What CHAPTER 81 LIMITED does

Chapter 81 Limited is a privately held, founder-owned creative agency headquartered at Studio 3, Cross York Street Studios, Leeds, United Kingdom. Founded in September 2018 by Simon Fogal following the closure of his prior venture I Like Press, the agency delivers an integrated suite of communications and content services spanning PR campaigns, social media strategy and management, film and video production, podcast production, photography, and studio and equipment hire. It is operated by a small core team supplemented by freelance staff, with no external institutional funding or parent company.

The agency serves a mix of independent hospitality, food and drink, and lifestyle brands alongside selected larger accounts, with LeedsBID as a recurring anchor client on city-wide campaigns including Welcome to Leeds, Leeds International Festival, the Monopoly Leeds Takeover (with Hasbro licensing), Trivial Pursuit Leeds, Wonderland Awaits, and Christmas projections at The Queens Hotel. Its commercial offering combines bespoke project-based and retainer engagements with a recurring studio hire line, monetising its central Leeds facility and equipment base. Distribution is sales-led through direct client engagement, referrals, and the founder's network within the Leeds Indie Food community, which Simon Fogal also runs and which functions as both a client pipeline and ecosystem anchor.

Underlying technology is minimal: the agency does not operate a proprietary platform and discloses no software product, API, or integrations. The only AI application on record is the use of AI-powered voice isolation in podcast post-production, applied as a process automation rather than a client-facing capability. Revenue mechanics are professional services billing against project and retainer scopes, with customer concentration weighted toward SMB independents and a smaller number of higher-value recurring accounts such as LeedsBID and First Bus.

Name

CHAPTER 81 LIMITED

Legal name

Chapter 81

Website

https://chapter81.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Chapter 81 Limited is a Leeds-based, founder-owned creative agency delivering PR, social media, film, podcast, and photography services to independent hospitality, food and drink, and lifestyle brands, anchored by recurring flagship work for LeedsBID.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Chapter 81 generates revenue through providing professional services including PR campaigns, social media management, film production, podcast creation, photography, and studio hire. Services are tailored to each client and likely billed on project or retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chapter 81 is a creative agency that plans and produces PR campaigns, social media content, film/video, podcasts, and photography for brands. It operates from a central Leeds studio and also rents out the studio space and equipment. The agency primarily serves independent hospitality, food and drink, and lifestyle brands as well as organizations such as LeedsBID for city-wide campaigns and events.

Product overview

CHAPTER 81 LIMITED is a creative agency offering a unified suite of content creation and marketing services. The portfolio spans six interconnected core offerings: PR campaigns, Social Media Services, Film Production, Podcast Production, Photography Services, and Studio & Equipment Hire. These services work together to deliver integrated storytelling solutions for brands, with capabilities ranging from strategy development through final content production and distribution. The agency operates from a central Leeds studio and serves clients across hospitality, retail, corporate, and events sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services PR campaign creation to help brands reach target audiences through impactful channels, including hospitality, retail, office, press office, and crisis management services.
• Social Media Services Social strategy development, platform management, content creation, influencer marketing, and social copywriting services designed to invigorate audience interactions.
• Film Production Video content creation including interviews, documentaries, reportage, social videos, streaming content, and motion graphics delivered by an in-house expert team.
• Podcast Production End-to-end podcast production from concept development through recording, editing, and distribution, including studio hire, for businesses, artists, and organisations.
• Photography Services Professional photography covering hospitality, product, headshots, corporate, and events, with props, backdrops, and studio capability included.
• Studio & Equipment Hire Rental of central Leeds studio space and a wide range of high-quality equipment for podcast recording, product launches, photoshoots, artworking, design, branding, and magazine creation.

Quantifiable outcome

• 374,000 media impressions for Arts Leeds re-launch campaign
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LeedsBIDcoreStrategic or Co-development PartnerChapter 81 works extensively with Leeds Business Improvement District on major city events and campaigns. They have delivered multiple flagship projects including Monopoly Leeds Takeover (2024), Trivial Pursuit Leeds (2026), Wonderland Awaits (2025), and Christmas projections at The Queens Hotel. LeedsBID is described as a key client with ongoing collaborative projects.
• HasbrominorOthersHasbro licensed the MONOPOLY brand for the Leeds city-wide experience under their global licensing program. Chapter 81 delivered media, content, and social services for this activation.
• saul studiominorStrategic or Co-development PartnerGraphic design practice that created the impactful creative identity for the First Bus internal poster campaign delivered by Chapter 81.
• Leeds Indie FoodcoreStrategic or Co-development PartnerSimon Fogal is the founder/behind Leeds Indie Food, which runs events like Eat North, Leeds Indie Food Festival, and Chow Down. This is an integral part of Chapter 81's ecosystem and client pipeline.
• OnionlabminorStrategic or Co-development PartnerBarcelona-based digital art powerhouse collaborated with LeedsBID on Christmas projections at The Queens Hotel. Chapter 81 delivered media and social services for these projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ilk: UK creative and content agency with Northern England roots (Leeds/Manchester) producing brand, social and video work for consumer clients. Overlaps Chapter 81 on integrated content and video production for lifestyle/hospitality brands.
• Hatch: Manchester-based creative and brand agency. Comparable regional UK agency profile serving consumer-facing brands with integrated creative, content and social services.
• Launch Creative: Leeds-based branding, design and creative agency working with consumer, hospitality and lifestyle brands. Comparable in scale, regional positioning and integrated studio offering.
• Bottled Imagination: London-based hospitality and food & drink-specialist PR agency. Highly comparable vertical focus on bars, restaurants and consumer food brands and similar mid-sized boutique agency profile.
• Studio Output: Manchester-based independent creative agency producing brand, content and campaign work for consumer and lifestyle clients. Similar full-service creative model combining content production with brand strategy.
• The Lucre Group: Leeds-headquartered integrated creative, PR and social agency serving consumer and hospitality brands in the North of England. Closest regional analogue to Chapter 81 in size, vertical mix and Leeds-based positioning.

Broad incumbents

• Manifest: London-headquartered consumer and brand PR agency with a wider portfolio of clients and capabilities. Comparable on consumer PR and integrated storytelling, but larger and broader in scope than Chapter 81.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Chapter_81
• YouTubevimeo.com/c81
• Facebookfacebook.com/Chapter81
• Instagraminstagram.com/Chapter_81
• LinkedInlinkedin.com/company/chapter81

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHAPTER 81 LIMITED