BESPOKE SCOREBOARDS LIMITED

What BESPOKE SCOREBOARDS LIMITED does

Bespoke Scoreboards Limited is the trading brand of M-Jay Electronics Limited, a family-owned UK electronics manufacturer founded in 1977 and headquartered in Morley, Leeds. The Bespoke Scoreboards brand was launched in 2009 and designs, manufactures, installs, and services electronic scoreboards for cricket, rugby, football, and hockey clubs, as well as schools across the United Kingdom. The company makes all products in-house at its Leeds facility, with custom electronics, PCBs, and embedded software developed internally, and operates a made-to-order direct sales model with phone and email consultation and a 'Call to Inquire' website rather than full self-serve e-commerce.

The core product line consists of small and medium cricket scoreboards (5–15 inch LED digits, 9 to 22 digits), bespoke cricket installations, and rugby/football/hockey scoreboards with optional countdown timers. Differentiation rests on a proprietary in-house wireless system (not Wi-Fi dependent) with up to 400 metres operating range, 12V battery-powered operation with optional solar charging, weathertight enclosures with anti-reflective polycarbonate glazing, and compatibility with the ECB's Play-Cricket Scorer Pro software via a dedicated bridge module. The company sells complementary controllers, repeater scoreboards, trolleys, solar kits, and spare parts, and offers repair and maintenance services with a 12-month product warranty.

Revenue is generated primarily through one-time hardware sales (unit prices £694 to £4,395), installation and surveying services, and recurring maintenance contracts. The customer base consists of hundreds of amateur sports clubs and schools nationwide, with no disclosed external investment, no social media presence beyond a website, and no app or AI capabilities. The Varley family (John, Jennifer and David) leads a small dedicated team, positioning the company as a niche, relationship-driven, vertically integrated manufacturer rather than a venture-backed scale business.

Name

BESPOKE SCOREBOARDS LIMITED

Legal name

M-Jay Electronics Limited

Website

https://bespokescoreboards.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Bespoke Scoreboards Limited, trading as M-Jay Electronics Ltd, is a family-owned Leeds-based electronics manufacturer designing, building, installing, and servicing proprietary wireless electronic scoreboards for cricket, rugby, football, and hockey clubs and schools across the United Kingdom.

Ownership category

akta.pro rank

Product category

Electronic Scoreboards

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAEAH

Cricket Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAMAEAI

Rugby Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

SECONDARYCRAMAEAK

Team Sports Goals, Nets & Field Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

• Electronic scoreboards
• Cricket scoreboards
• Sports display systems
• LED scoreboard systems
• Wireless scoreboard systems

Headquarters

HQ city

Morley, Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of electronic scoreboards (cricket, rugby, football, hockey), control panels, trolleys, and accessories. Products are manufactured to order with customisation options. Prices range from £694 to £4,395 depending on product type and digit sizes.
2. Installation Services: On-site installation, surveying, and project management for bespoke scoreboard installations. Includes delivery and installation or collection from factory.
3. Maintenance and Repair Services: Control panel servicing at £50 + VAT, on-site labour at £50/hour, spare parts (aerials, transmitters, receivers, power supplies, batteries, cables, digits, electronics, PCBs). Extended warranty and maintenance contracts available.
4. Solar Power Kits: 120W solar panel kits with control unit, cables and mounting frames at £240. Optional addition to battery-powered scoreboard setups.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Designs, manufactures, installs and services electronic scoreboards (with proprietary wireless technology) for cricket, rugby, football and hockey clubs and schools throughout the UK. Products are manufactured to order at the company's Leeds facility with bespoke customisation options, accompanied by installation, after-sales support, and 12-month warranty.

Product overview

Bespoke Scoreboards is a family-owned electronics manufacturer (M-Jay Electronics Ltd) offering a comprehensive portfolio of electronic scoreboard products for cricket, rugby, football, and hockey clubs and schools. The core product range consists of Small and Medium Cricket Scoreboards with wireless capabilities and digit sizes from 5 to 15 inches, plus fully Bespoke Installations for customized spaces. Rugby/Football/Hockey Scoreboards are available with 6 to 16 inch LED digits. The product ecosystem includes complementary Control Panels (Small, Large, Hand Held, and Play-Cricket Scorer Pro Interface), Repeater Scoreboards for extended viewing, Scoreboard Trolleys for portability, Solar Power Kits for battery charging, and Spare Parts with professional Repair & Maintenance Services. All products are manufactured in Leeds with a 12-month warranty, and the company provides complete lifecycle support from initial consultation through installation and ongoing servicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Cricket Scoreboards

Quantifiable outcome

• Wireless range of 400 metres line of sight for cricket grounds
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Daktronics: Largest publicly traded scoreboard and LED display company globally (NASDAQ: DAKT), serving professional venues, colleges and schools. Broad incumbent that overlaps Bespoke's category at the larger end of the market, with capabilities (LED video, large-venue systems) far beyond the UK grassroots niche.

Direct peers

• Nevco: US-based manufacturer of electronic scoreboards primarily for schools, colleges and amateur sports venues. Directly comparable product category (LED scoreboards with wireless controllers) and similar customer base in grassroots/community sports, though at larger scale than Bespoke Scoreboards.
• Colorado Time Systems: US manufacturer of electronic timing, scoring and scoreboard systems for aquatics, track & field and other sports. Comparable product category with custom LED scoreboards and integrated control systems, though its core verticals differ.
• Stramatel: French specialist manufacturer of electronic scoreboards for sports clubs, schools and municipalities across multiple sports. Closely comparable niche peer serving European grassroots sports with similar LED scoreboard product lines and installation services.
• Bodet Sport: French division of Bodet Group manufacturing electronic scoreboards and timing systems for football, rugby, hockey and other sports. Directly comparable European peer with similar product categories and target customers (sports clubs and schools).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BESPOKE SCOREBOARDS LIMITED