What Sportplan does

Sportplan (legal entity Sportplan Ltd, incorporated in England with a registered office at 33 Queen Street, London) is a privately held sports-coaching content and tools platform founded in 2002 by Bram van Asselt, a coach with over 30 years in sports development. The company serves grassroots and institutional coaching audiences—individual coaches, sports clubs, schools, and student/PGCE trainees—across 16+ sports including football, rugby, basketball, cricket, tennis, netball, hockey and swimming. Its stated cumulative reach is over half a million coaches and teachers globally, with active users cited in the UK, US, Australia, New Zealand, Canada and South Africa.

The product is a web and native mobile (iOS/Android) platform built around a library of 15,000+ drill videos and animations and a set of coaching-workflow tools: a drag-and-drop Session Planner, a Drill Designer (Chalkboard) and Animator for sketching custom plays, a File Manager for content organization, and SportsHub for multi-coach club collaboration. Community layers—Community Drills and Expert Answers Q&A—supplement the proprietary content with user-generated material. The company also operates adjacent brands including Teamo (club management, using Stripe for payments), RugbyCoachingDrills.com and RugbyCoaching.tv. Technical dependencies are largely third-party (Stripe, Google Analytics, social SSO via Facebook/Google/LinkedIn/Windows Live, Campaign Monitor/Mailgun/AWeber for email); no proprietary AI, ML, or public API is disclosed.

Sportplan monetizes through a freemium, product-led model: free signup with basic drill-library and planning access, converting to recurring paid tiers—Individual (monthly), Club and School (annual, with multi-license discounts), and a discounted PGCE/Student package. Go-to-market is self-serve and digital, acquired via SEO across thousands of drill/session pages, content marketing (blog, coaching-trends content), email newsletters, a Twitter presence, and community-driven word of mouth. Pricing is not publicly disclosed. No external funding, venture capital, or private-equity investment is recorded, indicating a founder-owned, likely bootstrapped business.

Name

Sportplan

Legal name

Sportplan Ltd

Website

https://sportplan.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportplan is a UK-based, founder-owned web and mobile sports-coaching platform offering 15,000+ drill videos, animations and session-planning tools across 16+ sports, serving individual coaches, clubs, schools and student teachers via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Sports Coaching Software

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Media, Entertainment & Sports (EDABALAS)

Keywords

• Sports coaching platform
• Drill video library
• Session planning software
• Club coaching tools
• PE teaching resources

Headquarters

HQ city

Haywards Heath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Individual: Premium individual subscription for solo coaches providing access to full drill library, pro planning tools, and single or multi-sport content. Users can join for free with premium features unlocked via paid individual package.
2. Subscription - Club: Multi-license club subscription allowing multiple coaches to share plans, videos, and files via SportsHub. Offers multi-license discounts compared to individual pricing.
3. Subscription - School: Private network subscription for schools enabling lesson plan sharing, teaching advice, and collaboration across teachers within an educational institution.
4. PGCE & Student Coaches: Specialized package for student coaches pursuing teaching qualifications with discounted or free access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sportplan is a web and mobile platform that provides sports coaches and PE teachers with a library of over 15,000 drill videos and animations across 16+ sports, alongside session-planning, chalkboard/diagramming, file management, and club collaboration tools. It is offered on a freemium basis with paid Individual, Club, and School subscription tiers, and is supplemented by related brands Teamo (club management) and RugbyCoaching.tv/RugbyCoachingDrills.com.

Product overview

Sportplan is a web and mobile-based sports coaching platform offering over 15,000 drills, videos, and animations across 16+ sports. The platform operates on a modular architecture centered around core coaching tools: the Session Planner for creating training plans, the Drill Designer (Chalkboard) for sketching custom drills, the Animator for animated drill demonstrations, and the File Manager for organizing content. Additional features include Community Drills for user-generated content and Expert Answers for peer-to-peer coaching advice. Sportplan offers tiered subscription packages (Individual, Club, School) providing varying levels of access, multi-license discounts, and collaborative features like SportsHub for clubs. The company also operates related products including Teamo (club management), RugbyCoachingDrills.com, and RugbyCoaching.tv. The platform is accessible via web browsers and native mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Teamo: Sports Club Management App and Free Sports Club Websites - enables clubs to manage fixtures, availability, and communications.
• RugbyCoachingDrills.com
• RugbyCoaching.tv

