CLULEY ASSOCIATES LIMITED

What CLULEY ASSOCIATES LIMITED does

Cluley Associates Limited is a UK private limited company operating as a solo professional services and personal-brand business built around founder Graham Cluley, a long-tenured cybersecurity practitioner and commentator. The company delivers three core service lines: (i) paid keynote speaking at corporate events and industry conferences, (ii) production of the "Smashing Security" podcast and associated long-form written content, and (iii) hosted webinars, panel moderation, and event-MC work. Customers are enterprise CISOs/security teams, conference organisers (e.g., Infosecurity Europe, NISC), and cybersecurity technology vendors (e.g., Varonis, KnowBe4, Abnormal Security, Malwarebytes, Bitdefender, Dashlane, ManageEngine, Fortra, Akamai) that use the platform for thought-leadership content and demand-generation.

Name

CLULEY ASSOCIATES LIMITED

Legal name

Cluley Associates Limited

Website

https://grahamcluley.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Cluley Associates Limited is a UK-based personal-brand cybersecurity services firm run by Graham Cluley, delivering keynote speaking, the Smashing Security podcast, and hosted webinars to enterprises, conference organisers, and cybersecurity technology vendors.

Ownership category

akta.pro rank

Product category

Cybersecurity Speaking and Advisory Services

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Privacy, Data Protection & Cyber Governance (GRC) (BPAHAFAF)

akta.pro secondary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Cybersecurity keynote speaking
• Security awareness presentations
• Cybersecurity podcast production
• Event moderation services
• Cybersecurity media commentary

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Speaking and Keynote Engagements: Primary revenue stream from delivering paid keynote speeches, fireside chats, after-dinner talks, panel moderation, and conference chairing at corporate events, conferences, and industry summits. Fees are negotiated per engagement.
2. Podcast Sponsorships: The Smashing Security podcast generates revenue through sponsorships. The website uses a sponsorship model rather than traditional advertising, with sponsored links appearing at the top of webpages and occasionally in sponsored posts.
3. Webinar and Virtual Event Collaborations: Revenue generated through partnerships with cybersecurity companies (Varonis, Rubrik, Abnormal Security, etc.) for webinar appearances, often co-branded events where Graham serves as moderator or speaker.
4. Newsletter and Content: The website maintains a GCHQ newsletter (cybersecurity newsletter) distributed via MailerLite. While the newsletter itself may be free, it serves to drive speaking engagements and podcast listenership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cluley Associates Limited operates as the personal brand business of cybersecurity expert Graham Cluley, delivering paid keynote speeches, panel moderation, after-dinner talks, and webinar appearances at corporate events and industry conferences worldwide. The firm also produces the award-winning Smashing Security podcast and publishes cybersecurity articles and expert commentary through the grahamcluley.com blog and partner media outlets.

Product overview

Cluley Associates Limited operates as a personal branding and professional services company for Graham Cluley, a cybersecurity expert. The company offers a portfolio of services including keynote speaking engagements at conferences and corporate events, content creation through blog articles and guest posts on cybersecurity topics, podcast hosting via the 'Smashing Security' podcast, and media consulting. There are no software products, platforms, or technology modules offered.

Differentiator

Problem solved

Functional benefit

Brands

• Smashing Security: Award-winning cybersecurity podcast hosted by Graham Cluley and Carole Archer, covering cybersecurity news, breaches, and expert interviews. Winner of best podcast awards in 2018, 2019, 2022, 2023, and 2024.

Products and services

• Keynote Speaking Services
• Smashing Security Podcast
• Event Hosting and Moderation Services
• Blog Writing and Content Creation

