LSOS LTD

What LSOS LTD does

LSOS LTD, trading as London School of Sales, is a UK-based sales capability and training provider founded in 2019 and registered in England and Wales. The company delivers B2B sales training, 1:1 coaching, and e-learning to individuals, sales managers, founders, and sales teams, with stated capability to serve clients globally while operating from a primary training venue in Harrow, London. Its offering is built on a proprietary methodology called the SMART Selling Framework, which is CPD-certified and ISP-endorsed, and is operationalised through diagnostic tools (Sales Capability Assessment, Sales Skills Scorecard, Sales Management Scorecard) that feed lead generation and programme design.

The product portfolio comprises three core one-day in-person programmes (Essential Sales Skills at £400+VAT, Sales Management Skills at £500+VAT, and Sales Strategy & Playbook Design at £600+VAT launching July 2026), bespoke team training priced per engagement, 1:1 coaching typically sold as 12-session packages, a self-paced LSOS Academy e-learning platform with three subscription tiers (Skills Builder, Manager Enabler, Strategic Leader), and the SMART Selling Accelerator, a 3-month intensive programme for founders. The company also offers industry-contextualised tracks for Financial & Legal, Manufacturing & Supply Chain, and Data/Intelligence/Platform verticals.

LSOS operates as a bootstrapped private limited company with 1-10 employees and no disclosed institutional funding, led by founder Vinit Shah, who brings 25+ years of sales experience and authored 'Slice: Cutting Through to Excellence in Sales Leadership'. The go-to-market is sales-led and consultation-based, leveraging organic LinkedIn content, free bi-monthly masterclasses, the SMART Insights newsletter, and content distribution partnerships (OpenSesame, Edflex) as top-of-funnel engines that feed discovery calls and bespoke programme design. Customer logos span SMBs, mid-market firms and a handful of enterprises across nine-plus industries (including sennder, Hunters, IT Naturally, DUA, DGA, CFS Fixings), with recognised awards in 2025 (LCCI SME Silver; UK Enterprise Awards Best Sales Training Provider) reinforcing the UK positioning.

Name

LSOS LTD

Legal name

London School of Sales Ltd

Website

https://lsos.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LSOS (London School of Sales) is a UK-based B2B sales capability provider offering in-person training, 1:1 coaching, bespoke team programmes and an e-learning academy built on its proprietary SMART Selling Framework, serving individual salespeople, sales managers, founders and B2B sales teams primarily in the UK.

Ownership category

akta.pro rank

Product category

Sales Training and Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)

akta.pro secondary industries

Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)

Keywords

• B2B sales training
• Sales coaching services
• Professional sales development
• Sales capability building
• E-learning sales programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Person Training Programmes: One-day instructor-led training programmes delivered in London/Harrow. Public cohort sessions at fixed prices plus bespoke team training priced per engagement. Includes Essential Sales Skills, Sales Management Skills, and Sales Strategy & Playbook workshops.
2. 1:1 Sales Coaching: Personalised coaching for salespeople, managers, founders, and sales leaders. Most clients begin with a package of 12 coaching calls at 60 minutes each. Sessions available online or in-person, billed as a package.
3. E-Learning Academy Subscriptions: Online learning platform (academy.lsos.co) offering Skills Builder, Manager Enabler, and Strategic Leader subscription plans. 12-month access included with in-person programme attendance.
4. SMART Selling Accelerator: 3-month intensive programme for founders combining coaching, peer learning sessions, on-demand e-learning, and custom tools/templates. Positioned as premium transformation programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

LSOS (London School of Sales) is a B2B sales training and capability provider offering in-person training programmes (Essential Sales Skills, Sales Management Skills, Sales Strategy & Playbook Design), bespoke team training, 1:1 sales coaching, and e-learning subscriptions through the LSOS Academy. All offerings are built on the proprietary SMART Selling Framework and target SME technical founders, sales managers, and B2B sales professionals primarily in the UK.

Product overview

LSOS (London School of Sales) is a sales capability and training provider offering a portfolio of interconnected programmes and services. The core offering consists of in-person training programmes (Essential Sales Skills, Sales Management Skills, and Sales Strategy & Playbook Design), supplemented by bespoke team training and 1:1 sales coaching. These are supported by a three-tier e-learning academy (Skills Builder, Manager Enabler, and Strategic Leader). The company also offers the SMART Selling Accelerator, a 3-month intensive programme for founders, alongside industry-specific training tracks for Financial & Legal, Manufacturing & Supply Chain, and Data/Intelligence/Platform sectors. Free assessment tools (Sales Skills Scorecard, Sales Management Scorecard, Sales Capability Assessment) serve as entry points, while the free Live Masterclass provides ongoing engagement. All offerings are grounded in the proprietary SMART Selling Framework.

