MIDASBUY LTD
MIDASBUY LTD operates Midasbuy, an official digital top-up platform that sells in-game currencies—primarily PUBG UC and credits for other games—to global consumers via a self-serve e-commerce storefront with instant delivery.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What MIDASBUY LTD does
MIDASBUY LTD operates Midasbuy, a single-product digital top-up platform positioned as the official channel for purchasing in-game currencies. Its core offering is the Midasbuy Official Top-Up Center, a self-serve e-commerce storefront accessible globally at midasbuy.com, through which consumers purchase PUBG UC (Unknown Cash) and credits for other games with instant digital delivery at competitive prices. The product is narrowly scoped to game-currency issuance; there is no evidence of broader gaming marketplace, wallet, or social features in the documented offering.
The underlying technology stack is not disclosed in the source material beyond the existence of a web storefront and standard policy pages (Terms of Service, Privacy Policy, Cookie Policy). The platform integrates directly with publisher-side payment rails by virtue of its "official" designation, but no API, SDK, or technical integration details are publicly documented. No mobile app, AI/ML features, patents, or proprietary technical components are referenced in the available data.
The business model is transactional: Midasbuy sells game credits to end consumers, generating revenue from the spread between publisher-listed and consumer-paid prices (plus any applicable payment processing fees absorbed in the markup). The customer base is composed of individual gamers and small-volume buyers rather than enterprise accounts, with no B2B contracts, partnerships, or named enterprise logos in the data set. MIDASBUY LTD is privately held with no public listing, no disclosed funding history, no parent company, no subsidiaries, no management team data, and no certifications or awards on record. Operating geographies are described as global via the direct web channel, but specific market-level presence, regulatory licenses, and localization footprint are not documented.
MIDASBUY LTD firmographics
Firmographics- Name
- MIDASBUY LTD
- Legal name
- MIDASBUY LTD
- Website
- https://midasbuy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- MIDASBUY LTD operates Midasbuy, an official digital top-up platform that sells in-game currencies—primarily PUBG UC and credits for other games—to global consumers via a self-serve e-commerce storefront with instant delivery.
- Ownership category
- akta.pro rank
MIDASBUY LTD industry classification
Industry- Product category
- Game Top-Up Services
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Gaming Subscriptions, Gift Cards & Top-Ups Retail (CRACAFAG)
Keywords
MIDASBUY LTD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Distribution channels1 record
MIDASBUY LTD product offering
Product offeringCore offering
MIDASBUY LTD, operating under the brand name Midasbuy, runs an official online top-up center that sells game currencies such as PUBG UC (Unknown Cash) and other in-game credits to individual gamers. Customers select a top-up amount and complete payment through the website, with credits delivered to their game account on an instant basis.
Product overview
Midasbuy is a single-product digital top-up platform that provides instant purchase of game credits and currencies. The core offering is the Midasbuy Official Top-Up Center, which enables users to buy PUBG UC and other game currencies at competitive prices with immediate delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Midasbuy Official Top-Up Center
Companies that use MIDASBUY LTD
Customer profileIdeal customer profiles1 record
MIDASBUY LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MIDASBUY LTD partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
MIDASBUY LTD competitors and assessment
Company assessmentBroad incumbents
- Google Play: Android's official app store and in-app billing channel, providing gamers a default native top-up mechanism for in-game currencies — a structural competitor to third-party top-up platforms.
- Garena / Shopee: Garena distributes Free Fire and other titles and Shopee sells gaming top-ups across SEA; broadly competes as both publisher-controlled channel and marketplace alternative to Midasbuy.
- Apple App Store (In-App Purchase): The dominant official in-app purchase channel for mobile games including PUBG Mobile; a broad incumbent that competes indirectly by capturing top-up transactions natively on device.
Direct peers
- SEAGM: Southeast Asia Game Marketplace offering game credits, vouchers, and digital goods across multiple titles — directly comparable in catalog, target audience, and checkout flow to Midasbuy.
- Codashop: A leading Southeast Asia–headquartered game top-up platform offering credits for mobile and online games, directly comparable in product (game credits), target user (gamers), and delivery model (instant digital top-up).
- Offgamers: Online store for game credits, gift cards, and digital game purchases; competes in the same direct-to-consumer game top-up category as Midasbuy.
- Smile.One: Game top-up and recharge service focused on popular mobile titles; directly competes in the same niche of selling UC / in-game currency online with instant delivery.
- Unipin: A digital entertainment voucher and game top-up platform across Southeast Asia and emerging markets; comparable offering of game credits and publisher partnerships aimed at the same gamer buyer.
- Razer Gold: Razer's unified virtual credit for games; one of the largest global game-top-up and digital content platforms, directly competing with Midasbuy in selling game credits and currencies across multiple titles.
Others
- Paytm / Mobile Payment Top-Up Integrations: Regional mobile-payment super-apps in emerging markets that bundle game top-ups alongside bill pay and wallet services — adjacent/competing channels where gamer top-ups can be purchased without a dedicated gaming storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MIDASBUY LTD social profiles
Digital presenceMIDASBUY LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIDASBUY LTD leadership team
Management profileNumber of profiles
MIDASBUY LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIDASBUY LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIDASBUY LTD
What does MIDASBUY LTD do?
MIDASBUY LTD, operating under the brand name Midasbuy, runs an official online top-up center that sells game currencies such as PUBG UC (Unknown Cash) and other in-game credits to individual gamers. Customers select a top-up amount and complete payment through the website, with credits delivered to their game account on an instant basis.
Is MIDASBUY LTD a public or private company?
MIDASBUY LTD is a private company. It is classified as unknown and is currently operating.
When was MIDASBUY LTD founded?
MIDASBUY LTD was founded in 2018.
Who are MIDASBUY LTD's main competitors?
Broad incumbents on record are Google Play, Garena / Shopee and Apple App Store (In-App Purchase). Direct peers are SEAGM, Codashop, Offgamers, Smile.One, Unipin and Razer Gold. Paytm / Mobile Payment Top-Up Integrations is listed as an others.
Does MIDASBUY LTD have an API?
No public API is recorded for MIDASBUY LTD.
What industry is MIDASBUY LTD in?
MIDASBUY LTD's product category is Game Top-Up Services. Its primary akta.pro industry code is CRACAFAG, Gaming Subscriptions, Gift Cards & Top-Ups Retail. Its NAICS code is 45912 and its SIC code is 5945.