BISCUITS BAK'D BY MONA INC.

What BISCUITS BAK'D BY MONA INC. does

Bak'd by Mona Cookies Inc. is a Montreal-based artisan cookie bakery, founded by Mona Segal in 2000 after she obtained Mapaq certification (Quebec's food safety authority) to formalize a cookie-gifting hobby. The company operates from a single pickup location at 6132 Cote St Luc Road in the Ville Saint Laurent area, with secondary pickup availability. Its product portfolio centers on gourmet cookies, brownies, biscotti, and a signature 'Caramel Crac'k' line sold in stacks, boxes, and as individually printed custom-logo crackers for B2B use. Specialty offerings include 9-inch customizable cookie pies, fudge-stuff'd and cheesecake-stuff'd cookie pies, cookie dough cheesecake cups by the dozen, French apple torte, flourless chocolate cake, assorted boxed gift assortments, a limited vegan cookie line, and electronic gift cards priced from CA$25 to CA$200. Pricing on individual items ranges from CA$2.55 (vegan cookies, min. 1 dozen) to CA$60 (dozen cheesecake cups), with specialty cakes and cookie pies in the CA$45–$59 band.

The company's revenue model spans four streams: direct product sales via e-commerce for individual consumers, corporate gifting and event orders (one-time bulk purchases), wholesale/retail supply to specialty partners, and gift card sales. Distribution is multi-channel: a DTC e-commerce storefront with pickup-by-appointment and ship-to-home across Canada and the USA; Montreal-region same-day courier delivery covering parts of Laval and the South Shore; a small set of retail partners in the Montreal area (Les 3 Soeurs in DDO, Embassy Suites Hotels in Old Montreal, and TCBY on Cote St Luc Road); corporate cafeteria supply arrangements; and a weekly meal-delivery partnership with Bon C Bon.

Customer segments are hybrid: individual consumers seeking premium gifting and personal consumption, and enterprise/Corporate Clients using the product for client events, presentations, holiday giveaways, and employee appreciation. Named enterprise customers include Embassy Suites by Hilton Montreal (Aquilini Properties LP), Investia Financial Services Inc., and Apex Sales Group Inc., providing testimonial evidence of multi-year repeat usage. The company markets organically through Instagram, Facebook, LinkedIn, TikTok, Google Reviews, word of mouth, and a podcast appearance (GrowthStory.ca, EP44 with Mona Segal). The business is founder-led and bootstrapped, with no disclosed external funding, no parent or subsidiary entities, and no disclosed employees beyond Mona Segal herself.

Name

BISCUITS BAK'D BY MONA INC.

Legal name

Bak'dbyMona Cookies Inc.

Website

https://bakdbymona.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Bak'd by Mona Cookies Inc. is a Montreal-based artisan bakery producing gourmet cookies, signature Caramel Crac'k, brownies, cookie pies, and custom-logo baked goods for individual consumers and corporate gifting clients across Canada and the USA.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro industry

PRIMARYTHAFAGAF

Cookie & Brownie Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYCRAHAGAC

Bread & Pastry Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAIANAF

DTC Bakery & Desserts Delivery

Agriculture & Food Production/Food Distribution & Wholesale/Direct-to-Consumer Food Distribution

Keywords

• Artisan baked goods
• Gourmet cookies
• Corporate edible gifts
• Custom caramel confections
• Artisan bakery

Headquarters

HQ city

Saint Laurent

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of gourmet cookies, brownies, biscotti, caramel crac'k, cookie pies, and specialty baked goods through online ordering with pickup and delivery options.
2. Corporate Gifting and Events: Bulk orders for corporate client events, holiday giveaways, presentations, and hospitality services. Includes custom branded products with logos.
3. Wholesale/Retail: Supply to retail partners including Les 3 Soeurs, Embassy Suites Hotels, and TCBY. Some stores carry individual cookies, biscottis, and brownies.
4. Gift Cards: Electronic gift cards sold in denominations of CA$25, $50, $100, $150, and $200.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bak'd by Mona is a Montreal-based artisan bakery that produces gourmet cookies, brownies, biscotti, rugelach, and specialty baked goods, with a signature Caramel Crac'k product line. The company sells directly to consumers through its e-commerce site with pickup and delivery, and supplies corporate clients with custom-printed logo crackers and bulk gifting packages for events, hospitality, and holiday giveaways. It also distributes through select retail partners and corporate cafeterias.

Product overview

Bak'd by Mona Cookies Inc. is a Montreal-based gourmet cookie bakery offering a portfolio of artisan baked goods centered around their signature Caramel Crac'k product line. The company produces assorted cookies, brownies, biscotti, rugelach, and specialty items including cookie pies (9-inch customizable pies, fudge stuff'd varieties, and cheesecake-stuffed versions), cheesecake cups, French apple torte, and flourless chocolate cake. They offer custom-printed logo crackers for corporate branding and events, vegan cookie options, and gift cards. Products are available for online ordering with delivery across Canada and pickup in Saint Laurent, with pricing ranging from individual items (CA$2.55-4.50) to curated gift boxes (CA$18.00-59.00).

Differentiator

Problem solved

Functional benefit

Products and services

• Caramel Crac'k Signature gourmet caramel cracker with 12+ different flavors per pack, featuring textures that melt in the mouth or crunch upon biting. Available as individual crackers or in stacks/boxes. For consumers and corporate clients seeking distinctive edible gifts.
• Caramel Crac'k Stacks or Boxes Curated variety packs of the signature Caramel Crac'k with 12+ different flavors and varied textures, presented in stack or boxed gift formats starting at CA$25.00. Targets personal gifting, corporate gifting, and holiday orders.
• Printed Custom Caramel Crac'k (Individual) Individually printed custom caramel crackers featuring custom designs or logos, suitable for corporate branding and gifts, priced from CA$4.50 each.
• Custom Printed Logo with Additional Cookies Custom-printed caramel cracker bundle with 1, 2, 3, or 6 additional cookies or crac'k, designed for corporate branding, event seat placements, birthdays, and edible business cards, starting from CA$7.50.
• Gourmet Cookies (Assorted Boxed) Artisan cookies crafted with high-quality ingredients, available in assorted boxed varieties that may include Caramel Crac'k, brownies, stuff'd cookies, rugelach, cookies, and biscotti, with assorted sizes starting from CA$25.00. For personal gifting, home enjoyment, and corporate gifting.
• Assorted Brownie Boxes Assorted brownie selections featuring rich fudge layers, available in 6 or 12 piece boxes starting from CA$18.00. For personal enjoyment, gifting, and corporate events.
• Cookie Pie 9-inch (Customizable) 9-inch customizable cookie pie with flavor options including chocolate chip, Nutella, sea salt dulce de leche, and Oreo, priced at CA$55.00 with 48 hours lead time. A special-order item for events and gifting.
• Fudge Stuff'd Cookie Pie Cookie pie with a fudge layer (milk chocolate, white chocolate, peanut butter, or butterscotch) sandwiched between cookie dough, with inclusions such as Oreos, Reese's Peanut Butter Cups, Kit Kat, Twix, or Aero, priced at CA$59.00.
• Stuff'd Cheesecake Cookie Pie Cheesecake-stuffed cookie pie with customizable flavors including apple pie cheesecake, lemon cheesecake, sea salt caramel cheesecake, and dulce de leche cheesecake, priced at CA$59.00.
• Cookie Dough Cheesecake Cups Special-order cheesecake cups with cookie dough in varieties including Funfetti White Chocolate, Oreo Chocolate Chip, Dulce De Leche, and Cinnamon Bun Cheesecake, sold by the dozen at CA$60.00.
• French Apple Torte Decadent French torte with a butter base (non-dairy option available) topped with apples and cinnamon, priced at CA$45.00.
• Melt In Your Mouth Flourless Chocolate Cake 8-inch diameter by approximately 1.5 inch high flourless chocolate cake, priced at CA$59.00.
• Bak'd by Mona eGift Card Electronic gift card available in fixed denominations of CA$25, CA$50, CA$100, CA$150, CA$200, or custom amounts.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Les 3 SoeursminorChannel Partner/ Reseller/ DistributorRetail partner located in DDO (Blue Haven Mall) selling Bak'd by Mona products including individual cookies, biscottis, and brownies.
• Embassy Suites by Hilton MontrealcoreChannel Partner/ Reseller/ DistributorHospitality partner purchasing cookies for client events, presentations, and holiday giveaways. A key enterprise customer demonstrating product suitability for luxury hotel settings.
• TCBY Cote St Luc RoadminorChannel Partner/ Reseller/ DistributorRetail partner located on Cote St Luc Road selling Bak'd by Mona products including individual cookies, biscottis, and brownies.
• Bon C BonminorGTM or Marketing PartnerWeekly meal delivery service partnership. Owner Caroline Ross provides testimonials and referral marketing for Bak'd by Mona products.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Insomnia Cookies: Specialty cookie brand known for late-night delivery to college campuses and direct-to-consumer ordering of warm cookies and baked goods. Comparable core product (cookies, brownies) and DTC e-commerce delivery model.
• David's Cookies: Established American cookie and baked goods brand with nationwide mail-order and food-service distribution. Comparable product portfolio (cookies, brownies, dessert items) and DTC shipping infrastructure.
• Crumbl Cookies: Largest specialty cookie franchise in North America, offering gourmet cookies with weekly rotating flavors, DTC pickup/delivery, and corporate gifting programs. Highly comparable product category and customer use cases (gifting, events, personal consumption), though operating at vastly larger scale.
• Mrs. Fields: Long-standing cookie and baked goods gift brand with corporate gifting programs, e-commerce, and retail/partner distribution. Comparable gifting customer focus and nationwide shipping model.

Direct peers

• Milk Bar: New York-based bakery brand specializing in cookies, cakes, and seasonal dessert items with strong DTC e-commerce and nationwide shipping. Comparable artisan positioning, product mix (cookies, pies, layered desserts), and gift-focused customer experience.
• Baked by Melissa: Bite-size baked goods and cookie/cupcake brand with strong DTC gifting motion, nationwide shipping, and corporate gifting programs. Comparable high-touch gifting customer segment and e-commerce-first model.
• Levain Bakery: Iconic NYC bakery famous for oversized artisan cookies, with national shipping and select retail/wholesale partners. Directly comparable product hero (signature cookie), premium positioning, and DTC+retail distribution mix.
• Tiff's Treats: Cookie delivery concept founded on warm-cookie gifting with on-demand ordering. Highly comparable business model positioning cookies as gifts for personal and corporate occasions, directly competing in same DTC gifting use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/search/top?q=bak%27d%20by%20mona%20cookies%20inc.%20%2F%20biscuits%20bak%E2%80%99d%20by%20mona
• LinkedInlinkedin.com/company/bak-d-by-mona-cookies-inc-biscuits-bak-d-by-mona-cookies-inc
• Instagraminstagram.com/bak.d_by_mona/?hl=en
• TikToktiktok.com/@bakd.by.mona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BISCUITS BAK'D BY MONA INC.