CODEMARK LTD

What CODEMARK LTD does

Codemark Limited is a privately held New Zealand industrial distributor headquartered in Auckland with a second branch in Christchurch, founded in 2002 and operating with 11-50 employees. The company is the sole distributor for Domino Printing Sciences' coding and marking portfolio across New Zealand and the South Pacific Islands, and additionally distributes ITW FoxJet thermal inkjet products. Its core offering is variable, on-demand industrial printing solutions covering Continuous Inkjet (CIJ, Ax-Series), Thermal Inkjet (TIJ, Gx-Series and FoxJet), Thermal Transfer Overprinting (TTO, Vx-Series), CO2 and Fibre laser coders (D/Dx-Series and F-Series), UV laser (U510), Print and Apply labelling (Mx-Series), Large Character printing (Cx/C-Series), and code verification vision systems (R-Series), complemented by Domino Cloud remote diagnostics and Domino Automation centralised label management software.

The business model is hardware-led distribution with three revenue streams: equipment sales (printers, lasers, label applicators), locally stocked spares and consumables, and recurring technical support and service contracts operating 24/7/365. Go-to-market is direct enterprise field sales conducted by technically competent sales engineers who perform on-site appraisals, with branches in Auckland (North Island) and Christchurch (South Island) providing nationwide coverage and extended reach into the South Pacific Islands. Pricing is not publicly disclosed and solutions are configured per customer.

Codemark serves eight primary verticals: Dairy, Food, and Beverage as core segments, with Pharmaceutical and Veterinary, Personal Healthcare, Egg, Cable and Extrusion, and Timber and Wood as secondary verticals, plus an explicit OEM and Multi-National Companies business unit. Customers use the systems for best-before-date coding, batch and serial numbers, barcodes, product identification, serialisation, SSCC pallet labelling, sequential numbering, metre-marking on cable and pipe, and vision-based code verification. Industry association memberships (GS1 New Zealand, Packaging Council of New Zealand, NZ Juice and Beverage Association) position the company inside the standards and procurement networks of its target verticals.

Name

CODEMARK LTD

Legal name

Codemark Limited

Website

https://codemark.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Codemark is a New Zealand-based distributor of industrial coding, marking, and variable on-demand printing systems from Domino Printing Sciences and ITW FoxJet, serving food, dairy, beverage, pharmaceutical, and industrial manufacturers across New Zealand and the South Pacific.

Ownership category

akta.pro rank

Product category

Industrial Coding and Marking Equipment

NAICS

Packaging and Labeling Services (56191), Printing (32311), Support Activities for Printing (32312)

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Industrial coding systems
• Marking solutions
• Continuous inkjet printing
• Laser coding systems
• Print and apply labelling

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Distribution: Distribution of industrial coding and marking equipment (printers, lasers, label systems) from manufacturers like Domino Printing Sciences and ITW FoxJet throughout New Zealand and South Pacific Islands.
2. Technical Support and Maintenance Services: 24/7/365 technical support, on-site visits, specialist maintenance, and service contracts with additional benefits. All repairs carry workmanship and spares warranties.
3. Spares and Consumables: Locally stocked spare parts and consumables for all supported equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Codemark distributes and supports variable on-demand industrial coding, marking and printing systems for manufacturing and packaging lines throughout New Zealand and the South Pacific Islands. The company is the sole distributor of the Domino Printing Sciences range (CIJ, TIJ, TTO, CO2 laser, fibre laser, UV laser, print & apply, large character, digital inkjet, vision systems) and also distributes ITW FoxJet thermal inkjet products. Offerings are accompanied by 24/7 nationwide technical support, on-site consultation, locally stocked spares and consumables, and software platforms (Domino Cloud, Domino Automation/Designer, QuickDesign).

Product overview

Codemark provides variable, on-demand printing solutions as a distributor throughout New Zealand and South Pacific Islands. The portfolio consists of Domino Printing Sciences products including Continuous Inkjet Printers (Ax-Series: Ax150i, Ax350i, Ax550i), CO2 Laser Coders (D-Series/Dx-Series: D310i, Dx260i, Dx360i, Dx660i), Fibre Lasers (F-Series: F230i, F520i, F720i), UV Lasers (U510), Thermal Inkjet Printers (Gx-Series, G50i, GxOEM, and FoxJet), Thermal Transfer Overprinters (Vx-Series: Vx50, Vx150i, Vx350i), Print & Apply Labelling Systems (Mx-Series), Large Character Printers (Cx-Series, C7, C16), Vision/Code Verification Systems (R-Series), and Digital Inkjet Printers (K-Series: K300, K600). The product range is supported by Domino Cloud for remote monitoring and Domino Automation software for centralised label management. Solutions serve industries including Food, Dairy, Beverage, Pharmaceutical, Personal Healthcare, Eggs, Cable & Extrusion, and Timber & Wood.

