Blueprint Sales & Consulting Inc.

What Blueprint Sales & Consulting Inc. does

Blueprint Sales Studio, operating as Blueprint Sales & Consulting Inc. (DBA: Blueprint Sales Studio LLC), is a sales strategy, enablement, training, and fractional leadership consulting firm founded in 2024 by Kristen Heimstra and headquartered in San Diego, California. The firm targets fast-growing B2B companies and startups that are launching or scaling their sales operations, and it serves clients across the United States and Canada. Engagements are delivered as tailored consulting projects, embedded fractional sales leadership roles, and hands-on training programs rather than as a software product.

The service portfolio is organized around four core offerings: Sales Strategy (customized go-to-market planning and sales process design), Sales Enablement (tools, playbooks, and systems for conversion), Sales Training & Coaching (workshops, roleplay, discovery, objection handling, and closing), and Fractional Sales Leadership (embedded executive-level guidance without a full-time hire). The firm also operates the Sales Success Snapshot, a 7-point diagnostic assessment positioned as a top-of-funnel lead-generation and diagnostic tool. The business is a pure professional services firm with no proprietary technology platform, no API, no AI/ML capabilities, and no patents or trademarks. Revenue is generated through quote-based project and retainer engagements, with entry via a free 30-minute strategy chat booked through Calendly.

The firm is privately held, structured as a California LLC, and bootstrapped with no external investment, funding rounds, acquisitions, or parent company. It employs 1–10 people and markets primarily through organic channels including LinkedIn, Instagram, Facebook, a content-led website, an email newsletter, and direct founder-led outreach. The founder's competitive positioning rests on 15+ years of in-house sales leadership experience, notably 7+ years as Director of Sales at Houzz and Head of Sales at Skimmer, with a cited track record of training 700+ sales professionals and driving over $4M in new ARR per month at prior employers.

Name

Blueprint Sales & Consulting Inc.

Legal name

Blueprint Sales Studio LLC

Website

https://blueprintsalesstudio.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueprint Sales Studio is a sales strategy, enablement, training, and fractional leadership consulting firm founded in 2024 in San Diego. The firm serves growth-stage B2B companies and startups through tailored consulting engagements led by founder Kristen Heimstra.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Sales consulting services
• Sales enablement systems
• Sales training coaching
• Fractional sales leadership
• B2B sales strategy

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sales Strategy & Consulting Services: Professional consulting engagements providing sales strategy, process design, and fractional sales leadership to B2B companies. Engagements appear to be project-based or retainer-based, offering tailored solutions to help teams scale their sales operations.
2. Sales Training & Enablement Programs: Hands-on training programs, workshops, and coaching services delivered to sales teams. These programs develop skills across the sales curve from rising reps to top performers through roleplay, discovery training, objection handling, and closing techniques.
3. Fractional Sales Leadership: Executive-level sales leadership provided on a fractional basis, embedding as part of the client's team to lead strategy, coach teams, build scalable systems, and drive performance without the overhead of a full-time hire.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Blueprint Sales & Consulting Inc. (operating as Blueprint Sales Studio) is a B2B sales consulting firm that provides sales strategy, sales enablement, sales training, and fractional sales leadership services to small and mid-market businesses. The firm designs and delivers customized sales frameworks, enablement systems, training, and coaching programs, and offers the Sales Success Snapshot assessment to evaluate client sales maturity.

Product overview

Blueprint Sales Studio is a sales strategy and enablement consulting firm offering a portfolio of professional services for growing B2B companies. The core offerings include Sales Strategy (go-to-market planning and sales process design), Sales Enablement (tools, playbooks, and systems), Sales Training & Coaching (practical skill development through workshops and coaching), and Fractional Sales Leadership (executive-level sales guidance without full-time overhead). The Sales Success Snapshot is a diagnostic assessment tool that provides a 7-point framework evaluation of sales team capabilities. Services are delivered through tailored consulting engagements, workshops, and embedded fractional leadership roles, with Kristen Heimstra as the founder and primary practitioner.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Strategy Sales strategy consulting that builds foundational sales frameworks for B2B companies that need structured, repeatable sales processes.
• Sales Foundations & Frameworks Service line delivering foundational sales frameworks and processes for B2B companies building their sales motion.
• Sales Enablement Sales enablement consulting that designs and implements the systems, tools, and content needed to support a B2B sales team.
• Sales Enablement Systems Design and implementation of sales enablement systems, including tools, content, and processes that support B2B sales teams.
• Sales Training Sales training programs that develop B2B sales reps' skills, techniques, and selling capabilities.
• Sales Training & Coaching Ongoing sales training and coaching that builds B2B sales rep capability and reinforces adopted sales processes.
• Fractional Sales Leadership Part-time, senior-level sales leadership provided to B2B companies that need executive sales direction without a full-time VP of Sales hire.
• Sales Success Snapshot Diagnostic assessment that evaluates a B2B client's sales maturity and identifies gaps, used as an entry point to recommend the appropriate mix of services.

Quantifiable outcome

• 700+ sales representatives hired and trained throughout career
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• RAIN Group: RAIN Group delivers sales training, coaching, and consulting focused on consultative selling and discovery skills, areas that overlap directly with Blueprint's training offerings.
• Winning by Design: Winning by Design is a B2B sales consultancy offering sales process design, training, and enablement frameworks for SaaS and tech companies. Its service mix and target buyer (growth-stage B2B firms) closely match Blueprint's positioning.
• Force Management: Force Management is a B2B sales transformation consultancy that builds sales processes, methodologies, and enablement programs for enterprise sales teams. It directly parallels Blueprint's strategy-plus-enablement-plus-training bundle for B2B clients.
• Medium Giant: Medium Giant is a B2B growth consultancy offering sales strategy, marketing, and customer experience services to scaling companies. It competes for the same fractional leadership and go-to-market strategy engagements as Blueprint.
• The Brooks Group: The Brooks Group is a sales training and consulting firm specializing in consultative selling skills development and sales performance improvement for B2B organizations, comparable to Blueprint's training arm.
• ValueSelling Associates: ValueSelling Associates provides consultative sales training, methodology, and coaching for B2B sales teams, directly overlapping with Blueprint's training and sales process design services.

Broad incumbents

• Sandler Training: Sandler is a large, established sales training and consulting franchise with a global network serving B2B and B2C sales organizations. It competes in the same sales training and consulting category as Blueprint but at significantly greater scale and brand recognition.

Emerging players

• Sales Assembly: Sales Assembly provides training programs, workshops, and curated learning tracks for B2B sales professionals, addressing the same training and enablement use cases Blueprint serves.
• Pavilion (formerly Sales Hacker): Pavilion is a membership community and learning platform for sales, marketing, and revenue leaders, providing training, content, and peer networks. It intersects with Blueprint's enablement and training offerings for sales leaders.
• Sales Enablement Collective: Sales Enablement Collective is a professional community and education platform dedicated to sales enablement practitioners. It overlaps with Blueprint's enablement and training practice area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/blueprint-sales-studio
• Instagraminstagram.com/blueprintsalesstudio/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint Sales & Consulting Inc.