FEARLESS ADVERTISING CONSULTANCY LIMITED

What FEARLESS ADVERTISING CONSULTANCY LIMITED does

FEARLESS ADVERTISING CONSULTANCY LIMITED (trading as FEARLESS) is an independent UK advertising and marketing consultancy registered in England & Wales (No. 09488847) and operating from a single office in Birmingham / Stourbridge. The firm is privately held by founder-owner Stuart Clarke and competes as a micro-agency in the 1-10 employee band, providing strategic planning, brand development, creative campaign development, media planning and multi-channel activation services to enterprise FMCG and consumer brand clients. The value proposition is built on independence from PLC ownership, allowing rapid response and avoidance of holding-group bureaucracy, combined with the founder's 20+ years of experience across top-tier predecessor agencies (ProximityLondon, McCann Erickson, Life, Rave).

The agency's core offering spans the full creative services stack — strategy, brand positioning, creative campaign development, pack design, shopper marketing, experiential, digital and social campaign execution, and post-campaign activation — delivered across channels including TV, radio, digital, social, press, outdoor and shopper. Notable client engagements include Chicago Town (Dr Oetker) with a £6m through-the-line activation budget, The Pizza Company (7m+ unit annual sales, 12 SKUs in Tesco), Costa Coffee Frostino for the UAE market, Bernard Matthews, Jarlsberg, Applewood, Barchester Healthcare, Sk:n, Coventry University, NOW TV/Sky, Alton Towers and Disney XD. The firm also operates an Artistry arm producing pop, street and abstract original artworks, prints and commissioned pieces — a diversification outside traditional client services. There is no proprietary technology platform, no API, no app product, no disclosed integrations, and no AI/ML capability mentioned anywhere in the source material.

The business model is straightforward professional services: project-based engagements and likely retainer arrangements with enterprise clients, with revenue generated via fees rather than software licensing or recurring subscriptions. Customer acquisition is primarily sales-led through direct outreach, founder relationships and inbound via the website and LinkedIn (Stuart Clarke). Geographic reach is concentrated in the UK but extends into UAE, China and Nigeria for specific client projects. There are no disclosed funding rounds, no institutional investors, no parent company, no subsidiaries, no acquisitions, no patents or trademarks, and no public financial filings — consistent with a privately-held, founder-operated micro-agency.

Name

FEARLESS ADVERTISING CONSULTANCY LIMITED

Legal name

Fearless Advertising Ltd

Website

https://thisisfearless.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FEARLESS is an independent UK advertising consultancy (1-10 employees, Birmingham) providing strategy, brand development, creative campaigns and multi-channel activation to enterprise FMCG and consumer brand clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)

Keywords

• Advertising consultancy
• Brand strategy
• Creative campaign development
• Marketing services
• Shopper marketing

Headquarters

HQ city

Stourbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising and Marketing Services: Professional services revenue model providing strategic planning, brand development, creative campaign development, and activation services to enterprise clients. Revenue is generated through project fees and likely retainer arrangements for ongoing client engagements. The agency works across multiple media channels including TV, digital, social, print, and experiential.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FEARLESS is an independent advertising consultancy providing strategy, brand development, creative campaign development, media planning, and activation services across TV, digital, social, press, outdoor, and shopper marketing channels for enterprise clients. The agency also operates an Artistry arm that sells pop, street, and abstract original artworks and prints, and accepts commissioned artwork jobs.

Product overview

FEARLESS ADVERTISING CONSULTANCY LIMITED is a creative advertising consultancy offering a unified portfolio of marketing and creative services. The core offering comprises strategic planning, brand development, creative campaign execution, and activation services spanning TV, digital, social media, press, outdoor, and shopper marketing channels. The agency also operates an Artistry arm that produces pop, street and abstract art originals and prints for sale, along with commissioned artwork. Client work includes major brand campaigns for FMCG, retail, and entertainment brands, with The Pizza Company representing a flagship case study demonstrating their full-service brand development capabilities from strategy through to promotional activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Advertising Services Full-service advertising consultancy covering strategy, planning, brand development, creative campaign development, media planning, and activation across multiple channels including TV, digital, social, press, outdoor, and shopper marketing. Targeted at enterprise FMCG, retail, entertainment, healthcare, and education brand owners.
• Artistry Pop, street and abstract art offerings including original artworks, prints for purchase, and commissioned artwork services. The agency creates large-scale artwork described as slightly aggressive but always striking.

Named customers24 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Thorpe ParkminorGTM or Marketing Partner · 1 January 2019Added to the promotional partnership portfolio to support The Pizza Company promotions with additional entertainment prize incentives.
• Alton Towers (Merlin Group)coreGTM or Marketing Partner · 1 January 2018Promotional partnership negotiated by Fearless to drive trial and purchase of The Pizza Company range while driving footfall and entry rates for Alton Towers. Partnership was brokered, campaign developed and managed across packs, digital, social and fulfillment of prizes. Campaign operated across 7 million Pizza Company packs.
• NOW TV (Sky)coreGTM or Marketing Partner · 1 January 2018Promotional partnership to drive trial and engagement rates for Sky and NowTV while promoting The Pizza Company range. Partnership was brokered, campaign developed and managed across packs, digital, social and fulfillment of prizes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• adam&eveDDB: London-based creative agency producing award-winning integrated campaigns for major UK and global brands including Tesco and Dr Oetker. Comparable as a direct creative competitor for the same FMCG/retail client set.
• Lucky Generals: Independent UK creative/advertising agency with a similar boutique scale and full-service campaign offering for major brands. Directly comparable as a founder-led, PLC-independent creative shop competing for similar FMCG/retail briefs.
• Mother London: Independent London creative agency offering strategy, creative and integrated campaigns for global brands. Comparable as an independent full-service UK agency with similar brand-activation and integrated campaign capabilities.
• St Luke's: Independent London creative agency delivering integrated campaigns for major UK and international brands. Comparable as a founder-led independent competing for similar full-service creative mandates.
• Anomaly London: Independent creative agency operating across brand strategy, advertising and activation. Comparable as an independent, non-PLC-owned creative shop serving similar enterprise brand clients.
• The&Partnership: UK independent agency network offering integrated creative, media and activation services. Comparable as a multi-disciplinary independent competitor pursuing similar through-the-line FMCG/retail campaigns.
• BJL Group: UK integrated agency group offering brand strategy, creative campaigns and shopper marketing. Comparable as a mid-sized independent agency operating in the same full-service and activation space for FMCG/retail brands.

Broad incumbents

• Bartle Bogle Hegarty (BBH): Established London creative agency producing integrated campaigns for major global brands including Tesco. Comparable as a broader incumbent with overlapping FMCG/retail client roster and integrated creative capabilities.
• Wieden+Kennedy London: Established global creative agency with London HQ producing integrated creative, brand strategy and activation for major brands. Comparable as a broader incumbent in the same creative agency category serving enterprise FMCG clients.
• Dentsu UK: Major global advertising network with strong UK presence across creative, media and activation for FMCG brands. Comparable as a broader incumbent that Fearless regularly competes against for enterprise client mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fearless-advertising-consultancy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEARLESS ADVERTISING CONSULTANCY LIMITED