What Medium Giant does

Medium Giant is a fully integrated creative marketing agency headquartered in Dallas, Texas, with a secondary office in Tulsa, Oklahoma. Founded in 1999 and operating with 101–250 employees, the firm delivers the full stack of marketing services—strategic planning, brand identity and creative production, integrated media buying, inbound marketing, web development, paid search, direct marketing, and marketing analytics—under a single engagement model. The agency's core product set is organized around three pillars the company labels Strategic Insight, Creative Energy, and Media Precision, supported by a proprietary distributed marketing software platform called Distribion (launched 2022) and proprietary thought-leadership properties including the Giant Stories podcast (launched October 2024) and the annual Giant Trends research reports.

The agency's primary differentiator and technology backbone is its Flagship partnership with Hearst Media Group, making Medium Giant a sister brand to The Dallas Morning News and the broader Hearst portfolio (Elle, Cosmopolitan, Esquire, Good Housekeeping, Car and Driver, Men's Health, HGTV Magazine, etc.). Through this relationship, Medium Giant accesses Hearst's zero- and first-party audience intelligence platform, which reaches 141 million monthly visitors—49% of the U.S. digital population and the ninth-largest media platform by unique visitors. The company holds Google Partner, Google Analytics, Google Ads, Salesforce, and HubSpot Inbound Marketing certifications, and operates integrations with Google Analytics 4, Google Ads, Meta, Bing, Pinterest, Campaign Manager 360, Zartico (foot-traffic/economic impact), Adara, and Sightly (brand safety).

Medium Giant generates revenue exclusively through professional services engagements—retainers and project-based fees—priced on a per-engagement basis with no public pricing. The GTM motion is consultative and sales-led, with the website contact form as the primary conversion mechanism, supported by case studies, the Giant Stories podcast, annual trend reports, and a steady cadence of industry awards (Davey, AMA, dotCOMM, Hermes, AVA, MarCom, Telly, Graphex). The agency serves enterprise and government clients across six primary verticals: Tourism and Destination Marketing (Visit Montana, Ulster County Tourism, Visit Sauk County, Lake County FL, Frisco TX), Education (International Leadership of Texas, Dallas College), Sports and Entertainment (Goodyear Cotton Bowl Classic, Moody Center, Arcis Golf), Consumer Brands and Retail (HEB, Tire Discounters, New Balance, NFM, Nordstrom), Utilities and Energy (Public Service Company of Oklahoma), and large enterprise brands (Toyota, Caterpillar, United Healthcare). The firm reports 100% client retention among its top 25 accounts and 100% recommendation rate among surveyed clients, with no publicly disclosed revenue or headcount figures.

Name

Medium Giant

Legal name

Medium Giant Company Inc.

Website

https://mediumgiant.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Medium Giant is a Dallas-based, Hearst-owned integrated creative marketing agency serving enterprise, government, and consumer-brand clients across tourism, education, sports, retail, and utilities via strategy, creative, media, and analytics services underpinned by Hearst's audience data platform.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Integrated marketing services
• Creative advertising agency
• Media buying planning
• Brand strategy development
• Digital marketing solutions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Marketing Services: Medium Giant generates revenue by providing fully integrated creative marketing services including strategic insight, creative production, media buying and management, web development, and analytics to enterprise and mid-market clients. Revenue is derived from professional service engagements, retainer arrangements, and project-based fees for brand strategy, campaign execution, and media services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Medium Giant is a fully integrated creative marketing agency that provides strategic insight, creative production, and media precision services to enterprise and mid-market clients. Its offerings span marketing strategy, branding and creative, integrated media buying, inbound marketing, web development, paid search, direct marketing, and marketing analytics, delivered alongside a proprietary distributed marketing software platform called Distribion.

Product overview

Medium Giant is a fully integrated creative marketing agency offering a comprehensive suite of services including marketing strategy, branding & creative, integrated media, inbound marketing, web development, paid search, direct marketing, and marketing analytics. The agency's core offerings are organized around three pillars: Strategic Insight (research, analytics, brand strategy, cross-channel strategy), Creative Energy (brand identity, campaigns, content, web development, UI/UX), and Media Precision (media buying, paid search/social/display, ROI analysis, marketing automation). The company also operates Distribion, a proprietary distributed marketing platform, and produces the Giant Stories Podcast and Giant Trends Reports as thought leadership content. A key differentiator is the agency's partnership with Hearst Media Group, providing access to extensive audience data and premium media publications.

Differentiator

Problem solved

Functional benefit

Brands

• Distribion: Proprietary software platform that simplifies distributed marketing by reducing complexity of managing brand, delivering content, and executing campaigns through sales channels.

Products and services

• Marketing Strategy Strategic planning services including brand strategy, positioning, cross-channel strategy, consumer insights, and research analytics to guide overall marketing direction for enterprise and mid-market clients.
• Branding & Creative Brand identity, design, cross-channel campaign development, creative production studio, social studio, content creation, long-form content, and UI/UX design services.
• Integrated Media Media buying and management across paid search, social, and display channels, including media mix modeling, ROI analysis, and audience development to maximize campaign effectiveness.
• Inbound Marketing Content marketing, SEO, and conversion rate optimization services to attract and engage target audiences through organic and owned media channels.
• Web Development Website design and development services including UI/UX design, content management system implementation, and technical website optimization.
• Paid Search Paid search advertising services to drive targeted traffic and conversions through search engine marketing platforms.
• Direct Marketing Direct response marketing campaigns designed to generate immediate measurable responses from target audiences.
• Marketing Analytics Data analysis, performance measurement, and insight generation to optimize marketing ROI and campaign effectiveness.
• Distribion Proprietary distributed marketing software that simplifies brand management, content delivery, and campaign execution across sales channels, enabling brands to scale localized marketing efforts.
• Giant Stories Podcast Podcast featuring conversations with innovative leaders about brand storytelling, leadership, and marketing insights, available on Spotify, Apple Podcasts, Pandora, iHeartRadio, Amazon Music, and YouTube.

