MABO International Inc.

What MABO International Inc. does

MABO International Inc. operates in the BeNeLux market under the trade name Mabo BeNeLux, legally domiciled as Mabo Lifting NV (Belgium, VAT BE 0431 962 279), with its headquarters in Lier, Belgium. Founded in 1987 as Mabo-Lifting, the company today employs more than 100 specialists across six branch locations in Belgium (Lier, Zulte), the Netherlands (Enkhuizen, Vianen) and Luxembourg (Weiswampach), supported by 80 fully equipped mobile service vans serving over 20,000 customers. In 2019, the Belgian and Dutch operations were unified under the Mabo BeNeLux brand.

Mabo BeNeLux is a specialised distributor and integrator of forklifts and internal logistics equipment, holding exclusive BeNeLux importer/distributor rights for Combilift (multi-directional side loaders, straddle carriers, mobile gantry cranes, container slip sheet solutions, SPI inloaders), Moffett/Kooiaap (truck-mounted forklifts), Aisle Master (narrow-aisle trucks), Baumann (two-way side loaders), Innolift (pedestrian stackers) and Hyundai Material Handling (counterbalance forklifts and warehouse equipment). The company's sole proprietary engineered product is the Mabo Electric Platform Wagon (1–120 tonnes), offered in Compact (1–60t, 4-wheel) and Heavy (60–120t, 6–8 wheel) series with five steering configurations and an optional AGV variant that integrates with customer MES or WMS systems. The portfolio is targeted at nine industry verticals: wood and timber, steel and metal, DIY and building materials trade, prefab concrete, beverages, food and cold storage, paper and cardboard, urban distribution/last-mile delivery, and heavy industry/renewable energy.

The business operates a sales-led go-to-market model via sector-specific account managers, supported by on-site demos, test periods, and (for the Electric Platform Wagon) pre-sale site visits with technical sketches. Revenue is generated across five streams: one-time equipment sales (new and used, with approximately 51 used machines in stock), short-term and long-term rental (day, week, month, or multi-year operational lease with rental-to-purchase conversion), MaboCare recurring maintenance contracts in two tiers (Maintenance and Full Service), Mabo Academy operator training (one-day certified courses at €265 per person with KMO-portefeuille subsidy eligibility for Flemish SMEs), and after-sales service including repairs, parts, battery regeneration and tyre replacement. Pricing is quote-based for equipment and rental; MaboCare and long-term rental bill on fixed monthly fees. Distribution is exclusively direct within the BeNeLux region.

Name

MABO International Inc.

Legal name

Mabo Lifting NV

Website

https://mabobenelux.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Mabo BeNeLux is a BeNeLux-exclusive distributor and integrator of specialised forklifts and warehouse equipment (Combilift, Moffett, Aisle Master, Baumann, Hyundai, Innolift), plus the proprietary Mabo Electric Platform Wagon (1–120t), serving over 20,000 customers across nine industry verticals via 6 branches and 80 service vans.

Ownership category

akta.pro rank

Product category

Material Handling Equipment & Forklift Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (42381), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

Keywords

• Forklift distribution
• Material handling equipment
• Warehouse logistics solutions
• Forklift maintenance services
• Operator training certification

Headquarters

HQ city

Lier

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Forklift and logistics equipment sales: Sale of new and used (occasion) forklifts and specialized logistics equipment including Combilift side loaders, Baumann side loaders, Moffett/Kooiaap truck-mounted forklifts, Aisle Master narrow-aisle trucks, Hyundai counterbalance forklifts, Innolift pedestrian stackers, straddle carriers, mobile gantry cranes, AGVs, and the Mabo-branded Electric Platform Wagon. The company also sells a used/occasion fleet of approximately 51 machines.
2. Equipment rental (short-term and long-term): Flexible rental of the full equipment range from one day to several years. Short-term rental covers peak periods, temporary projects and events. Long-term rental (full operational lease) offers a fixed monthly price with maintenance included, providing the advantages of equipment ownership without the upfront investment.
3. MaboCare maintenance contracts: Monthly fixed-fee maintenance contracts covering scheduled servicing, inspections, and (in Full Service tier) all repairs and parts. Provides predictable recurring revenue and customer lock-in. MaboCare Maintenance and MaboCare Full Service are offered as tiers, both including the annual MaboKeur inspection and 10% discounts on parts and training.
4. Mabo Academy operator training: Revenue from one-day certified operator training courses offered at €265 per person (excl. VAT) for open training days, with group and on-site training available. Up to 30% subsidy available via KMO-portefeuille for Flemish SMEs. 12 different equipment training types offered.
5. After-sales service, repairs and parts: Service revenue from maintenance, repairs, battery regeneration, and tyre replacement for forklifts and logistics equipment. 80 mobile service vans and 6 branches across BeNeLux. Battery regeneration restores lead-acid battery capacity at lower cost than replacement. 10% discount on parts for MaboCare contract holders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mabo BeNeLux distributes, integrates and services specialised forklifts and internal logistics equipment for industrial and logistics customers across Belgium, the Netherlands and Luxembourg. The portfolio covers Combilift multi-directional and Baumann side loaders, Hyundai counterbalance forklifts, Aisle Master narrow-aisle trucks, Moffett/Kooiaap truck-mounted forklifts, Innolift pedestrian stackers, Combilift straddle carriers and mobile gantry cranes, AGVs, and the proprietary Mabo Electric Platform Wagon (1–120 tonnes). The equipment business is complemented by MaboCare maintenance contracts, MaboKeur annual inspections, Mabo Academy certified operator training, and short-term and long-term rental services.

