MAXCHANGE FINANCIAL SERVICES LLP

What MAXCHANGE FINANCIAL SERVICES LLP does

MAXCHANGE FINANCIAL SERVICES LLP is a privately held Indian financial services intermediary headquartered in Rajkot, Gujarat, founded in 2019. The firm operates as a multi-product distribution platform spanning retail broking (equity, derivatives, commodity, and currency across NSE, BSE, MCX, MCX-SX, and NCDEX), mutual fund distribution (3,000+ AMFI-registered schemes), insurance broking under an IRDA Direct Insurance Broker license (life and general), wealth management, NRI services with a dedicated desk, loan procurement (home, mortgage, loan against securities), margin financing, portfolio management, and investment banking. Its product surface is unified through an online trading platform (single gateway for equities, commodities, IPOs, mutual funds, and currency futures) complemented by a client portal providing consolidated portfolio access across folios, plus 15+ interactive financial calculators (SIP, EMI, retirement, child education, life insurance, SWP, lump sum, etc.) used as content-led lead-generation tools. No proprietary technology, AI/ML systems, or APIs are disclosed; the platform appears to rely on standard third-party broker back-office and exchange connectivity.

The business model is transaction-fee and commission-driven across nearly all lines, with small recurring streams from wealth advisory. GTM is sales-led through a direct sales force and relationship managers, supplemented by digital channels (Facebook, Twitter, Instagram, WhatsApp, YouTube) and an inquiry funnel on the company website. The client base is 1,000+ across India with a stated regional focus on Gujarat and the Saurashtra region. Customer segmentation is horizontal, addressing retail individual investors, NRIs, HNIs, SMEs, and corporate/institutional clients under a unified intermediary brand (Maxchange Financial Services). The firm is registered as a Limited Liability Partnership under Indian law, has no disclosed parent company, subsidiaries, funding rounds, or institutional investors, and publishes no revenue or financial figures.

Name

MAXCHANGE FINANCIAL SERVICES LLP

Legal name

MAXCHANGE FINANCIAL SERVICES LLP

Website

https://maxchange.in

Company type

Private

Founded year

2019

Operating status

Operating

Short description

MAXCHANGE FINANCIAL SERVICES LLP is a Rajkot, Gujarat-based multi-product Indian financial intermediary (founded 2019) offering retail broking, mutual fund distribution, insurance broking, wealth management, NRI services, and loans to 1,000+ retail and HNI clients across India.

Ownership category

akta.pro rank

Product category

Retail Brokerage & Financial Advisory Services

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Commodity Contracts Intermediation (52316), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Commodity Contracts Brokers & Dealers (6221), Loan Brokers (6163)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Discretionary Portfolio Management (DPM) (FSAAABAC)

Keywords

• Retail brokerage services
• Wealth management advisory
• Insurance broking services
• Mutual fund distribution
• Financial planning advisory

Headquarters

HQ city

Rajkot

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Broking: Revenue generated from brokerage fees on trading in equities, futures & options, currency, commodities, IPOs, and FPOs across NSE, BSE, MCX-SX, and MCX exchanges. The company also provides retail application financing for IPOs, FPOs, and Bonds.
2. Mutual Fund Distribution: Commissions earned from distributing mutual fund schemes from all major AMFI-registered mutual fund houses. The company offers online investment facility in over 3,000+ mutual fund schemes.
3. Insurance Broking: Commissions from distribution of both life insurance and general insurance products as a Direct Insurance Broker licensed by IRDA. Customized solutions provided to individual clients, SMEs, and corporate houses.
4. Loan Procurement: Advisory fees and processing fees from assisting corporate and individual clients with home loans, mortgage loans, and loans against securities.
5. Wealth Management: Fees and advisory charges for personalized wealth management services for high net-worth individuals, retail clients, corporate houses, and financial institutions. Includes portfolio management and investment advisory.
6. Margin Financing: Interest income from providing margin financing facilities to clients for trading purposes.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAXCHANGE FINANCIAL SERVICES LLP is a multi-product financial intermediary offering retail broking across equity, derivatives, commodities, and currency on NSE, BSE, MCX-SX, MCX, and NCDEX; financial planning with software-based risk profiling; insurance advisory as an IRDA Direct Insurance Broker (life and general); wealth management for HNIs, retail, and corporate clients; NRI services; loan procurement (home, mortgage, loans against securities); and mutual fund distribution. Services are delivered through an online trading platform, a consolidated client portal, a dedicated NRI desk, and direct relationship managers, with a client base of 1,000+ across India.