Differentiator

Problem solved

Functional benefit

Products and services

• Ax150i Continuous Inkjet Printer Continuous inkjet printer providing high-quality machine-readable codes with capacity to produce multiple lines of text at 800 characters per second; for manufacturing and packaging lines.

Segments9 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Domino Printing SciencesflagshipChannel Partner/ Reseller/ DistributorCodemark Limited are the sole distributors for the Domino Range of technology throughout New Zealand and South Pacific Islands. Domino is a world leading manufacturer of ink jet coders, laser coders, thermal ink jet, thermal transfer and print & apply systems. Founded in 1978, Domino operates in over 120 countries with manufacturing facilities in UK, China, Germany, India, Sweden and USA. Domino was acquired by Brother Industries Limited on 11 June 2015.
• ITW FoxJetcoreChannel Partner/ Reseller/ DistributorCodemark is a proud distributor for FoxJet's thermal inkjet range of technology. FoxJet is an ITW company with innovative spirit and high regard for customer satisfaction, serving industrial manufacturers across the globe.
• GS1 New ZealandcoreOthersCodemark are providers of mission critical barcoding equipment and are proud members of GS1 New Zealand, ensuring they are up-to-date with everything barcode related and have access to in-depth specialist industry knowledge.
• Auckland Chamber of CommerceminorOthersMember of the Auckland Chamber of Commerce. Sales and Service Codes of Practice provide customers with level of support excellence they demand and expect.
• Packaging Council of New ZealandminorOthersCodemark Limited endorses the Packaging Accord policies for management of waste products. Can arrange monthly collection and disposal of all waste fluids and containers associated with their equipment.
• New Zealand Juice and Beverage AssociationminorOthersNZBC represents manufacturers of New Zealand's juice, carbonated drink and bottled water brands, and their suppliers. Codemark as a supplier member.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ID Technology (a Brady company): US-based integrator of industrial coding, marking and labeling systems including CIJ, laser, TIJ and Print & Apply solutions — the closest direct analog to Codemark's distribution-and-service business model, though at significantly greater scale in North America.
• Weber Marking Systems: Manufacturer and integrator of industrial labeling and coding equipment (CIJ, TIJ, print & apply) with a regional distributor footprint. Overlaps Codemark in label print-and-apply solutions for food, beverage and logistics customers.
• Leibinger Group: German manufacturer of industrial CIJ printers (jetContinuous) sold via distributor networks in food, beverage, pharma and cable — comparable product scope and channel model to Codemark's relationship with Domino.

Broad incumbents

• ITW Diagraph: ITW division manufacturing industrial inkjet and labeling equipment. Sister division to ITW FoxJet (Codemark's other principal partner); competes in CIJ and TIJ coding with comparable distributor-led go-to-market models.
• Markem-Imaje: Dover-owned manufacturer of industrial coding and marking solutions (CIJ, TIJ, laser, TTO) with a global direct-and-distributor sales model. Competes in the same food, beverage, and pharma verticals that Codemark serves and is a likely alternative principal for NZ manufacturers.
• Videojet Technologies: Danaher-owned global manufacturer of industrial inkjet, laser, and thermal transfer coding/marking systems. Competes head-to-head with Domino's portfolio across CIJ, TIJ, TTO and laser, often distributed through regional integrators in a model directly comparable to Codemark.
• Matthews Marking Systems: Manufacturer of industrial inkjet, laser and TTO coding systems sold through distributors and direct channels. Overlaps Codemark in CIJ and laser marking for food, beverage, and packaging customers.
• Domino Printing Sciences: Global manufacturer of industrial coding and marking equipment (CIJ, laser, TIJ, TTO) and Codemark's sole principal partner. Domino owns the IP behind the vast majority of Codemark's product range and operates in 120+ countries; Codemark's business model is fundamentally built around Domino technology.
• Hitachi Industrial Coding Solutions: Manufacturer of industrial CIJ, TIJ and laser coders (formerly Hitachi IJ Solutions) competing globally with Domino, Videojet and Markem-Imaje. Serves food, beverage and pharma verticals through a distributor network structurally similar to Codemark's.

Emerging players

• EBS Ink-Jet Systems: European manufacturer of industrial CIJ and TIJ coders with growing presence in food and packaging verticals. Sells primarily through regional distributors and represents the kind of emerging alternative principal Codemark could theoretically add to offset single-vendor risk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/codemark-limited-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CODEMARK LTD