Quantifiable outcome

• 46% increase in web traffic attributed to paid media for International Leadership of Texas
• +9 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and certified partner.

• Hearst Media GroupflagshipStrategic or Co-development PartnerMedium Giant is the sister brand of The Dallas Morning News under the Hearst Media Group umbrella. This partnership provides Medium Giant with unprecedented access to Hearst's walled garden of trusted audience data and research tools, as well as the ability to advertise with The Dallas Morning News. Hearst reaches 141 million people monthly, ranking ninth among U.S. media platforms. Medium Giant is described as 'the strategic, innovative extension of the longest-operating business in Texas, which has shifted the paradigm of media centricity to expanded marketing services.' The relationship enables Medium Giant to offer the scale of a media powerhouse with the precision approach of a boutique agency.
• DistribioncoreTechnology or IntegrationDistribion is Medium Giant's proprietary distributed marketing software platform. It reduces the complexity of managing brand content, delivering campaigns, and executing distributed marketing through sales channels. Medium Giant's Diversity, Equity + Inclusion Council includes representatives from Medium Giant, The Dallas Morning News, Al Día, and Distribion, indicating Distribion is an affiliated entity within the Hearst ecosystem. The platform enables simplified brand management and campaign execution described in the services section as a key offering.
• Google (Partner, Analytics, Ads)certified partnerTechnology or IntegrationMedium Giant holds Google Partner, Google Analytics, and Google Ads certifications as shown in the Partnerships + Certifications section of their services page. These certifications indicate proficiency in Google advertising and analytics platforms for campaign management and performance tracking.
• Salesforcecertified partnerTechnology or IntegrationMedium Giant holds Salesforce Certified partner status as shown in the Partnerships + Certifications section. This certification indicates proficiency in Salesforce CRM platforms for customer relationship management and marketing automation.
• HubSpot (Inbound Marketing Certified)certified partnerTechnology or IntegrationMedium Giant holds HubSpot Inbound Marketing Certified partner status as shown in the Partnerships + Certifications section. This certification indicates proficiency in inbound marketing methodologies and HubSpot's marketing automation platform.
• The Dallas Morning NewsflagshipStrategic or Co-development PartnerThe Dallas Morning News is a Hearst-owned publication and Medium Giant's sister brand. Medium Giant creates new brand campaigns for The Dallas Morning News and is co-located with the newspaper's Dallas office. Medium Giant also helps brands advertise with The Dallas Morning News, offering print, digital, and native advertising solutions to reach its more than 4 million weekly readers. The Dallas Morning News is described as 'the longest-operating business in Texas.'
• Hearst Publications NetworkcoreChannel Partner/ Reseller/ DistributorThrough Hearst's network, Medium Giant has access to top publications including Elle, Men's Health, Best Products, Cosmopolitan, Esquire, HGTV Magazine, Car And Driver, and Good Housekeeping. This network provides premium audience access and advertising distribution capabilities typically unavailable to agencies of Medium Giant's size.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TracyLocke (DDB): Dallas-based integrated creative marketing agency of comparable scale with similar full-service capabilities across strategy, creative, and media. The most direct local competitor and a peer Mary Glasnapp worked at before joining Medium Giant.
• The Richards Group: Independently held Dallas-based creative agency of similar mid-market size serving enterprise consumer brands. Operates as a sibling-scale regional creative shop with comparable full-service positioning in the same talent market.
• The Martin Agency: Independently held full-service creative agency known for integrated campaigns, brand strategy, and media work for major consumer and entertainment brands. Closely comparable in operating model and category focus on building lasting brands.
• 72andSunny: Independently held creative agency recognized for integrated brand and campaign work across entertainment, sports, and consumer brands. Comparable in mid-sized independent structure, brand-building emphasis, and entertainment/sports client roster overlap.
• R/GA: Global integrated agency combining brand, experience design, and marketing technology — close functional analog to Medium Giant's combination of creative, media, and proprietary tech (analogous to Distribion). Serves similar enterprise clients with full-service integrated offerings.
• Droga5: Acclaimed independent creative agency with strong entertainment, sports, and consumer brand credentials. Comparable in emphasis on award-winning creative that drives measurable business outcomes, and in serving large enterprise clients with integrated campaigns.
• Wieden+Kennedy: Independently held creative agency with integrated capabilities, known for long-tenured enterprise brand relationships and brand-building craft. Comparable as a top-tier independent competing for major global brand accounts without holding-company ownership.
• Mother: Independently held global creative agency with boutique-scale offices and integrated brand work. Comparable in culture of craft-driven, strategically grounded campaigns for premium consumer and entertainment brands.
• MMGY Global: Integrated marketing firm specializing in travel, tourism, and hospitality — directly overlapping with Medium Giant's primary customer segment (Visit Montana, Ulster County, Visit Sauk County, Lake County FL). The closest vertical-specialist peer for destination-marketing work.

Broad incumbents

• Leo Burnett: Global creative network within Publicis Group, operating at vastly greater scale. Mary Glasnapp (Medium Giant VP, Client Leadership) spent years at Leo Burnett, indicating comparable strategic orientation; Leo Burnett competes for the same enterprise RFPs but as part of a holding-company portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLTRaFKDY0HV6BgvRd4y-a-A4PTN6hh5oM
• LinkedInlinkedin.com/company/mediumgiant
• Instagraminstagram.com/mediumgiant_
• Xx.com/mediumgiant_
• Facebookfacebook.com/mediumgiant

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medium Giant