PXEL Games Ltd.
Pixel Games GmbH develops and sells an interactive LED/projection gaming floor with proprietary control software, targeting family entertainment centers, trampoline parks, and indoor leisure venues in 35+ countries.
- Company typePrivate
- Founded2025
- HeadquartersMagdeburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What PXEL Games Ltd. does
Pixel Games GmbH, operating commercially as Pixel Games (also styled PXEL Games), is a privately held German company headquartered in Magdeburg with a creative studio in Irxleben and an APEC regional office in Melbourne, Australia. The company designs and distributes an interactive gaming floor system — a hardware platform that projects games onto a floor surface and lets players interact through physical movement — targeted at Family Entertainment Centers, trampoline parks, arcades, karting tracks, theme parks, hotels, cruises, and other indoor entertainment venues. The system combines projection hardware, durable physical components framed as German engineering, and a proprietary control software layer that handles automated game control, player self-registration, and revenue management. A U.S. patent application is pending on the core technology.
PXEL Games Ltd. firmographics
Firmographics- Name
- PXEL Games Ltd.
- Legal name
- Pixel Games GmbH
- Website
- https://pxl-games.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pixel Games GmbH develops and sells an interactive LED/projection gaming floor with proprietary control software, targeting family entertainment centers, trampoline parks, and indoor leisure venues in 35+ countries.
- Ownership category
- akta.pro rank
PXEL Games Ltd. industry classification
Industry- Product category
- Interactive Entertainment Systems
- NAICS
- Audio and Video Equipment Manufacturing (3343)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK)
Keywords
Where PXEL Games Ltd. is headquartered
LocationHeadquarters
- HQ city
- Magdeburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
PXEL Games Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Interactive Gaming Floor Hardware & Installation: Pixel Games installs its interactive gaming floor in FECs and indoor venues. Operators purchase or lease the hardware system for their venues.
- Software Licenses (ATARI Game Pack): Official ATARI Game Pack available as one-time license purchase. Includes multiple classic arcade titles (PONG, Missile Command, Dominos) optimized for the Pixel Floor. Price on demand.
- Support & Update Program: Operators receive constant game updates, promotional material, and additional services. Ongoing support services provide recurring revenue opportunity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | ATARI Game Pack - One-time License |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
PXEL Games Ltd. product offering
Product offeringCore offering
Pixel Games designs, manufactures, and installs an interactive gaming floor system that projects movement-based multiplayer games onto the floor surface, paired with proprietary control software for operators. The hardware system is sold or leased to Family Entertainment Centers (FECs), trampoline parks, and indoor entertainment venues globally, with an add-on licensed content pack (the ATARI Game Pack featuring PONG, Missile Command, and Dominos) available as a one-time software license.
Product overview
Pixel Games Ltd. offers a unified interactive gaming floor system centered on the Pixel Games Floor—a sensor-based, floor-projection platform that transforms physical spaces into multiplayer gaming arenas. The product portfolio includes the core interactive floor hardware and control software, plus licensed content packs (ATARI Game Pack with PONG, Dominos, Missile Command). Upcoming additions include a Memberships & Achievements system. An Operator Portal provides approved partners with materials and management tools. The company positions itself on German engineering, U.S. patent-pending technology, and a fully automatic, low-maintenance experience for operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Pixel Games Floor An interactive gaming floor hardware system using floor-based projection technology that creates physical, movement-based multiplayer games for kids and adults, installed in Family Entertainment Centers, trampoline parks, and indoor entertainment venues. Combines German engineering with high-quality materials and proprietary control software for automated game management and seamless revenue collection.
- ATARI Game Pack Official ATARI-licensed game pack containing three iconic arcade classics (PONG as a 1-vs-1 reaction game, Dominos as a tactical multiplayer experience, and Missile Command as a cooperative team-based game) optimized for the Pixel Games Floor. Sold as a one-time license to existing Pixel Games Floor operators, with price on demand.
- Support & Update Program An ongoing service program for Pixel Games Floor operators delivering constant game updates, promotional material, and additional services to enhance operator performance.
