ONDECOR

What ONDECOR does

ONDECOR is a US-based e-commerce wallpaper brand operating as ONDECOR LLC from Spring, Texas. Founded in 2017, the company designs, manufactures, and sells premium peel-and-stick removable wallpaper alongside traditional (paste-applied) wallpaper, primarily through its own Shopify storefront with supplementary B2B trade and retail reseller channels. The core technology stack centers on Canon UVgel print technology for color consistency and durability, paired with proprietary self-adhesive backing formulations that enable bubble-free installation and damage-free removal.

The product portfolio spans more than 4,300 designs organized by style (art deco, art nouveau, Scandinavian, Japandi, abstract, botanical), theme, color, and room type, including dedicated nursery and kids collections. Material grades include commercial-grade Type I peel-and-stick and Type II traditional wallpaper, with custom sizing offered at no additional cost. Production runs in the USA using PVC-free, non-toxic, VOC-free, water-based inks on 100% green energy. A Give Back Program donates wallpaper to public schools and non-profit healthcare facilities.

The business model is one-time direct product sales with three pricing tiers: small samples (8.5"x11"), large samples (24"x24"), and full rolls in multiple heights priced up to $198. Free standard shipping applies within the US, territories, and APOs, with a 30-day return and free exchange guarantee. Customer segments include individual homeowners, renters, parents furnishing nurseries, and interior design trade professionals, served across the US, Canada, Belgium, and Switzerland through a multilingual storefront. The company reports cumulative metrics of 48,562+ customers, 370,000+ wallpapers sold, and 24,032+ reviews averaging 4.86 stars, with no disclosed revenue, funding, or ownership detail.

Name

ONDECOR

Legal name

ONDECOR LLC

Website

https://ondecor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ONDECOR is a US-based e-commerce brand that designs, manufactures, and sells premium peel-and-stick and traditional wallpapers directly to homeowners, renters, and interior designers via its own website, with supplementary trade and retail channels across the US, Canada, and select European markets.

Ownership category

akta.pro rank

Product category

Wallpaper and Wall Coverings

NAICS

All Other Converted Paper Product Manufacturing (322299), Paper Bag and Coated and Treated Paper Manufacturing (32222)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Specialty Paper Manufacturing (Coated, Release, Thermal, Filter, Security) (IMAMAEAC)

akta.pro secondary industry

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

Keywords

• Peel-and-stick wallpaper
• Traditional wallpaper
• Removable wall coverings
• Custom wall decor
• Eco-friendly wallpaper

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Wallpaper Product Sales: ONDECOR generates revenue through direct sales of wallpaper products, including peel-and-stick removable wallpaper and traditional wallpaper options. Products are sold in various sizes including small samples, large samples, and full rolls (24"w x 76"h, 100"h, 112"h, 124"h). Pricing varies by product complexity and size, with samples starting as low as free/ discounted and full rolls ranging from $0 to $198 USD per product.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ONDECOR designs, manufactures, and sells premium peel-and-stick (removable, Type I) and traditional (paste-applied, Type II) wallpapers direct to consumers through its e-commerce storefront on ondecor.com. Production uses Canon UVgel printing with proprietary adhesive formulas and eco-friendly, PVC-free, VOC-free, water-based inks, with all wallpapers made in the USA on 100% green energy and offered in 4,300+ designs across styles such as botanical, abstract, floral, art nouveau, and art deco. Customers can order small or large samples before committing to full rolls, request free custom sizing, scale, or color modifications, and complete purchases in standard roll dimensions (24"w with heights of 76", 100", 112", or 124").

Product overview

ONDECOR is an e-commerce wallpaper retailer offering a curated portfolio of removable and traditional wallpapers for residential and commercial interiors. The core offerings comprise Premium Peel and Stick Wallpaper (self-adhesive, renter-friendly) and Traditional Wallpaper (paste-applied, commercial-grade Type II). The product line spans multiple style categories including Botanical, Floral, Abstract, Art Nouveau, Art Deco, Art Line, Bird/Avian, and Animal prints, with extensive color and theme filtering options. Complementary services include Custom Wallpaper Sizes (bespoke dimensions with free scale/color modifications) and Sample Orders for pre-purchase testing. All products are manufactured in the USA using eco-friendly, non-toxic, VOC-free inks with Canon UVgel print technology. The company also operates a Give Back Program donating wallpaper to public schools and non-profit healthcare facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Peel and Stick Wallpaper Self-adhesive removable wallpaper designed for easy, bubble-free application and damage-free removal without leaving residue on walls. Offered to renters, homeowners, and trade buyers with Type I commercial-grade durability and multiple texture options (Smooth, Canvas, Fabric).
• Traditional Wallpaper Conventional paste-applied wallpaper compatible with standard paste brands, offering permanent installation options with Type II commercial-grade durability for commercial spaces and long-term residential projects.
• Custom Wallpaper Sizing Bespoke sizing service that lets customers order wallpaper in custom dimensions to fit any wall, with free modifications to scale and color preferences at no extra cost.
• Sample Orders Small-scale sample purchases (Small 8.5"w x 11"h and Large 24"w x 24"h) that let customers test color, pattern scale, and material before ordering full rolls, with $2 shipping in the US and a maximum of 10 samples per customer.

Quantifiable outcome

• 4.86 average star rating from 24,032+ customer reviews demonstrates exceptional customer satisfaction
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Interior Designers and Trade ProfessionalscoreChannel Partner/ Reseller/ DistributorONDECOR maintains a dedicated trade program for interior designers and trade professionals, offering trade pricing, bulk ordering capabilities, project support, and commercial wallpaper solutions for client installations. This partnership enables designers to access premium wallpaper products at professional rates.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tempaper: Tempaper is a pioneer in peel-and-stick removable wallpaper sold DTC and through retail, competing head-to-head with ONDECOR's peel-and-stick product line on renter-friendly wall decor.
• Spoonflower: Spoonflower operates a DTC platform for custom-printed wallpaper, fabric, and home decor, directly competing with ONDECOR in made-to-order, design-rich wall coverings for residential interiors.
• Murals Wallpaper: Murals Wallpaper is an e-commerce-first custom wallpaper and mural brand, comparable to ONDECOR on DTC sales of large-scale, made-to-order printed wall coverings.
• Walls Republic: Walls Republic sells designer wallpaper (including peel-and-stick options) via DTC e-commerce, offering a comparable catalog breadth and custom sizing model to ONDECOR.

Broad incumbents

• West Elm: West Elm, part of Williams-Sonoma, sells branded peel-and-stick wallpaper as part of a broader premium home assortment, representing an incumbent retailer with overlapping product in a wider portfolio.
• Graham & Brown: Graham & Brown is an established UK-based wallpaper designer and manufacturer with broad designer collections; a broad incumbent offering overlapping designer wallpaper but without ONDECOR's peel-and-stick specialization.
• Wayfair: Wayfair is a large home-furnishings marketplace that carries wallpaper alongside broad decor assortment, providing ONDECOR's primary scale comparison as a broad incumbent with overlapping shelf presence.
• York Wallcoverings: York Wallcoverings is one of North America's largest traditional wallpaper manufacturers, competing with ONDECOR's traditional and commercial-grade Type II lines across retail and contract channels.

Emerging players

• Etsy: Etsy hosts thousands of independent sellers offering custom and designer peel-and-stick wallpaper, representing an emerging fragmented peer channel where small designers compete with ONDECOR's branded catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ondecor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONDECOR