Business of Cannabis Inc.

What Business of Cannabis Inc. does

Business of Cannabis Inc. is a Toronto-based, privately held B2B media, data, and events company focused on the commercial cannabis industry. Founded in 2017, the company serves cannabis operators, investors, policymakers, and adjacent industry stakeholders through two primary offerings: the annual Business of Cannabis Awards held in London, which recognize excellence across cultivation, product quality, sustainability, and safety; and the German Cannabis Intel: Insights & Market Data quarterly report series, produced in partnership with Grünhorn, which provides product availability, pricing, and patient demographic data on Germany's medical cannabis market. The company operates across the UK, Germany, Australia, and New Zealand, with editorial and event distribution extending beyond its Canadian headquarters.

The company's revenue model is not disclosed in available source material, and no pricing, subscription, sponsorship, or ticketing details are published. The German Cannabis Intel reports are explicitly distributed free of charge, suggesting an audience-building or sponsorship-supported model rather than direct paid subscriptions. The Business of Cannabis Awards appears to operate as a self-organized, self-recognized industry event, with credibility weighted by the company's editorial brand rather than by third-party validation.

Strategically, Business of Cannabis Inc. is positioned as a niche information intermediary in a regulated and data-constrained vertical. Its core competitive advantages are editorial brand recognition and proprietary access to a niche market dataset (German medical cannabis pricing and product trends), neither of which constitutes a structurally deep moat. The company has no disclosed AI/ML capabilities, no funding history, no leadership bios, and no headcount data, which materially limits any assessment of scale, burn rate, or monetization trajectory.

Name

Business of Cannabis Inc.

Legal name

Business of Cannabis Inc.

Website

https://businessofcannabis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Business of Cannabis Inc. is a Toronto-based B2B media, data, and events company that serves the commercial cannabis industry through the Business of Cannabis Awards and the German Cannabis Intel quarterly market intelligence reports.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Marketing channels2 records

Core offering

Business of Cannabis Inc. is a B2B media, data, and events platform serving the commercial cannabis industry. It produces quarterly market intelligence reports covering regulated cannabis markets (notably the German Cannabis Intel series co-published with Grünhorn) and operates the annual Business of Cannabis Awards recognizing excellence in cannabis cultivation, product quality, sustainability, and safety.

Product overview

Business of Cannabis Inc. operates as a business intelligence and media company serving the cannabis industry. The company produces market intelligence reports and industry awards. Its primary identified product is the 'German Cannabis Intel: Insights & Market Data' quarterly report series (co-published with Grünhorn), which provides data-driven analysis of Germany's medical cannabis market including product listings, pricing, and patient trends. The company also organizes the Business of Cannabis Awards recognizing excellence in the cannabis industry.

Differentiator

Problem solved

Functional benefit

Products and services

• German Cannabis Intel: Insights & Market Data

Quantifiable outcome

• First German Cannabis Intel report documented product availability quadrupling from approximately 400 products in January 2024 to 1,992 by December 2025
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GrünhorncoreStrategic or Co-development PartnerBusiness of Cannabis and Grünhorn launched a joint quarterly report series called 'German Cannabis Intel: Insights & Market Data', providing comprehensive data on Germany's medical cannabis market free of charge. The partnership combines Grünhorn's position in the German cannabis market with Business of Cannabis's editorial and research capabilities to produce quarterly market intelligence reports.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Leafly: Large cannabis consumer and B2B platform combining marketplace, editorial, and industry data. A broader incumbent than BoC, but overlaps in operating B2B-leaning content, market intelligence products, and brand/awards-adjacent recognition.
• High Times: Iconic cannabis media brand combining editorial, events (Cannabis Cup), and consumer-facing content. Adjacent in leveraging an owned awards franchise and editorial authority, though more consumer-skewing than BoC's B2B focus.

Others

• Benzinga Cannabis: Generalist financial media brand with a dedicated cannabis vertical covering industry news, earnings, and policy. Adjacent rather than directly competitive — comparable audience (cannabis operators and investors) but different core product (general financial news).

Direct peers

• MJBizDaily (Marijuana Business Daily): The leading B2B media and events brand for the cannabis industry, operating MJBizCon and subscription intelligence products targeting operators, investors, and policymakers — a near-exact functional analogue to Business of Cannabis' B2B media + intelligence + events model.
• Green Market Report: Cannabis-focused financial and business news outlet covering publicly traded cannabis companies, capital markets, and industry data. Comparable in targeting cannabis investors and operators with specialized B2B reporting.
• Prohibition Partners: Cannabis-focused research, data, and events company known for the European Cannabis Report and industry conferences. Closely mirrors BoC's combination of paid-style market intelligence and recurring events, with a similar European regulatory-data focus.
• Cannabis Business Times: B2B trade publication and events brand serving licensed cannabis operators and supply-chain buyers. Comparable to BoC in serving industry operators with editorial depth, benchmarking content, and awards/events programs.
• Cannabis Industry Journal: Trade publication covering cultivation, extraction, and retail operations for cannabis businesses. Directly comparable in targeting operators with educational content and serving as an industry-recognition platform.
• Cannabis Wire (NCV Newswire): B2B cannabis news and intelligence service covering business, policy, and regulatory developments for industry professionals. Comparable in serving operators and investors with curated, analytical cannabis coverage.

Emerging players

• Cannabis Benchmarks (Whitney Economics): Cannabis pricing and economic data provider publishing wholesale price benchmarks and research reports. Directly comparable in productizing regulated-market cannabis data for paying operator and investor customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BofC_canada
• LinkedInlinkedin.com/company/businessofcannabis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business of Cannabis Inc.