GRADIENT DIGITAL LIMITED

What GRADIENT DIGITAL LIMITED does

Gradient Digital Limited is a UK-incorporated private digital agency headquartered at Town Hall Chambers, 7 Beach Road, South Shields, Tyne and Wear (NE33 2QA), serving small and medium-sized businesses across North East England including Newcastle, Sunderland, Durham, and Middlesbrough. The company designs and develops bespoke websites, e-commerce platforms, and digital marketing solutions, alongside ancillary services in print media design, website security and repair, and ongoing site maintenance and hosting. The firm was founded by Graeme Scott, who has been building websites since mid-1996 and previously worked as an in-house developer for a local SME; Keith Shaw joined as Front End Developer after graduating from Sunderland University with five years of UI/UX experience. Total disclosed headcount is two, making this a micro-agency by structure.

The company's technical stack is conventional and code-first: hand-crafted HTML, CSS, JavaScript, PHP, and MySQL underpin development, with Adobe Photoshop and Illustrator used for UI/UX composition, and WordPress and Joomla deployed as content management layers where appropriate. E-commerce builds integrate SagePay and PayPal for payment processing, and the firm operates its own dedicated secure servers for hosting as part of maintenance bundles. Digital marketing services encompass Google PPC campaign management and social media management across Twitter, Facebook, and LinkedIn. Service delivery follows a three-stage process — specification (wireframing and requirements), design (full-scale UI/UX composition), and development (hand-coded build) — with no template-based or pre-made designs used.

The business model combines three revenue types: one-time project fees (custom web design and build, e-commerce builds, print media design, emergency hacked-site repairs), recurring subscription revenue (site maintenance and hosting), and professional services fees (social media management, Google PPC). Pricing is entirely quote-based and not publicly disclosed; customers initiate via website contact form, email ([email protected]), or phone (0191 300 9479). The go-to-market is direct sales led, leveraging a portfolio-style website with prominently featured client testimonials, social media presence, and referral-driven lead generation within the North East England SME market.

Name

GRADIENT DIGITAL LIMITED

Legal name

Gradient Digital Limited

Website

https://gradientdigital.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Gradient Digital Limited is a two-person UK digital agency in South Shields that designs and develops bespoke websites, e-commerce platforms, and digital marketing solutions for small and medium-sized businesses across North East England.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Custom web development
• E-commerce development
• Digital marketing services
• Website maintenance

Headquarters

HQ city

South Shields

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: One-time custom web design and development projects. Includes wireframing, UI/UX design, and hand-coded development. Pricing varies by project scope.
2. Site Maintenance Services: Ongoing website maintenance including content updates, security monitoring, and hosting. Can be bundled with design packages or purchased separately.
3. Digital Marketing Services: Social media management and Google advertising services. Can be standalone or bundled with website design.
4. Print Media Design: Design services for brochures, business cards, flyers, and exhibition materials. One-time project-based.
5. Website Security & Repairs: Emergency hacked website repairs and ongoing security services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Gradient Digital designs and develops bespoke, hand-coded websites, e-commerce platforms, and digital marketing solutions for small and medium-sized businesses. Their offerings span the full lifecycle from initial specification and wireframing through UI/UX design, hand-crafted development, hosting, ongoing maintenance, security repairs, print media design, social media management, and Google advertising.

Product overview

Gradient Digital Limited operates as a website design and development agency offering a portfolio of services including bespoke web design, print media design, website security repairs, site maintenance, site repairs, social media management, and Google advertising. The core offering centers on custom website development built on content management systems like WordPress and Joomla, supplemented by digital marketing and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Web Design Custom website design and development service centered on business needs, featuring user-friendly interfaces, SEO optimization, and content management system integration. Delivers lead generation and e-commerce capabilities tailored to client specifications using hand-crafted HTML, CSS, JavaScript, PHP, and MySQL.
• Print Media Design Design service for print materials including brochures, business cards, flyers, and exhibition materials. Creates brand identities and artwork matching corporate materials for diverse industries.
• Hacked Website Repairs Emergency response service for compromised websites, addressing security breaches and restoring functionality. Includes post-repair security consultation and ongoing maintenance options.
• Site Maintenance Ongoing website maintenance service covering content updates, new section development, and web hosting through secure dedicated servers. Provided as standalone service or bundled with design/repair packages on a recurring basis.
• Site Repairs Website repair service fixing broken links, pages, and outdated content. Includes feature additions such as blogs, e-commerce shopping carts, and user logins, with SEO enhancements and CMS implementation.
• Social Media Management Social media implementation and management service for Twitter, Facebook, LinkedIn, and other platforms. Includes digital marketing strategy planning and execution, with optional Google advertising integration.
• Google Advertising Pay-per-click advertising campaign management service targeting internet users searching for specific products and services. Creates campaigns aligned with client budgets to maximize advertising spend results.

Quantifiable outcome

• Reduced people costs by £130k+ per annum for Newlife Cleaning while maintaining sales levels through improved website-generated enquiries

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cude Design: UK bespoke web design agency serving SMEs with custom website design, e-commerce, and digital marketing. Directly comparable as a small UK agency offering bespoke web design and related services to similar SME customer segments.
• Headscape: UK web design agency specializing in bespoke websites, particularly for healthcare, education, and membership organizations. Comparable in bespoke web design methodology and UK SME focus, though with sector specializations.
• Built By Buffalo: Small UK web design and development studio offering bespoke websites and digital experiences for SMEs and startups. Comparable as a boutique UK agency with hand-crafted approach to web design and similar target customer profile.
• Bigfork: Boutique UK web design and development agency specializing in bespoke websites for SMEs. Directly comparable in service offering (bespoke web design) and target customer (UK SMEs), though operates at slightly larger scale.
• Manifesto Digital: UK digital agency offering web design, development, and digital marketing to SMEs. Comparable in full-service digital offering and UK SME target market, though operating at larger scale with broader service portfolio.

Broad incumbents

• Climb Online: UK digital marketing agency with web design services, serving SMEs through enterprise clients. Comparable as a UK digital services competitor offering integrated web design and Google Ads/social media marketing to business clients.
• Cyber-Duck: UK-based digital agency offering web design, development, and digital marketing services to SMEs and enterprises. Comparable as a same-category competitor in the UK digital agency space, though operating at significantly larger scale.
• Hallam Internet: Multi-award-winning UK digital marketing and web design agency serving SMEs and mid-market clients. Comparable as a UK agency offering integrated web design and digital marketing, though at much larger scale.

Regional players

• Sagittarius Marketing: Northern England digital agency offering web design, SEO, and digital marketing to regional SMEs. Comparable in regional UK focus and SME target market, with similar web design and digital marketing service mix.
• Pearlcatcher Web Design: UK-based web design agency serving SMEs with bespoke website design and development. Comparable as a small UK agency offering similar bespoke web design services to SME clients, though serving different regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GradientDigital
• LinkedInlinkedin.com/company/gradient-digital-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRADIENT DIGITAL LIMITED