What MELITTA UK LTD. does

Melitta UK Ltd. is a private UK subsidiary of the German Melitta Group (Melitta Unternehmensgruppe Bentz KG), founded in the UK in 1976 and headquartered at Hortonwood 45, Telford. The company manufactures and supplies premium coffee equipment and consumables for the UK market, with its portfolio spanning bean-to-cup automatic machines (Pure, Comfort, and Expert product lines featuring models such as Latte Select, Avanza, Latticia OT, and Barista TS Smart), filter coffee machines (AromaFresh Pro X, Aromaboy, and the LOOK series), and a full consumables range including whole bean and ground coffee under the BellaCrema and CaféBar sub-brands, original paper filter papers in multiple sizes, and accessories (Molino/Calibra/Amigo grinders, Cremio milk frother, double-walled glasses, cleaning and descaling products). Technical differentiation rests on proprietary brewing features such as pre-infusion dampening, integrated ceramic and steel conical burr grinders with up to 17 fineness settings, the Easy Cappuccinatore milk system, the dual-chamber Manual Bean Select container, an Italian Preparation Process for authentic beverage ordering, and the Pro Aqua water filter plus CompanionApp connectivity that together reduce descaling frequency and extend machine lifespan.

The business operates almost exclusively through direct-to-consumer e-commerce on melitta.co.uk, using DPD for UK fulfilment with free delivery over £50 and standard £3.95 shipping below. Pricing is one-time/unit across hardware tiers (£48 entry-level to £749.99 premium) and consumables (filter papers from £0.90, beans from £13.99/kg, Pro Aqua filters £9.99). The customer base is predominantly consumer — home coffee enthusiasts from novice to expert, plus space-constrained users served by compact machines like Aromaboy — with a single notable B2B engagement as exclusive coffee partner of Real Madrid from the 2025/26 season. Geographic reach is restricted to mainland UK (excluding Channel Islands, Northern Ireland, and Ireland). The entity is a wholly-owned subsidiary of the diversified Melitta Group, raises no external capital, and holds FSC certification for filter paper production, WEEE producer registration for 2025, and Plus X Award, European Coffee Brewing Center, and Stiftung Warentest recognition.

Name

MELITTA UK LTD.

Legal name

Melitta UK Ltd

Website

https://melitta.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Melitta UK Ltd., a Telford-based wholly-owned subsidiary of the German Melitta Group, sells premium coffee machines (bean-to-cup and filter), coffee beans, and accessories direct-to-consumer via melitta.co.uk to UK home coffee enthusiasts, with a flagship B2B partnership as exclusive coffee partner of Real Madrid.

Ownership category

akta.pro rank

Product category

Consumer Coffee Equipment

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Coffee machines
• Coffee beans
• Filter coffee
• Bean to cup
• Coffee accessories

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Coffee Machine Sales: Sale of bean-to-cup and filter coffee machines ranging from entry-level to premium fully automatic machines with prices from £48 to £750+
2. Coffee Products: Sale of coffee beans including BellaCrema and CaféBar ranges, ground coffee, and filter papers
3. Accessories and Consumables: Sale of accessories including cleaners, descalers, milk frothers, coffee grinders, filter cartridges, glasses, mugs, and spare parts
4. Refurbished Machines: Sale of refurbished fully automatic coffee machines returned by customers, inspected and refurbished by qualified technicians with 12-month warranty

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Melitta UK Ltd manufactures and supplies premium coffee machines (bean-to-cup and filter), coffee beans and ground coffee (BellaCrema and CaféBar ranges), and a wide range of accessories and consumables including paper filters, water filter cartridges, cleaners, descalers, milk frothers, coffee grinders, and refurbished machines to UK consumers through direct-to-consumer e-commerce.

Product overview

Melitta UK Ltd operates as a premium coffee equipment and consumables company offering a unified portfolio of bean to cup machines, filter coffee machines, and coffee products. The core product lines include fully automatic bean to cup machines (Pure, Comfort, Expert tiers with models like Latte Select, Avanza, Latticia OT) and filter coffee machines (Essential, Plus, Advanced tiers with models like AromaFresh Pro X, Aromaboy, LOOK series). Supporting these are consumables including coffee beans (BellaCrema, CaféBar ranges), ground coffee, filter papers, and accessories (coffee grinders like Molino, milk frothers, cleaning products, water filters). The portfolio is interconnected through shared technologies like the CompanionApp for smart machine connectivity and consistent accessory compatibility, providing a complete coffee ecosystem from home brewing equipment to consumables.

Differentiator

Problem solved

Functional benefit

Brands

• BellaCrema®: Whole bean coffee range including Espresso, Intenso, La Crema, and Special varieties.
• CaféBar®
• CompanionApp

Products and services

• Latte Select Premium bean-to-cup machine with 12 preset coffee recipes, manual dual-chamber Bean Select container, integrated tea function, My Coffee Profiles for up to 6 users, and one-touch milk function.
• Avanza Compact bean-to-cup machine at 20cm wide with Easy Cappuccinatore, ultra-quiet grinder, pre-infusion function, 1.5L water tank, 250g bean container, and CompanionApp connectivity.
• Latticia OT Bean-to-cup coffee machine with tea function, featured as 2024 product highlight on the Melitta UK homepage.
• Barista TS Smart Smart connected bean-to-cup machine with Melitta CompanionApp connectivity for service functions and coffee guidance.
• AromaFresh Pro X Filter coffee machine with integrated ceramic grinder, 11 grinding fineness settings, 5 brewing strength settings, colour TFT display, two timer functions, and removable water tank. Backed by 3-year manufacturer guarantee.
• AromaFresh X New generation filter coffee machine with integrated grinder, 11 grinding fineness settings, 5 brewing strength settings, colour TFT display, two timer functions, and removable water tank.
• Aromaboy Compact filter coffee machine designed for two cups, retro design, 550W power, automatic switch-off after 40 minutes, dishwasher-safe jug and filter, uses Size 100 filter papers.
• BellaCrema Espresso Whole bean espresso coffee with robust dark chocolate notes. Strength level 5, 1000g pack, packed in protective atmosphere.
• CaféBar Crema Intense 100% Arabica ground coffee with rich, rounded taste profile and light sweetness of milk chocolate notes. 250g pack, suitable for filter coffee and espresso-style brews.
• Molino Coffee Grinder Electric coffee grinder with stainless steel disc, 17 grinding fineness settings, adjustable for 2-14 cups, 200g bean capacity, automatic switch-off, and removable parts for easy cleaning. Received 'GOOD' grade 2.3 from Stiftung Warentest.
• Cremio Milk Frother Electric milk frother for creating hot milk, cold milk froth, and warm milk foam for coffee beverages.
• Anti Calc Liquid Descaler Liquid descaler for automatic coffee machines. Removes limescale deposits, improves taste, extends machine life, with corrosion inhibitor protection. 250ml bottle.
• Perfect Clean Cleaning Tabs Cleaning tablets for fully automatic coffee machines that hygienically remove oil and fat deposits from the brewing system.
• PRO AQUA Filter Cartridge Water filter cartridge for fully automatic coffee machines that reduces limescale, improves water quality, saves energy, and extends machine lifespan.
• Original Coffee Filters Paper coffee filters in sizes 100, 102, 1x2, 1x4, and 1x6. FSC certified, neutral taste, effectively retains coffee particles and oils. Packs of 40-100.
• Double-Walled Coffee Glass Borosilicate glass coffee cups with double-walled design for heat retention. Dishwasher safe and microwaveable, 2-piece set.
• Refurbished Bean to Cup Machines Refurbished fully automatic coffee machines inspected, cleaned, and tested by qualified technicians. Backed with 12-month manufacturer warranty as part of sustainability initiative.

Quantifiable outcome

• Descaling frequency reduced to once per year with Pro Aqua water filter usage
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

One partnership is on record.

• Real MadridflagshipStrategic or Co-development Partner · 1 January 2025Melitta® is the exclusive coffee partner of Real Madrid starting 2025/26 season. Over 60 XT6 fully automatic coffee machines and 150 Barista TS machines are installed throughout Estadio Santiago Bernabéu including stands, VIP lounges, training centre, and club offices. Partnership includes joint events featuring both men's and women's teams, with communication activities across social media platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaggia: Italian espresso and bean-to-cup machine manufacturer serving the home enthusiast segment. Comparable to Melitta UK on bean-to-cup technology and Italian preparation positioning, competing for the same premium home user.
• Sage Appliances (Breville): Premium home coffee brand in the UK, offering bean-to-cup, manual espresso, and grinders. Operates a multi-channel UK retail strategy that contrasts with Melitta UK's DTC-only model, making it a strong comparable on product and customer.
• Krups: European small appliance brand with bean-to-cup, filter, and Nespresso partner machines sold widely through UK retailers. Overlaps with Melitta UK's filter and bean-to-cup product lines and competes for the same mid-market UK household buyer.
• Lavazza A Modo Mio: Italian coffee brand offering capsule machines and coffee pods across the UK and Europe. Directly comparable to Melitta UK's combination of home machines and coffee consumables, targeting the same at-home Italian-style coffee occasion.
• Nespresso: Leading single-serve capsule coffee machine brand with deep UK retail and DTC presence. Competes for the same UK home coffee consumer and represents the primary alternative format to Melitta UK's bean-to-cup and filter machines.
• De'Longhi: Italian home appliance manufacturer with a leading range of bean-to-cup and traditional espresso machines sold across Europe. Directly comparable to Melitta UK's core bean-to-cup machine offering and pricing tiers, and competes for the same UK premium home consumer.
• Jura: Swiss super-premium bean-to-cup coffee machine specialist. Competes head-to-head with Melitta UK's premium tier (Latte Select, Latticia OT) for the same affluent UK home consumer, with similar milk-frothing and grinding technology.
• Russell Hobbs: UK-focused mainstream small appliance brand with a strong filter coffee machine range sold through UK high-street retailers. Directly comparable to Melitta UK's filter machine line (Aromaboy, AromaFresh) on price point and target UK mass-market buyer.

Broad incumbents

• Philips (Domestic Appliances): Global consumer brand with espresso, filter, and Saeco-branded bean-to-cup machines in the UK market. Comparable as a broad incumbent covering overlapping coffee machine categories with wider distribution than Melitta UK.
• Bosch Home Appliances: Large German home appliance manufacturer with built-in and countertop coffee machines alongside a full kitchen appliance portfolio. Comparable as a broad incumbent selling bean-to-cup and filter machines through UK retail channels that Melitta UK does not access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGLjxYy7ej21rVvjhE9zgoA
• Facebookfacebook.com/MelittaUK
• Instagraminstagram.com/melitta_uk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MELITTA UK LTD.