Differentiator

Problem solved

Functional benefit

Brands

• LSOS Academy: E-learning platform offering self-paced courses including Skills Builder, Manager Enabler, and Strategic Leader subscriptions for sales capability development.

Products and services

• Essential Sales Skills

Quantifiable outcome

• 28% increase in sales team engagement
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IT NaturallycoreStrategic or Co-development PartnerIT Naturally, a managed services provider, partnered with LSOS to develop a targeted sales plan and helped Co-CEOs define focus, prioritise opportunities, and build commercial momentum. Case study demonstrates ongoing collaboration.
• CFS FixingscoreStrategic or Co-development PartnerFamily-run manufacturer of lifting and fixing systems partnered with LSOS to move from reactive to proactive sales and build a structured commercial strategy for sustainable growth.
• DUAcoreStrategic or Co-development PartnerAward-winning FCA-regulated accountancy firm partnered with LSOS to build commercial confidence and sales capability across their team, helping advisors grow client relationships.
• Sales Agents UKminorGTM or Marketing PartnerListed as a collaborating partner organisation. Specific partnership activities not detailed in available source material.
• OpenSesameminorChannel Partner/ Reseller/ DistributorE-learning content marketplace partner providing distribution for LSOS course content. Listed as collaborating organisation for training programmes.
• DGAcoreStrategic or Co-development PartnerDentons Global Advisors, an independent advisory firm, worked with LSOS to shift from purely organic growth to a structured, proactive business development culture.
• EdflexminorChannel Partner/ Reseller/ DistributorCorporate learning marketplace partner. Listed as collaborating organisation for training content distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Membrain: Sales methodology and CRM platform that has hosted LSOS's founder on its 'Art and Science of Complex Sales' podcast. Comparable as an adjacent ecosystem participant — sales methodology technology that complements LSOS's training and framework content.
• Institute of Sales Professionals (ISP): UK professional body that endorses LSOS programmes. Comparable as an ecosystem participant — an accreditor and community that influences buyer trust in sales training credentials, including those held by LSOS graduates.

Direct peers

• Dale Carnegie Training: Long-established sales and leadership training provider offering instructor-led programmes for salespeople and managers globally. Comparable to LSOS in delivering structured, certificate-bearing sales skills training for individuals and corporate teams.
• Sandler Training: Global sales training franchise with a structured, methodology-driven curriculum (Sandler Selling System). Most directly comparable to LSOS in offering ongoing sales skills, management, and leadership training programmes to B2B sales teams and individual professionals.
• Richardson Sales Performance: Specialist B2B sales training and consulting firm with a defined sales methodology (Solution Selling). Comparable to LSOS in targeting sales professionals, managers, and leaders with methodology-led curriculum and coaching services.
• Force Management: B2B sales training and consulting firm with defined methodologies (Command of the Message, Command of the Sale) used in complex enterprise sales. Comparable to LSOS in offering methodology-led sales capability programmes and buyer-skills content, though operating at enterprise scale.
• ASLAN Training & Development: Sales training company focused on helping sellers move from 'order-takers' to trusted advisors, with a defined methodology. Comparable to LSOS in serving B2B sales teams and managers with structured, behaviour-change-oriented training programmes.
• Sales Gravy: B2B sales training and coaching provider offering programmes, certification courses, and a sales recruiter network. Closely comparable to LSOS in addressing individual sellers, sales managers, and founders with structured training and community resources.
• JBarrows Sales Training: B2B sales training provider focused on outbound prospecting and sales development for SaaS and tech sellers. Comparable to LSOS in offering structured sales training, coaching, and an emphasis on practical execution rather than theory.

Broad incumbents

• Korn Ferry (Sales Effectiveness): Global organisational consulting firm with a dedicated sales effectiveness practice. Comparable to LSOS as a broader incumbent that also delivers sales training and capability programmes, but operating at much larger scale and as part of a wider talent and consulting portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/londonschoolofsales

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LSOS LTD