-to-cookbook brand competing for the same home-cook audience and brand deals.

Direct peers

• Deliciously Ella: UK-based food content creator founded by Ella Mills, operating a recipe blog, multiple cookbooks, podcast, and CPG product lines. Directly comparable founder-led personal-brand food business with overlapping revenue streams (cookbooks, brand partnerships, product).
• Sorted Food: Multi-creator UK food brand producing recipe content, video, cookbooks, and brand-sponsored content. Comparable as a UK-based food creator collective monetizing through partnerships and published recipes.
• Pinch of Nom: UK-based food blog and bestselling cookbook brand focused on accessible home cooking. Comparable as a recipe-to-cookbook pipeline competing for the same home-cook audience and cookbook retail shelf space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/foodbyremi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOOD BY REMI LIMITED