Quantifiable outcome
- High ROI for operators of indoor entertainment venues
Companies that use PXEL Games Ltd.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
PXEL Games Ltd. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PXEL Games Ltd. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ATARIflagshipPixel Games partnered with ATARI to bring iconic arcade classics to the Pixel Floor platform. The Official ATARI Game Pack includes PONG (as a physical 1-vs-1 reaction game), Dominos (as a tactical multiplayer experience), and Missile Command (as a cooperative team-based game). The games have been optimized for movement-based, physical gameplay on the interactive floor. The partnership enables Pixel Games to leverage ATARI's legendary brand and gaming heritage while expanding the content offering on its platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
PXEL Games Ltd. competitors and assessment
Company assessmentEmerging players
- Two Bit Circus: Tech-driven micro-amusement venue concept combining AR, motion, and projection-based games. Comparable as a next-generation FEC operator experimenting with physical/active interactive play rather than traditional arcade machines.
- ARVI Labs: Develops immersive interactive entertainment hardware (projection + sensor-based active games) for FECs and family entertainment. Emerging peer with overlapping product mechanics and venue go-to-market.
Broad incumbents
- Antycip Simulation: Supplies VR, simulation, and interactive entertainment systems to FECs, parks, and experiential venues. Comparable on technology stack (projection + sensors + interactive software) and FEC customer overlap.
- Brunswick Bowling Products: Major manufacturer of bowling center and broader FEC equipment (lanes, scoring, entertainment systems). Large incumbent providing entertainment attractions into the same venue category as Pixel Games.
- Semnox Solutions: End-to-end FEC management software and hardware (kiosks, card readers) for amusement parks, trampoline parks, and family entertainment centers. Broad incumbent in Pixel Games' core operator channel.
- Embed Group: Provides cashless cards, POS, and integrated systems for FECs and amusement venues globally. Adjacent incumbent selling into the same operator customer base that Pixel Games' hardware relies on.
Others
- Main Event Entertainment: Large FEC operator (bowling, laser tag, gravity ropes, arcade). Customer-side peer representing the type of multi-attraction operator Pixel Games targets, useful for sizing channel demand.
Direct peers
- Activate Games: Operates and franchises active, motion-based gaming venues using interactive projections and digital walls. Closely comparable to Pixel Games on player interaction model and FEC-style destination entertainment.
- TouchMagix: Makes interactive floor and wall gaming systems for entertainment venues and events. Most direct technology peer to Pixel Games — same product category (sensor-based projected interactive floors) and same customer base (FECs, events, family entertainment venues).
- Magiq (EyeClick Interactive): Long-standing interactive floor and wall projection gaming supplier for entertainment, retail, and education. Direct technology and use-case peer to Pixel Games' interactive gaming floor for location-based entertainment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PXEL Games Ltd. social profiles
Digital presencePXEL Games Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PXEL Games Ltd. leadership team
Management profileNumber of profiles
Profiles1 record
PXEL Games Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PXEL Games Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PXEL Games Ltd.
What does PXEL Games Ltd. do?
Pixel Games designs, manufactures, and installs an interactive gaming floor system that projects movement-based multiplayer games onto the floor surface, paired with proprietary control software for operators. The hardware system is sold or leased to Family Entertainment Centers (FECs), trampoline parks, and indoor entertainment venues globally, with an add-on licensed content pack (the ATARI Game Pack featuring PONG, Missile Command, and Dominos) available as a one-time software license.
Is PXEL Games Ltd. a public or private company?
PXEL Games Ltd. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PXEL Games Ltd. founded?
PXEL Games Ltd. was founded in 2025. It employs 1 to 10 people.
Where is PXEL Games Ltd. based?
PXEL Games Ltd. is headquartered in Magdeburg, Germany, in the Europe region.
How does PXEL Games Ltd. make money?
Three revenue lines are on record. Interactive Gaming Floor Hardware & Installation is the primary driver. The others are software Licenses (ATARI Game Pack) and support & Update Program.
Who are PXEL Games Ltd.'s main competitors?
Emerging players on record are Two Bit Circus and ARVI Labs. Broad incumbents are Antycip Simulation, Brunswick Bowling Products, Semnox Solutions and Embed Group. Main Event Entertainment is listed as an others. Direct peers are Activate Games, TouchMagix and Magiq (EyeClick Interactive).
Does PXEL Games Ltd. have an API?
No public API is recorded for PXEL Games Ltd..
What industry is PXEL Games Ltd. in?
PXEL Games Ltd.'s product category is Interactive Entertainment Systems. Its primary akta.pro industry code is HDACANAK, Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets). Its NAICS code is 3343 and its SIC code is 3600.