What ASLAN Training & Development does

ASLAN Training & Development is a privately held B2B sales training and enablement company founded in 1996 by Tom Stanfill and Tab Norris, headquartered in Roswell, Georgia. The company delivers customized sales training, leadership development, and AI-enabled sales enablement programs to enterprise and mid-market clients, anchored on its proprietary Other-Centered® Selling (OCS) methodology — a trademarked framework that distills 68 selling behaviors into 4 core principles aimed at reducing buyer resistance and building trust. ASLAN's product portfolio spans eight core programs (OCS, Catalyst™, Access™, Strategic Account Management, Defend™, Experience, Experience+™, and Virtual Selling Skills) plus ASLAN+, an AI-powered reinforcement platform offering AI role-play simulations, an AI assistant, tailored learning paths, and manager coaching tools.

The business operates a hybrid revenue model: enterprise training engagements are sold on a multi-year, quote-based, customized professional services basis (3-6 month implementations, onsite or virtual instructor-led), while ASLAN+ introduces a recurring subscription/recurring revenue layer for post-workshop reinforcement. Distribution is primarily direct enterprise field sales targeting Sales Enablement Leaders, Sales Leaders, and L&D Leaders, supplemented by public workshops, a train-the-trainer certification model, and a global partner network delivering content in 47 countries across 17 languages. Notable customers include HubSpot, Cox Business, CorVel, Schneider Electric, Abbott, Cisco, HP, Aflac, Home Depot, and Schneider Electric. ASLAN is independently owned (no PE/VC identified), employs 121 people, and has been named to Selling Power's Top Sales Training Companies list for 13 consecutive years (most recently 2025) with a 4.9/5 rating on Gartner Peer Insights.

Name

ASLAN Training & Development

Legal name

ASLAN Training & Development, LLC

Website

https://aslantraining.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ASLAN Training & Development is a private B2B sales training company founded in 1996 that delivers customized sales, leadership, and AI-enabled enablement programs to enterprise and mid-market clients across 47 countries, built on its proprietary Other-Centered® methodology and ASLAN+ AI platform.

Ownership category

akta.pro rank

Product category

Sales Training and Development

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)

akta.pro secondary industry

Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

Keywords

• Sales training programs
• Leadership development
• Sales enablement
• Consultative selling
• Sales methodology training

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Sales Training Programs: ASLAN delivers instructor-led sales training programs (onsite and virtual), customized per client role, industry, and business context. Programs include Other-Centered® Selling, Catalyst, Access, SAM, Defend, Experience, and Experience+. Programs are delivered via immersive workshops with 30–60+ days of preparation. Pricing is typically quote-based for enterprise engagements.
2. AI-Powered Coaching & Enablement (ASLAN+): ASLAN+ is an AI-powered sales enablement platform providing ongoing reinforcement after workshops. It includes AI role-play simulations, an AI assistant, tailored learning paths, and manager tools. This extends client engagement post-workshop and sustains behavior change.
3. Public Workshops: Periodic public workshops available at aslantraining.com/public-workshop for individual or group enrollment.
4. Train-the-Trainer / Leader Certification: ASLAN certifies internal trainers and leaders to deliver ASLAN programs, giving organizations ownership and sustainability of the methodology without requiring ASLAN facilitators for every delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ASLAN Training & Development delivers customized sales training programs built around its proprietary Other-Centered® Selling methodology, including flagship OCS, Catalyst (sales leadership), Access (prospecting), Strategic Account Management, Defend (account protection), Experience, and Experience+ programs. Programs are delivered onsite or virtually with 30–60+ days of pre-work customization per client role, industry, and business context, and reinforced through the ASLAN+ AI enablement platform for sustained behavior change.

