What Butterfly Run Canada does

Butterfly Run Canada (legally Butterfly Support Network) is a Vancouver-based Canadian non-profit that delivers no-cost support programs to individuals and families across British Columbia navigating infertility, pregnancy loss, termination for medical reasons (TFMR), stillbirth, and infant loss. Its service portfolio comprises three core programs — peer mentorship connecting users with others who have experienced similar loss, support groups facilitated by a registered clinical counsellor (delivered both online and in-person), and free one-on-one professional counselling — supplemented by curated resource libraries for both families and healthcare providers, and a blog platform for personal stories of loss and healing. The organization explicitly emphasizes that support is accessible regardless of whether the individual has a living child or identifies as a parent.

The organization's community-building engine is the Butterfly Run, a series of annual memorial walk/run events held in seven BC communities: Vancouver, Okanagan, Vancouver Island, Whistler, Kamloops, Trail, and Prince Rupert. These events function simultaneously as awareness campaigns, community connection points, and fundraisers. Butterfly Support Network also maintains a strategic co-development partnership with BC Women's Hospital + Health Centre and the Women's Health Research Institute, under which community-led projects are intended to create sustainable change within BC's provincial healthcare system for families experiencing reproductive loss. Outreach is delivered through a Wix-hosted website, a blog, Facebook and Instagram, and the event series itself.

Butterfly Run Canada is funded through charitable donations and corporate sponsorships, with explicit Donate and Sponsor pathways on its website, and operates on a no-cost model for all service recipients. No revenue, headcount, board composition, audited financials, or grant disclosures are published. The organization has no disclosed parent company, subsidiaries, intellectual property portfolio, certifications, or AI/technology capabilities beyond standard web publishing.

Name

Butterfly Run Canada

Legal name

Butterfly Support Network

Website

https://butterflysupportnetwork.ca

Company type

Private

Operating status

Operating

Short description

Butterfly Run Canada (Butterfly Support Network) is a Vancouver-based non-profit offering free peer mentorship, support groups, and one-on-one counselling across British Columbia for individuals and families affected by infertility, pregnancy loss, TFMR, stillbirth, and infant loss, anchored by annual Butterfly Run memorial events in seven BC communities.

Ownership category

akta.pro rank

Product category

Perinatal Loss and Infertility Support Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Perinatal loss support
• Infertility support services
• Bereavement counselling
• Peer support groups
• Memorial community events

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: The organization relies on charitable donations and corporate sponsorships to fund its free support programs. The website includes explicit Donate and Sponsor options, indicating donation-based funding model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Butterfly Support Network provides no-cost support programs for individuals and families across British Columbia who are navigating infertility, pregnancy loss, TFMR (Termination for Medical Reasons), stillbirth, and infant loss. Core services include peer mentorship, online and in-person support groups facilitated by a registered clinical counsellor, one-on-one professional counselling sessions, and the annual Butterfly Run memorial walk/run events held in multiple BC communities. Educational resources and guidelines are also provided for healthcare care providers.

Product overview

Butterfly Support Network is a nonprofit organization offering a unified portfolio of free support services for individuals and families across BC navigating infertility, pregnancy loss, TFMR, stillbirth, and infant loss. The core offering consists of peer mentorship, facilitated support groups, and one-on-one counselling with registered clinical counsellors. Community engagement is supported through Butterfly Run memorial events held in multiple BC locations. The organization also provides curated educational resources for both families and care providers, and maintains a blog platform for sharing personal stories of loss, healing, and resilience.

Differentiator

Problem solved

Functional benefit

Brands

• Butterfly Run Vancouver: Memorial walk/run events held in various BC locations to raise awareness about infertility, pregnancy loss, and infant loss
• Butterfly Run Okanagan
• Butterfly Run Vancouver Island
• Butterfly Run Whistler
• Butterfly Run Kamloops
• Butterfly Run Trail
• Butterfly Run Prince Rupert

Products and services

• Peer Mentorship Program Free peer mentorship service that connects individuals navigating infertility, pregnancy loss, TFMR, stillbirth, or infant loss with others who have walked similar paths, offered at no cost to participants across BC.
• Support Groups (Online and In-Person) Free facilitated support groups, both online and in-person, led by a registered clinical counsellor to provide a safe and compassionate space for individuals and families experiencing perinatal loss or infertility throughout British Columbia.
• One-on-One Professional Counselling Free one-on-one professional counselling sessions with a registered clinical counsellor for individuals or families grieving perinatal loss or navigating infertility, available across British Columbia.
• Butterfly Run Memorial Walk/Run Events Annual community memorial walk/run events held in Vancouver, Okanagan, Vancouver Island, Whistler, Kamloops, Trail, and Prince Rupert that build community connection among those affected by perinatal loss and infertility while raising awareness and funds for the organization's support programs.
• Resources for Care Providers Educational resources, guidelines, and tools designed for doctors, nurses, and allied healthcare providers to help them deliver compassionate, informed, and equitable care to grieving families navigating perinatal loss or infertility.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BC Women's Hospital + Health CentrecoreStrategic or Co-development PartnerIn partnership with BC Women's Hospital + Health Centre and Women's Health Research Institute, community-led projects are creating sustainable and meaningful change within the provincial healthcare system. Each initiative is informed by bereaved parents, for bereaved parents, and funded by bereaved parents and their families.
• Women's Health Research InstitutecoreStrategic or Co-development PartnerCollaborative partnership working to create sustainable and meaningful change within BC's provincial healthcare system that will impact families for decades to come.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Star Legacy Foundation: Non-profit focused on stillbirth, pregnancy loss, and infant death, providing peer support, research, and education to families and providers. Comparable research-and-support hybrid model.
• PAIL Network (Pregnancy and Infant Loss Network): Canadian non-profit offering peer support, support groups, and resources to parents who experience pregnancy loss or infant death. Closely comparable mission, service model, and target population to Butterfly Support Network.
• Bereaved Families of Ontario: Provincial non-profit providing peer support groups and bereavement services to families after the death of a child, including perinatal loss. Comparable in offering free, volunteer-facilitated peer support with regional chapters.
• SHARE Pregnancy & Infant Loss Support: U.S.-based non-profit providing support groups, hospital training, and resources for families experiencing pregnancy loss, stillbirth, and infant death. Directly comparable in service mix and care-provider training focus.
• MISS Foundation: International non-profit offering peer support, counseling, and advocacy for families after pregnancy loss, stillbirth, and infant death. Comparable peer-mentorship and bereavement counseling model.
• Now I Lay Me Down to Sleep: Non-profit providing remembrance photography and support to families experiencing pregnancy or infant loss. Comparable bereavement support mission serving the same perinatal-loss population.
• Pregnancy & Infant Loss Support Center (PILS): Community-based organization offering peer companionship, support groups, and care-provider education for families experiencing pregnancy and infant loss. Comparable hybrid of family support and clinical training.

Broad incumbents

• Tommy's: UK charity funding research and providing support for pregnancy loss, stillbirth, and premature birth. Larger established player in the perinatal-loss space with research, support, and advocacy programs.

Regional players

• Calgary Pregnancy Care Centre: Canadian non-profit offering pregnancy and perinatal support services in Alberta, including support for those experiencing pregnancy loss. Regional peer with overlapping service population.

Emerging players

• Bereaved and Blessed: Smaller community-based support organization offering retreats and resources for Catholic families experiencing perinatal loss. Adjacent niche player addressing a sub-segment of the same population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/butterflyrunvancouver
• Instagraminstagram.com/butterflysupportnetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly Run Canada