CARGO MARKETING LIMITED
Cargo Marketing Services, founded in 1979 and headquartered in Tamworth, UK, provides neutral sea, air, and overland freight forwarding alongside digital logistics services for freight forwarders, operating as a non-asset-based multi-modal intermediary.
- Company typePrivate
- Founded1979
- HeadquartersTamworth, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What CARGO MARKETING LIMITED does
Cargo Marketing Limited, operating under the web domain cmsfreight.com and referenced as Cargo Marketing Services, is a private UK logistics intermediary founded in 1979 and headquartered in Tamworth. The company provides neutral sea, air, and overland freight forwarding alongside digital logistics services targeted at freight forwarders rather than direct shippers. The "neutral" positioning indicates a non-asset-based intermediary model — a structure in which the firm aggregates capacity from underlying carriers and brokers across modalities rather than operating its own vessels, aircraft, or trucks, and therefore does not compete with its forwarding clients for end-customer freight. This places the company's natural customer profile among small and mid-sized freight forwarders seeking outsourced multi-modal coordination and digital workflow tooling.
Underlying technology and platform architecture are not disclosed in the source data; no proprietary platforms, integrations, APIs, or technology stack details are recorded, and the company's own website returned a verification/loader screen that yielded no content. The reference to "digital logistics services" implies some form of digital workflow — likely rate-quoting, booking, or shipment-status tooling — but no specifics are available to substantiate technical depth.
The business model is consistent with a commission-based freight brokerage or neutral NVOCC-style intermediary, monetizing on the spread between procured carrier capacity and resale to forwarding clients, possibly supplemented by fees for digital logistics services. The company is privately held with no public ticker, no disclosed headcount, no disclosed revenue, no named management, no funding rounds, no acquisitions, no partnerships, and no certifications in the source record — making the operating economics, ownership structure, and scale effectively unverifiable from the present data set.
CARGO MARKETING LIMITED firmographics
Firmographics- Name
- CARGO MARKETING LIMITED
- Website
- https://cmsfreight.com
- Company type
- Private
- Founded year
- 1979
- Short description
- Cargo Marketing Services, founded in 1979 and headquartered in Tamworth, UK, provides neutral sea, air, and overland freight forwarding alongside digital logistics services for freight forwarders, operating as a non-asset-based multi-modal intermediary.
- Ownership category
- akta.pro rank
CARGO MARKETING LIMITED industry classification
Industry- Product category
- Freight Forwarding Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- FCL (Full Container Load) Ocean Forwarding (TLACABAA)
- akta.pro secondary industry
- General Cargo Air Freight Forwarding (Airport-to-Airport / Door-to-Door) (TLACAAAA)
Keywords
Where CARGO MARKETING LIMITED is headquartered
LocationHeadquarters
- HQ city
- Tamworth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
CARGO MARKETING LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain
CARGO MARKETING LIMITED product offering
Product offeringCore offering
Cargo Marketing Services provides neutral sea, air, and overland freight services along with digital logistics services. The company operates as a non-competing freight partner, serving freight forwarders rather than shipping directly to cargo owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Sea Freight Services
- Air Freight Services
- Overland Freight Services
- Digital Logistics Services
Companies that use CARGO MARKETING LIMITED
Customer profileIdeal customer profiles1 record
CARGO MARKETING LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CARGO MARKETING LIMITED competitors and assessment
Company assessmentDirect peers
- Inttra (E2open): Neutral ocean container booking platform connecting shippers and forwarders with ocean carriers. Directly comparable neutral-aggregator model in ocean freight forwarding.
- Descartes Systems Group: Provides logistics technology including freight forwarding, customs, and supply chain software used by forwarders globally. Comparable as a technology-enabled freight forwarding services provider.
- CargoSmart: Provides digital logistics and ocean shipment management tools serving freight forwarders and NVOCCs. Highly comparable to CMS's neutral, technology-enabled forwarding positioning.
Broad incumbents
- Expeditors International: Global asset-light freight forwarder with strong sea-air-forwarding mix. Closest comparable public incumbent in the neutral forwarder category, but operating at much greater scale.
- Kuehne+Nagel: One of the world's largest freight forwarders with extensive sea, air, and overland capabilities. Comparable multimodal product set but at vastly larger scale and with direct shipper relationships.
- DSV Panalpina: Major global freight forwarder with strong air, sea, and road operations across Europe. Directly comparable UK/European footprint and multimodal product set.
- DHL Global Forwarding: Division of Deutsche Post DHL offering sea, air, and overland freight forwarding worldwide. Overlapping multimodal capability with CMS but at enterprise scale.
Emerging players
- Flexport: Digital-first global freight forwarder offering ocean, air, and road services. Comparable product offering but asset-heavier and direct-to-shipper, representing both competition and a benchmark for digital forwarding.
- Freightos: Online freight marketplace and digital booking platform targeting forwarders and shippers. Comparable digital-forwarding disruption thesis relevant to CMS's neutral-aggregator model.
Regional players
- Forward Air: Asset-light expedited freight services provider with forwarding capabilities. Comparable neutral-forwarder philosophy but primarily North American and road-focused rather than UK/global.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
CARGO MARKETING LIMITED social profiles
Digital presenceCARGO MARKETING LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
CARGO MARKETING LIMITED leadership team
Management profileNumber of profiles
CARGO MARKETING LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CARGO MARKETING LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CARGO MARKETING LIMITED
What does CARGO MARKETING LIMITED do?
Cargo Marketing Services provides neutral sea, air, and overland freight services along with digital logistics services. The company operates as a non-competing freight partner, serving freight forwarders rather than shipping directly to cargo owners.
When was CARGO MARKETING LIMITED founded?
CARGO MARKETING LIMITED was founded in 1979.
Where is CARGO MARKETING LIMITED based?
CARGO MARKETING LIMITED is headquartered in Tamworth, United Kingdom, in the Europe region.
Who are CARGO MARKETING LIMITED's main competitors?
Direct peers on record are Inttra (E2open), Descartes Systems Group and CargoSmart. Broad incumbents are Expeditors International, Kuehne+Nagel, DSV Panalpina and DHL Global Forwarding. Emerging players are Flexport and Freightos. Forward Air is listed as a regional player.
Does CARGO MARKETING LIMITED have an API?
No public API is recorded for CARGO MARKETING LIMITED.
What industry is CARGO MARKETING LIMITED in?
CARGO MARKETING LIMITED's product category is Freight Forwarding Services. Its primary akta.pro industry code is TLACABAA, FCL (Full Container Load) Ocean Forwarding, with a secondary code of TLACAAAA, General Cargo Air Freight Forwarding (Airport-to-Airport / Door-to-Door). Its NAICS code is 488510 and its SIC code is 4731.