Product overview

Mabo BeNeLux is a logistics solutions provider specializing in forklifts and warehouse equipment. The portfolio includes side loaders (Combilift multi-directional, Baumann two-way), front forklifts (Hyundai electric/diesel), narrow aisle trucks (Aisle Master), truck-mounted forklifts (Moffett/Kooiaap), mini stackers (Innolift), straddle carriers, mobile gantry cranes, AGVs, and the proprietary Mabo Elektrische Platformwagen (1-120 ton self-propelled transporter). The offering is complemented by MaboCare maintenance contracts, MaboKeur annual inspections, Mabo Academy operator training, and flexible rental options. The products serve nine industry sectors including wood/timber, steel/metal, construction, prefab concrete, beverages, food/cold storage, paper/packaging, urban distribution, and heavy industry/renewable energy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Doubling of storage capacity in the same warehouse through narrow-aisle side loader solutions
• +5 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CombiliftcoreChannel Partner/ Reseller/ DistributorMabo BeNeLux is the exclusive importer/distributor for Combilift products in the BeNeLux region, including multi-directional side loaders (Combi-SL, Combi-WR4, Combi-CB, Combi-SC straddle carrier), mobile gantry cranes, container slip sheet solutions, and the Combi-SPI inloader. Combilift is a core brand in the company's product portfolio for space-efficient handling of long materials and heavy loads.
• Moffett/KooiaapcoreChannel Partner/ Reseller/ DistributorMabo BeNeLux is the exclusive importer/distributor for Moffett/Kooiaap truck-mounted forklifts in BeNeLux. The Moffett M5NX and M4NX models are a flagship product for last-mile delivery to construction sites, DIY stores and urban distribution where no fixed forklift is available at the receiving end.
• Aisle MastercoreChannel Partner/ Reseller/ DistributorMabo BeNeLux is the exclusive importer/distributor for Aisle Master narrow-aisle trucks in BeNeLux. Aisle Master trucks are targeted at high-density storage applications, particularly in the beverages and food industries, offering up to 35% extra pallet capacity in existing warehouses.
• BaumanncoreChannel Partner/ Reseller/ DistributorMabo BeNeLux distributes Baumann side loaders (ELX series) for handling long materials in steel, metal and timber applications. Baumann side loaders are positioned for scratch-free handling of steel profiles and tubes up to 25 tonnes.
• InnoliftminorChannel Partner/ Reseller/ DistributorMabo BeNeLux is the importer/distributor for Innolift pedestrian stackers (meeneemstapelaar) in BeNeLux, targeting last-mile delivery and compact warehouse applications.
• Hyundai Material HandlingcoreChannel Partner/ Reseller/ DistributorMabo BeNeLux distributes Hyundai counterbalance forklifts (diesel, electric, LPG) and warehouse equipment (electric pallet trucks, reach trucks) across BeNeLux. Hyundai models are used for standard warehouse and production floor applications across all nine industry verticals.
• KMO-portefeuille (VLAIO)minorGTM or Marketing PartnerMabo Academy is an officially approved training provider registered with the Flemish KMO-portefeuille (registration number DV.O248495). Flemish SMEs can receive up to 30% subsidy on training costs through this government programme. This partnership enables Mabo Academy to market subsidised training to its target customer base.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• STILL: KION-owned European material handling brand with own dealer network. Overlaps with Mabo on counterbalance forklifts, warehouse trucks, and fleet services in BeNeLux.
• Jungheinrich: Global German intralogistics OEM with a direct dealer/service network across BeNeLux. Overlaps with Mabo in narrow-aisle trucks, electric counterbalance forklifts, and warehouse equipment, but at much larger scale and with broader portfolio.
• Linde Material Handling (KION Group): European forklift and warehouse equipment incumbent under KION Group, with dealer coverage across BeNeLux. Competes on counterbalance forklifts, fleet management, and service contracts in the same enterprise accounts.
• Toyota Material Handling: World's largest forklift manufacturer with its own dealer network in Belgium, Netherlands and Luxembourg. Competes directly with Mabo on counterbalance and warehouse equipment sales and service contracts.
• Manitou: French manufacturer of rough-terrain forklifts, telehandlers and platform wagons with BeNeLux presence. Overlaps with Mabo on heavy-load material handling, including warehouse platform transports and heavy industry applications.

Direct peers

• Combilift: Irish manufacturer of multi-directional forklifts, side loaders, and straddle carriers. Mabo distributes Combilift in BeNeLux, but Combilift also sells direct in adjacent European markets, making it both a principal and a structural competitor on the same product lines.
• Hubtex: German specialist in side loaders, multi-directional forklifts, and custom heavy-load handling solutions. Directly comparable product range to Combilift/Baumann side loaders sold by Mabo and addresses the same long-material and narrow-aisle use cases.
• Moffett (Hiab / Cargotec): Manufacturer of truck-mounted forklifts (Moffett/Kooiaap) under Hiab/Cargotec. Mabo is the exclusive BeNeLux distributor; Moffett's own direct sales teams and alternate dealers in adjacent markets create structural overlap with Mabo's last-mile delivery business.
• Baumann: Italian manufacturer of two-way side loaders (ELX series). Mabo distributes Baumann in BeNeLux; the products compete head-to-head with Combilift side loaders in steel, timber and long-goods applications across the same customer base.

Emerging players

• Bulmor: Specialized European manufacturer of side loaders, four-way forklifts and heavy-duty multidirectional trucks. Smaller competitor than Combilift/Hubtex but addresses the same long-material and special-handling niches Mabo serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mabo_group
• Facebookfacebook.com/mabobenelux
• LinkedInlinkedin.com/company/mabobenelux
• Instagraminstagram.com/mabo_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MABO International Inc.