KIBBO KIFT AGENCY LTD

What KIBBO KIFT AGENCY LTD does

Kibbo Kift Agency Ltd (KKA) is a UK-based B Corp PR and communications agency founded in 2017 by Sam Narr (formerly of W Communications) and headquartered in Worcester. The firm operates exclusively on projects aligned with the UN's 17 Sustainable Development Goals, delivering PR, communications consultancy, paid media management, and growth consultancy services to climate organizations, sustainable consumer brands, and social justice advocacy groups. KKA's client roster of 70+ spans environmental NGOs (Greenpeace UK, Climate Clock, DeSmog, Everyday Plastics, Climate Science Breakthrough), sustainable startups (SURI, MAIUM, Mami Wata, Public Fibre, BETTER/Climaxxx), and advocacy movements (Zero Hour Climate and Nature Bill, Business Leaders for Peace, Clean Creatives, Action Speaks Louder).

KKA's underlying technology is intentionally minimal: the firm runs no proprietary platform and uses industry-standard PR, paid media, and creative tools to deliver professional services. The agency's economic engine is its 8-person 'Agents of Change' team — activist-communicators with senior credentials at Amnesty International, adidas, Arts Council, The Guardian, Financial Times, WIRED, and W Communications — supplemented by a curated journalist and media-outlet relationship library spanning The Guardian, Financial Times, Vogue, Dezeen, Dazed, Fast Company, and Highsnobiety. KKA monetizes via customized retained engagements and project-based work, with multi-year contracts on enterprise NGO accounts; pricing is quote-based and not publicly disclosed. The firm has no external institutional investment and is privately held by founder Sam Narr as CEO, operating as an independent B Corp certified entity.

KKA's go-to-market is direct, sales-led enterprise engagement with selective inbound from the Clean Creatives, B Corp, and UK climate communications ecosystems. The agency has executed notable campaigns including the Greenpeace UK Big Plastic Count 2024 (460+ pieces of coverage), SURI's sustainable toothbrush launch (8.5 billion MUU in 18 months), the Mami Wata AFROSPORT/AFROSURF book launches (Amazon second-best-seller), and a pro-bono Business Leaders for Peace open letter (1,200+ business leader signatories, 140M+ MUU). Operations span UK, USA, Netherlands, Japan, and South Africa, with documented presence at COP26/27/28, Cannes Lions, and SXSW.

Name

KIBBO KIFT AGENCY LTD

Legal name

KIBBO KIFT AGENCY LTD

Website

https://kibbokiftagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Kibbo Kift Agency is a UK-based B Corp PR and communications agency founded in 2017, serving 70+ climate NGOs, sustainable consumer brands, and social justice advocacy groups through retained PR, paid media, and strategic communications services delivered by a team of eight activist-communicators.

Ownership category

akta.pro rank

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Services: Media relations, press office management, journalist outreach, and earned media campaigns for climate and social justice clients. Builds strong relationships with journalists and media outlets.
2. Communications Consultancy: Strategic communications planning, messaging development, report promotion (whitepapers and peer-reviewed scientific studies), and campaign strategy development tailored to impact-first approach.
3. Paid Media Management: Full-channel and budget management across digital, print, and social platforms for purpose-driven brands. Includes Meta ads management and digital advertising campaigns.
4. Growth Consultancy: Brand scaling and conversion optimization services with impact-first approach, helping clients build brand loyalty and drive measurable change.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kibbo Kift Agency is a B Corp PR and Communications agency that delivers four integrated services to purpose-driven organizations: PR Services (media relations, press office management, journalist outreach, earned media campaigns), Communications Consultancy (strategic planning, messaging development, report promotion), Paid Media Management (full-channel digital, print, and social advertising), and Growth Consultancy (brand scaling and conversion optimization). The agency works exclusively with clients advancing the UN's 17 Sustainable Development Goals, with a focus on climate action, social justice, sustainable fashion, and ethical consumer brands.