Product overview

ASLAN Training & Development offers a portfolio of sales training programs built around its proprietary Other-Centered® Selling methodology. The core product lineup includes: Other-Centered® Selling (OCS) as the flagship methodology; Catalyst™ for sales leadership development; Access™ for prospecting; Strategic Account Management (SAM) for account growth; Defend™ for account protection; Experience for customer service; and Experience+™ for service with revenue responsibility. These programs are delivered through instructor-led training (onsite or virtual) and train-the-trainer formats. ASLAN+ serves as the AI-powered enablement and reinforcement platform that extends development beyond workshops by embedding AI role-play simulations, an AI assistant, tailored learning paths, and manager coaching tools directly into the daily workflow. The programs collectively address sales representatives, sales managers, account teams, and service teams across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Other-Centered® Selling (OCS) ASLAN's flagship sales training methodology providing frontline sellers a complete, repeatable framework for leading every stage of a sales conversation from earning buyer trust to closing deals. Developed from 25 years of research and applied in hundreds of organizations across 42 countries.
• Catalyst™ Sales Leadership Program

Quantifiable outcome

• Trusted Partner sellers outperform transactional peers by 103%
• +16 more outcomes

Named customers24 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorASLAN operates through a global partner network that extends its reach to organizations in 47 countries. Partners deliver ASLAN's programs in local markets and languages, supporting the company's international delivery capabilities alongside its 10 regional US locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Force Management: Sales training and revenue consulting firm with a proprietary methodology (Force Management Framework / Customer Centric Selling roots) targeting enterprise B2B sales organizations. Direct peer to ASLAN: similar buyer, similar instructor-led delivery, similar focus on sales process, messaging, and sales manager coaching.
• Corporate Visions: B2B sales and marketing training company specializing in messaging, sales conversation skills and customer conversations for enterprise sales teams. Direct peer to ASLAN: overlapping methodology-led sales training approach, similar enterprise GTM, and comparable focus on enabling consultative buyer conversations.
• The Brooks Group: Sales training and consulting firm delivering proprietary sales programs, sales management training, and account strategy work to mid-market and enterprise B2B organizations. Direct peer to ASLAN: similar program taxonomy (prospecting, account management, sales management), similar instructor-led delivery and customized enterprise engagements.
• RAIN Group: B2B sales training and consulting firm offering sales skills, sales management, and sales recruiting solutions with research-based methodologies. Direct peer to ASLAN: similar enterprise buyer profile (sales and sales enablement leaders), comparable customized workshop model, and adjacent proprietary sales frameworks.
• Richardson Sales Performance: Sales training and performance company offering customized sales curricula, sales leadership development, and selling-skills programs to enterprise clients. Direct peer to ASLAN in the customized enterprise sales training segment, with overlapping product areas (consultative selling, sales management, account strategy).
• Sandler Training: Global sales training franchise built around a proprietary selling methodology (Sandler Selling System) targeting sales professionals and managers. Direct peer to ASLAN: same buyer (enterprise sales leaders), same core offering (customized B2B sales training with a branded methodology), similar instructor-led delivery model.
• Challenger Inc. Sales training and enablement firm built around the Challenger Selling methodology, serving large B2B sales organizations with custom enterprise engagements. Direct peer to ASLAN: nearly identical buyer (sales enablement and sales leaders), competing proprietary methodology (Challenger vs. Other-Centered®), and similar enterprise field-sales GTM.
• ValueSelling Associates: B2B sales training provider offering a proprietary ValueSelling Framework plus instructor-led workshops and certification. Direct peer to ASLAN in methodology-led, customized enterprise sales training, particularly strong with mid-market and enterprise technology and financial services buyers — segments that overlap ASLAN's customer base.

Emerging players

• Mindtickle: AI-driven sales readiness and enablement platform offering training reinforcement, role-play, call analysis and coaching tools at enterprise scale. Emerging/adjacent peer to ASLAN: overlaps with the ASLAN+ AI platform in AI role-play, reinforcement and manager coaching, but is software-first rather than facilitator-led; competes for a portion of the same enablement budget.

Broad incumbents

• Dale Carnegie Training: Long-established global training franchise offering sales, leadership, communication and customer service courses delivered through a worldwide licensee network. Broad incumbent peer to ASLAN: addresses sales training and adjacent professional skills with a much larger global franchise footprint, competing for the same L&D and sales training budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASLANTraining
• YouTubeyoutube.com/channel/UCDu7Wj9LIqaUynl4uZSqQnw/featured
• Facebookfacebook.com/ASLANTraining
• LinkedInlinkedin.com/company/aslan-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASLAN Training & Development