Pure Harvest Foods Inc.

What Pure Harvest Foods Inc. does

Pure Harvest Smart Farms (legally Pure Harvest Smart Farms Ltd) is a UAE-based controlled-environment agriculture company founded in 2016 in Abu Dhabi Global Market (ADGM) that grows premium fresh fruits and vegetables in climate-controlled hydroponic greenhouses. The company operates an 11-hectare flagship "Oasis" facility in Al Ain and a six-hectare Riyadh facility acquired from RedSea in December 2023, with a further 40-hectare land bank supporting up to 28 additional hectares of expansion. Its fresh-produce portfolio spans more than 26 tomato varieties, more than 14 leafy-green varieties, and more than 9 strawberry varieties, grown year-round even through the hottest summer months; in November 2024 it extended into a 100% natural tomato sauce line (four SKUs) and in 2025 into a fruit-preserves line (four SKUs), both designed to monetize imperfect or seasonal surplus produce.

The technical stack centers on the Middle East's first commercial-scale semi-automated high-tech hybrid CEA system, combining hydroponic nutrient delivery, advanced climate and environmental controls, on-site water treatment, immediate post-harvest cooling, and beneficial-insect pest management in place of chemical pesticides. Pure Harvest claims efficiency levels 10 times better than traditional field farming, 7 times better than typical desert greenhouses, and 30 times higher productivity than open-field agriculture, with 85% of applied water leaving the farm embedded in the food produced.

Revenue is generated through fresh-produce sales to retail and food-service customers across the UAE and Saudi Arabia, value-added sauces and preserves, a franchise-farming technology model deployed with partner farms, and a three-year exclusive USD 150 million partnership with Richel Group to deploy smart growing systems across the Middle East and Asia. Distribution reaches consumers through premium supermarket chains (Spinneys, Waitrose, Carrefour, Lulu Hypermarket, Tamimi, Panda, Danube) and quick-commerce platforms (Talabat, Deliveroo, Kibsons, Noon). The company has raised over USD 387 million in cumulative equity, debt, and other financing — making it the most-funded startup in MENA per Forbes — with institutional backing from Franklin Templeton, IMM, Metric Capital Partners, Olayan, Shorooq Partners, Wafra, SHUAA Capital, and Sancta Capital.

Name

Pure Harvest Foods Inc.

Legal name

Pure Harvest Smart Farms Ltd

Website

https://pureharvestfarms.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Pure Harvest Smart Farms operates climate-controlled hydroponic greenhouses in the UAE and Saudi Arabia, producing premium year-round fresh produce (tomatoes, leafy greens, berries) and value-added sauces and preserves for retail and food-service customers across the Middle East.

Ownership category

akta.pro rank

Product category

Controlled-Environment Agriculture / Greenhouse-Grown Fresh Produce

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industry

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Controlled-environment agriculture
• Hydroponic farming
• Greenhouse fresh produce
• Value-added food products
• Sustainable agriculture

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Primary revenue from selling hydroponically grown fresh produce including tomatoes, leafy greens, berries, and specialty crops to retail customers through supermarket partnerships and food service channels
2. Value-Added Products: Revenue from processed products including tomato sauces (Marinara, Arrabbiata, Shakshuka, Cherry Tomato Passata) and fruit preserves (Strawberry, Date Strawberry, Vanilla Strawberry, Rose Strawberry). Utilizes imperfect/seasonal produce to reduce waste
3. Franchise Farming Model: Asset-light technology-enabled service model where Pure Harvest partners with incumbent farmers to provide sustainable farming solutions worldwide, deploying smart growing systems and expertise
4. Technology Partnership Services: Revenue from strategic partnerships including the $150M Richel Group partnership deploying smart growing systems across Middle East and Asia

Pricing tiers

Go-to-market motion2 records

Distribution channels11 records

Marketing channels6 records

Core offering

Pure Harvest Smart Farms operates climate-controlled greenhouses to grow and sell fresh produce year-round in arid climates using hydroponic controlled-environment agriculture. The company cultivates tomatoes (over 20 varieties), leafy greens, and berries, and has expanded into value-added packaged foods including 100% natural tomato sauces and fruit preserves produced from its own farm output.

Product overview

Pure Harvest Smart Farms is a mission-driven, technology-enabled controlled-environment agriculture (CEA) business headquartered in the UAE. The company's product portfolio centers on three core fresh produce categories: leafy greens (lettuce varieties, rocket, baby spinach, and pre-mixed salad blends), tomatoes (over 20 varieties including vine, heirloom, plum, cherry, candy, and strabena types), and berries (strawberries and blackberries). Complementing its fresh produce, the company has expanded into value-added consumer packaged goods, including a 100% Natural Tomato Sauce line (Cherry Tomato Passata, Shakshuka, Marinara, and Arrabbiata/Chili Cherry Tomato sauces) launched in November 2024, and a Fruit Preserves line (Classic Strawberry, Vanilla Strawberry, Rose Strawberry, and Date Strawberry preserves) launched in 2025. The company also offers a Selections category sourced from trusted partner farms. Pure Harvest produces all its core fresh produce year-round using hydroponic farming in climate-controlled greenhouses, achieving efficiency levels 10 times better than traditional field farming. The sauces and preserves are produced by utilizing visually imperfect and/or seasonal excess produce, supporting food waste reduction. All products are distributed through retail partners across the UAE and KSA.

