Liikumismängud

What Liikumismängud does

Liikumismängud OÜ is an Estonian private limited company founded in 2022 and operated as a solo venture by Siim Tõnisson, a practicing physical education teacher at Lodijärve School. The company develops and distributes movement-based learning resources for Estonian schools, teachers, parents, and corporate clients, anchored by the flagship book 'Raamat Õpime liikudes' (Learning Through Movement), which contains 50 movement games designed to integrate physical activity into academic subjects (mathematics, language, history, science). Each game is paired with a QR code linking to a video demonstration, addressing an identified gap in the Estonian market where only brief textual descriptions of movement games were previously available. The product ecosystem is complemented by large and small game cards sold individually or in bundles with the book, plus branded merchandise (sweatshirts, t-shirts, canvas tote bags).

The business operates three service lines alongside its e-commerce store: in-person school training on integrating movement into lessons, corporate wellness training (Liikumispausid / Movement Breaks) delivered at client offices or online, and on-site active birthday party programs. All products are sold direct-to-consumer through the company's owned WordPress-based e-commerce site at liikumismangud.ee, with shipping limited to Estonia via Omniva parcel machines. The company relies on organic marketing channels including a TikTok account (@liikumismangud), the Lapsesuu blog featuring authentic children's quotes, and sustained earned media coverage across Estonian outlets (Postimees, ERR, TV3, Pere ja Kodu, Lõuna-Eesti).

The company is entirely founder-owned and bootstrapped, with no disclosed external funding, institutional investors, or M&A activity. Its addressable market is restricted to Estonia, and the founder's primary employment remains as a school PE teacher, indicating the venture is currently a side business. The company is GDPR-compliant and operates as a registered Estonian private limited company with headquarters at Köleri 14, Tallinn.

Name

Liikumismängud

Legal name

Liikumismängud OÜ

Website

https://liikumismangud.ee

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Liikumismängud is an Estonian solo-founded education company that sells movement-based learning books, game cards, and branded merchandise through its e-commerce store, and delivers school training, corporate wellness sessions, and birthday party services across Estonia.

Ownership category

akta.pro rank

Product category

Physical Education Resources

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

akta.pro secondary industries

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN), Games, Hobbies & Collectibles (Board Games, Chess, Model Building) (EDAAAGAN), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Movement education
• Classroom physical activity
• Teacher training services
• Educational book publishing
• Corporate wellness training

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce product sales: Direct sales of physical products through the company's e-commerce store. Products include books (€29.99), large game cards (€14.99), small game cards (€7.99), book + large cards bundles (€42.99), book + small cards bundles (€35.99), large + small cards (€19.99), branded sweatshirts (€53.99), t-shirts (€23.99), and canvas tote bags (€9.99). All prices in EUR including VAT. One-time purchase model.
2. School training sessions: In-person training delivered at schools across Estonia. Training covers innovative learning methods, active breaks, classroom design for movement, and inclusive activities. Targeted at physical education teachers and school staff.
3. Corporate training (Liikumispausid): Training program for office workers delivered at client offices, rented spaces, or online. The program consists of five 15-minute sessions combining 10-minute lectures with 5-minute active exercises, focused on improving employee health and well-being. Delivered throughout Estonia.
4. Active birthday parties: Event-based birthday party programs delivered at the client's location (home, venue). Professional and cheerful game leaders create energetic movement and fun activities for children, adults, or multi-generational groups. Activities are customized to client preferences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Liikumismängud sells a flagship book titled "Raamat Õpime liikudes" containing 50 movement games designed to integrate physical activity into academic lessons, along with accompanying game cards (large and small) and branded merchandise. The company also delivers in-person training for schools (movement integration into lessons) and corporate clients (Liikumispausid movement-break programs), as well as active birthday party services with on-site game leaders throughout Estonia.

Product overview

Liikumismängud is an Estonian education-focused company offering a portfolio of physical education resources and services centered around movement-based learning. The core product is the "Raamat 'Õpime liikudes'" book containing 50 movement games for integrating physical activity into academic subjects (mathematics, language, history, science). This is complemented by game card sets (Suured kaardid and Väiksed kaardid) in various sizes, available as individual products or bundled together with the book. The company also sells branded merchandise (tracksuit, t-shirt, canvas bag) and provides training services for schools (teacher training on innovative methods, active breaks, classroom organization) and companies ("Liikumispausid" wellness program). An active birthday party service is offered as a separate experience offering. The product ecosystem is primarily physical goods distributed via an e-commerce store, supplemented by in-person training and event services.

Differentiator

Problem solved

Functional benefit

Products and services

• Raamat "Õpime liikudes" (Book "Learning Through Movement") A book containing 50 movement games designed for teachers to integrate physical activity into academic lessons. Each game includes a QR code linking to video tutorials. Covers subjects including mathematics, language learning, history, and science through movement-based activities.
• Väiksed kaardid (Small Cards)

Quantifiable outcome

• Better coordination leading to fewer injuries, more energy, and better use of free time

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Playworks: Large US nonprofit focused on in-school recess and structured movement play. Operates in an overlapping mission space (movement-as-pedagogy in schools) but at a much larger scale via trained coach teams rather than published product.
• Learning Resources: Global manufacturer of hands-on educational products for classrooms and homes, including physical activity, STEM, and classroom-organizational kits. Comparable as a manufacturer/supplier of physical educational tools for primary school teachers.
• School Specialty: Largest North American K-12 supplies distributor carrying physical education, classroom, and curriculum materials. Represents the scaled incumbent channel for supplying schools with educational/movement resources at district-procurement scale.
• Really Good Stuff: Major US retailer of teacher supplies and educational resources serving K-12, offering classroom and physical education materials. Comparable as a scaled distribution channel for physical classroom movement/learning merchandise.
• Sanoma: Finnish media and education publishing group producing K-12 curriculum and learning content across the Nordics and Baltics. Comparable as an established education publisher with local-language content reach across the broader region Liikumismängud could export into.

Direct peers

• GoNoodle: US-based movement video platform purpose-built for K-5 classrooms, offering teacher-resourced movement breaks tied to academic subjects. Closest analogue to Liikumismängud's QR-coded video tutorials plus book and cards model, though operating at vastly larger scale and in English.
• Sportplan: Online PE lesson-plan library and movement resource for physical education teachers, monetized via subscription. Directly comparable as a paid digital content resource for PE teachers seeking ready-to-use movement activities and structured lesson material.

Emerging players

• Tinkergarten: Outdoor and movement-based learning program for young children, delivered via parent-led classes and digital lesson guides. Comparable as an early-stage emergent player in intentional movement-as-learning pedagogy with a similar founder-led DNA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@liikumismangud

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liikumismängud