WhiteCoat Global Holdings

What WhiteCoat Global Holdings does

WhiteCoat Global Holdings (legal entity: WhiteCoat Holdings Pte Ltd.) operates a Singapore-licensed telemedicine platform centred on the WhiteCoat mobile application, which connects individual patients with general practitioners and specialists via on-demand video teleconsultation. The service is available 365 days a year from 8 AM to 12 AM Singapore time, with doorstep medication delivery available within 90 minutes of consult completion until 3 AM daily, islandwide. The platform exposes a network of 290+ specialists across 18 medical specialities including Cardiology, Dermatology, Gastroenterology, Paediatrics, Psychiatry, and Urology, and supports in-app access to medical certificates and referral letters. A physical clinic (WhiteCoat Clinic @ Yong Siak) complements the digital offering with Family Medicine, Paediatric consultations, travel medicine, vaccinations, and Lasting Power of Attorney/Advance Medical Directive services.

The company monetises through three primary streams: per-consultation transaction fees (S$25 weekday daytime, S$35 evening/weekends/public holidays), four-tier home-based health screening packages priced at $118/$198/$328/$468, and recurring corporate healthcare contracts delivered via direct enterprise sales and insurance channel partnerships. The corporate go-to-market is anchored by a partnership with AIA Corporate Insurance, under which covered employees access WhiteCoat teleconsultations with no out-of-pocket charges. Distribution combines a direct-to-consumer mobile app (iOS/Android) with field-based enterprise sales targeting employers for employee benefits programmes. The company operates under Singapore's Private Hospitals and Medical Clinics Act (PHMCA) with all doctors registered with the Singapore Medical Council, and has publicly stated intent to expand its role as a single healthcare touchpoint across Southeast Asia. Upcoming product additions include Traditional Chinese Medicine and Physiotherapy services via teleconsult and in-clinic channels.

Name

WhiteCoat Global Holdings

Legal name

WhiteCoat Holdings Pte Ltd.

Website

https://whitecoat.com.sg

Company type

Private

Operating status

Operating

Short description

WhiteCoat Global Holdings operates a Singapore-licensed telemedicine mobile platform offering on-demand video GP and specialist teleconsultations, doorstep medication delivery, and home-based health screening, serving individual patients, corporate employers, and insurance-covered employees (including via AIA partnership) across 18 medical specialities.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Teleconsultation Fees: Per-consultation fees charged to patients for video consultations with GPs and specialists. Fees vary by time slot: S$25.00 for weekday daytime (Mon-Sat 8AM-8PM), S$35.00 for weekday evenings and all day Sundays/public holidays.
2. Health Screening Packages: One-time purchase of home-based health screening packages with four tiers: Premium ($118), Comprehensive ($198), Superior ($328), and Prestige ($468), including GP teleconsult to review results.
3. Corporate Healthcare Solutions: B2B enterprise contracts providing employee healthcare benefits including teleconsultations and health screenings. Companies like AIA corporate insurance cover employee consultations with no out-of-pocket charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

WhiteCoat operates a mobile-app-based telemedicine platform that provides on-demand video teleconsultations with GPs and specialists (290+ across 18 specialities), prescription medication delivered islandwide in Singapore within 90 minutes (until 3 AM daily), home-based health screening packages, and a corporate healthcare-benefits solution. Services are delivered via the WhiteCoat app, supplemented by a physical clinic (WhiteCoat Clinic @ Yong Siak) and corporate insurance integrations such as AIA.

Product overview

WhiteCoat Global Holdings operates a single unified telemedicine platform centered on the WhiteCoat App, which serves as the primary touchpoint for all healthcare needs across Southeast Asia. The platform integrates multiple service modules: Teleconsultation Services enable video consultations with GPs and specialists (290+ across 18 specialties) including medication delivery; Chronic Disease Management and Mental Wellness Care provide specialized ongoing treatment; Health Screening and Home-Based Health Screening Packages offer diagnostic assessments; WhiteCoat Clinic @ Yong Siak provides physical clinic services; and Corporate Solutions deliver workplace healthcare for employers. An upcoming Alternate Treatment module will add TCM and Physiotherapy services.

