Mittetulundusühing Freedom Convoy

What Mittetulundusühing Freedom Convoy does

Mittetulundusühing Freedom Convoy, operating as Help99 and 69th Sniffing Brigade, is an Estonian non-profit charitable organization founded in February 2022 in response to Russia's invasion of Ukraine. The organization procures used vehicles (2010–2019 models, capable of 20,000+ km), rebuilds them at its Estonia-based facility, and equips them with frontline-grade hardware including FPV drone frequency scanners, dual integrated drone jammers (50–100m radius), night vision cameras, and anti-mud tires. It operates three core vehicle platforms — NAFO Truck 3.0 for general frontline transport, NAFO Casevac for medical evacuation, and NAFO Drone Bus for mobile drone operations — and complements these with procurement of FPV drones (1,894 delivered), ISR drones (597), portable anti-drone jammers (1,113), and radios (383) for Ukrainian military units.

The organization's GTM is community-led, leveraging the NAFO (North Atlantic Fella Organization) meme culture and national battalion communities across Denmark, Canada, Sweden, Germany, Australia, the Netherlands, the UK, Slovakia, Italy, and Norway to drive grassroots fundraising. Revenue is generated through tiered recurring donations (€5–€10,000/month with rank-based perks), one-time campaign donations, branded merchandise sold via ISSL Kyiv, and US tax-deductible contributions through the partner Patriots for Ukraine 501(c)(3). Distribution of aid is conducted via 54 documented convoys from Tallinn to Kyiv, with vehicles handed over in person to military unit representatives. As of July 5, 2026, the organization reports €24.3M in completed project value, supported by donors, influencer partnerships (notably Jake Broe), and a backing ecosystem of Estonian tech companies coordinated through LIFT99.

Name

Mittetulundusühing Freedom Convoy

Legal name

Mittetulundusühing Freedom Convoy

Website

https://help99.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mittetulundusühing Freedom Convoy (Help99) is an Estonian non-profit that procures, rebuilds, and delivers military-grade vehicles and drones to Ukrainian frontline military units, funded by a global NAFO community of donors through tiered recurring donations and campaigns.

Ownership category

akta.pro rank

Product category

Military Aid Logistics Services

NAICS

Military Armored Vehicle, Tank, and Tank Component Manufacturing (336992)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Military Tactical Wheeled Vehicles (Light/Medium/Heavy) (IMABAJAK)

akta.pro secondary industries

Defense & Government Project Logistics (TLACAIAG), Logistics, Supply Chain & Humanitarian Air/Sea/Land Transport (BPADADAF), Amphibious Armored Vehicles (IMABAJAL)

Keywords

• Military aid delivery
• Charitable fundraising
• Vehicle modification services
• Humanitarian logistics
• Drone procurement

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Charitable Donations (One-time and Recurring): The primary revenue stream consists of donations from individuals and organizations worldwide. Donations are accepted via credit/debit card, PayPal, Apple Pay, Google Pay, crypto, IBAN bank transfer, SEPA, iDEAL, Bancontact, SOFORT, ACH, Venmo, stocks, and direct bank check. Recurring donation tiers range from €5/month (Private rank) to €10,000/month (General of the Army rank), each with corresponding perks including NAFO patches, Ukrainian unit patches, vehicle naming rights, convoy participation, and signed flags from Ukrainian soldiers.
2. Campaign-Specific Fundraising: Time-limited campaigns raise funds for specific items (vehicles, drones, Starlink terminals). Each campaign has its own fundraising target and associated perk tiers (e.g., patches, vehicle text/flag placement, convoy trip to Kyiv).
3. Merchandise Sales: Sale of branded merchandise (hoodies, t-shirts, beanies, pins, sticker packs) through ISSL Kyiv online store. Merch sales directly fund the Freedom Convoy operations.
4. US Tax-Deductible Donations (501(c)(3)): US-based donors can make tax-deductible contributions through Patriots for Ukraine, Inc., a registered 501(c)(3) organization. Donations processed via Donorbox, Zeffy platform, ACH, Venmo, stocks, or check.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Mittetulundusühing Freedom Convoy is an Estonian non-profit association that procures, rebuilds, and delivers military vehicles and equipment (including trucks, CASEVAC ambulances, drone buses, ISR drones, FPV drones, and anti-drone jammers) to frontline Ukrainian military units. The organization finances these deliveries through public donations, tiered sponsorship campaigns, and branded merchandise sales while also running a community-driven volunteer effort (the NAFO Fellas).

Product overview

Help99 (NAFO 69th Sniffing Brigade) is a charitable organization from Estonia that has been delivering military and humanitarian aid to Ukraine since the start of the Russian invasion. The core offering consists of the Freedom Convoy Vehicle Delivery Program, which procures, rebuilds, and delivers specially equipped vehicles (NAFO Truck 3.0, NAFO Casevac, NAFO Drone Bus, and SUVs) to Ukrainian military units. These vehicles are equipped with FPV drone detectors, anti-mud tires, and integrated drone jammers. Complementary programs include an ISR and FPV drone procurement program (1,894 FPV drones and 597 ISR drones delivered), portable anti-drone jammers (1,113 units), pet rescue operations (32 pets), and a merchandise shop selling Ukrainian-made patches and apparel to fund operations. The organization conducts themed fundraising campaigns tied to specific equipment goals, with donors receiving limited-edition patches as appreciation.

