FULFIL-MENT (ABERDEEN) LTD

What FULFIL-MENT (ABERDEEN) LTD does

FULFIL-MENT (ABERDEEN) LTD, trading through the NLB Coaching Solutions website, is a private limited company founded in Aberdeen, Scotland in 2020 during the COVID-19 pandemic by director Naomi Liza Brown. The firm delivers individual mental health coaching, counselling, Cognitive Behavioural Therapy (CBT), children's coaching and therapy, and advocacy and support services to individuals across the UK. Its stated customer segments are horizontal, spanning men, women, and young people facing emotional and mental health difficulties, life transitions, and personal development challenges.

Service delivery runs through three channels: face-to-face consultations at the company's purpose-led premises at Unit F 39 Huntly Street, Aberdeen (AB10 1TJ), online video consultations, and telephone consultations, enabling a UK-wide reach beyond the single physical location. The technology layer is limited to standard online meeting, telephone, and in-person consultation tools; no proprietary platform, app, API, or AI/ML capability is disclosed. Supporting the practice is a Mental Health Handbook educational resource hosted on the company website, plus organic social media presence on Facebook and Instagram.

Revenue is generated from session-based professional services billed on a quote-based, pay-as-you-go or monthly cadence, with a free 30-45 minute initial consultation offered as the primary customer acquisition mechanism. The company is founder-owned, with no external investors, parent company, subsidiaries, or disclosed funding rounds, and operates without any patents, trademarks, partnerships, or formal industry awards or certifications on record.

Name

FULFIL-MENT (ABERDEEN) LTD

Legal name

FULFIL-MENT (ABERDEEN) LTD

Website

https://nlbcoachingsolutions.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

FULFIL-MENT (ABERDEEN) LTD, trading as NLB Coaching Solutions, is a UK private counselling and mental health coaching practice founded in Aberdeen in 2020, delivering counselling, CBT, children's coaching, and advocacy services to individuals via face-to-face, online, and telephone channels.

Ownership category

akta.pro rank

Product category

Counselling and Mental Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Men’s Health & Lifestyle Coaching (Non-Clinical) (HSADAGAJ)

akta.pro secondary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Mental health counselling
• Cognitive behavioural therapy
• Personal coaching services
• Childrens therapy services
• Mental health advocacy

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Mental Health Services: Revenue generated from counselling, CBT, children's coaching/therapy, and advocacy services. Session-based professional services delivered in-person at the Aberdeen premises or via online/telephone consultation. First initial consultation offered free as a customer acquisition tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FULFIL-MENT (ABERDEEN) LTD is a mental health consultancy that provides one-to-one counselling, Cognitive Behavioural Therapy (CBT), children's coaching and therapy, and advocacy and support services to individuals facing emotional, mental, and personal development challenges. Services are delivered through face-to-face sessions at purpose-led premises in Aberdeen, alongside online video and telephone consultations, with a complimentary 30–45 minute initial consultation offered to all new clients.

Product overview

FULFIL-MENT (ABERDEEN) LTD is a mental health coaching and counselling consultancy offering a unified service portfolio centred on emotional and mental health support. The core offerings include Individual Counselling, Cognitive Behavioural Therapy (CBT), Children's Coaching and Therapy, and Advocacy and Support Services. These services are delivered through three channels: Face-to-Face Sessions at their Aberdeen premises, Online Consultations via video platforms, and Telephone Consultations. The company also provides a Mental Health Handbook as an educational resource and offers a Free Initial Consultation as a promotional offering to attract new clients. The portfolio operates as a single integrated consultancy rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling

Quantifiable outcome

• Testimonial reports improved confidence and achievement for college student client

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Healios: UK digital mental health company delivering online therapy and family-focused mental health services. Comparable on children's and family mental health offerings and on virtual delivery channels.
• Headspace: Digital mental health and mindfulness platform offering self-guided content plus access to therapists. Comparable as a non-clinical / coaching-adjacent mental health offering with strong content-marketing assets, similar in spirit to the Mental Health Handbook.
• Ieso Digital Health: UK-based provider of online CBT delivered one-on-one via text-based sessions. Comparable in modality (CBT) and target use case (accessible, remote therapy) though focused specifically on CBT rather than a broader counselling portfolio.

Others

• Mind (UK): UK mental health charity providing information, advice, and signposting to local services. Comparable in serving the same end population and producing educational resources akin to the Mental Health Handbook, though as a non-profit.
• Counselling Directory: UK online directory that connects individuals with local counsellors and therapists. Comparable ecosystem role — enabling discovery and acquisition of independent counselling practices in the UK — rather than delivering therapy itself.

Direct peers

• Talkspace: Online therapy platform offering individual counselling and CBT via messaging, audio, and video. Comparable in modality (virtual therapy, CBT) and target segment (individuals seeking mental health support).
• The Awareness Centre: London-based counselling and psychotherapy practice offering low-cost and standard-cost individual therapy in-person, online, and by phone. Directly comparable in service mix, delivery channels, and small-practice operating model.
• BetterHelp: Global online counselling and therapy platform delivering individual therapy via video, phone, and chat. Directly comparable to NLB's online/telephone counselling and CBT delivery model, though at vastly greater scale.

Broad incumbents

• Priory Group: Large UK private mental health provider offering inpatient, outpatient, and day-care therapy services. Overlaps with NLB on the counselling and therapy service line but operates at much broader scale and across more intensive settings.
• Cygnet Health Care: UK-wide mental health services provider across hospitals, residential, and community settings. Comparable in offering mental health support and therapy but with a substantially larger footprint and service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FULFILMENTABERDEEN
• Instagraminstagram.com/fulfilmentaberdeen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FULFIL-MENT (ABERDEEN) LTD