CETL Transport

What CETL Transport does

CETL Transport, legally registered as Charles-Étienne Transport & Logistique Inc., is a privately-held Canadian moving and specialized delivery company headquartered at 108 Rue des PME in Sherbrooke, Quebec. Founded by Charles-Étienne Turgeon, the company provides residential and commercial moving services alongside specialized delivery of kitchen cabinets, doors, flooring, millwork, countertops, and other interior finishing materials. CETL operates a fleet of 20-foot trucks equipped with tailgates, straps, and protective equipment designed for urban zones and high-volume projects, and offers premium white-glove (Gant Blanc) handling, temporary storage, packing, and unpacking as integrated add-ons.

The business serves three primary customer segments: individual residential customers (particuliers) requiring household relocations; commercial clients (entrepreneurs) needing office, warehouse, and multi-residential space moves; and manufacturers — particularly kitchen cabinet and finishing-material producers — requiring coordinated logistics for finished goods. CETL's B2B specialized delivery service includes cross-border capability into the United States for established commercial clients such as Cuisine Idéale, alongside Ontario (Ottawa) operations and coordination with multi-residential construction site managers. The company explicitly avoids intermediaries, delivering services directly with its own fleet and personnel.

CETL generates revenue through quote-based transactional fees across four service lines: residential moving, commercial moving, specialized delivery, and storage. Pricing is project-specific with free, no-obligation estimates; specialized items such as pianos and safes require on-site assessment. The go-to-market is sales-led and direct, relying on a website with quote request forms, phone/email contact, and word-of-mouth referrals, with customer testimonials displayed on the site. The company operates across Quebec, Ontario, and selectively into the United States, and shows no evidence of institutional investment, parent-company ownership, or technology platform development.

Name

CETL Transport

Legal name

CHARLES-ÉTIENNE TRANSPORT & LOGISTIQUE INC.

Website

https://transportcetl.com

Company type

Private

Operating status

Operating

Short description

CETL Transport is a Sherbrooke, Quebec-based moving and specialized delivery company operating a fleet of 20-foot trucks to serve residential customers, commercial clients, and kitchen cabinet/finishing-material manufacturers across Quebec, Ontario, and select US destinations.

Ownership category

akta.pro rank

Product category

Moving and Logistics Services

NAICS

Used Household and Office Goods Moving (484210), Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Kitchen & Bath / Cabinetry Delivery (Jobsite/Residential) (TLAAAKAF)

akta.pro secondary industry

Building Materials & Oversized E-commerce (Residential) Delivery (TLAAAKAH)

Keywords

• Residential moving services
• Commercial moving services
• Specialized delivery
• White glove logistics
• Transport and logistics

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Moving Services: Full-service residential moving including packing, transportation, and unpacking of household goods, furniture, and appliances. Pricing based on project scope, distance, and special requirements.
2. Commercial Moving Services: Moving services for businesses including offices, warehouses, and commercial spaces. Includes transport of office equipment, furniture, and inventory.
3. Specialized Delivery Services: Specialized delivery of kitchen cabinets, doors, flooring, countertops (excluding granite/quartz), millwork, and finishing materials for residential and multi-residential construction projects.
4. Storage Services: Temporary storage solutions for manufacturers and contractors requiring complete logistics including order dispatch management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

CETL Transport provides residential and commercial moving services as well as specialized delivery of kitchen cabinets, doors, flooring, countertops, millwork, and other interior finishing materials. Services include packing/unpacking, transportation, white glove (Gant Blanc) placement at destination, and temporary storage for manufacturers and contractors. All work is executed by the company's own fleet of 20-foot trucks and in-house crews on a quote-based, project-by-project basis.