Differentiator

Problem solved

Functional benefit

Products and services

• Leafy Greens Hydroponically grown leafy greens including lettuce varieties, rocket, and baby spinach, produced year-round in climate-controlled greenhouses. Includes individual salad leaves and pre-mixed salad blends. Sold in 100g packs with 8-10 day shelf life.
• Tomatoes Over 20 varieties of hydroponically grown tomatoes including vine, heirloom, plum, cherry, candy, and strabena types, produced year-round using controlled-environment agriculture.
• Berries

Quantifiable outcome

• 10x efficiency vs traditional field farming; 7x efficiency vs desert greenhouses
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Al DahracoreStrategic or Co-development Partner · 12 December 2023UAE-based diversified global agribusiness and Al Dahra partnering with Pure Harvest and PlanTFarm for commercial-scale pilot to produce animal feed using AI-powered vertical farming technology. Aims to reduce GCC's import dependency using 95% less water than traditional farming.
• PlanTFarmcoreTechnology or Integration · 12 December 2023Korean smart farming solutions provider providing cutting-edge AI-powered vertical farm technology engineered to reduce capital intensity and energy consumption for animal feed production.
• RedSeacoreStrategic or Co-development Partner · 10 December 2023Pure Harvest to acquire RedSea's 6-hectare Saudi Arabian farming operations and form climate technology collaboration. Includes deployment of RedSea's iyris SecondSky heat-blocking greenhouse roof technology. Pure Harvest secures 40-hectare land bank for expansion.
• Alajaweed FarmcoreStrategic or Co-development Partner · 10 December 2023Saudi Arabian farming operation co-located with Pure Harvest's acquired facility; partnership for franchise farming model deployment with 40-hectare land bank for up to 28 additional hectares of production.
• Richel GroupcoreTechnology or Integration · 18 September 2023Three-year exclusive strategic partnership to deploy over $150 million worth of smart growing systems across Middle East and Asia. Richel provides turnkey mid-to-high tech greenhouse solutions while Pure Harvest contributes extensive experience in challenging climates. Partnership includes design and construction of smart farms in Singapore, Kuwait, and Saudi Arabia.
• Culinary PartnerssupportingStrategic or Co-development PartnerExpert culinary partners who co-created sauce recipes with Pure Harvest for the new value-added product line
• Partner FarmssupportingStrategic or Co-development PartnerPartner farms providing additional produce including blueberries, grapes, apples, clementines, avocados, broccoli, and cherries for Pure Harvest Selections line

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plenty: US-based indoor vertical farm operator focusing on leafy greens with proprietary CEA technology. Comparable in that it sells premium, locally-grown produce under its own brand through major retail channels.
• 80 Acres Farms: US-based indoor farming company using CEA to grow leafy greens, herbs, microgreens, and tomatoes. Comparable in technology stack (controlled environment), product mix, and retail go-to-market.
• AeroFarms: A US-based vertical/indoor farming company producing leafy greens and herbs under controlled environments. Operates in the same CEA category as Pure Harvest, serving retail and food service customers with year-round fresh produce.
• Bowery Farming: US indoor vertical farming company producing pesticide-free leafy greens and herbs. Closely comparable in business model (own-brand CEA produce in retail) and category (controlled-environment leafy greens and herbs).
• Madar Farms: UAE-based controlled-environment agriculture company producing tomatoes, leafy greens, and microgreens in the UAE. Closely comparable regional CEA peer with similar product mix and UAE retail focus.
• Badia Farms: UAE-based vertical farm producing microgreens and edible flowers in Dubai. Directly competes with Pure Harvest in the UAE premium CEA fresh-produce market serving hotels, restaurants, and retailers.
• Sundrop Farms: Australia-headquartered CEA operator growing tomatoes and other produce in arid, desert-like environments using greenhouses. Highly comparable in addressing desert-climate agriculture with proprietary growing systems.
• Gotham Greens: US hydroponic greenhouse operator producing leafy greens, herbs, and tomatoes for retail and foodservice. Direct comparable in CEA greenhouse model, retail distribution, and product mix (greens, herbs, tomatoes).

Others

• Al Dahra: UAE-based diversified agribusiness focused on food security, animal feed, and crops. Partner of Pure Harvest in the animal-feed vertical farming pilot; comparable in addressing GCC food security and import substitution at scale.

Emerging players

• RedSea: Saudi agtech whose farming operations Pure Harvest acquired in late 2023. RedSea now operates as a CEA technology/IP provider (iyris SecondSky roof tech) — adjacent rather than directly competitive after the asset sale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pureharvestsmartfarms
• Facebookfacebook.com/pureharvestsmartfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Harvest Foods Inc.