What PSLE Ninja does

PSLE Ninja operates an online revision platform that helps Singapore Primary 6 students prepare for the Primary School Leaving Examination (PSLE), a national exam that determines secondary school placement. The product covers the three core PSLE subject areas — English, Mother Tongue languages (Chinese, Malay, Tamil), and mathematics — and is positioned around spaced repetition as the underlying revision methodology. Distribution is self-serve via the psle.ninja website, where parents register an account using email and a 6-digit PIN, and students log in to access revision tools and resources. The platform also operates dedicated resources and free tools pages on its website as supporting content marketing surfaces.

The company's primary go-to-market motion is product-led growth, amplified through a core partnership with The Straits Times PSLE Companion educational microsite, where PSLE Ninja is featured as a free trial resource for Singaporean families. A secondary content collaboration with Mind Stretcher, mediated through education expert Moses Soh, contributes subject-matter credibility alongside mathematician Yeap Ban Har. No native mobile app, public API, integrations, or third-party AI/ML systems are disclosed.

PSLE Ninja's revenue model is freemium: account registration and a trial period are offered free of charge, with the Straits Times partnership extending free trial access through the end of May 2026. No paid tier pricing, conversion mechanics, or revenue figures are publicly disclosed. The company is privately held, headquartered in Tallinn, Estonia while operating exclusively in the Singapore market, and has not disclosed any funding rounds, ownership structure, or management team in the available sources.

Name

PSLE Ninja

Legal name

PSLE Ninja

Website

https://psle.ninja

Company type

Private

Founded year

2022

Operating status

Operating

Short description

PSLE Ninja is a Singapore-focused online revision platform that uses spaced repetition to help Primary 6 students prepare for the PSLE across English, Mother Tongue, and mathematics, distributed via a self-serve freemium model and a Straits Times PSLE Companion partnership.

Ownership category

akta.pro rank

Product category

K-12 Exam Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Standardized Test Prep & Practice Materials (EDAGADAA)

akta.pro secondary industry

Test & Exam Prep Trade for Kids/Teens (School Entrance, Standardized) (EDAGAIAK)

Keywords

• Online exam preparation
• Primary education platform
• Spaced repetition learning
• PSLE revision tool
• Singapore education technology

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Online Revision Tool Access: PSLE Ninja offers an online revision tool for PSLE exam preparation. The platform provides free accounts with a free trial extension through the PSLE Companion partnership. The revenue model appears to include both free and premium tiers, with the free trial extending through the end of May according to the partnership with Straits Times.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PSLE Ninja operates an online revision platform that helps Singapore Primary 6 students prepare for the Primary School Leaving Examination (PSLE) through subject-specific practice in English, Mother Tongue languages (Chinese, Malay, Tamil — including oral exam practice), and mathematics. The product uses spaced repetition methodology to optimize learning retention and is delivered as a self-serve web application where parents can register free accounts via email and a 6-digit PIN.

Product overview

PSLE Ninja is a single-product online revision platform designed to help primary school students in Singapore prepare for the PSLE (Primary School Leaving Examination). The product offers free tools, resources, and revision materials accessible through user accounts on the psle.ninja platform. The company operates exclusively through its main web application without a multi-module or platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• PSLE Ninja Online Revision Platform A self-serve online revision platform for Singapore Primary 6 students preparing for the Primary School Leaving Examination (PSLE), offering subject-specific practice across English, Mother Tongue languages (Chinese, Malay, Tamil) including oral exam preparation, and mathematics, using spaced repetition methodology. Parents register free accounts via email and a 6-digit PIN at psle.ninja.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Straits Times PSLE CompanioncoreGTM or Marketing Partner · 1 May 2026PSLE Ninja has a free trial partnership with The Straits Times PSLE Companion educational microsite. This partnership allows Straits Times readers to access PSLE Ninja's online revision tools at no cost. The partnership was extended through the end of May 2026, providing additional visibility to Singaporean families preparing for PSLE examinations. The collaboration aligns PSLE Ninja with a trusted media brand in Singapore's education space.
• Mind StretcherminorStrategic or Co-development PartnerMind Stretcher, an established Singapore education center, provides educational expertise through Moses Soh who contributes tips and content featured on the PSLE Companion platform alongside PSLE Ninja's revision tools. This positions PSLE Ninja within a network of recognized education specialists in Singapore.

Recent moves3 records

Expansion highlights2 records

Direct peers

• Geniebook: Singapore-headquartered AI-powered online learning platform offering adaptive content for primary and secondary students, including PSLE-aligned materials. Directly comparable in target customer (Singapore K-12), AI-driven personalization approach, and exam-prep focus.
• KooBits: Singapore-origin adaptive math learning platform widely used in local primary schools for PSLE math preparation. Comparable in serving Singapore primary students, subject-specific exam prep, and digital self-serve delivery model.
• Tutopiya: Singapore-based online tutoring platform connecting students to tutors across subjects including PSLE prep. Comparable in Singapore K-12 exam-prep focus, online self-serve onboarding, and parent-targeted go-to-market.

Emerging players

• Tenopy: Singapore-based online learning platform providing video lessons and practice for primary and secondary students preparing for national exams. Comparable in Singapore K-12 exam-prep focus and self-serve digital distribution.

Regional players

• Snapask: Asia-wide on-demand tutoring marketplace operating across Southeast Asia including Singapore. Comparable in online tutoring/test prep delivery and consumer-student target, but with broader regional reach versus PSLE Ninja's Singapore-only focus.

Broad incumbents

• Mind Stretcher: Largest established tuition center chain in Singapore offering PSLE prep classes across multiple subjects; Moses Soh from Mind Stretcher already contributes expert content to PSLE Ninja's ecosystem. Comparable as the dominant offline/online PSLE prep brand competing for the same Singapore families.

Others

• The Straits Times PSLE Companion: Editorial microsite run by The Straits Times (SPH Media) publishing PSLE prep content, expert tips, and partner offers. Comparable as a parallel destination for Singapore families seeking PSLE resources and as a distribution partner that surfaces competing offerings.

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSLE Ninja