Product overview

Kibbo Kift Agency is a B Corp PR and Communications agency offering a unified suite of services centered on purpose-driven communication for climate action and social justice. The agency's four core service offerings—PR Services, Communications Consultancy, Paid Media Management, and Growth Consultancy—work together as an integrated communications offering, collectively focused on promoting businesses and initiatives supporting people and planet. The agency works exclusively with clients advancing the UN's 17 Sustainable Development Goals, providing media strategy, press outreach, creative campaigns, and digital marketing services to climate organizations, sustainable brands, and social justice advocacy groups.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services Progressive PR agency services specializing in impactful climate and social justice storytelling, ranging from global creative activations to profiling leaders with bespoke op-ed strategies. Includes media relations, press office management, journalist outreach, and earned media campaigns for environmental NGOs, sustainable consumer brands, and social justice advocates.
• Communications Consultancy Tailored strategic communications services working closely with clients to develop impactful campaigns, specializing in the development and promotion of whitepapers and peer-reviewed scientific studies. Includes strategic planning, messaging development, and campaign strategy for climate and social justice organizations.
• Paid Media Management Full-channel and budget management across digital, print, and social platforms, combined with creative consultancy services to develop engaging concepts that capture the client's mission and vision. Includes Meta ads management and digital advertising campaigns for mission-driven brands.
• Growth Consultancy Brand scaling and conversion optimization services delivered with an impact-first approach, helping purpose-driven clients attract engaged audiences who share their mission and values, build brand loyalty, and drive measurable change.

Quantifiable outcome

• 50+ billion earned media impressions generated for clients
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Clean CreativescoreStrategic or Co-development PartnerKibbo Kift Agency is a core partner of Clean Creatives, the movement holding the advertising and PR industry accountable for work with fossil fuel clients. KKA represents Clean Creatives as an ambassador at industry events, provides media strategy and communications plans, and has helped lead 1,500+ agencies to refuse fossil fuel contracts.
• B Lab (B Corp)coreOthersKibbo Kift Agency is certified as a B Corporation, meeting high standards of verified social and environmental performance, public transparency, and legal accountability.
• United Nations (UN Secretary-General)minorStrategic or Co-development PartnerKKA liaised with UN Secretary-General António Guterres' team on a speech calling out the advertising industry's role in the climate crisis for Clean Creatives campaign.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forster Communications: UK-based independent communications agency specializing in sustainability, climate, and social impact storytelling for purpose-led brands and NGOs. Direct competitor on client type, geography, and service mix (PR, content, campaigns) for KKA.
• Futerra: Sustainability communications and creative agency working with brands, NGOs, and governments on climate action and social impact. Comparable mission-focused agency with broader creative offering than KKA's PR-led model.
• Manifest: Climate change communications agency providing PR, strategy, and content for climate-focused organizations and sustainable brands. Highly comparable peer in terms of vertical specialization and NGO/sustainable brand client mix.
• Pangaea Network: Specialist purpose-driven communications consultancy focused on climate, sustainability, and social impact across brand, marketing, and PR. Closest pure-play peer to KKA on the 'purpose-only' positioning and B-Corp-style ethos.
• Salterbaxter (Mischief / MHP): Purpose and sustainability communications agency (now part of Mischief/MHP Group) serving global corporates on ESG, climate, and impact narrative. Direct peer on service line and sustainability vertical, though larger and more corporate-oriented than KKA.
• Good Agency: Purpose-driven creative communications agency specializing in campaigns for charities, social enterprises, and ethically minded brands. Comparable on B-Corp-style positioning and social-justice / climate client base.

Broad incumbents

• Edelman: Global top-tier PR firm with a dedicated Purpose, Climate, and Sustainability practice serving the world's largest climate-focused brands and NGOs. Massive incumbent and indirect competitor for marquee climate-client retainers.
• Radley Yeldar (RY): Established purpose-led brand, communications and design consultancy working with global corporates, NGOs, and foundations on sustainability narratives. Larger incumbent covering similar brand-purpose and ESG storytelling territory.

Others

• Chatham House (Climate Communications): International affairs think tank with a Climate and Sustainability research program that publishes and amplifies climate narratives. Ecosystem peer influencing the climate-communications space in which KKA operates.

Emerging players

• Greenhouse / The PR Office (Purpose Comms): London-based public relations and communications consultancy with strong sustainability and ESG practice, serving purpose-led clients across B2B and B2C. Adjacent competitor on climate/sustainability PR with overlapping Fortune 500 sustainable-brand accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kibbo-kift-agency
• Instagraminstagram.com/kibbokiftagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIBBO KIFT AGENCY LTD