Quantifiable outcome

• Winner of best cybersecurity podcast awards for 'Smashing Security' in 2018, 2019, 2022, 2023, and 2024
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• VaroniscoreGTM or Marketing Partner · 3 June 2026Exclusive Infosec 2026 lunch panel on AI and cybersecurity threats featuring Graham Cluley with Varonis Threat Labs team members Matt Lock and Simon Biggs.
• VaroniscoreGTM or Marketing PartnerOngoing collaboration with Varonis for webinar appearances, speaking engagements at Varonis Connect! events, and panel participation at Infosecurity Europe. Graham Cluley joins Varonis Field CTO Matt Lock for joint presentations on topics including AI security, breach analysis, and the human factor in cybersecurity incidents.
• Abnormal SecuritycoreGTM or Marketing PartnerMultiple webinar collaborations where Graham serves as speaker and host for Abnormal Security customer forums and educational events. Topics include cloud vulnerabilities, phishing protection, and enterprise security best practices.
• SecPodminorGTM or Marketing PartnerWebinar collaboration on vulnerability management and cyberattack prevention. Graham Cluley joined SecPod CEO for a live webinar discussing the relationship between vulnerabilities and cyberattacks.
• KnowBe4coreGTM or Marketing PartnerKeynote speaker at KnowBe4's KB4-CON EMEA annual conference. KnowBe4 is a security awareness training company; Graham's appearance reinforces their thought leadership positioning.
• MalwarebytesminorGTM or Marketing PartnerSpeaking engagement at Malwarebytes events. Testimonial confirms Graham as an effective speaker for cybersecurity audience.
• UK Research and Innovation (UKRI)minorGTM or Marketing PartnerAfter-dinner keynote presentation on cybersecurity topics for UKRI staff and stakeholders.
• ExperianminorGTM or Marketing PartnerKeynote speaker at Experian's Identity & Fraud Forum. High-value financial services speaking engagement.
• AV-TESTcoreGTM or Marketing PartnerHosted and delivered keynote at AV-TEST Security Summit Awards 2024 in Magdeburg, Germany. Multi-year relationship with leading security testing organization.
• Infosecurity EuropecoreGTM or Marketing PartnerRecurring keynote stage opener and session chair for Infosecurity Europe conference, including the 30th anniversary program. Long-standing relationship as featured speaker and moderator.
• National Information Security Conference (NISC)coreGTM or Marketing PartnerGraham serves as Chair for NISC conferences held in Glasgow, Newcastle, and Manchester. Multi-year recurring role as conference chairman.
• ManageEnginecoreGTM or Marketing PartnerSpeaking engagements at ManageEngine Cyber Secure events across the UK (London, Manchester). Also participated in webinars on Cyber Essentials compliance.
• DashlaneminorGTM or Marketing PartnerWebinar collaboration on credential security in the age of AI with Dashlane's CMO.
• SysdigcoreGTM or Marketing PartnerMultiple webinar collaborations including AI security topics and cloud threat detection. Sysdig is a container security and DevOps company.
• BitdefenderminorGTM or Marketing PartnerGraham's blog articles are regularly republished on Bitdefender's Hot for Security blog, extending reach of his cybersecurity content.
• FortraminorGTM or Marketing PartnerGraham's articles on ransomware and cybersecurity topics are published on Fortra's blog.
• AkamaiminorGTM or Marketing PartnerCollaborated on Akamai SIG Download podcast episode on Halloween cybersecurity threats, discussing insider threats and AI-driven attacks.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rachel Tobac (SocialProof Security): CEO and ethical hacker who runs a personal-brand speaking and live-hacking demonstration business targeting enterprise security awareness; highly comparable one-person speaker model.
• Katie Moussouris (Luta Security): Founder-led cybersecurity consultancy and advisory firm where Katie Moussouris monetizes her personal brand through speaking, advisory, and consulting — a directly analogous operating model.
• Troy Hunt: Founder of HaveIBeenPwned and a prominent cybersecurity speaker, blogger, and course creator; operates a personal-brand business monetizing content and keynotes in the same way as Cluley Associates.
• Bruce Schneier: Independent cybersecurity author, speaker, and commentator with a globally recognized personal brand, very similar one-person operating model and conference/keynote revenue mix to Cluley Associates.
• Mikko Hyppönen: Veteran cybersecurity researcher and international keynote speaker with comparable brand position, conference circuit presence, and book/media profile to Graham Cluley.

Broad incumbents

• SANS Institute: Major cybersecurity training and certification provider whose instructors and summit speakers overlap directly with Cluley's customer base; comparable audience and event-program relevance, but operates at vastly greater scale.
• The CyberWire: Cybersecurity podcast and news brand monetized through sponsorship and audience reach — analogous to the Smashing Security model but at a much larger, multi-host scale.
• Dark Reading: Cybersecurity media outlet that regularly features Cluley as an expert commentator; comparable audience and content monetization model, though it operates as a full editorial publication rather than a personal brand.
• KnowBe4 (Security Awareness Training): Large enterprise security awareness platform that hires speakers like Graham for its KB4-CON events; comparable in that it sells cybersecurity education and training to enterprises, but as a software-enabled incumbent rather than a personal-brand speaker.

Regional players

• NCC Group: UK-headquartered cybersecurity consultancy that both competes for enterprise cybersecurity awareness budgets and frequently engages speakers like Cluley; comparable London-based cybersecurity services orientation but at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/grahamcluleycom
• LinkedInlinkedin.com/company/cluley-associates-limited
• Instagraminstagram.com/grahamcluleycom
• TikToktiktok.com/@gcluley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLULEY ASSOCIATES LIMITED