Product overview

CETL Transport operates as a specialized transportation and moving company offering two core services: residential and commercial moving, and specialized delivery of kitchen cabinets and interior finishing materials. The company provides a full-service model combining moving services (Déménagement résidentiel and Déménagement commercial) with specialized logistics (Livraison spécialisée). Premium white glove service (Service Gant blanc) is offered as an enhanced tier for delivery projects, while optional add-ons include temporary storage (Entreposage temporaire) and packing/unpacking (Emballage et déballage). The company serves individual customers, businesses, contractors, and manufacturers, operating a fleet of 20-foot trucks with liftgates, straps, and protective equipment designed for urban zones and significant volumes.

Differentiator

Problem solved

Functional benefit

Products and services

• Déménagement résidentiel (Residential Moving) Full-service residential moving for homes and apartments, including packing, transportation of furniture, appliances, boxes, and heavy items such as pianos and safes (which require an on-site assessment), with optional packing and unpacking services. Targeted at individual homeowners and renters in Quebec and Ontario.
• Déménagement commercial (Commercial Moving) Commercial moving service for businesses, offices, and warehouses, including multi-residential projects and transport of furniture, computers, and equipment with flexible scheduling. Targeted at SMB and mid-market commercial clients in Quebec, Ontario, and US locations.
• Livraison spécialisée (Specialized Delivery) Specialized delivery service for kitchen cabinets, doors, windows, flooring, millwork, countertops (excluding granite/quartz), and other interior finishing materials for residential and multi-residential construction projects, with careful handling and logistics coordination. Targeted at cabinet manufacturers, finishing materials producers, and contractors.
• Entreposage temporaire (Temporary Storage) Temporary storage solution for manufacturers and contractors requiring complete logistics support, including order dispatch management, to bridge production delays or on-site contingencies. Targeted at manufacturers and contractors needing short-term storage between production and delivery.
• Emballage et déballage (Packing and Unpacking) Optional packing and unpacking service for residential and commercial moves, ensuring secure handling and protection of goods during transport. Targeted at residential and commercial clients who prefer not to self-pack.

Quantifiable outcome

• Flexible scheduling available evenings and weekends
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• GoBolt: GoBolt is a Canadian last-mile delivery and logistics provider specializing in big-and-bulky goods, including white-glove service. Directly comparable to CETL's specialized delivery and white-glove focus, with a stronger technology stack.
• Deliveright: Deliveright is a US-based white-glove delivery service for big and bulky items including furniture and home goods. Comparable to CETL's white-glove model for finishing materials and oversized household items.

Broad incumbents

• PODS: PODS provides portable moving and storage containers for residential and commercial customers. Comparable to CETL on the moving/storage intersection, but with a container-based delivery model and national reach.
• North American Van Lines: North American Van Lines is a large multi-national carrier offering residential and commercial moving, logistics, and storage. Comparable to CETL's core service mix but at much greater scale and breadth.
• United Van Lines: United Van Lines is a major North American moving brand offering residential relocation, commercial moving, and logistics. Comparable to CETL's service portfolio but operating at a national scale with broker networks.

Regional players

• Day & Ross: Day & Ross is a Canadian freight, last-mile, and logistics provider with operations across Eastern Canada. Comparable to CETL on Quebec/eastern Canadian geography and trucking-based delivery model, though at a much larger scale.
• Royal Moving & Storage: Royal Moving & Storage is a Canadian moving and storage operator offering residential and commercial relocation. Comparable to CETL's regional scope and combined moving/storage service offering.

Direct peers

• Gentle Giant Moving Company: Gentle Giant is a residential and commercial moving company offering white-glove service, packing, and storage. Highly comparable to CETL given its premium service tier and focus on careful handling of high-value items.
• Two Men and a Truck: Two Men and a Truck is a franchise-based moving company offering local residential and commercial moving with strong customer service positioning. Directly comparable to CETL's residential and commercial moving offering, including a Quebec franchise.
• AGS Global Mobility: AGS provides international and domestic moving services with strong specialty in high-end residential and commercial relocations. Comparable to CETL's range of residential, commercial, and finish-materials logistics services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CETL Transport