What Deliveright does

Deliveright Logistics, Inc., founded in 2015 and headquartered in Lexington, North Carolina, operates a nationwide first-through-final-mile delivery network specializing in heavy goods, principally furniture, for e-commerce retailers, manufacturers, and brick-and-mortar stores. The company manages end-to-end logistics from vendor dock through regional hubs to in-home delivery, offering tiered service levels ranging from Threshold and Unattended delivery up to full White Glove service with assembly, placement, debris removal, and pre-delivery inspection. Coverage spans all 50 U.S. states plus Canada and Puerto Rico, with delivery hubs across NJ, WA, MS, FL, UT, CO, AZ, KY, TX, VA, and NC, and the company has completed over one million deliveries since inception.

The technological core is Grasshopper, a patented (U.S. Patent US10437435B2) AI-powered delivery platform that integrates order grouping, route optimization (Gloverix), real-time routing intelligence (GIT), truck-loading optimization (TuckTheTruck), and damage anomaly detection (DentScanner). Grasshopper is exposed via a self-serve web application, a RESTful 2.0 API with webhooks, and a Shopify app, and is also offered as Grasshopper Lite for third-party licensees. Deliveright monetizes through transaction-based freight and delivery charges, warehousing fees ($40 per piece per month after 30-day free time), platform licensing (Grasshopper Lite), and ancillary services including Deliveright Express expedited shipping, Inspection Upon Arrival, and Blanket Wrap. Enterprise customers include Wix (since February 2024), Shopify merchants, and CommerceHub-integrated retailers; customer accounts grew 147% in 2023. The company is private, founder-led (CEO Doug Ladden, COO Ori Anavim), with no disclosed institutional funding rounds since 2016.

Name

Deliveright

Legal name

Deliveright Logistics, Inc.

Website

https://deliveright.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Deliveright Logistics operates a nationwide 50-state white-glove delivery network for heavy goods, principally furniture, serving e-commerce retailers, manufacturers, and retail stores via its patented AI-powered Grasshopper platform and a tiered suite of in-home delivery services.

Ownership category

akta.pro rank

Product category

Heavy goods last-mile delivery services

NAICS

Couriers and Express Delivery Services (4921), Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220)

akta.pro primary industry

Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

akta.pro secondary industries

Assembly, Installation & In-Home Setup Services (White-Glove Add-On) (TLAAAKAJ), Crowdsourced Heavy/Bulky & White-Glove (gig-assisted) (TLAAAGAF), Heavy/Bulky & White‑Glove Same‑Day (Furniture/Appliances) (TLAAADAG)

Keywords

• Last mile delivery
• White glove delivery
• Heavy goods logistics
• Furniture delivery services
• Delivery management platform

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight and Delivery Charges: Primary revenue stream from transporting merchandise from manufacturers to final mile hubs and delivering to customer homes. Charges based on consumer's zip code and combined weight of items ordered. Freight charges billed upon delivery, payable within 15 days.
2. Warehousing and Storage: Storage fees for merchandise awaiting delivery or disposition instructions. Free time up to 30 days; charges of $40 per piece per month after free time.
3. Grasshopper Platform Licensing: License proprietary delivery platform Grasshopper to other delivery companies. Grasshopper Lite allows companies to try before they buy.
4. Insurance/Cargo Liability Coverage: Built-in coverage of $2.25 per pound up to $5,000 maximum for White Glove orders. Customers can purchase additional coverage up to $5,000 maximum.
5. Premium Services: Additional revenue from services including Blanket Wrap, Deliveright Express (expedited delivery), Inspection Upon Arrival, and pre-inspection services for additional fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Deliveright provides first-through-final-mile delivery services for heavy goods, primarily furniture, from manufacturers and retailers to consumers' homes. The company operates a nationwide white glove delivery network spanning all 50 US states, plus Canada and Puerto Rico, supported by its proprietary AI-powered delivery management platform, Grasshopper. Services span White Glove, Room of Choice, Threshold, Unattended, B2B, warehousing, and expedited (Express) delivery, with the Grasshopper platform also licensed to other delivery companies.

