Codona Flooring INC.

What Codona Flooring INC. does

Codona Flooring INC. is a privately held, family-owned flooring retail and installation company incorporated in Ontario, Canada, founded in 2008. It operates two physical retail showrooms — one in Toronto (1007 Pape Ave) and one in Bracebridge in the Muskoka region (440 Ecclestone Dr) — and serves residential homeowners as its primary segment, with a secondary commercial clientele. The company distributes hardwood, engineered hardwood, laminate, vinyl, and carpet products alongside installation, surface demolition, surface preparation, and cleaning/maintenance services, under a unified retail-plus-services model.

The business runs on a direct-to-consumer motion: customers engage via in-store visits, phone, or email, receive quote-based pricing, and complete the transaction with installation performed by Codona's own bonded, insured, and licensed technicians. Go-to-market is almost entirely word-of-mouth referrals and contractor recommendations, supplemented by the company's HomeStars review listing. Pricing is not publicly disclosed and is handled on a per-project quotation basis. The firm is owner-operated, with Milos referenced in customer testimonials as the primary relationship lead, and maintains no external investors, parent company, or venture funding.

Revenue is not publicly disclosed and the company operates with 1-10 employees. Its competitive positioning is built on personalized service, competitive pricing versus big-box retailers (an explicit comparative claim in testimonials), and the trust associated with a small independent operator. There is no proprietary technology, digital platform, or AI/ML capability; the business is a traditional local trade service. Reported community engagement includes a sponsorship of SickKids Foundation.

Name

Codona Flooring INC.

Legal name

Codona Flooring INC.

Website

https://codonaflooring.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Codona Flooring INC. is a family-owned Ontario retailer and installer of hardwood, engineered hardwood, laminate, vinyl, and carpet flooring, serving residential homeowners and small commercial clients through showrooms in Toronto and Bracebridge (Muskoka). Projects are quoted and installed by the company's own bonded, insured crews.

Ownership category

akta.pro rank

Product category

Flooring Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Flooring installation services
• Hardwood flooring retail
• Floor refinishing services
• Vinyl and laminate flooring
• Residential flooring supply

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Flooring Product Sales: Retail sale of flooring materials including hardwood, engineered hardwood, laminate, vinyl, and carpet to residential and commercial customers.
2. Installation Services: Professional flooring installation services including surface demolition, preparation, and finishing. Services include hardwood, engineered hardwood, laminate, vinyl, and stairs installation.
3. Maintenance Services: Ongoing cleaning and maintenance services for installed floors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Codona Flooring sells flooring materials — hardwood, engineered hardwood, laminate, vinyl, and carpet — at two retail showrooms in the Greater Toronto Area and Muskoka regions of Ontario. The company provides professional installation services for each flooring type (including stairs), as well as surface demolition, surface preparation, and ongoing cleaning and maintenance for residential and commercial customers. Customers receive quote-based pricing and direct engagement with the owners from selection through installation.

Product overview

Codona Flooring is a family-owned flooring retail and installation company serving the GTA and Muskoka regions with two physical store locations. The company offers a comprehensive portfolio of flooring products including Hardwood, Engineered Hardwood, Laminate, Vinyl, and Carpet. These flooring products are complemented by installation services including Hardwood Floor Installation, Engineered Hardwood Floor Installation, Laminate Floor Installation, Vinyl Floor Installation, and Stairs Installation. Additional services include Surface Demolition, Surface Preparation, and Cleaning & Maintenance. The company operates on a unified business model combining retail sales with professional installation services, serving both residential and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Floor Installation

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SickKids FoundationminorOthersCodona Flooring is listed as a proud sponsor of SickKids Foundation, demonstrating community engagement and corporate social responsibility through charitable giving.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Home Depot: Largest North American home improvement retailer selling flooring, installation services, and adjacent categories at scale. Codona explicitly positions against Home Depot's pricing and service, making it the primary broad-incumbent benchmark for cost and selection pressure.
• Lowe's: Major North American home improvement retailer with flooring departments and installed-services programs. Comparable as a broad incumbent competing for the same residential renovation flooring dollars via assortment, financing, and installation guarantees.
• IKEA (home flooring): Global home furnishings retailer with a growing flooring assortment and click-and-collect or third-party installation options. Referenced in Codona's own customer testimonials as the price benchmark that drives referrals toward independents like Codona.

Direct peers

• The Tile Shop: Specialty tile and flooring retailer with showroom locations offering tile, stone, vinyl, and wood-look products with design assistance. Comparable as a showroom-led, consultative flooring retailer selling premium materials and coordinating installation.
• Flooring Canada: Canadian flooring retailer cooperative with member-owned stores selling carpet, hardwood, tile, vinyl, and laminate with installation. Comparable as a Canadian mid-market flooring retailer-installer competing for the same residential and small commercial customers.
• LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer focused on hardwood, laminate, vinyl, and tile with in-house or partner-installed services. Comparable to Codona's hardwood-led product mix and price-disruption positioning against full-service flooring retailers.
• End of the Roll: Canadian flooring retailer with multiple store locations offering carpet, hardwood, laminate, vinyl, and tile alongside installation services. Directly comparable to Codona as a regional Canadian flooring retailer-installer serving both DIY and full-service customers.
• Floor Coverings International: Flooring franchise bringing a mobile showroom and full-service design plus installation to residential customers in North American territories. Directly comparable to Codona's consultative, in-home or in-store sample-driven, full-service installation model.
• Carpet One Floor & Home: Cooperative flooring retailer with hundreds of locally owned stores across North America offering flooring products plus professional installation. Directly comparable to Codona's retailer-affiliated model with local ownership and bundled installation.

Regional players

• Centennial Carpet One (Ontario region): Ontario-based flooring retailer under the Carpet One cooperative selling residential and commercial flooring with installation. Comparable as a same-province regional retailer-installer competing for the same GTA-area residential and light commercial projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/codona-flooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codona Flooring INC.