Product overview

Maxchange Financial Services is a financial services and investment solutions provider operating primarily in Gujarat and Saurashtra region. The company offers a unified platform combining multiple services including retail brokerage (equity, derivatives, commodities, currency trading), financial planning with risk profiling software, insurance advisory (both life and general), wealth management, NRI services, and loan procurement. The product portfolio centers on an online trading platform that serves as a single gateway for investing in equities, commodities, IPOs, mutual funds, and currency futures, supplemented by 15+ financial planning calculators (SIP, EMI, retirement, education, insurance, etc.). Services are delivered through registered memberships with regulatory bodies including NSE, BSE, MCX, NCDEX, AMFI, and IRDA, with a client base of 1000+ across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Broking Trading platform enabling clients to trade in equity, futures and options, currency, mutual funds, FPOs, and IPOs across NSE, BSE, MCX-SX, and MCX exchanges. Includes retail application financing for IPOs, FPOs, and Bonds.
• Financial Planning Consultancy and advisory services for managing personal finance and achieving financial goals through software-based risk profiling and customized financial product design aligned with client values and aspirations.
• Insurance Advisory Risk management and insurance solutions including Life Insurance and General Insurance products, offered under IRDA Direct Insurance Broker license. Customized solutions for individual clients, SMEs, and corporate houses.
• Wealth Management Personalized wealth management solutions for high net-worth individuals, retail clients, corporate houses, and financial institutions including portfolio design, rebalancing, and investment advisory.
• NRI Services End-to-end wealth management solutions for Non-Resident Indians including portfolio design, tax efficiency, repatriation assistance, and customized portfolio alerts with periodic updates.
• Loan Procurement Loan assistance and advisory services for home loans, mortgage loans, and loans against securities for both corporate and individual clients.
• Online Trading Platform Single gateway platform for online investing in Equities, Commodities, IPOs, Mutual Funds, and Currency Futures with live quotes, charts, research, advice, and online assistance.
• Mutual Fund Distribution Distribution of mutual fund schemes from all major AMFI-registered mutual fund houses with online investment facility in over 3,000+ mutual fund schemes.
• Depository Services Depository services for holding and managing securities in dematerialized form.
• IPO and Bond Distribution Distribution of IPOs, mutual funds, fixed deposits, and bonds to investors, including retail application financing for IPOs, FPOs, and Bonds.
• Margin Financing Margin financing services for investors requiring leverage for trading activities.
• Investment Banking Investment banking services for corporate clients.
• Portfolio Management Professional portfolio management services for managing client investments.
• Research & Advisory Wealth advisory and research services providing market analysis and trading recommendations.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Motilal Oswal Financial Services: Established Indian full-service broker and wealth manager spanning broking, mutual funds, PMS, insurance, and investment banking — same product matrix as Maxchange but at significantly larger scale.
• HDFC Securities: Bank-affiliated full-service Indian broker offering equities, derivatives, mutual funds, IPO distribution, and currency trading on NSE/BSE — overlapping with Maxchange's multi-exchange retail offering.
• ICICI Direct: Bank-backed full-service retail broking and wealth platform offering equities, derivatives, mutual funds, IPOs, and loans — competing with Maxchange for Indian retail and HNI clients with deeper institutional backing.
• Sharekhan: Pan-Indian full-service retail broker providing equities, derivatives, commodities, mutual funds, and wealth advisory — comparable product set to Maxchange, distributed nationally.
• Axis Direct: Bank-backed Indian retail broking platform offering equities, derivatives, mutual funds, IPOs, bonds, and loan products with relationship-manager-led advisory — directly overlaps with Maxchange's full-service retail proposition.

Direct peers

• Religare Broking: Indian retail-focused full-service broker offering equities, derivatives, commodities, currency, mutual funds, and insurance distribution through online and relationship-led channels — directly comparable to Maxchange's hybrid distribution model.
• Angel One: Full-service Indian retail broking and wealth platform offering equity, derivatives, commodities, mutual funds, and advisory services across multiple exchanges — the closest analogue to Maxchange's multi-vertical model, scaled nationally.
• IIFL Securities: Indian full-service broker and wealth manager with NSE/BSE/MCX memberships, mutual fund distribution, loan advisory, and investment banking — directly comparable product breadth to Maxchange.
• Zerodha: India's largest retail broker offering equities, derivatives, commodities, and mutual funds via a proprietary digital platform — competing head-to-head for Maxchange's retail clients with a tech-led, low-cost model.
• Choice International: Indian financial services firm offering broking, mutual fund distribution, insurance, loan advisory, and wealth management across retail and institutional segments — a multi-vertical peer comparable to Maxchange's integrated offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Maxchangefin
• YouTubeyoutube.com/channel/UCYdlYDo_xHVFyEJj2M9eTpw
• Facebookfacebook.com/Maxchange
• Instagraminstagram.com/maxchangefin

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXCHANGE FINANCIAL SERVICES LLP