Differentiator

Problem solved

Functional benefit

Brands

• WhiteCoat Clinic @ Yong Siak: Physical clinic location offering Family Medicine, Paediatric consultations, routine check-ups, travel medicine, vaccinations, and LPA/AMD services.

Products and services

• WhiteCoat App (Telemedicine Platform) A telemedicine mobile application for patients in Singapore that enables on-demand video teleconsultations with GPs and specialists, in-app booking of medication delivery, and access to medical records, medical certificates, and referral letters.
• Teleconsultation Services On-demand video consultations with doctors via the WhiteCoat app, covering common ailments, prescriptions, medical certificates, and referrals, priced at S$25 (weekday daytime) and S$35 (evenings, Sundays, public holidays).
• Medication Delivery Service Doorstep medication delivery service covering islandwide Singapore, available from as quickly as 90 minutes after a teleconsult, with daily service until 3 AM.
• Home-Based Health Screening Packages Four-tier health screening service delivered at home — Premium ($118), Comprehensive ($198), Superior ($328), and Prestige ($468) — including blood and urine tests, with a follow-up GP teleconsult to review the report at no additional cost.
• WhiteCoat Clinic @ Yong Siak Physical clinic location in Singapore offering GP Family Medicine, Paediatrician consultations, routine check-ups, travel medicine, vaccinations, and consultations for Lasting Power of Attorney (LPA) and Advance Medical Directive (AMD).
• WhiteCoat Corporate Solutions Customisable end-to-end workplace healthcare solutions for employers, including employee teleconsultations and corporate health screenings, integrated with corporate insurance plans such as AIA so that covered employees access teleconsults with no out-of-pocket charges.

Quantifiable outcome

• Medication delivery within 90 minutes following teleconsult until 3 AM daily
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AIAcoreChannel Partner/ Reseller/ DistributorAIA Corporate Insurance partnership where employee benefits cover online consultations with WhiteCoat doctors with no out-of-pocket charges. Corporate employees activate AIA benefits on the WhiteCoat app to access covered teleconsultations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Speedoc: Singapore-based on-demand telemedicine and house-call doctor service combining teleconsultations with in-home visits. Competes directly with WhiteCoat on mobile-based doctor access and home-based care delivery in Singapore.
• Doctor Anywhere: A leading Southeast Asia telehealth platform with a Singapore home base, offering video consultations, medication delivery, and chronic disease management. Directly competes with WhiteCoat in Singapore and across the region, with a similar B2C app and B2B enterprise motion.
• MaNaDr: Singapore telehealth and primary care platform offering video consultations, chronic disease management, and home-based health services. Overlaps with WhiteCoat across both B2C teleconsult and chronic care.
• HiDoc: Singapore-based telemedicine app providing on-demand video consultations with GPs and specialists. Directly comparable to WhiteCoat on consumer teleconsultation offering and pricing model.
• MyHealth (MyHealth Connect): Singapore telemedicine and digital health platform offering video consultations and specialist referrals. Operates in the same Singapore primary care on-demand category as WhiteCoat.

Broad incumbents

• Fullerton Health: Established Asia-Pacific healthcare provider operating clinics, occupational health, and corporate health benefits across the region. Comparable to WhiteCoat in the corporate/B2B healthcare benefits segment and increasingly in digital channels.
• Raffles Medical Group: Large integrated private healthcare provider in Singapore with clinics, hospitals, and ancillary services. A broad incumbent whose move into digital/telehealth services places it in competitive overlap with WhiteCoat across primary care.
• Parkway Shenton: Singapore primary care and corporate health clinic network within IHH Healthcare. Competes with WhiteCoat in primary care delivery and corporate employee health programs, with broader physical infrastructure.

Emerging players

• HealthHero (formerly OVA / Doctor Bell): Digital health player with Singapore operations offering telehealth and corporate wellness solutions. Comparable to WhiteCoat in the enterprise teleconsult channel and adjacent in chronic care.
• Homage: Singapore-based home and community care platform offering telemedicine, home nursing, and eldercare. Adjacent to WhiteCoat in remote care delivery and chronic disease management, with broader in-home service focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whitecoat-global
• Instagraminstagram.com/whitecoatsg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhiteCoat Global Holdings