EXPERIENZ LIMITED

What EXPERIENZ LIMITED does

Experienz Limited is a privately held, UK-incorporated SaaS company headquartered in London that operates an AI-native ESG and commercial intelligence platform for the sports industry. The company aggregates fragmented operational, financial, and sustainability data from over 50 sources into a unified data model, running on AWS infrastructure (Amazon Bedrock, S3, Lambda, RDS, ElastiCache, API Gateway, CloudFront). Its offering is structured around three distinct platforms: BrandIQ Analytics Platform, which measures and proves sponsorship value and visitor spend uplift; ImpactIQ Analytics Platform, which enables regional banks and financial institutions to access low-cost concessional capital from Development Finance Institutions; and ESG Sports Data Insights Platform, which automates sustainability reporting against frameworks including GHG Protocol, CSRD, ISO 20121, ISO 14001, and FIA Environmental Accreditation.

The company sells primarily to sports rights holders — clubs, leagues, venues, federations, and racing circuits — with named customers and partners including Silverstone Circuit, Aston Martin F1, Circuit de Spa-Francorchamps, F1, FIA, UEFA, GSBS, Raffles Hotels & Resorts, and Mastercard. Distribution is a consultative direct enterprise sales motion with no disclosed channel or reseller programme, supported by offices in London (UK headquarters), Rocky Hill, Connecticut (North America), and Colombo, Sri Lanka (engineering/R&D). Revenue is generated through subscription-based SaaS contracts with custom enterprise pricing; no public tiers or price points are disclosed. Recent product expansion includes the 2025 Zero Waste Stadium approach, extending the platform from compliance reporting into operational waste-to-revenue transformation for venues.

Name

EXPERIENZ LIMITED

Legal name

Experienz Limited

Website

https://experienz.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

ESG & Sustainability Analytics Software

NAICS

Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYEUAHAJAN

ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

SECONDARYEUAHAJAH

Sustainable Finance & ESG Ratings/Benchmarking Support

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

SECONDARYBPAHAFAJ

ESG Governance, Sustainability Reporting & Assurance Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

SECONDARYFSAAALAJ

ESG Data, Ratings & Research (Providers, Methodologies, Analytics)

Financial & Insurance/Asset & Wealth Management/Asset Management — ESG/Sustainable & Impact Investing

SECONDARYMPAAAGAL

Experiential Measurement & ROI Analytics

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• ESG data analytics
• Sustainability intelligence platform
• Sports sponsorship analytics
• AI data platform
• Concessional capital access

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS model providing access to AI-powered analytics platforms (BrandIQ, ImpactIQ, ESG Sports Data Insights). The platform generates quantifiable financial returns for customers through sponsorship value maximisation, cost reduction, and revenue generation from sustainability initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Experienz is an AI-native ESG and commercial intelligence SaaS platform that helps sports rights holders, venues, federations, and financial institutions transform fragmented fan, sponsor, operational, financial, and sustainability data into unified, AI-powered intelligence. The platform is delivered through three distinct offerings — BrandIQ Analytics (sponsorship ROI), ImpactIQ Analytics (concessional capital access), and ESG Sports Data Insights (sustainability reporting and waste-to-profit) — built on a shared Data Superintelligence engine that aggregates 50+ data sources and automates compliance with global frameworks such as GHG Protocol, CSRD, ISO 20121, ISO 14001, and FIA Environmental Accreditation.

Product overview

Experienz is a commercial intelligence platform for sports that delivers AI-native data intelligence across three distinct platforms: BrandIQ Analytics Platform (sponsorship value measurement), ImpactIQ Analytics Platform (concessional capital access for financial institutions), and ESG Sports Data Insights Platform (sustainability reporting and operational optimization). The platforms share a unified data model that fuses operational, financial, and sustainability data into a single intelligence engine.