Product overview

Deliveright operates as a two-service company: (1) a delivery service for furniture and heavy goods from vendors to homes, and (2) a licensed delivery platform called Grasshopper. The core Grasshopper platform integrates order management, route optimization (via Gloverix), and inspection workflows (TuckTheTruck, DentScanner). The platform is available through a RESTful API and includes Grasshopper Lite for trial use. Delivery services range from White Glove (full assembly and placement) to Threshold and Unattended options, with add-on services including warehousing, blanket wrapping, and Deliveright Express expedited delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Grasshopper: AI-powered proprietary delivery platform that manages end-to-end logistics, tracking, scheduling, and route optimization for Deliveright's white-glove delivery operations.
• Grasshopper Labs

Products and services

• White Glove Delivery
• Room of Choice Delivery
• Threshold Delivery
• Unattended Delivery
• Warehousing
• B2B Delivery
• Deliveright Express
• Inspection Upon Arrival
• Blanket Wrap Service
• Grasshopper Platform
• Grasshopper Lite
• Grasshopper API
• Deliveright Shopify App

Quantifiable outcome

• 147% increase in customer accounts in 2023
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• WixflagshipGTM or Marketing Partner · 5 February 2024Wix partnered with Deliveright on heavy goods shipping for Wix's platform. As a global SaaS platform empowering online businesses with 1.7 million+ merchants, this partnership enables Wix merchants to access Deliveright's white glove delivery services directly through the Wix platform.
• ShopifycoreTechnology or IntegrationDeliveright offers a native Shopify app allowing Shopify merchants to integrate heavy goods shipping into their stores. Integration enables real-time order updates and delivery tracking.
• CommerceHubcoreTechnology or IntegrationIntegration with CommerceHub for e-commerce fulfillment. Full integration with real-time updates on retailer's backend for order management.
• EPA SmartWayminorStrategic or Co-development PartnerEnvironmental Protection Agency SmartWay partnership. Deliveright certified as environmentally responsible partner committed to sustainability in logistics operations.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• XPO: Large asset-based LTL and last-mile logistics carrier with a dedicated final-mile home delivery business for heavy goods. Comparable because it competes for the same large furniture manufacturer and retailer accounts, but operates at much greater scale and breadth than Deliveright.
• Estes Express Lines: One of the largest U.S. LTL carriers with growing final-mile and home delivery services for heavy goods. Competes with Deliveright for furniture and appliance shippers but offers a much broader traditional freight portfolio.
• ABF Freight: Major LTL carrier with a developed residential delivery / final-mile product for heavy goods. Overlaps with Deliveright's white-glove and threshold services, but ships primarily through owned linehaul and unionized terminals.
• FedEx Freight: National LTL carrier from FedEx with home delivery options for big-and-bulky items. Provides heavy-goods last-mile as part of a broader portfolio that competes for the same large shippers Deliveright targets.

Direct peers

• RXO: Brokerage and asset-light final-mile provider with a Last Mile home delivery business focused on heavy and bulky goods for retailers. Most directly comparable peer given shared focus on big-and-bulky home delivery and a non-asset-heavy operating model.
• SEKO Logistics: Global logistics provider with white-glove and final-mile capabilities for e-commerce furniture and high-value goods. Directly competes with Deliveright on white-glove home delivery for the same enterprise customer base.

Emerging players

• uShip: Online marketplace connecting customers and shippers with carriers for large, bulky, and oversized items including furniture. Comparable because it serves the same SMB and consumer demand for heavy-goods shipping, but as a marketplace rather than an operated delivery network.
• GoShare: Crowdsourced last-mile delivery platform for large items, including furniture and appliances, using vetted independent drivers. Comparable in heavy-goods focus and crowdsourced model, though smaller in scale and primarily SMB-focused.
• Dolly: On-demand heavy-item delivery service using vetted Helpers for furniture, appliance, and large-parcel moves. Directly comparable crowdsourced heavy-goods model targeting consumers and small businesses with white-glove-adjacent service.

Others

• Shipt (Target): Same-day crowdsourced delivery platform owned by Target, primarily for groceries and general merchandise but indicative of how scaled retail ecosystems are moving into on-demand last-mile. Comparable as an e-commerce last-mile enabler, though not focused on heavy goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deliveristics
• Facebookfacebook.com/deliverightlogistics
• LinkedInlinkedin.com/company/deliveright-logistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deliveright