Differentiator

Problem solved

Functional benefit

Brands

• NAFO Truck 3.0: Specialized pickup truck equipped with FPV drone frequency scanner, anti-mud tires, and integrated drone jammers for frontline operations.
• NAFO Casevac
• NAFO Drone Bus

Products and services

• NAFO Truck 3.0 Program

Quantifiable outcome

• €24.3M in aid delivered across 54 convoys, 1,085 vehicles, 1,894 FPV drones, 597 ISR drones, 1,113 portable anti-drone jammers, and 383 radios as of July 2026
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LIFT99coreStrategic or Co-development PartnerLIFT99 is the startup community co-founded by Ragnar Sass that hosts the Help99/69th Sniffing Brigade initiative. LIFT99 provides operational infrastructure, volunteer coordination, and campaign hosting. The organization's website is a joint LIFT99 and 69th SB initiative.
• VeriffminorGTM or Marketing PartnerEstonian identity verification company listed as a backer of the Help99/69th SB initiative.
• SaltoXminorGTM or Marketing PartnerEstonian startup ecosystem platform listed as a backer of the Help99/69th SB initiative.
• PexelsminorGTM or Marketing PartnerFree stock photo platform listed as a backer of the Help99/69th SB initiative.
• BoltminorGTM or Marketing PartnerEstonian ride-hailing and mobility company listed as a backer of the Help99/69th SB initiative.
• Rotary InternationalminorGTM or Marketing PartnerGlobal Rotary network listed as a backer of the Help99/69th SB initiative.
• VivinominorGTM or Marketing PartnerWine discovery platform listed as a backer of the Help99/69th SB initiative.
• AgrellominorGTM or Marketing PartnerEstonian legal-tech company listed as a backer of the Help99/69th SB initiative.
• WoolaminorGTM or Marketing PartnerEstonian packaging company listed as a backer of the Help99/69th SB initiative.
• Jake Broe CommunitycoreGTM or Marketing PartnerUS Air Force veteran YouTuber with a large online following who runs dedicated fundraising campaigns for Help99. Has personally fundraised over 256 NAFO vehicles, hundreds of drones, and jammers across 8+ campaigns. Runs ongoing campaigns like 'Train to Kyiv' with $1M fundraising goals.
• Oleksandra OliynykovacoreGTM or Marketing PartnerUkrainian professional tennis player partnering with NAFO for the 'Fellas Serving For Ukraine' campaign to fund a truck for the 37th Marine Brigade's unmanned systems battalion.
• George KentcoreGTM or Marketing PartnerFormer US Ambassador to Estonia who participates in the annual Ride2Ukraine bicycle fundraising campaign across Europe and the US, raising funds for NAFO vehicles for Ukrainian military units.
• ISSL (I Need Something Stupid Ltd)coreChannel Partner/ Reseller/ DistributorProduces and sells branded NAFO/69th SB merchandise (hoodies, t-shirts, patches, stickers) through their online store at isslkyiv.com. Merch revenue directly funds Help99 convoy operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Razom for Ukraine: A US-based 501(c)(3) nonprofit providing humanitarian and military support to Ukraine, including vehicles, medical aid, and equipment procurement. Comparable to Help99 in being a US-Eastern Europe bridge for Ukraine aid but with broader humanitarian scope beyond frontline military equipment.
• Wheels of Hope Ukraine: Volunteer-led charity sourcing, repairing, and delivering vehicles to Ukraine for humanitarian and military use. Comparable to Help99 in vehicle-centric delivery model but with broader humanitarian (not purely military) vehicle focus.
• Come Back Alive Foundation: One of the largest Poland-based foundations funding Ukrainian armed forces, providing military equipment, training, and tactical vehicles. Directly comparable to Help99 in mission, donor model, and beneficiary base of Ukrainian military units, though significantly larger and longer-established.
• Army SOS Ukraine: A Ukrainian crowdfunding platform that directly funds specific military units, equipment purchases, and tactical vehicles. Comparable to Help99 in unit-direct delivery and grassroots donor engagement but operates primarily through Ukrainian donor base rather than international.
• Nova Ukraine: US-based 501(c)(3) nonprofit channeling donations into Ukrainian humanitarian and military aid, including vehicle support, medical equipment, and frontline supplies. Directly comparable to Help99 in donor model, US tax-deductible structure, and frontline delivery focus.
• Revived Soldiers Ukraine: A US-based nonprofit providing medical aid, prosthetics, and rehabilitation to wounded Ukrainian soldiers, with adjacent tactical equipment support. Comparable in mission-adjacent ways but with stronger focus on post-battlefield medical care rather than frontline vehicle modification.
• KOLO (Ukrainian Aid): A Ukrainian-American nonprofit that funds tactical and military equipment, vehicles, and supplies delivered directly to Ukrainian defense units. Comparable to Help99 in unit-direct delivery model and equipment focus.

Broad incumbents

• Direct Relief: A large-scale humanitarian medical aid organization with extensive Ukraine operations. Comparable to Help99 in conflict-zone logistics capability and donor transparency but operates at far greater scale and with focus on medical humanitarian supplies rather than military vehicles.
• United24: The official Ukrainian government platform for international fundraising, supporting defense, humanitarian, and reconstruction efforts. Comparable as an aggregator of military aid funding but operates at vastly larger scale with institutional backing from the Ukrainian state.

Others

• Patriots for Ukraine: US-based 501(c)(3) that is Help99's actual US tax-deductible donation partner, processing American contributions through Donorbox/Zeffy. Listed as a peer because it shares the donor pool, mission alignment, and financial partnership, though structurally it's an enabling entity rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/69thSB
• YouTubeyoutube.com/channel/UCEwkJBWICm9q8_JM2ZkXznw
• Facebookfacebook.com/69thSniffingBrigade
• LinkedInlinkedin.com/company/help99
• Instagraminstagram.com/69thsniffingbrigade
• TikToktiktok.com/@69thsb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mittetulundusühing Freedom Convoy