Differentiator

Problem solved

Functional benefit

Brands

• BrandIQ Analytics Platform: AI-powered sponsorship impact analytics platform to maximise and prove sponsorship value.
• ImpactIQ Analytics Platform
• ESG Sports Data Insights Platform

Products and services

• BrandIQ Analytics Platform AI-powered sponsorship analytics platform that aggregates data from over 50 sources to maximise and prove sponsorship value, personalise visitor experiences, and improve marketing campaign performance for sports rights holders and brands.
• ImpactIQ Analytics Platform Platform enabling regional banks and financial institutions to access low-cost concessional capital from Development Finance Institutions by providing sustainability performance tracking, DFI accreditation support, and Use of Proceeds compliance reporting.
• ESG Sports Data Insights Platform Comprehensive sustainability intelligence platform for sports venues offering Waste to Profit, Social Impact to Trust, Compliance to Confidence, Supply to Value, and Fans to Loyalty modules — automating ESG reporting across GHG Protocol, CSRD, ISO 20121, ISO 14001, and FIA Environmental Accreditation frameworks.
• Zero Waste Stadium approach Methodology and capability set for sports venues that transforms waste management into measurable revenue generation, encompassing waste auditing, reduction, vendor and fan engagement, and monetisation. Used by Silverstone Circuit and Aston Martin F1.

Quantifiable outcome

• 15% to 30% increase in average visitor spend for clients
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider powering Experienz's AI-native platform. The solution uses AWS services including Amazon Bedrock, Amazon S3, AWS Lambda, AWS RDS, Amazon ElastiCache, Amazon API Gateway, and Amazon CloudFront.
• Silverstone CircuitflagshipStrategic or Co-development PartnerProven partnership story where Silverstone uses Experienz to measure FIA carbon emissions, track waste diversion, and access real-time sustainability insights supporting their Shift to Zero strategy. Featured as primary case study.
• F1 (Formula 1)coreStrategic or Co-development PartnerPartner with major sporting body providing intelligence for F1's Net Zero by 2030 strategy. Experienz embedded in the motorsport ecosystem.
• FIA (Fédération Internationale de l'Automobile)coreStrategic or Co-development PartnerAligned with FIA Environmental Accreditation framework. Experienz helps organisations comply with FIA regulations for corporate carbon emissions.
• UEFAcoreStrategic or Co-development PartnerPartner with European football's governing body, providing ESG intelligence for measuring impact and reporting with confidence.
• GSBS (Global Sustainable Business Standards)coreStrategic or Co-development PartnerPartner with global sporting benchmarks providing intelligence needed to measure impact and report with confidence.
• MastercardminorGTM or Marketing PartnerTrusted by Mastercard as a sustainability data partner, turning ESG data into measurable business value.
• Raffles Hotels & ResortsminorStrategic or Co-development PartnerLuxury hospitality brand using Experienz for sustainability data management and measurable business value.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Stats Perform: Sports data and AI analytics provider serving leagues, media and betting; highly comparable to Experienz's data-aggregation and analytics layer serving sports rights holders and federations with performance and commercial intelligence.
• Sportradar: Sports data technology company delivering data, content and AI-driven products to sports organizations, media and sponsors; directly comparable to Experienz on the sports data + commercial intelligence axis for rights holders.
• Catapult Sports: Athletic performance and analytics platform selling sports intelligence to teams and leagues; comparable as an enterprise SaaS analytics provider targeting sports organizations on a multi-year subscription basis.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce's enterprise ESG and carbon-accounting cloud, sold into large corporates and partners globally; competes in the broader ESG data platform category Experienz occupies.
• Sphera: Enterprise ESG, EHS and sustainability software vendor with deep industrial and supply-chain footprint; an incumbent serving sustainability data, controls and reporting use cases overlapping with Experienz's platform.
• Workiva: Public sustainability and ESG reporting platform used by thousands of enterprises for CSRD/ESG disclosures; a scaled incumbent operating in the same ESG data, controls and reporting space Experienz targets.
• Microsoft Cloud for Sustainability: Hyperscaler sustainability data and analytics suite integrating with ERP and IoT; competes for the same enterprise sustainability data and ESG controls workload, though from an adjacent stack rather than a sports-specific angle.

Emerging players

• Greenly: Carbon accounting and ESG data platform automating measurement and reporting for enterprises; comparable on the ESG data automation layer Experienz delivers, especially for hospitality-adjacent customers like Raffles.
• Watershed: Enterprise sustainability data platform focused on carbon accounting, audit-grade disclosures and sustainability intelligence; directly comparable on ESG data aggregation, controls and audit-readiness for regulated reporting.
• Sweep: AI-native ESG data and sustainability management platform aimed at mid-market and enterprise; overlaps with Experienz on ESG data unification and multi-framework reporting automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ExperienzLtd
• LinkedInlinkedin.com/company/experienz-co-uk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPERIENZ LIMITED