Products and services

• Sportplan Web and mobile sports coaching platform providing over 15,000 drills, videos, and animations across 16+ sports (Football, Rugby, Basketball, Cricket, Tennis, Netball, Hockey, Swimming, Handball, Volleyball, Athletics, Gymnastics, Agility, Rounders, Rugby League, and Soccer), along with session-planning, chalkboard, animation, file management, and SportsHub collaboration tools, sold on a freemium model with Individual, Club, and School subscription tiers.
• Teamo Sports club management app and free sports club website builder that enables clubs to manage fixtures, availability, communications, and team coordination; owned and operated by Sportplan Ltd with Stripe handling payments.
• RugbyCoachingDrills.com Dedicated website providing rugby coaching drills and resources as a sport-specific extension of the Sportplan ecosystem; owned and operated by Sportplan Ltd.
• RugbyCoaching.tv Video content platform offering rugby-specific coaching materials and drills as a focused extension of the Sportplan ecosystem; owned and operated by Sportplan Ltd.

Quantifiable outcome

• Over half a million coaches and teachers helped globally
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is used by Teamo (Sportplan's club management product) as the third-party payment processor for processing payments. Stripe handles payment information securely and their privacy policy applies to payment data.
• FacebookminorGTM or Marketing PartnerFacebook is used for advertising and marketing purposes on behalf of Sportplan Limited and for interest-based advertising. Also used for social login integration when connecting through social networking accounts.
• Campaign MonitorminorGTM or Marketing PartnerCampaign Monitor is used for email marketing and promotional communications with Sportplan users.
• MailgunminorGTM or Marketing PartnerMailgun is used for email infrastructure supporting Sportplan's marketing and communication activities.
• AWeberminorGTM or Marketing PartnerAWeber is used for email marketing and promotional communications as part of Sportplan's marketing partner ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hudl: Hudl is a leading sports video analysis and coaching platform serving teams and clubs across multiple sports, including football, basketball, soccer, and volleyball. It competes with Sportplan in video-based coaching content, session planning, and team/club collaboration, but operates at a much larger scale with professional and elite amateur market focus.
• TeamSnap: TeamSnap is one of the largest team and club management platforms in North America, handling scheduling, communication, registration, and payments for youth and amateur sports organizations. It competes with Teamo (Sportplan's subsidiary) and represents a broader incumbent in the amateur sports operations space.
• Catapult Sports: Catapult Sports provides athlete performance tracking, GPS wearables, and analytics for professional and elite sports teams. While positioned at the high end of the market (professional sports), it represents the broader sports performance technology category that Sportplan's drill and session planning tools sit within, particularly for ambitious amateur coaches.

Direct peers

• CoachTube: CoachTube is an online learning platform offering video courses and instructional content for sports coaches and athletes across multiple disciplines. It directly mirrors Sportplan's model of subscription-based sports coaching videos and skill development content, targeting individual coaches and serious athletes.
• The Coaching Manual: The Coaching Manual is a UK-based football (soccer) coaching platform offering session plans, drills, animations, and coaching resources for grassroots coaches. It shares Sportplan's core product model (drill library, session planner, animations, video content) and self-serve freemium-to-paid subscription structure, with strong overlap in target coach persona.
• FastModel Sports: FastModel Sports provides play diagramming, drill design, and practice planning tools primarily for basketball coaches, with expansion into football and other sports. Its FastDraw and FastScout products directly compete with Sportplan's Chalkboard/Drill Designer and Session Planner features for diagramming and planning coaching sessions.

Emerging players

• Veo Technologies: Veo Technologies offers AI-powered sports video analysis and camera technology, primarily for football and other team sports at amateur and semi-pro levels. While more focused on automated video capture and analytics than drill libraries, it overlaps with Sportplan in serving grassroots coaches and clubs with technology-enhanced coaching tools.
• Sportlyzer: Sportlyzer is a club management platform for sports clubs and academies, offering training planning, communication, and athlete development tools. It overlaps with Teamo (Sportplan's club management subsidiary) and addresses adjacent use cases in the amateur sports coaching ecosystem, particularly in Europe.
• BridgeAthletic: BridgeAthletic is a strength and conditioning programming platform used by coaches to design, deliver, and track training programs for athletes. While focused on strength training rather than sport-specific drills, it competes with Sportplan in the digital coaching workflow and session planning space for serious coaches.

Regional players

• Easy Sports Software (Teamstuff): Easy Sports Software provides sports club management and team scheduling software with a focus on amateur and youth sports organizations. While more focused on administrative features than content/drills, it serves the same grassroots coaching persona in markets overlapping with Sportplan's club and school tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SportplanTeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportplan