What Brikra Group Inc. does

BRITA SE is a Germany-headquartered water filtration company founded in 1965 (operating as BRITA) that designs, manufactures, and distributes consumer and professional water filtration products under the BRITA brand. Its core technology centers on the proprietary MAXTRA PRO cartridge system used across consumer filter jugs, carafes, bottles, and integrated 3-way tap solutions, supplemented by UV-C self-cleaning hardware in the BRITA LARQ line and the newer iQ Range offering real-time monitoring. The company serves two principal customer sets: individual consumers seeking better-tasting tap water at home, and business customers in coffee shops, bakeries, catering, fine dining, vending, and office environments requiring consistent water quality for beverages, food preparation, and workplace hydration.

BRITA generates revenue through multiple streams — one-time hardware sales of consumer filter systems and commercial dispensers, recurring replacement cartridge sales (the razor-and-blade consumable), and rental or managed-service contracts for professional dispensers. Go-to-market combines direct e-commerce (brita.co.uk), physical retail via store locator, phone order lines for both consumer and professional segments, and a dedicated professional sales team covering foodservice and office accounts. Distribution is supported by a Professional Filter Service App for equipment monitoring and a worldwidewaterstories.com sustainability platform to reinforce brand purpose.

Recent commercial activity signals brand investment and category expansion: a partnership with the Lawn Tennis Association (LTA) as the first non-single-use water sponsor of British tennis, a brand campaign featuring actress Millie Bobby Brown tied to the BRITA LARQ line, the launch of BRITA Managed Services and the iQ Range, and a 60-year anniversary Glass Jug edition. The company is privately held under the BRITA SE (Societas Europaea) structure with 1,001–5,000 employees and operations across European markets including the United Kingdom.

Name

Brikra Group Inc.

Legal name

BRITA SE

Website

https://brita.net

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BRITA SE is a Germany-headquartered water filtration company founded in 1965 that manufactures consumer filter jugs, bottles, and tap solutions alongside professional dispensers and foodservice filters, monetizing through hardware sales and recurring cartridge replacements across consumer and commercial customers in Europe.

Ownership category

akta.pro rank

Product category

Water Filtration Systems

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industries

Replacement Filter Cartridges & Consumables (CRAJAJAH), Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA)

Keywords

• Water filtration systems
• Water filter cartridges
• Commercial water dispensers
• Consumer hydration products
• Professional water filters

Headquarters

HQ city

Taunusstein

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer water filter products: Sale of water filter jugs, bottles, carafes, and tap solutions to individual consumers
2. Filter cartridge replacements: Recurring revenue from replacement filter cartridges (MAXTRA PRO) for ongoing water filtration
3. Professional water dispensers: Sale and rental of commercial water dispensers for businesses (Offices, industries)
4. Professional filters: Water filtration solutions for professional use including coffee shops, bakeries, catering, fine dining, and vending

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Brikra Group Inc. (operating as BRITA) designs, manufactures and sells water filtration products and dispensing systems for both households and commercial environments. The consumer line includes filter jugs, bottles (including the BRITA LARQ iQ with UV-C self-cleaning technology), carafes, integrated 3-way tap filters and the YOURCE cool home dispenser. The professional line provides commercial water dispensers (Extra C-Tap / VIVREAU), dedicated filters for coffee shops, bakeries, catering, fine dining and vending, plus BRITA Managed Services and the Professional Filter Service App. Recurring revenue is generated through MAXTRA PRO replacement cartridges.

Product overview

BRITA offers a comprehensive portfolio of water filtration and dispensing solutions for both consumer and professional markets. The consumer product line includes water filter jugs, bottles (with the BRITA LARQ iQ featuring UV-C self-cleaning technology), carafes, 3-way tap solutions, and the YOURCE cool home water dispenser, supported by MAXTRA PRO filter cartridges. The professional segment provides water dispensers (such as Extra C-Tap and VIVREAU Extra C-Shape), dedicated filters for various industries (coffee shops, bakeries, vending, catering, fine dining), along with BRITA Managed Services and the Professional Filter Service App for equipment monitoring. The iQ Range sub-brand represents innovative products with real-time monitoring capabilities. All products are backed by recycling programs and sustainability initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• BRITA LARQ: Self-cleaning UV-C water filter bottles with advanced hydration features including hydration reminders
• MAXTRA PRO
• YOURCE
• VIVREAU

Products and services

• Water Filter Jugs BRITA water filter jugs for home use that filter tap water to remove impurities and improve taste, sold to individual consumers.
• Water Filter Bottles Portable water filter bottles for personal hydration, including the BRITA LARQ iQ with self-cleaning UV-C technology and hydration reminders, marketed to individual consumers.
• Water Filter Carafes Standard water filter carafes for home use, providing filtered water on demand for individual consumers.
• 3-Way Integrated Water Filter Tap Integrated water filter tap solution that dispenses filtered, unfiltered and hot/cold water directly from the kitchen tap for households.
• MAXTRA PRO Filter Cartridges All-round replacement water filter cartridges (MAXTRA PRO PURE PERFORMANCE) for cold and hot drinks, sold in multi-packs to drive recurring replacement revenue from consumer and professional filter owners.
• YOURCE Cool Water Dispenser Home water dispenser that filters, cools and heats water on demand, marketed to individual consumers.
• Extra C-Tap / VIVREAU Commercial Water Dispenser Fully customisable premium commercial water dispenser (Extra C-Tap under the VIVREAU brand) with portion control and smart features, sold or rented to offices and businesses.
• Professional Filters Dedicated water optimization filters and accessories for professional use cases including coffee shops, bakeries, catering, fine dining and vending operators.
• BRITA Managed Services Managed service offering for professional customers designed to help prevent machine breakdowns and costly repairs of commercial water filtration equipment.
• Professional Filter Service App Mobile application for managing and monitoring professional BRITA water filter systems used by foodservice and office customers.

Quantifiable outcome

• Removed almost 500,000 plastic bottles from LTA tournaments since 2024
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Soma (Simple Modern): Design-led DTC water filter carafe and bottle brand competing with BRITA in the premium carafe/bottle segment, particularly with younger consumers via direct and digital channels.
• LARQ: Premium self-cleaning UV-C water bottle brand now featured as the BRITA LARQ sub-line, with shared UV-C differentiation that also competes with BRITA in the smart reusable bottle category.
• Clearwater Filters / Clearly Filtered: DTC pitcher and under-sink filtration brand built around proprietary adsorption media, competing with BRITA on performance messaging, premium pricing, and direct-to-consumer subscription cartridge models.

Direct peers

• Aqua Optimale / Aqua Optima: European pitcher and cartridge filtration brand with strong UK distribution, competing directly with BRITA on jugs, carafes, and replacement cartridges in grocery and home channels.
• ZeroWater: Direct competitor in pour-through pitcher filters with proprietary ion-exchange cartridges, going head-to-head with BRITA in retail channels on taste, TDS reduction, and cartridge-replacement economics.
• PUR (Helen of Troy / Kaz): Direct US-based competitor in pitcher-style water filtration and replacement cartridges, with a similar razor-and-blade model to BRITA's MAXTRA cartridges and broadest direct overlap in the consumer POU pitcher category.

Broad incumbents

• Culligan: Large incumbent in water treatment offering POU filters, plumbed-in dispensers, and managed services to commercial and residential customers, overlapping BRITA's filtration and office dispenser footprint.
• Pentair: Diversified water treatment and filtration company with residential POU products, commercial filtration systems, and a service network that overlaps BRITA's professional/dispenser offerings.
• 3M Purification (Solventum): Industrial-grade filtration and material science incumbent with POU drinking water systems and replacement cartridges, overlapping BRITA's professional filter business in foodservice and vending.

Regional players

• Coway: Korea-based home appliance and water purifier leader offering POU dispensers and subscription cartridge service, comparable to BRITA on dispenser-as-service and rental business models in the APAC region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brita-se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brikra Group Inc.